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Hey, It’s Okay to Cut Your Client List! 5 Ways to Say Goodbye

Hey, It’s Okay to Cut Your Client List! 5 Ways to Say Goodbye
Editor’s Note: This is a guest post from David Neagle. The Million Dollar Income Acceleration Mentor and author of The Millions Within, teaches entrepreneurs and commission-based sales professionals how to quantum leap their current incomes past the 7-figure income level, often in less than 12 months. As a world-class speaker, sales trainer, and success-mindset mentor to some of the globe’s top CEOs, David also privately mentors big decision-makers in their pursuit of quantum success and peace of mind. Did you like this article? Tweet this: “It’s Okay To Cut Your Client List! 5 Ways To Say Goodbye #Neagle”

Most companies’ biggest concern is finding – and keeping – clients and customers. This makes sense: Without customers, there’s nothing for businesses to do.

But what happens when you’re no longer worried about acquiring more business? What should you do when you have too much business, and too many customers, for your resources to handle? It’s a good problem to have, but it’s still a problem. How do you solve it?

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One amusing way to frame the problem is through the scope of a break-up in a romantic relationship. Some of the same “rules” apply to breaking up with customers. After all, the relationship between a company and its customers is just that: a relationship. As we all know, relationships don’t always work out. Here are a few phrases that might ring true:

1.  “You’re too needy.” Overly needy people aren’t just draining in the dating world. As clients, they can actually cost you a lot in time, energy, and productivity. Needy or unproductive clients are the ones who are rarely satisfied with a product or service, despite the quality; they’re the ones who will always find something wrong. The costs of working with someone like this can sometimes outweigh the benefits of even having him as a customer!

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2.  “It’s not you, it’s me.” When you realize you have a very unproductive, needy customer, realize that by letting him go, you can probably solve both your problem and your client’s. Chances are if a client is never satisfied with what you offer, it just isn’t “meant to be.” If he’s constantly acting dissatisfied, realize you’re probably not the best business for his needs. Let him find a business that better fits him, because it isn’t yours. (If you love them, set them free!)

3.  “We can still be friends.” You don’t want to alienate a former or potential client by telling him the business equivalent of “this isn’t working,” and brushing him off. Just like at the end of a romantic relationship with someone you care a great deal for, treat the client with respect. Keep available a list of businesses that offer services similar to yours. When you’re dealing with a customer who’s costing you more than he’s worth, be prepared to offer him another option. Present it in a way that shows you’re looking out for his best interests – and not just turning him away.

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4.  “I’m out of your league.” Don’t be afraid to be selective! This will help you find your ideal clients and reach them more effectively. In other words, it’s more valuable to invest more time and energy in a few ideal clients than in several unproductive ones. First, though, determine who your ideal client base is. You can do this by looking at your current set of clients and asking some questions. “Who are our best clients? What beliefs/values/needs do they have?” This, along with practical factors, like the ability of the client to pay, will help you develop a set of criteria that you can use to determine your “A-list” clients. Once you have that A-list, maintain it by really focusing on those clients’ needs and how you can best meet them. Treat them like a significant other you’d like to keep!

5.  “I know you want me.” When you need to let clients go because of resource limitations, you want to maintain an image of being in high demand, rather than sending the message that, well, you’re unable to expand as a company. How do you do that? Really, the best solution is to avoid the short-on-resources situation in the first place! It’s a very preventable issue. Take time to form the vision of where you want your company to go, and then implement strategies and plans so when an influx of business comes, you’ll be prepared to handle it. Sometimes, there really is enough love to go around.

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Breaking up is hard to do, and the business world is no exception. Focus on the benefits that can be gained by letting go of an unproductive customer. Proceed with caution (don’t break any hearts!), and your relations with clients can stay positive – even if you have to move on.

Featured photo credit:  Two tiny miniature figurines via Shutterstock

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Last Updated on March 31, 2020

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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