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7 Tips for Freelancers to Build Credibility and Make More Money

7 Tips for Freelancers to Build Credibility and Make More Money

Do you want to make more money as a freelancer? Great! To boost your income, you have one of two choices. You can either take on more clients or raise your rates (or both). But before you do that, you have to convince potential clients that you’re worth it. To land more high-paying jobs, follow these seven tips to build your freelancer credibility.

1. Make your website stand out

When potential clients go on the search for a freelancer, it’s much like shopping online. Your website is your storefront. Unfortunately, a lot of freelancers turn clients off by creating websites that look nothing more than an empty wasteland with no shop owner or products.

You want your website to be inviting and professional. It should be a place where you greet your clients with a smile and offer to help them find the perfect product or service for their needs. Start by taking the time to find a quality theme, and then work on developing quality content that will reel clients in and make them want to hire you.

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Include things like a head shot, a list of services, a portfolio, and a blog on your site. To make sure your site stands out, take a look at other freelancers’ sites in your industry and consider what you can do to make your website more memorable than theirs.

2. Let others boast for you

It’s one thing to tell prospects how well you work with others, that your services are top-notch, and that you’ve never missed a deadline. But what if you had someone else say it for you? Potential clients will likely be more impressed with the thoughts of other people you have worked with.

Talk with past clients or team members and ask if they’d be willing to write a testimonial for you. Consider having people recommend you on LinkedIn so you have a public record of the testimonial. Even if you don’t have related work experience, you can still use recommendations to show your character.

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3. Showcase your education background

There are a lot of freelancing industries where education and experience aren’t required to break in. That means that if you’ve got the education, potential clients are likely to see you as the better candidate. Don’t underestimate the power of your experience, and make sure to show it off on your profiles and website.

If you were freelancing before finishing your training program, use your new certification or degree as an opportunity to increase your rates.

4. Present yourself professionally

The moment you let your casual self slip through the cracks is the moment clients begin questioning your credibility. Whenever you head to a meeting–whether in person or via video chat–put on your best professional appearance.

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Ensure that your website, business cards, and email all come across professional as well. For example, you should use an email associated with your business site, not Yahoo or G-mail. If you work from home, don’t let your children answer your business calls, and make sure you go somewhere private so your kids or dogs aren’t making a ruckus in the background.

5. Create a voice in your industry

Clients love it when their freelancers have a voice in the industry because it shows they’re serious and know what they’re doing. Consider starting a blog, writing an e-Book, contributing to industry magazines, or appearing on an industry-related podcast. Not only do these options boost your credibility, but they’re great marketing tools than can help you land clients.

6. Stick to your rates

It’s natural for business professionals to negotiate. However, when you agree to a lower rate, it’s like saying you’re not confident in the rates you started with. Clients basically hear, “Even I don’t think I’m worth it!”

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Keep your rates fair and consistent across various projects, and make sure you and your client agree upon the rate before starting. Consider creating a rate sheet on your website so you only get serious clients contacting you.

7. Use a contract

While contracts aren’t necessary in freelancing, it’s a really good idea to have one. Not only does it protect you and your client, but it also helps establish a professional relationship. A contract can help you avoid any disagreements as you move forward in the project, making the process run more smoothly.

Still having trouble with your freelancer credibility? Share your concerns in the comment section.

Featured photo credit: Detail of Girl’s Hands typing on MacBook/Viktor Hanacek via picjumbo.com

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Last Updated on July 16, 2020

How to Decline a Job Offer Gracefully (With Email Examples)

How to Decline a Job Offer Gracefully (With Email Examples)

Generally, if you’re in a position to decline a job offer, it’s a high-quality problem. Maybe you were offered a better position at a different company, or perhaps you were offered the same position at a different organization but for better pay (or perks). Or maybe, after sitting down and discussing the offer with your family, you decided that the travel requirements were too intense. Perhaps the company where you currently work agreed to match the new offer, and once you examined the pros and cons, you realized it made more sense to stay.

Whatever the reason[1], your charge now is knowing how to decline a job offer gracefully. As a courtesy to the company who extended you the job offer, you want to decline quickly, giving the hiring manager a chance to make the offer to the candidate who was the runner-up for the job. You also want to express your appreciation. And, given today’s rocky economy, it makes sense to politely decline the job offer in a way that will hopefully keep the door open for you should your circumstances change.

If you’re not sure how to decline a job offer, check out the following tips to get through it.

3 Ways to Decline a Job Offer Gracefully (With Examples)

1. Show Gratitude

The hiring manager likely spent several hours on your job application—between reading your cover letter, reviewing your resume, and interviewing you either in person or via a videoconferencing platform. Recruitment is a long and sometimes tedious process for any employer. There is always competition for every open job, and the hiring manager may have pushed your candidacy over others in the queue.

For these reasons, your note needs to express thoughtfulness and genuine appreciation. That said, it needn’t be lengthy.

The following example is concise and expresses gratitude in several ways, providing a good example for how you can decline a job offer gracefully:

Subject Line: Job Offer – [Your Name]

Dear Mr./Ms. ________[Hiring manager’s last name],

Thank you for offering me the position of _______ [job title] with _________ [company name]. I greatly appreciate the vote of confidence that comes with your offer. However, after carefully considering the opportunities for career advancement, I have decided to stay where I am.

I sincerely thank you for the time and consideration you devoted to my application, interview, and follow-up. I appreciate your graciousness and consummate professionalism throughout.

