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Ask the Entrepreneurs: 14 Ways to Conquer Your Company’s Overflowing Inbox

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Ask the Entrepreneurs: 14 Ways to Conquer Your Company’s Overflowing Inbox


    Ask The Entrepreneurs is a regular series where members of those involved in the Young Entrepreneur Council are asked a single question that aims to help Lifehack readers level up their own lives, whether in a area of management, communication, business or life in general.

    Here’s the question posed in this edition of Ask The Entrepreneurs:

    What’s your number-one tip for keeping email communication manageable in your business?

    1. Keep Customers Separate

      Aggregate all of your customer-related requests into one software system such as ZenDesk or FuseDesk. Keeping all of this information in one place allows the owner to get a bird’s eye view of all requests and answers, as well as keeping a large category of emails out of individual inboxes.

      Kelly Azevedo, She’s Got Systems

      2. Just Pick Up the Phone!

      Matt Mickiewicz

        When email conversions and discussions between team members start flying back and forth on the same topic, usually the best thing to do is to switch the medium to phone. It’s infinitely faster than having a lengthy debate over email, which can often evolve into a thread of 20, 30 or 40 messages.

        Matt Mickiewicz, 99designs

        3. Allowing Instant Messages

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          No more lengthy emails that never get to the point. Instead, my team makes sure we’re always available via IM so we can have conversations about what’s on our mind and get instant feedback. We’ve found this to be more efficient than letting emails sit in our inbox for hours or days — or get lost forever.

          Danny Wong, Blank Label Group, Inc.

          4. Let Someone In

          Louis Lautman

            You need to figure out what emails that YOU must respond to, versus emails that must be responded to. Who can you delegate other emails to? Create a new email address or have them login to your email to answer some. Also, do these emails even need to come in, or can you create an FAQ on your site?

            Louis Lautman, Young Entrepreneur Society

            5. Spontaneous Video Chats

              Instead of allowing threads of never-ending emails, encourage the use of Skype to chat and call team members whenever needed. Email can get out of hand sometimes so it’s important to resort to direct communication to get things done.

              Ben Lang, EpicLaunch

              6. Now, Not Later

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                I have found that when I let my emails pile up, not only does it take me more time to go through them later on, but it also psychologically creates a mental block when I see more than I can handle at one time. And instead of working through them, I just continue to leave them unread and unopened. I highly recommend keeping on top of them at all times, responding and marking down what I need to do.

                Steven Le Vine, grapevine pr

                7. Start Batching

                Lawrence Watkins

                  I learned this trick while reading “The 4-Hour Workweek” a few years ago. Try to only answer emails two to three times per day– for me, it’s 9 a.m., 2 p.m. and 9 p.m. This makes me more productive in other parts of the day because I am not being constantly interrupted by incoming messages.

                  Lawrence Watkins, Great Black Speakers

                  8. Scrape the Important Stuff

                    Move your actionable items and important data off of email and in it’s own place. Utilize a business class email that will allow you to easily add contacts, create reminders, set appointments, and store documents while also being able to easily share those items with the rest of your team.

                    Jennifer Donogh, Young Female Entrepreneurs

                    9. Labels, Filters, Stars

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                    Arjun Arora

                      If you’re using Gmail, make the most of the various organizational tools at your disposal to help tame your inbox. Filters automatically routes emails and sorts your inbox before you even open it. Labels are a good for grouping together similar messages and making them easy to find later. Stars help make your inbox actionable by highlighting urgent messages and setting priorities.

                      Arjun Arora, ReTargeter

                      10. Throw the Boomerang

                      Michael Margolis

                        Stop using your inbox as a ToDo list and a WaitingOn list. The awesome Gmail plugin called Boomerang allows you to send emails, with reminders for that email to boomerang back after a set period if it goes unanswered. A priceless productivity tool for letting go.

                        Michael Margolis, Get Storied

                        11. Keep Clients at the ‘Camp’

                          We route all client emails via Basecamp, which allows the right person on the team to reply and run with it. It also keeps everything organized per project, so we don’t have to scratch our head wondering where that piece of communication was.

                          Nathalie Lussier, Nathalie Lussier Media

                          12. Minimize the Overload

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                          Derek Shanahan

                            We’re not fans of having long email chains, especially internally — we use intranets, chat rooms (with recorded history) and deliberately short face-to-face meetings to circumvent long email exchanges. But there’s only so much you can do to minimize email with outside parties, so we use customer service forums to avoid repetitive email inquiries.

                            Derek Shanahan, Foodtree

                            13. Don’t Forget to FollowUp.cc

                            Garrett Neiman

                              Without question, Followup.cc is the best way to take control of your inbox. With Followup.cc, you can send messages away to return at a pre-specified time. This has enabled me to send myself reminders, and also remind myself to ping people after an appropriate window of time. Most significantly, it takes all not-so-urgent email out of my inbox so I can focus on what’s most important.

                              Garrett Neiman, CollegeSpring

                              14. Break the Chain!

                              Devesh Dwivedi

                                Email is part of your business culture! Encourage picking up the phone, talking in person, texting and IM-ing. By spending less time writing and sending emails, you will help other people to spend less time reading them, and if everyone uses emails that wisely in your organization, you’ll have less emails and more real communication.

                                Devesh Dwivedi, Breaking The 9 To 5 Jail

                                (Featured photo credit: Overflowing Inbox via Shutterstock)

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                                Last Updated on August 25, 2021

                                Why Personal Branding Is Important to Your Career

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                                Why Personal Branding Is Important to Your Career

                                As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

                                Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

                                According to Celinne Da Costa:[1]

                                “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

                                A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

                                What Is Your Personal Brand?

                                “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

                                Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

                                Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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                                I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

                                A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

                                Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

                                Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

                                Your Personal Brand Is Essential for Your Career Success

                                In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

                                According to Castrillon,[2]

                                “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

                                The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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                                As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

                                In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

                                “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

                                When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

                                The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

                                Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

                                The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

                                5 Key Steps to Creating Your Personal Brand

                                These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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                                1. Set Your Personal Goals

                                What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

                                2. Create Your Unique Value Proposition

                                Create your unique value proposition by asking yourself these four questions:

                                1. What are your personality features? What benefit do you offer people?
                                2. Who are you and why do people enjoy working with you?
                                3. What do you do and what do people want you to do for them? How do you solve their problems?
                                4. What makes you different from others like you?

                                The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

                                3. Write Your Professional Story

                                Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

                                4. Determine Which Platforms Will Support Your Personal Brand

                                Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

                                5. Become Recognized for Sharing Your Knowledge and Expertise

                                A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

                                The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

                                Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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                                As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

                                Other People’s Stories

                                Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

                                Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

                                Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

                                “your story is what you have, what you will always have. It is something to own.”

                                So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

                                Featured photo credit: Austin Distel via unsplash.com

                                Reference

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