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5 Things to Consider if You Want to Stay Competitive

5 Things to Consider if You Want to Stay Competitive


    Whether you’re a business owner, entrepreneur, or manager, you have to pay attention to the business landscape and your place in it if you want to be successful. You don’t want to get caught languishing by the side of the road as the rest of the marketplace rushes by you. It’s important to assess where you are now and how you can maintain, regain, or create a competitive edge over the crowd.

    What You Need to Consider

    1. Branding

    What do you do and what sets you apart?

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    Branding is the buzzword of the day, maybe the decade. Though possibly overused, the concept is still an important one. Branding is far more than a memorable tag-line, catchy logo, or impressive elevator speech. The primary value of branding is in clarifying precisely what makes you different, what you have to offer that makes you stand out from the bulk of competitors in the marketplace. Branding is the cornerstone of any successful marketing plan.

    2. Relationships

    What do people care about and what needs do they have?

    Getting to know and understand people is vital. The key is to focus on quality over quantity. Masses of social media connections matter less than relationships with people who can directly influence the success or failure of the business. Current and prospective customers, as well as employees and professional connections have the most relevant opinions and useful feedback to offer. It’s imperative to communicate, listen, and build relationships with those who can impact the future of your business.

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    3. Leveraging

    What are your areas of efficiency and areas of weakness?

    Small businesses and entrepreneurs tend to be resource poor. It’s just the nature of not having a large cash flow at their disposal. The most successful excel at squeezing the maximum value out of available time, money, and talent. Their strategy is to do what they do best and delegate or outsource the rest. Essentially, they know how to Do More with Less.

    They spend their time on activities that provide more value, those activities that increase revenue or help the company to grow. What they don’t do is waste their time on activities that provide little or no value. While it may seem counter-intuitive to pay others to do tasks that could be done in house, it’s often more efficient and profitable in the long run. Leveraging unproductive activities saves time and money, by increasing the focus on the most valuable tasks.

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    4. Growth

    Where are the opportunities for growth?

    Complacency and stagnation are red flags that portend a grim outlook for future success. The danger lies in placing so much of our focus on digging in, completing current projects and managing small crises that we forget to be open to change and creative innovation. Unfortunately, this negatively affects our position in the business market and diminishes our competitive advantage.

    It’s critical to keep one eye focused on growth, evolution, and innovation. If you don’t, you will fade into the crowd while other more forward thinking businesses surge ahead, leaving you in their dust. This sounds overwhelming and somewhat intimidating when you barely have enough time and energy to focus on current needs, but it doesn’t have to be. All that’s really required is that you stay open to new opportunities and consistently take steps — even small ones — to keep growing and moving forward.

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    Growth takes many forms. It might be revising an existing process, updating skills, investing in new equipment or learning a new technology. It also might take the form of more significant changes such as shifting careers or business models, or launching a new product or service.

    5. Balance

    What do you need? What are you neglecting? What would make you work and life more enjoyable?

    Balancing priorities and the different aspects of our life is the foundation for building a successful and personally fulfilling career or business. Modern society is buzzing with the work-life balance conversation, but often we misconstrue the meaning of balance, or at least the real world application of the concept. It’s not about trying to allot equal portions of attention, time, and energy to the separate parts or even making one a priority over the other. It’s more about discovering that right combination of shifting importance and focus that can meet the ever-changing demands of work life and personal life while still leaving us feeling happy and fulfilled, and not on society’s terms, but on our own.

    Success and fulfillment requires that we pay attention to where we are, how we’re doing, and where we’d like to be. If we can figure out what sets us apart, how we need to grow and what we need to do to keep moving forward, then we can begin to apply our focus and resources – namely time, energy and money – in a way that allows us to continue to thrive.

    (Photo credit: Businessman Moving Chess Pieces via Shutterstock)

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    Royale Scuderi

    A creative strategist, consultant and writer who specializes in cultivating human potential for happiness, health and fulfillment.

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    Last Updated on August 16, 2019

    15 Smart Ways to Approach Interpersonal Relationships at Work

    15 Smart Ways to Approach Interpersonal Relationships at Work

    Once you have embarked on your professional life, whether it is after college or high school, you will be making a transition to the workplace. If possible, it is good to find an employer that is flexible. In other words, one that possesses a culture that is diverse and tailors to the needs of its employees as a bottom line.

    But, even if you don’t land your dream job right away, there are many ways to improve your experiences within the workplace as you climb the career ladder.

    In the subsequent sections will be looking over ways to engage your relationships at work, including 15 ways to effectively approach interpersonal relationships at the workplace.

    1. Open Up Cautiously

    Depending on if its a startup, a small business, enterprise or corporation it’s important to be aware of your surroundings.

    Be mindful of how much you open up about yourself, specifically regarding your personal life. You do not want to give the wrong impression, so be careful how much or what details you divulge about being in a relationship or having children.

    You have to reach a certain comfort level and rapport with the rest of the staff to be able to engage in transparent conversations. A good general guideline is to stick to small talk.

    2. Observe Your Surroundings

    There will be times when we are summoned to have a leadership role or to undertake a project to lead a team.

    Try not to be too bold or overcompensate at every turn when there is a meeting or an interaction among other staff or employees. The last thing you want to do is to be the person who wants to monopolize every conversation and every interaction.

