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7 Tips for Freelancers to Build Credibility and Make More Money

7 Tips for Freelancers to Build Credibility and Make More Money

Do you want to make more money as a freelancer? Great! To boost your income, you have one of two choices. You can either take on more clients or raise your rates (or both). But before you do that, you have to convince potential clients that you’re worth it. To land more high-paying jobs, follow these seven tips to build your freelancer credibility.

1. Make your website stand out

When potential clients go on the search for a freelancer, it’s much like shopping online. Your website is your storefront. Unfortunately, a lot of freelancers turn clients off by creating websites that look nothing more than an empty wasteland with no shop owner or products.

You want your website to be inviting and professional. It should be a place where you greet your clients with a smile and offer to help them find the perfect product or service for their needs. Start by taking the time to find a quality theme, and then work on developing quality content that will reel clients in and make them want to hire you.

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Include things like a head shot, a list of services, a portfolio, and a blog on your site. To make sure your site stands out, take a look at other freelancers’ sites in your industry and consider what you can do to make your website more memorable than theirs.

2. Let others boast for you

It’s one thing to tell prospects how well you work with others, that your services are top-notch, and that you’ve never missed a deadline. But what if you had someone else say it for you? Potential clients will likely be more impressed with the thoughts of other people you have worked with.

Talk with past clients or team members and ask if they’d be willing to write a testimonial for you. Consider having people recommend you on LinkedIn so you have a public record of the testimonial. Even if you don’t have related work experience, you can still use recommendations to show your character.

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3. Showcase your education background

There are a lot of freelancing industries where education and experience aren’t required to break in. That means that if you’ve got the education, potential clients are likely to see you as the better candidate. Don’t underestimate the power of your experience, and make sure to show it off on your profiles and website.

If you were freelancing before finishing your training program, use your new certification or degree as an opportunity to increase your rates.

4. Present yourself professionally

The moment you let your casual self slip through the cracks is the moment clients begin questioning your credibility. Whenever you head to a meeting–whether in person or via video chat–put on your best professional appearance.

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Ensure that your website, business cards, and email all come across professional as well. For example, you should use an email associated with your business site, not Yahoo or G-mail. If you work from home, don’t let your children answer your business calls, and make sure you go somewhere private so your kids or dogs aren’t making a ruckus in the background.

5. Create a voice in your industry

Clients love it when their freelancers have a voice in the industry because it shows they’re serious and know what they’re doing. Consider starting a blog, writing an e-Book, contributing to industry magazines, or appearing on an industry-related podcast. Not only do these options boost your credibility, but they’re great marketing tools than can help you land clients.

6. Stick to your rates

It’s natural for business professionals to negotiate. However, when you agree to a lower rate, it’s like saying you’re not confident in the rates you started with. Clients basically hear, “Even I don’t think I’m worth it!”

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Keep your rates fair and consistent across various projects, and make sure you and your client agree upon the rate before starting. Consider creating a rate sheet on your website so you only get serious clients contacting you.

7. Use a contract

While contracts aren’t necessary in freelancing, it’s a really good idea to have one. Not only does it protect you and your client, but it also helps establish a professional relationship. A contract can help you avoid any disagreements as you move forward in the project, making the process run more smoothly.

Still having trouble with your freelancer credibility? Share your concerns in the comment section.

Featured photo credit: Detail of Girl’s Hands typing on MacBook/Viktor Hanacek via picjumbo.com

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Last Updated on April 8, 2020

9 Tips for Starting a New Job and Succeeding in Your Career

9 Tips for Starting a New Job and Succeeding in Your Career

Congratulations, you’re starting a new job! You’re feeling relieved that the interviews and the wait for a decision from the hiring manager is over, and you’ve finally signed the offer.

Feelings of fear and anticipation may surface now as you think about starting work on Monday. Or you may feel really confident if you have plenty of work experience.

Remember to not assume that your new work environment will be similar to previous ones. It’s very common for seasoned professionals to overestimate themselves due to the breadth of their experience.

Companies offer different depths of on-boarding experiences.[1] Ultimately, success in your career depends on you.

Below are 9 tips for starting a new job and succeeding in your career.

1. Your Work Starts Before Your First Day

When you prepared for your interview, you likely did some research about the company. Now it’s time to go more in depth.

  • How would your manager like you to prepare for your first day? What are his/her expectations?
  • What other information can your manager provide so that you can start learning more about the role or company?
  • What company policies or reports can you review that can get you acclimatized to your new job and work environment?

You’ll need to embrace a lot of new people and information when you start your new job. What you learn before your first day at work can help you feel more grounded and prepare your mind to process new information.

2. Know Your Role and the Organization

Review the job posting and know your responsibilities. Sometimes, job postings are simplified versions of the job description. Ask your manager or human resources if there is a detailed job description of your role.

Once you understand your key responsibilities and accountabilities, ask yourself:

  • What questions do you have about the role?
  • What information do you need to do your job effectively?
  • Who do you need to meet and start building relationships with?

Continue to increase your knowledge and do your research through the company Intranet site, organizational charts, the media, LinkedIn profiles, the industry and who your company competitors are.

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This is not a one time event. Continue to do this throughout your time with the company. Every team or project you engage with will evolve and change.

Keep current and be ready to adapt by using your observational skills to be aware of changes to your work environment and people’s behaviour.

3. Learn the Unwritten Rules at Work

Understanding your work culture is key to help you succeed in your career.

