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5 Things to Do Before You Build Your Personal Brand

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5 Things to Do Before You Build Your Personal Brand

    Most people don’t take the time to discover their own personal brand. I believe the reason for this is because of the very many influences we have on our lives, from our parents, to our teachers to our managers and even our friends.  I have many friends who are instructed to become lawyers, doctors and accountants by their parent who is already in that field and wants to mold their child in their shape.

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    When you choose someone else’s career path, it can have a negative impact on your work and life.  Also, most people don’t take time out of their day to think about who they are and what they want to do for the rest of their lives.  Instead, they become so overwhelmed in the moment or are so focused on climbing a corporate ladder, that they aren’t true to themselves and, as a result, get lost.  Creating a personal brand is the easiest part of the personal branding process because social media tools are free and marketing documents are easy to make, even if you aren’t a technical expert or graphic designer.  People, as well as companies, don’t invest the time in figuring out the right branding strategy before they start using these tools, so they don’t obtain the desired output.
    In order to help you in your personal brand development, I’ve laid out five critical things you need to focus on before creating your personal brand.  They will help you with your brand positioning, as well as make you think about where you’re going (your destination), so you’ll be able to reach your goals and have the results that you desire.  I know it might seem like tedious work, but when you can communicate what you do to the right audience, you’ll be much more successful in the long-term.

    1.  Brainstorm a mission and a vision statement

      A mission and a vision statement are much different.  Your mission is what you do everyday, while your vision is your future.  To create a mission statement, you should think about what you do and why you do it.  Your mission should be simple and clear and only one sentence long.  It should touch upon your behaviors, traits and values.  For your vision statement, imagine yourself at least ten years in the future.  What will you be doing then and why?  What are you looking to give back to the world?  Both of these statements can be stored privately or publicly displayed on your website, just like a company would.

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      2.  Identify your personal brand statement

      Aside from your name and picture, your personal brand statement is the third most important asset you have on the web that helps identify you.  Your name is your online ID, while your picture is what people remember you by and experience and your personal brand statement is how you position yourself in the minds of others.  Your statement should tell everyone what you do and who you serve.  It forces you to take a niche, instead of trying to own a topic that is already full of competition.  In this way, people will get to know you and go to you for the services that you offer, instead of anyone else.

      3.  Give yourself a slogan

      Few people have their own slogan, but almost all companies swear by them.  Nike uses “just do it.”  Apple uses “think different.”  BMW uses “the ultimate driving machine.”  A slogan can get people excited about your personal brand in the same respect.  Think about how you want others to connect with you. Think of a catchy phrase to describe other peoples experience with you and then use it for your online logo or near your picture.  It can be funny or serious, but it needs to be effective and original to be remembered.

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      4.  Figure out your brand attributes

      Let’s say you’re in an interview and you get asked the question “how do you describe yourself?”  What would you say?  There are so many different words out there that you can use to describe yourself.  For instance, you can say you’re cunning, daring, intelligent, outgoing, stubborn, etc.  Other people may describe you in the same respect.  You really want what people say about you to equal how you describe yourself.  Think about your own brand attributes and write them down right now.

      5.  Discover your audience

      Finding your audience is really important because they are the people that will pay attention to your work and spread your ideas.  If you’re selling yourself to the wrong audience, they will dismiss you and it will be a waste of time.  You really need to figure out what companies or customers would be interested in what you have to offer because you can’t appeal to anyone.  Your audience should be a niche group of people and you should give them as much value as you can over time.

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      More by this author

      Dan Schawbel

      Dan Schawbel is the leading personal branding expert for young professionals.

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      Last Updated on January 13, 2022

      15 Best Places for Expats to Live (And Why)

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      15 Best Places for Expats to Live (And Why)

      Many of us dream of living abroad but can often be scared to make such a big change to our routine lifestyles and leave our home countries behind. Daunting as it may be, living abroad can be a rewarding and fulfilling endeavor and can give you the quality of life you have been looking for.

      From a warmer climate to a more easy going way of life, there are many foreign countries favored by expats who stay for a long time – and sometimes forever. Taking into consideration livings standards, opportunities and social aspects, here are our top 15 best places to live as an expat and why.

      1. Thailand

      A hot spot for expats, the ‘land of smiles’ as it’s commonly known offers expats a tropical climate, a huge array of sandy beaches and islands to explore, and a rich culture. The cost of living in Thailand is extremely low, and when combined with the friendly tax system means that disposable income can be very high.

      Bangkok, Thailand’s capital city, offers expats great employment opportunities.

      2. Switzerland

      Another popular destination for expats, Switzerland offers exciting employment packages and a high standard of living. It’s great for those who love the outdoors, as there are many beautiful lakes, mountains to hike in and skiing in the winter. The school standards for expats are also excellent, making it appealing for those with children. English is also widely spoken so day-to-day living can be stress free.

      Unemployment in Switzerland is low and expats moving here don’t need to worry too much about finding a job before they arrive.

