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5 Things to Consider if You Want to Stay Competitive

5 Things to Consider if You Want to Stay Competitive


    Whether you’re a business owner, entrepreneur, or manager, you have to pay attention to the business landscape and your place in it if you want to be successful. You don’t want to get caught languishing by the side of the road as the rest of the marketplace rushes by you. It’s important to assess where you are now and how you can maintain, regain, or create a competitive edge over the crowd.

    What You Need to Consider

    1. Branding

    What do you do and what sets you apart?

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    Branding is the buzzword of the day, maybe the decade. Though possibly overused, the concept is still an important one. Branding is far more than a memorable tag-line, catchy logo, or impressive elevator speech. The primary value of branding is in clarifying precisely what makes you different, what you have to offer that makes you stand out from the bulk of competitors in the marketplace. Branding is the cornerstone of any successful marketing plan.

    2. Relationships

    What do people care about and what needs do they have?

    Getting to know and understand people is vital. The key is to focus on quality over quantity. Masses of social media connections matter less than relationships with people who can directly influence the success or failure of the business. Current and prospective customers, as well as employees and professional connections have the most relevant opinions and useful feedback to offer. It’s imperative to communicate, listen, and build relationships with those who can impact the future of your business.

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    3. Leveraging

    What are your areas of efficiency and areas of weakness?

    Small businesses and entrepreneurs tend to be resource poor. It’s just the nature of not having a large cash flow at their disposal. The most successful excel at squeezing the maximum value out of available time, money, and talent. Their strategy is to do what they do best and delegate or outsource the rest. Essentially, they know how to Do More with Less.

    They spend their time on activities that provide more value, those activities that increase revenue or help the company to grow. What they don’t do is waste their time on activities that provide little or no value. While it may seem counter-intuitive to pay others to do tasks that could be done in house, it’s often more efficient and profitable in the long run. Leveraging unproductive activities saves time and money, by increasing the focus on the most valuable tasks.

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    4. Growth

    Where are the opportunities for growth?

    Complacency and stagnation are red flags that portend a grim outlook for future success. The danger lies in placing so much of our focus on digging in, completing current projects and managing small crises that we forget to be open to change and creative innovation. Unfortunately, this negatively affects our position in the business market and diminishes our competitive advantage.

    It’s critical to keep one eye focused on growth, evolution, and innovation. If you don’t, you will fade into the crowd while other more forward thinking businesses surge ahead, leaving you in their dust. This sounds overwhelming and somewhat intimidating when you barely have enough time and energy to focus on current needs, but it doesn’t have to be. All that’s really required is that you stay open to new opportunities and consistently take steps — even small ones — to keep growing and moving forward.

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    Growth takes many forms. It might be revising an existing process, updating skills, investing in new equipment or learning a new technology. It also might take the form of more significant changes such as shifting careers or business models, or launching a new product or service.

    5. Balance

    What do you need? What are you neglecting? What would make you work and life more enjoyable?

    Balancing priorities and the different aspects of our life is the foundation for building a successful and personally fulfilling career or business. Modern society is buzzing with the work-life balance conversation, but often we misconstrue the meaning of balance, or at least the real world application of the concept. It’s not about trying to allot equal portions of attention, time, and energy to the separate parts or even making one a priority over the other. It’s more about discovering that right combination of shifting importance and focus that can meet the ever-changing demands of work life and personal life while still leaving us feeling happy and fulfilled, and not on society’s terms, but on our own.

    Success and fulfillment requires that we pay attention to where we are, how we’re doing, and where we’d like to be. If we can figure out what sets us apart, how we need to grow and what we need to do to keep moving forward, then we can begin to apply our focus and resources – namely time, energy and money – in a way that allows us to continue to thrive.

    (Photo credit: Businessman Moving Chess Pieces via Shutterstock)

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    Royale Scuderi

    A creative strategist, consultant and writer who specializes in cultivating human potential for happiness, health and fulfillment.