Many of these unwritten rules will not be listed on company policies. This means you’ll need to use all of your senses to observe the environment and the people within it.

What should you wear? See what your peers and leaders are wearing. Notice everything from their jewelry down to their shoes. Once you have a good idea of the dress code you can then infuse your own style.

What are your hours of work? What do you notice about start, break and end times? Are your observations different from what you learned at the interview? What questions do you have based on your observations? Asking for clarity will help you make informed decisions and thrive in a new work setting.

What are the main communication channels?[2] What communication mediums do people use (phone, email, in-person, video)? Does the medium change in different work situations? What is your manager’s communication style and preference? These observations will help you better navigate your work environment and thrive in the workplace.

4. Be Mindful of Your Assumptions

You got the job, you’re feeling confident and are eager to show how you can contribute. Check the type of language you are using when you’re approaching your work and sharing your experiences.

I’ve heard many new employees say:

  • “I used to do this at ‘X’ company …”
  • “When I worked at “X” company we implemented this really effective process …”
  • “We did this at my other company … how come you guys are not …”
  • “Why are you doing that … we used to do this …”

People usually don’t want to hear about your past company. The experiences that you had in the past are different in this new environment.

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Remember to:

  • Notice your assumptions
  • Focus on your own work
  • Ask questions, and
  • Learn more about the situation before offering suggestions.

You can then better position yourself as a trusted resource that makes informed decisions tailored to business needs.

5. Ask Questions and Seek Clarification

Contrary to common belief, asking questions when you’re starting a new job is not a vulnerability.

Asking relevant questions related to your job and the company:

  • Helps you clarify expectations
  • Shows that you’ve done your research
  • Demonstrates your initiative to learn

Seeking to clarify and understand your environment and the people within it will help you become more effective at your job.

6. Set Clear Expectations to Develop Your Personal Brand

Starting a new job is the perfect time to set clear expectations with your manager and colleagues. Your actions and behaviors at work tells others about your work style and how you like to operate. So it’s essential to get clear on what feels natural to you at work and ensure that your own values are aligned with your work actions.

Here are a few questions to reflect on so that you can clearly articulate your intentions and follow through with consistent actions:

Where do you need to set expectations? Reflect on lessons learned from your previous work experiences. What types of expectations do you need to set so that you can succeed?

Why are you setting these expectations? You’ll likely need to provide context and justify why you’re setting these boundaries. Are your expectations reasonable? What are the impacts on the business?

What are your values? If you value work life balance, but you’re answering emails on weekends and during your vacation time, people will continue to expect this from you. What boundaries do you need to set for yourself at work?

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What do you want to be known for? This question requires some deep reflection. Do you want to be known as a leader who develops and empowers others? Maybe you want to be known for someone who creates an environment of respect where everyone can openly share ideas. Or maybe you want to be someone who challenges people to get outside their comfort zones?

7. Manage Up, Down, and Across

Understanding the work styles of those around you is key to a successful career. Particularly how you communicate and interact with your immediate manager.

Here are a few key questions to consider:

  • How can you make your manager’s job easier?
  • What can you do to anticipate her/his needs?
  • How can you keep them informed (and prepared) so they don’t get caught off-guard?
  • What are your strengths? How can you communicate these to him/her so that they fully understand your capabilities?

These questions can also apply if you manage a team or if you deal with multiple stakeholders.

8. Build Relationships Throughout the Company

It’s important to keep learning from diverse groups and individuals within the company. You’ll get different perspectives about the organization and others may be able to help you succeed in your role.

What types of relationships do you need to build? Why are you building this relationship?

Here are some examples of workplace relationships:

  • Immediate Manager. He/she controls your work assignments. The work can shape the success of your career.
  • Mentors. These are people who are knowledgeable about their field and the company. They are willing to share their experiences with you to help you navigate the workplace and even your career.
  • Direct Reports. Your staff can influence how successful you are at meeting your goals.
  • Mentees. They are another resource to help you keep informed about the organization and your opportunity to develop others.

Other workplace relationships include team members, stakeholders, or strategic partners/sponsors that will advocate for your work.

Learn more in this article: 10 Ways to Build Positive And Effective Work Relationships

9. Keep in Touch With Those in Your Existing Network

“Success isn’t about how much money you make; it’s about the difference you make in people’s lives.” – Michelle Obama

You are part of an ecosystem that has gotten you to where you are today. Every single person and each moment that you have encountered with someone has shaped who you are – both positive and negative.

Here’s How to Network So You’ll Get Way Ahead in Your Professional Life.

Make sure you continue to nurture the relationships that you value and show gratitude to those who have helped you achieve your goals.

Summing It Up

There are many aspects of your career that you are in control of. Observe, listen, and make informed decisions. Career success depends on your actions.

Remember to not assume that your new work environment will be similar to previous ones.

Here are the 9 tips for starting a new job and succeeding in your career:

  1. Your Work Starts Before Your 1st Day
  2. Know Your Role and the Organization
  3. Learn the Unwritten Rules at Work
  4. Be Mindful of Your Assumptions
  5. Ask Questions and Seek Clarification
  6. Set Clear Expectations to Develop Your Personal Brand
  7. Manage Up, Down, and Across
  8. Build Relationships Throughout the Company
  9. Keep in Touch With Those in Your Existing Network

Celebrate, enjoy your new role, and take good care of yourself!

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Featured photo credit: Frank Romero via unsplash.com

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