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6 Steps to Effective Notes

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6 Steps to Effective Notes

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    When I’m reading a book, I usually wind up taking quite a few notes. I keep track of ideas I want to follow up on, topics I want to read further about and even the occasional quote that seems just perfect for a project. I know my note-taking may be on overdrive — I’m usually reading for information on a specific topic that I’m writing about — but over the years, I’ve found some tricks to make the process a lot smoother.

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    I also asked around to find out how others take notes — how people keep track of information that they can’t just copy and paste into a handy text file for later. While there’s a lot of variation in the mechanics of the note taking process, there are some tricks that seem to work no matter what approach you take for information gathering.

    1. Keep your notes with your books

    No matter what you’re taking notes on, it should be easy to carry with your reading material. I prefer small notebooks that I can actually slide inside a book, but there are plenty of other options:

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    • A notecard or other piece of paper that can double as a bookmark
    • Post-it notes
    • Writing directly in the book (unless the book does not belong to you or you have a librarian in your family)

    More than once, I’ve been reading without anything around to take notes on. It’s easy to assume that you won’t forget an important idea — but that’s rarely true.

    2. Separate out your notes

    In my experience, most notes can be divided between action items and details you want to retain. While reviewing your notes will come in handy when you’re looking for a particular piece of information, it’s not particularly useful to have to re-write your notes in order to sort out actions you need to take. Instead, it’s more effective to clearly differentiate between the two from the start. The simplest approach is to just divide your notes in half: one side is for details and the other is for actions. If you’ve taken to writing in books or otherwise can’t divide your paper, the standard approach seems to be switching between different colored pens or highlighters — personally, I feel that adds a lot more work to taking notes, though. That’s one of the reasons I like notebooks so much: I use one page for details and the facing page for the steps I need to take.

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    3. Standardize your acronyms and short-hand

    I can’t even begin to count the amount of time I’ve spent trying to translate some abbreviated notes that I scribbled down with the assumption that I would still know what ‘A.’ stood for a month later. If you’re considering using an acronym or abbreviation that isn’t in common use, it may be worth reconsidering. I do make an exception for personal abbreviations: over the course of a project, it’s easy to create a sort of standardized abbreviations that only make sense within the context of that project. If you’ve really gotten used to that particular set of abbreviations, you stand a much better chance of using them in your notes and remembering their meanings.

    4. Your notes need to be legible, not perfect

    I’ve been showing my mother some tricks to promote her website, and we’ve fallen into a pattern: as we talk, she writes everything out on note cards. Then, later, she reviews the material, neatly transcribing it into a Moleskine she has dedicated to the process. Her notebook is perfect, filled with beautiful handwriting — but it’s also a very time-consuming approach. If you can read your notes and understand them, it’s okay to have somewhat messy notes. After all, you’re probably the only one who will ever see them.

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    5. Set aside time to process your notes

    Writing down all the next steps you want to take from all your reading is great, but they won’t ever get done unless you can get them out of your notes and in to whatever to do list or task management system you rely on. And if you plan to do anything with the detail-oriented notes you’ve taken, it’s important to get those into a format you can work with. If, for instance, you were writing up a blog post, I’d suggest typing up all the quotes that you plan to use from the book in question before you even start writing the post. Processing your notes generally not too big of a project to handle, as long as you can process the notes from the full book in one go.

    6. Stick with a system

    Whether you’re the type that relies on all the different colors of Post-it notes out there or you’re slowly codifying every book you read into your Moleskine, the important thing is to have a system and stick with it. As long as your notes look generally the same, you’ll be able to go back through them and find specific details much faster. You’ll also find that you’re better equipped to concentrate on the material in the book if you’re not worried about what color you need to write a particular phrase in for this particular project. You don’t have to adhere to the exact same steps of note-taking for each book you read, but having a general format and process to follow can make all the difference in how long it takes you to get through a book and how valuable your notes are after the fact.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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