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5 Things to Do Before You Build Your Personal Brand

5 Things to Do Before You Build Your Personal Brand

    Most people don’t take the time to discover their own personal brand. I believe the reason for this is because of the very many influences we have on our lives, from our parents, to our teachers to our managers and even our friends.  I have many friends who are instructed to become lawyers, doctors and accountants by their parent who is already in that field and wants to mold their child in their shape.

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    When you choose someone else’s career path, it can have a negative impact on your work and life.  Also, most people don’t take time out of their day to think about who they are and what they want to do for the rest of their lives.  Instead, they become so overwhelmed in the moment or are so focused on climbing a corporate ladder, that they aren’t true to themselves and, as a result, get lost.  Creating a personal brand is the easiest part of the personal branding process because social media tools are free and marketing documents are easy to make, even if you aren’t a technical expert or graphic designer.  People, as well as companies, don’t invest the time in figuring out the right branding strategy before they start using these tools, so they don’t obtain the desired output.
    In order to help you in your personal brand development, I’ve laid out five critical things you need to focus on before creating your personal brand.  They will help you with your brand positioning, as well as make you think about where you’re going (your destination), so you’ll be able to reach your goals and have the results that you desire.  I know it might seem like tedious work, but when you can communicate what you do to the right audience, you’ll be much more successful in the long-term.

    1.  Brainstorm a mission and a vision statement

      A mission and a vision statement are much different.  Your mission is what you do everyday, while your vision is your future.  To create a mission statement, you should think about what you do and why you do it.  Your mission should be simple and clear and only one sentence long.  It should touch upon your behaviors, traits and values.  For your vision statement, imagine yourself at least ten years in the future.  What will you be doing then and why?  What are you looking to give back to the world?  Both of these statements can be stored privately or publicly displayed on your website, just like a company would.

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      2.  Identify your personal brand statement

      Aside from your name and picture, your personal brand statement is the third most important asset you have on the web that helps identify you.  Your name is your online ID, while your picture is what people remember you by and experience and your personal brand statement is how you position yourself in the minds of others.  Your statement should tell everyone what you do and who you serve.  It forces you to take a niche, instead of trying to own a topic that is already full of competition.  In this way, people will get to know you and go to you for the services that you offer, instead of anyone else.

      3.  Give yourself a slogan

      Few people have their own slogan, but almost all companies swear by them.  Nike uses “just do it.”  Apple uses “think different.”  BMW uses “the ultimate driving machine.”  A slogan can get people excited about your personal brand in the same respect.  Think about how you want others to connect with you. Think of a catchy phrase to describe other peoples experience with you and then use it for your online logo or near your picture.  It can be funny or serious, but it needs to be effective and original to be remembered.

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      4.  Figure out your brand attributes

      Let’s say you’re in an interview and you get asked the question “how do you describe yourself?”  What would you say?  There are so many different words out there that you can use to describe yourself.  For instance, you can say you’re cunning, daring, intelligent, outgoing, stubborn, etc.  Other people may describe you in the same respect.  You really want what people say about you to equal how you describe yourself.  Think about your own brand attributes and write them down right now.

      5.  Discover your audience

      Finding your audience is really important because they are the people that will pay attention to your work and spread your ideas.  If you’re selling yourself to the wrong audience, they will dismiss you and it will be a waste of time.  You really need to figure out what companies or customers would be interested in what you have to offer because you can’t appeal to anyone.  Your audience should be a niche group of people and you should give them as much value as you can over time.

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      Last Updated on June 13, 2019

      15 Best Entrepreneurs Books to Start Reading Now to Be Successful

      15 Best Entrepreneurs Books to Start Reading Now to Be Successful

      Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

      Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

      1. Think and Grow Rich by Napoleon Hill

        This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

        Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

        Get the book here!

        2. The Lean Startup by Eric Reis

          A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

          In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

          Get the book here!

          3. The E-Myth Revisited by Michael E. Gerber

            In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

            Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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            Get the book here!

            4. Rework by Jason Fried

              Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

              However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

              Get the book here!

              5. How to Win Friends and Influence People by Dale Carnegie

                This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

                Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

                Get the book here!

                6. Outliers: The Story of Success by Malcolm Gladwell

                  Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

                  His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

                  Get the book here!

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                  7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                    This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                    It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                    Get the book here!

                    8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                      Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                      Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                      Get the book here!

                      9. Liar’s Poker by Michael Lewis

                        Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                        Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                        Get the book here!

                        10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                          A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                          In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                          Get the book here!

                          11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                            Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                            His premise? That productivity is proportional to your ability to relax.

                            Get the book here!

                            12. The 7 Habits of Highly Effective People by Stephen R. Covey

                              In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                              Get the book here!

                              13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                                In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                                If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                                Get the book here!

                                14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                                  The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                                  Get the book here!

                                  15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                    From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                    Branson, however, did business by following a simple philosophy:

                                    “Oh, screw it, let’s do it”

                                    Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                    Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                    Get the book here!

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                                    Featured photo credit: rawpixel via unsplash.com

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