      3. Australia

      Many foreigners who visit Australia don’t want to leave as it offers a great quality of life, beautiful beaches and a warm climate. Making friends in Australia is easy too, due to the lack of language barrier and the large number of expats who already live here. Australia is a great place to move to if you have children because of its wide range of schooling possibilities and recreational outdoor activities.

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      Low population levels and high quality of life are two of the main reasons expats choose Australia as a place to live.

      4. Singapore

      Expats in Singapore can benefit from generous financial packages, great career opportunities and low tax rates. Although education is expensive here, it is rated one of the top places for raising children abroad due to the quality of the education system and the array of schools.

      Public transport such as buses and MRT (Mass Rapid Transit) are cheap and very reliable in Singapore.

      5. South Korea

      South Korea offers expats a unique range of opportunities and a very different way of living. Jobs for expats are easy to find and usually very well paid, with apartments provided by the employer on the most part making living costs even lower. There are also many tight-knit expat communities in South Korea, making it easy to socialize and meet new friends. The excellent education system is also a pro for families wanting to move to this culture-rich country.

      South Korea has a cheap public healthcare system and offers great medical care, with most doctors speaking English.

      6. New Zealand

      New Zealand is constantly on the lookout for skilled workers to expedite to the country – especially those under the age of 30 – and skilled migrants can be granted a stay for up to five years. It offers a good climate and although income levels can be lower than other countries, quality of life is high, with its awe-inspiring scenery, low crime rate and state sponsored healthcare.

      New Zealand is great for those looking for a laid back and active outdoors lifestyle.

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      7. Canada

      Its national healthcare system, friendly locals and very high quality of life are just a few of the reason expats choose Canada as a place to live. It’s very welcoming to expats and skills shortages encourage foreigners to move here in order for the country to grow economically. It’s easy for expats to feel comfortable quickly in Canada due to its multicultural environment.

      Canada was largely unaffected by the economic crisis, making it a very popular country for expats.

      8. Qatar

      Qatar is becoming increasingly popular among expats with an estimated 500 new arrivals every day. The salaries are generous and are tax free too, making disposable income very high. Car and housing allowances are part of many remuneration packages, and education for your children and airfares are often included.

      The cost of living is lower in Qatar than in other UAE countries but salaries can still be just as generous.

      9. Hong Kong

      Where east truly meets the west, this bustling island has a population of over seven million people. If you’re looking for a fast-paced environment and an active nightlife, Hong Kong is definitely the place to be. Benefits for expats include its advanced healthcare system and elevated standards of schooling for children, along with great employment opportunities. The cost of living in Hong Kong can be high, so trying to negotiate a housing allowance with your employer can be beneficial.

      Hong Kong is great for those looking for high incomes and career advancement.

      10. Japan

      As an expat destination, Japan offers a rich culture and a chance to experience a very different day-to-day life. Currently around two million expats live in Japan, and in the larger cities such as Tokyo a large portion of the population speaks English. English speakers are also in demand and there are a large number of opportunities for language teachers, especially in the capital.

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      Japan offers a high standard of living for expats and a good education system for those with children.

      11. Spain

      Spain is a very popular destination for expats due to the high temperatures and year-round sunshine. EU residents don’t require a visa to work here, meaning the move can be a lot easier. Skilled foreign workers also continue to be in demand with jobs such as engineering, customer service, skilled trades and language teachers widely available.

      A huge 14% of Spain’s population are expats from a variety of foreign countries.

      12. Dubai

      Two of the main attractions of moving to Dubai are the tax-free salaries and the warm climate. Some of the most popular jobs for expats are in construction, banking, oil and tourism. You can also enjoy a busy social life in Dubai as the expat community is thriving. Although it can be an expensive country, the tax-free salary means you experience a higher quality of life than in other countries.

      You will need a work permit, residence visa and an Emirates ID card to live in Dubai as an expat.

      13. Germany

      Germany is one of Europe’s most populous countries, with around 82.4 million people. It’s a lively and inexpensive country to live in as an expat, and if you have children the education system is great and healthcare is to a high standard. An estimated 250,000 expats live in Germany currently, with the numbers rising every year.

      If you are already an EU citizen, you don’t need a visa to live and work in Germany.

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      14. The Netherlands

      The Netherlands is a great place for expats who love the outdoors. Cycling is one of the main modes of transport and looking after the environment is widely recognized. There are a lot of English speakers in the Netherlands too, but learning the language can work to your advantage and make day-to-day life that little bit easier. Skilled expats can also benefit from a tax-free allowance equivalent to 30% if they meet the correct criteria.

      It is often more important to be able to speak fluent English than to speak Dutch when looking for employment in the Netherlands.

      15. China

      China offers expats great employment opportunities with little competition. Those who embrace the culture and decide they want to live in China long term can see a host of employment opportunities as its economy is growing rapidly every year. Economists predict it will overtake the US as the world’s largest economy by 2018. China also offer expats low living costs and high disposable incomes, which is why many look to live here for a higher quality of life.

      Shanghai and Beijing are the most popular destinations for expats who live in China.

      Featured photo credit: Saulo Mohana via unsplash.com

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