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Warning: Avoid These 7 Mistakes When Building a Home Based Business

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Warning: Avoid These 7 Mistakes When Building a Home Based Business

Building a home based business, or an online business, around your passion is tough. There are a lot of mistakes you can make. And some of those mistakes can end up costing you thousands of dollars. On top of that, some of the things can lead to hundreds of hours of frustration.

I know, because I’ve been there and done that.

I banged my head against the wall for several years. Eventually things did click, and I am now making a living doing what I love, but it wasn’t easy. That’s why I want to share some of the most common mistakes with you, so you don’t have to make them.

So let’s jump right in.

1. Where’s the Problem?

Even if you find your passion, you still have to provide value. You have to help people in some way. You have to find the intersection between what you love to do , what people are willing to pay for, and what you’re good at.

In short, you have to find a problem to solve.

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People don’t really care about you, they care about themselves. They are constantly asking themselves, “What’s in it for me?” If you can answer that question, you’re on the right track.

2. Fear

You’re too old, too young, your voice is weird, you can’t write, you can’t market, whatever it is, it’s in your head and holding you back. Fear holds everyone back.

And fear can crush your dreams, if you let it.

Fear held me back for years, until I got so sick of it that I took action anyway. I was willing to at least try and see what would happen. And do you know what happened?

Nothing.

The fear eventually disappeared as I moved forward. The key is to jump in before you’re ready. Don’t wait for the stars to align.

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Start now.

Not tomorrow. Not someday. But right now.

3. Technical Mishaps

The choice of software is huge when starting a home based business around your passion, especially an online business. Picking the wrong software can cause frustration down the line.

For example, you need a website to attract customers, and that means you need something to run your website, unless you’re proficient at HTML and want to do it the old-fashioned way. The best option for this is WordPress.

Then you need to build your email list. The best option for this is Aweber, although there are a few others out there that are solid as well. The best way to pick the right software is often to go with what is the most popular. However, beware of spending too much time trying to get things perfect.

4. Impatience

Then we have impatience.

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You’re most likely not going to build a 6-figure business in 6 months, no matter what some marketers promise you. If you want to build a real home based business, you have to be willing to put in the work. This is a long-term game, and if you’re looking for a quick-fix, you’re reading the wrong article.

Focus on building a business that sustains you, not on making a quick buck.

5. Not Seeking Help

Don’t try to reinvent the wheel.

If you want to make rapid progress, find a coach or join a training course. Learn from those who have gone before you and know what they are doing. I’ve worked with people in every field I’ve gone into. When I started off as a professional poker player, I read books, I took courses, and I worked with successful poker players.

When I ventured into online business, I made the mistake of trying to learn everything myself at first. I eventually came to my senses and found someone I could learn from. Invest in your education and progress. You don’t have to spend years banging your head against the wall.

6. Lack of Focus

Another big mistake is not knowing what to focus on.

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This is one of the reasons I recommend you learn from someone who knows what they are doing. They can help point you in the right direction. They can help you focus on tasks that give you the most results.

When I work with clients, the first thing we do is simplify everything. We eliminate what isn’t necessary, and we focus on what produces results. For example, when you start your business, you need to focus on one metric, and that is revenue. You need to bring in more money.

Obviously, you can’t focus everything on making more money, because you’re dealing with human beings. But that’s a topic for another article.

7. Fear of Failure

Last, but not least, you have to fail in order to succeed.

You cannot figure out the perfect formula before you start, so don’t even try. You’ll drive yourself insane. Most successful entrepreneurs aren’t better or smarter than you are. They just don’t give up. They keep trying until they succeed.

And that’s exactly what I did. I spent the first 2-3 years failing until things clicked. If you want to build a successful home-based business around your passion, you have to be willing to fail, and you have to be willing to take action.

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And most of all, you have to be willing to face your inner demons.

Featured photo credit:  Young man at home using a computer via Shutterstock

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How to Find a Profitable Niche for Your Online Business Warning: Avoid These 7 Mistakes When Building a Home Based Business 8 Simple Tips for Eliminating Excuses When Starting an Online Business Around Your Passion A Simple Guide to Find Your Passion (And Building a Business Around It)

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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