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I wish you success in all the company’s undertakings that you outlined. Thank you again for extending the opportunity to work with you.

Sincerely,

[Your name]

2. Give a Reason, but Don’t Elaborate

If you had several interviews at the company, then saying why you are turning down the offer shows respect and professional courtesy. It’s fine to say that you took a different job offer, decided to stay at your company, or even felt that the salary was not sufficient. The trick is to say it succinctly.

The following example does just that:

Subject Line: Job Offer – [Your Name]

Dear Mr./Ms. _______ [Hiring manager’s name],

I greatly appreciate your offer of the position of _______ [job title]. I was very impressed with you and the staff members who interviewed me, as well as the direction of the company. I regret, however, that I must decline your offer due to the salary offered.

I sincerely appreciate the opportunity to have met you and your team and to learn about your company. Again, I am grateful for the positive interviewing experience with your company and for the job offer.

I wish great success with your plans to move forward.

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Best regards,

[Your name]

3. Offer to Stay in Touch

This technique isn’t for everyone, but if you felt a strong connection with the person who interviewed you, or if you could see yourself working at the company in a few years, it might make sense to offer to keep in touch.

Remember that hiring managers switch companies, too, and it’s always a good idea to have a hiring manager think well of you!

The following example includes an offer to stay in touch in a gentle way:

Subject Line: Job Offer – [Your Name]

Dear Mr./Ms. ________[Hiring manager’s name],

I am writing to personally thank you for offering me the position of ________ [job title] at _______[company name]. I enjoyed meeting you and having a chance to meet the other members of the team. It was an extremely difficult decision for me, but I have accepted a position at another company.

I genuinely appreciate the time you devoted to interviewing me and to sharing your insights on the direction of the company. I hope we might stay in touch as I value your visionary ideas about our industry’s future.

Again, thank you for your time and consideration, and I wish you all the best for your continued success.

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Respectfully,

[Your name]

Should You Hold out for Your Dream Job?

If you interviewed with two companies, and your dream company is dragging out its decision while your second choice company has made you an offer, what’s the best direction to take? As long as the job offer from your second choice company is in keeping with your goals for upward mobility, added responsibility, and increased salary, you are better off accepting the extended offer for two reasons.

First, the reason the dream company is prolonging the process may be because it has made an offer to another and is negotiating with another candidate. Second, if you accept another offer and withdraw your candidacy from the dream company, the hiring manager will note your desirability to another (possibly competing) employer and may try to recruit you in the future.

It is the epitome of poor form to decline a job after accepting it, even if your dream company finally comes through with an offer. This puts the company that made the original offer in a huge bind, particularly if it has already sent rejections to its other candidates and is taking steps for on-boarding you. This could make you a pariah at the company, and in any industry, news travels fast and far.

The Best Medium for Declining a Job Offer

Should you send your response via email? Or pick up the telephone and call the hiring manager? The most professional response is to use the same method they used to extend you the offer. If they offered you the job via email, then feel free to email your reply. If they called you or left a voicemail message, then picking up the telephone is the preferred method. Do your best to call during business hours.

To be as poised as possible, you may want to write out your rejection and practice saying it a few times. Time it to make sure it does not exceed 30 seconds. (Even if you leave a voicemail, you may need to also write them an email for their records.)

If the hiring manager wants to chat further, don’t give the impression that you want to quickly end the call. Give the conversation your full attention to let the employer know that you value the relationship that you have built. It’s important not to burn bridges if you should decide to apply at the company again in the future—or at another company where the manager happens to transfer to. Remain discreet, but converse with decorum if the other party wants to prolong the conversation.

Dotting I’s and Crossing T’s

Always include your contact information, including your phone number, although the company already has it. Double check your communication for typos. If you know a candidate that you believe would be a perfect fit for the job, you may want to mention it. (First make sure he or she really wants the job, though. Reach out to them before suggesting their name.)

Be sure to send your email within normal business hours. Remember that you are not trying to avoid the hiring manager—you’re opening up a line of communication with her or him that you may well use again down the road.

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When They Go Low, You Go High

Granted, not every potential employer has a winning personality. You may have decided well before the offer was extended that this was not a person with whom you wished to work. Or, the company culture[2] may have felt like it would not be a good fit, and you’ve since corroborated the incompatible impression with people in your network.

Whatever gut feelings signaled to you that you needed to turn down an offer, don’t include or even allude to them in your rejection letter[3]. Stating that the position is not the right fit for you and your career is all that you need to disclose.

This final example is for when you prefer not to disclose the reason for your rejection, and you’re looking for a kind, concise way of turning down the job:

Subject Line: Job Offer – [Your Name]

Dear Mr./Ms. ________[Hiring manager’s name],

I genuinely appreciate your taking the time to interview me and the consideration you gave me as a job candidate. I have, however, decided to decline your offer of the ______ [job title], as I have come to realize that the position is not the right fit for me at this time.

I wish you well in your search for the best-suited candidate.

Cordially,

[Your name]

Final Thoughts

Learning how to decline a job offer politely and professionally will keep you in good graces with the prospective employer and help the person better accept your rejection. Let the person know that your change of heart in pursuing a new job isn’t personal, and that you found the experience rewarding.

When you show gratitude and let the hiring manager know that the time and effort invested in you is appreciated, you continue to strengthen your professional standing.

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Featured photo credit: Christina @ wocintechchat.com via unsplash.com

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