    Be a passive observer at first, and more often than not, you will learn a lot by letting others talk a lot about themselves.

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    3. Listen Actively

    It may seem redundant, but it is essential to practice the art of really listening to the other person.

    Developing interpersonal skills and connections with others at work comes down to listening. It is not just paraphrasing what your superiors or colleagues are trying to communicate; it is about understanding what is at the core and reading between the lines.

    Phrases like “I can see what you are saying” or “I can acknowledge your insight” are just some examples. Learn to empathize and relate with people with whom you have a genuine connection.

    4. Consolidate All Feedback

    When you learn to listen to others and to allow them to finish their thoughts you are on your way to be being a great communicator.

    One of the toughest tasks to accomplish is to include everyone’s voice. Don’t rely on shout-outs or trying to come up with the best answer. Including everyone’s voice is about listening to all suggestions and putting together an entire picture. When everyone feels part of the process there is great cohesion.

    5. Never Make Sweeping Judgements

    As person and a human being with compassion never make any assumptions about anyone.

    Just because they have a certain skin color, clothes or physical features, never make stereotypical or generalizations about anyone.

    6. Keep Emotions in Check

    Work-related stress is something we all have to deal with at some point or another. Whether you work in the public or private sector you will encounter stressors or stressful co-workers. In this case, it is good to keep open the lines of communications.

    Always ask to clarify how a person feels and where they are coming from. It is better to entertain these conversations before they make a person lash out or have a negative reaction. Ask to speak privately and get feedback. When you do this it really shows you care about what your role is and that you are a true professional.

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    7. Give Help to Others

    Having compassion and empathy for others is a noble attitude to practice.

    Though, do be careful about how much you want to get involved with colleagues at the office; it could jeopardize the nature of your work relationship and the roles you both have.

    It’s best to separate the personal from the professional and lend a hand by using your best judgement.

    8. Broaden Your Horizons

    Once you have worked in a company or an organization, things can get repetitive and dull. Sometimes we need to remember that we are human and need to fulfill certain responsibilities.

    Often we want to try to change things by introducing our best abilities or perhaps our inventions, but we need to be realistic. Change does not happen overnight, rather it is a long process.

    Step back and take a look at the big picture, and, put all your cards on the table to get perspective. Sometimes we approach situations in life from the wrong point-of-view.

    9. Be Optimistic

    This is probably one you have heard time and time again.

    When we suggest to have a positive attitude it does not mean to fake it until you make it, nor to conceal your feelings. This is not the case in this situation. Overall, you want to try to be authentic in how you are feeling, because life will throw curve balls that are beyond our control.

    10. Be Sensitive to Cultural Norms

    Whenever you are around other people within a professional workspace, do not make assumptions in trying to figure people out in an instant.

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    Some cultures discourage physical contact, while others may be inviting. Always be courteous, respectful and ask questions. It will not only make you more aware of others’ needs, but show that you are considerate of the differences.

    You do not want to get off on the wrong foot by being too friendly or too touchy. Just observe how people respond to your approach and let them lead the way of what is a safe practice to meet and greet the first time around.

    11. Show Professionalism

    How you interact and carry yourself around others will be the difference between a job promotion or losing your job. No matter what, always respectful and professional towards others.

    You will have an opportunities in life and at work, so showcase an outpouring of great and positive energy in the face of adversity.

    12. Get Involved with Activities

    When you are part of a company, there are often opportunities for organized activities outside of the office space.

    Sometimes it is worth exploring uncharted terrain and to get to know people in a different environment. Plus, you will have an opportunity to be seeing in a different light.

    Even though you are off the clock, keep your professional tenure and set boundaries. You want to be vulnerable, but not put yourself in a comprising position. Use your intuition and common sense to evaluate these situations.

    13. Get to Know Your Company

    With your smartphone or your laptop, you have at your fingertips a mine of information online. Just as you would do before a job interview, conduct ample research to get familiarized with what your company does and how its branding is perceived via the media or social networks.

    Rather than just focusing on doing your job and fulfilling the duties, see what the business is up to. It is fundamental to really know what organization you belong to. Get educated on what other ventures they are involved with as well as the ones that you are directly in the know about.

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    14. Learn to Problem Solve

    Problem solving is going to be a skill you will acquire with experience and by making mistakes. Furthermore, not only will you make mistakes but you will likely also sometimes fail. This is okay and is part of the natural swing of things!

    Learn to take responsibility for your actions and decisions. At the same time, do not blame others for coming up short. When you come forward with the truth and responsibility, your supervisors or superiors will take notice of your authenticity.

    One of the greatest gifts in life is fail and once you experience you start to get a different perspective on how to move forward at the job.

    15. Do Some Prospecting

    If you have coding, computer, language or other beneficial skills, be sure to pitch these at the right time.

    When you start out new at a company it is best not to show all your cards. It is like poker: don’t let others see if you believe you have the upper hand. Take time to get familiarized with your company and organization before promoting your outside skillset.

    You will know when to put forward your amazing talents, so proceed with caution.

    Conclusion

    Learning to refine your interpersonal skills is a lifelong process. In time, you will also became more effective and skillful after accumulating work-related experiences.

    Exert humility, understanding, compassion, and mindfulness and the rewards will come!

    Featured photo credit: Brooke Cagle via unsplash.com

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