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    Published on January 7, 2021

    How To Train Yourself When You Lack Attention To Details

    How To Train Yourself When You Lack Attention To Details

    Some people see the trees for the forest, and some see only the forest, meaning they lack strong attention to detail. But even if you’re one of the people who take a macro rather than a micro view, true professionalism requires balancing both.

    If focusing on the fine points is not your forte, you will benefit from training yourself to pay attention to details. You will profit by saving yourself time, effort, money, and credibility.

    Why Training Yourself in Attention to Details Pays Off

    You add value to your organization when you make the effort to ensure that you performed your work thoroughly and effectively. This is why job postings often list “attention to details” among the required skills.

    When you present your supervisor or client with well-completed, high-quality work the first time, it maximizes your value and minimizes wasted time. Detail-oriented people are also more adept at catching mistakes that could lead to costly blunders.

    Moreover, attention to detail is an indicator of possessing other in-demand employee qualities, such as organization, thoroughness, and focus. In some professions, such as accounting, engineering, medical research, and more, you can only excel if you have trained yourself to pay attention to details.

    In other professions, possessing strong attention to detail is the very quality that will get you promoted to a position where you will be asked to consider the big picture.

    Finally, if you are the “go-to” details person, everyone else on the team can relax a bit. They know the project is in good hands and will likely throw you more projects as a reward. This will ultimately lead to your advancement.

    3 Important Aspects of Becoming More Detail-Oriented

    Here are the 3 important things you need to learn if you want to remedy your lack of attention to detail:

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    1. Respect deadlines
    2. Understand the work-flow plan
    3. Build in time to mess up

    1. Respect Deadlines

    Deadlines lend all projects a finish line. One smart idea is to take the given deadline and work backward from it, calculating when your piece of the project is due. Then, if you stick to the proscribed schedule for completing the mini-projects that you have, you will never miss a deadline.

    One important note on this: It is smarter to stick to the deadline and turn in work that merits a “B+” than to blow the deadline with “A” work. Chances are, through revision and suggested changes from others on the team, you can bring up your B+ work to an A later. But if you disregard deadlines, you will lose the respect of your boss and fellow teammates.

    2. Understand the Work-Flow Plan

    Your team is developing work in conjunction with other teams who have projects and deadlines of their own. When you grasp the whole work-flow plan, you may be able to either add insight to the greater project or to your own smaller piece of it that others at the firm will consider valuable.

    3. Build in Time to Mess Up

    You can expect that “what can go wrong will go wrong.” Don’t overpromise on deadlines. Something likely will mess up, but when it does if you built in the time to fix it, those around you won’t freak out.

    Chances are, you already give your attention to several details. Take heart. You can do this! You can overcome your lack of attention to detail and become more detail-oriented.

    For starters, consider this: Most people take the time and put in extra effort into the activities or undertakings that matter to them most. Training yourself to become more detail-oriented can mean adopting a similar pattern of behavior.

    Apply the same attention you give to your appearance. Are you a meticulous dresser? Do you pay attention to how you pair patterns and colors, and how you accessorize a particular outfit?

    This is the same system to use when you lack attention to detail with your work. Give every item careful consideration so that each one contributes to the perfectly pieced-together whole.

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    Assemble the ingredients the way you do when you cook. Cooking and baking from scratch require close attention to details as you measure and add each ingredient in sequence, and you time everything so that the meal comes together at the same time.

    Similarly, your work product requires you to gauge whether all the ingredients have been added and that your final product is delivered on time.

    Organize your business network like you do your social contacts. If you follow a broad base of friends and acquaintances on social media, you can apply similar skills to stay up-to-date on details associated with business acquaintances.

    When you meet somebody who could be influential to your career or a resource for improving your skills, follow that person on social media. Respond to their posts to keep the lines of communication flowing.

    12 Tips to Help You if You Lack Attention to Detail

    Teaching yourself to take note of important details involves sharpening your perceptions and thinking ahead. The following tips will help you adopt these practices. Master these habits when training yourself to become detail-oriented.

    1. Learn to Listen Well

    You will pick up relevant information and needed nuance when you apply the skills of active listening. In conversations, train yourself to make eye contact, give your undivided attention to the speaker, and ask pertinent follow-up questions.

