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8 Things Your Boss Doesn’t Want You to Know

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8 Things Your Boss Doesn’t Want You to Know

Whistleblowing is a stigmatizing act. For every person that looks up to you, there’s one that looks down on you and a dozen that want to destroy you. Leaking the secrets of Corporate America labels you for the rest of your life, and it’s not easy. Your boss teaches you everything you need to know about how to perform your job, but they won’t teach you how to seek justice if your job hurts people. Here are some other secrets your boss doesn’t want you to know.

1. Your Boss Needs You

    When you look up your company online or see them in the news, it’s always the executives they discuss. You’re just some number at the bottom of the ladder, so it’s easy to feel like you can’t affect anything in your company. The truth is the real power in corporations isn’t held by executives; the real power lies in the hands of those working in the trenches.

    Your boss probably can’t do your job. When you hear about Jamie Dimon and Brian Moynahan leading Chase and Bank of America to foreclose on peoples’ homes, they’re not doing it personally. They don’t even know how to perform a foreclosure if they wanted. A leader barking orders is just a lone nut without followers to carry out those orders. This is why they go out of their way to keep employees from unionizing. Never forget that.

    2. Your Boss Can’t Be Your Friend

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      Your boss wants to be your friend, but they can’t. When push comes to shove (and it happens often), they may have to let you go, and that’s difficult to do to a friend. Even if they like you, they can’t do much to help you if you’re in a position where numbers are tracked.

      If their boss doesn’t notice, your coworkers most certainly will. If it’s between your livelihood and your boss’s, you better believe your boss will choose self-preservation

      3. Your Boss Guesses…A Lot

        When I worked in management, guessing was nearly a daily occurrence. It’s not that we didn’t know what we were doing – it’s that so much work comes in, so many holes need plugged, that you have to do the best you can with what you have. Part of being a boss is taking an educated guess and seeing what the outcome is.

        Taking chances that pay off mean you’re a great leader, while a chance that fails can put you in hot water. Don’t let it get to you; I once broke something that crashed the backend processing system (overnight updates) that got the head of Countrywide’s IT department paged at 3am. I survived years between that and my departure from the company – this is the nature of the job.

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        If you aspire to a position in management, show your boss you’re not afraid to take chances.

        4. You Have More Power than You Think

          I’m just some guy who once worked in a cubicle in some schmuck position until I spoke up. Soon I was speaking to lawyers, regulators, and more. In doing so, multiple global corporations got hit for billions, and it’s still happening. If I can do it, so can you.

          5. You Can’t Speak Freely

            Think you’re free? Post something controversial on the Internet and then act up at work. You may feel like your work is your life and your associates are your friends and family, but they’re not. When you leave a job, your work circle fades, save for a special few. Some are by choice, and others are out of your control. Watch what you say.

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            6. You’re Always the Last to Know

              Everything in business is on a need-to-know basis. Associates get informed just before the media informs the public. Your company does this so they can preach about how the media is misinformed and you have the real inside story.

              7. Your Company Will Steal Your Work and Contacts When You Leave

                You signed a lot of contracts when you took your job; those contracts stole everything you did during your career. Remember when NBC kept Conan O’Brien off TV? He’s not unique, and neither are you.

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                Even Ari Gold couldn’t take his clients on Entourage, and he was backed by an entire team of writers. Be aware of this going in. Business is about more than just money.

                8. You Get Blamed for Everything

                  I stepped up for my people anytime the chips were down, but when my team got blamed for a failure of mine, I didn’t exactly step up to the plate. I was one of the more generous managers too. If you think your boss doesn’t do the same, you’re delusional.

                  Some will even throw you under the bus individually (see above points for more examples). The motto CYA is much more prolific in business than YOLO. Act accordingly.

                  Featured photo credit: New Line Cinema via wwws.warnerbros.co.uk

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                  Last Updated on August 25, 2021

                  Why Personal Branding Is Important to Your Career

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                  Why Personal Branding Is Important to Your Career

                  As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

                  Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

                  According to Celinne Da Costa:[1]

                  “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

                  A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

                  What Is Your Personal Brand?

                  “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

                  Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

                  Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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                  I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

                  A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

                  Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

                  Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

                  Your Personal Brand Is Essential for Your Career Success

                  In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

                  According to Castrillon,[2]

                  “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

                  The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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                  As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

                  In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

                  “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

                  When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

                  The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

                  Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

                  The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

                  5 Key Steps to Creating Your Personal Brand

                  These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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                  1. Set Your Personal Goals

                  What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

                  2. Create Your Unique Value Proposition

                  Create your unique value proposition by asking yourself these four questions:

                  1. What are your personality features? What benefit do you offer people?
                  2. Who are you and why do people enjoy working with you?
                  3. What do you do and what do people want you to do for them? How do you solve their problems?
                  4. What makes you different from others like you?

                  The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

                  3. Write Your Professional Story

                  Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

                  4. Determine Which Platforms Will Support Your Personal Brand

                  Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

                  5. Become Recognized for Sharing Your Knowledge and Expertise

                  A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

                  The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

                  Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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                  As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

                  Other People’s Stories

                  Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

                  Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

                  Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

                  “your story is what you have, what you will always have. It is something to own.”

                  So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

                  Featured photo credit: Austin Distel via unsplash.com

                  Reference

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