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Applying the SOF Truths to Your Life and Business

Applying the SOF Truths to Your Life and Business


    The United States Special Operations Forces (SOF) consist of Army Special Forces Green Berets, Navy SEALs, Air Force Special Op Wings, Marine Special Ops Regiment and other units. The SOF truths were created over 25 years ago to guide special operations in strategic planning, planning missions, and everyday activities.

    During my time as a Green Beret we made the SOF truths an important yardstick when we went about our operations. The SOF truths have much applicability in the business world and even your personal life.  Here are the SOF truths translated into general terms:

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    Humans are More Important than Hardware

    People, not technology or equipment make the difference. The right people, with the right training operating the right equipment will get er done.  On the other hand, spending money on technology will never make up for inexperienced or unmotivated people. There will always be a need for a hand on the joystick.

    Invest in training for your business. Treat your people right and it will pay your investment back many fold. In your personal life, invest time in building relationships and even yourself. You can spend all the money in the world in technology but if you don’t take care of yourself, it will go to waste.

    Quality is Better than Quantity

    A small number of people, carefully selected, well trained, highly motivated are much more preferable to a large number of general forces who might not be up to the task.

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    Special Operations is all about doing things differently. Many of the operations use the principle of leverage.  Use a small amount of force to provide the impetus to get something much larger going. In business we are seeing small startups able to get business ideas off the ground quickly and profitably to market. Personally you want a small tight circle of quality friends, people who will give you spot on advice (even when it hurts) instead of a large number of distant apathetic acquaintances.

    Special Operations Forces Cannot be Mass Produced

    It takes years to recruit, train, and develop the level of proficiency in people required for these missions. It also years to develop the level of cohesion, esprit de corps and trust necessary for the units to become fully capable. You cannot speed up the process and expect the same results.

    Yes it takes money to invest in your company. Training costs are not immediately recoverable. Yet when you need the skills, you often really need them. It also takes investment in the soft interpersonal skills and team building that are required when crisis occur. Finally when it looks bad, only time spent developing loyalty and trust will pay off and keep your employees from jumping ship. Same with your personal life. First it takes time to develop a group of friends you can count on. If you have a spouse or children, their belief and trust in you will come from action after action over time. You cannot expect them to instantly come to your side if you haven’t taken time to demonstrate you can be counted on.

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    Competent Special Operations Forces Cannot Be Created After the Emergencies Occur

    It takes time to develop highly trained, proficient teams. You have to develop them before you need them.

    As we talked about before, when you need people in your business and life to help you, most often you really need them at that particular moment. Do your preparation work beforehand.

    Most Special Operations Require Non Special Operations Assistance

    The ability of SOF forces to execute their missions has never been without the assistance of normal forces. The other forces only serve to increase the effectiveness of SOF.

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    The lesson here is that you cannot do it all by yourself. Even if you develop the best teams in the world, you will need other skills and talents that do not exist on your team. Recognize and accept that. One pitfall that SOF has fallen into before is that of an air superiority, the idea that they were better than any of the rest of the military. Yes, they had special skills and talents. However, the air of superiority did not serve them well when they had to go and ask for help.

    You will always need outside assistance. If that comes from your suppliers, your financiers, your customers, or maybe your neighbors. Approaching these partnerships with an air of cooperation and acceptance instead of superiority will go far in getting what you want accomplished, accomplished. Make sure you grow and develop these relationships.

    SOF Truths

    While you may not be a Green Beret, Navy SEAL or Marine Force Recon, applying these truths will help you remember what is important in life and what you can do to make sure you are keeping track of the right things.

    (Photo credit: Black Leather Army Boots and Bag via Shutterstock)

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    Last Updated on August 20, 2018

    Quit Your Job If You Don’t Like It, No Matter What

    Quit Your Job If You Don’t Like It, No Matter What

    Do you know that feeling? The one where you have to wake up to go to your boring 9-5 job to work with the same boring colleagues who don’t appreciate what you do.

    I do, and that’s why I’ve decided to quit my job and follow my passion. This, however, requires a solid plan and some guts.

    The one who perseveres doesn’t always win. Sometimes life has more to offer when you quit your current job. Yes, I know. It’s overwhelming and scary.

    People who quit are often seen as ‘losers’. They say: “You should finish what you’ve started”.

    I know like no other that quitting your job can be very stressful. A dozen questions come up when you’re thinking about quitting your job, most starting with: What if?

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    “What if I don’t find a job I love and regret quitting my current job?”
    “What if I can’t find another job and I get in debt because I can’t pay my bills?”
    “What if my family and friends judge me and disapprove of the decisions I make?”
    “What if I quit my job to pursue my dream, but I fail?

    After all, if you admit to the truth of your surroundings, you’re forced to acknowledge that you’ve made a wrong decision by choosing your current job. But don’t forget that quitting certain things in life can be the path to your success!

    One of my favorite quotes by Henry Ford:

    If you always do what you’ve always done, you’ll always get what you’ve always got.

    Everything takes energy

    Everything you do in life takes energy. It takes energy to participate in your weekly activities. It takes energy to commute to work every day. It takes energy to organize your sister’s big wedding.

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    Each of the responsibilities we have take a little bit of our energy. We only have a certain amount of energy a day, so we have to spend it wisely.  Same goes for our time. The only things we can’t buy in this world are time and energy. Yes, you could buy an energy drink, but will it feel the same as eight hours of sleep? Will it be as healthy?

    The more stress there is in your life, the less focus you have. This will weaken your results.

    Find something that is worth doing

    Do you have to quit every time the going gets touch? Absolutely not! You should quit when you’ve put everything you’ve got into something, but don’t see a bright future in it.

    When you do something you love and that has purpose in your life, you should push through and give everything you have.

    I find star athletes very inspiring. They don’t quit till they step on that stage to receive their hard earned gold medal. From the start, they know how much work its going to take and what they have to sacrifice.

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    When you do something you’re really passionate about, you’re not in a downward spiral. Before you even start you can already see the finish line. The more focus you have for something, the faster you’ll reach the finish.

    It is definitely possible to spend your valuable time on something you love and earn money doing it. You just have to find out how — by doing enough research.

    Other excuses I often hear are:

    “But I have my wife and kids, who is going to pay the bills?”
    “I don’t have time for that, I’m too busy with… stuff” (Like watching TV for 2 hours every day.)
    “At least I get the same paycheck every month if I work for a boss.”
    “Quitting my job is too much risk with this crisis.”

    I understand those points. But if you’ve never tried it, you’ll never know how it could be. The fear of failure keeps people from stepping out of their comfort zone.

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    I’ve heard many people say, “I work to let my children make their dream come true”. I think they should rephrase that sentence to: “I pursue my dreams — to inspire and show my children anything is possible.” 

    Conclusion

    Think carefully about what you spend your time on. Don’t waste it on things that don’t brighten your future. Instead, search for opportunities. And come up with a solid plan before you take any impulsive actions.

    Only good things happen outside of your comfort zone.

    Do you dare to quit your job for more success in life?

    Featured photo credit: Unsplash via unsplash.com

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