    Training yourself to pay better attention to details in conversations includes learning to fully concentrate on what others have to say. If you find it hard, there’s no harm in taking notes on what they say.

    2. Pay Attention to Social Cues

    Make a point of noticing body language and facial expressions that provide insights into how others perceive a situation. Social cues offer details that give you an understanding of how words and actions impact others. The infamous character Michael Scott of the television show “The Office” epitomizes the consequences of not paying attention to others’ body language.[1]

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    3. Follow Rules

    Rules and protocols usually come about from lessons learned and are put in place to avoid further mishaps—whether from a safety or efficiency standpoint. If you’re given step-by-step procedures to follow, check them off as you go. Also, return to the rules at the project’s end just to make sure you adhered to them all.

    4. Take Notes

    Note-taking is a way to boost your retention and gives you something to refer back to when you need to keep track of pertinent details. You will also heighten your focus as you listen for relevant information. Review your notes shortly after the meeting or conversation and highlight the content that you intend to apply.

    5. Prioritize What Needs Your Attention Now

    When you have a full slate of work that demands your attention, take a few moments to sort assignments from most to least urgent. Keep a calendar, spreadsheet, or project planning software up-to-date with schedules and deadlines to help you stay organized.

    As you tackle each urgent assignment, give it your full attention so no details are missed. Give yourself ample time—especially if you tend to be someone who waits until the last minute—as rushing can make you overlook important details.

    6. Have a Detail-Oriented Assistant Check Your Work

    If you lack attention to detail, then it makes sense to seek help from someone detail-oriented. If you have this option, take advantage of it. Two sets of eyes are better than one. Just be sure to credit your assistant for their help once the project is completed.

    7. Learn the Rules of Writing Well

    English is a difficult language, and grammar, punctuation, and spelling can all sabotage you unless you pay attention to detail. When in doubt, look it up. Free to use website services such as Grammarly can help.

    8. Proofread Before You Hit Send

    Nothing is perfect in its first draft. If you lack attention to detail, then put in the extra effort before submitting things. Before you send off any written work, check carefully not only for misspellings and incomplete sentences but also for improper tone, inappropriate colloquialisms, and inconsistent formatting. When your written communications are error-free, they will have their intended impact.

    9. Minimize Distractions

    It is impossible to stay focused when colleagues carry on conversations nearby or your mobile notifications ding you throughout the day. Do your best to limit distractions.

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    If you are working where there is a lot of noise or side activity, try wearing noise-canceling headphones or seeking out a quiet corner. Disable your notifications when you need to focus, and resolve to only check them after you have completed your assignment.

    10. Take Breaks

    It may sound counter-intuitive to stop and take a walk, but it’s necessary. Walk away from the screen. Moving from one task to the next across the span of your workday is a recipe for brain fatigue. Give your brain a recess time when you come to a natural stopping place or after you complete one project and before you start the next. These short pauses are necessary for sorting through all the details needed for coming up with successful solutions.

    11. Make Time for Reflection

    At the end of a workday, take a few minutes to go over the day’s events in your mind. What was said or relayed in conversations? What is the status of the projects you worked on? What else occurred that you should pay attention to? Could there have been any details you might have missed that you should address tomorrow?

    12. Keep a Detailed To-Do List

    This simple organizational tool is your best ally for getting your work done on time and for paying attention to the details. If you are pressed for time (and who isn’t?), write your list to coordinate with dayparts.

    Allot a certain number of hours to complete each task, do it, and then check it off. Nothing feels more rewarding than completing all the tasks on your list. But if you can’t finish them, then carry them over to the following day.

    Final Thoughts

    Details may seem small, but they can become a lot larger when they are overlooked. If you know you lack attention to detail, commit to training yourself to embrace the many facets that can help you consistently excel in the tasks you set out to accomplish.

    When you begin to catch your mistakes in advance or apply the tidbits of information you gathered from paying close attention, you will know that you have trained yourself in the fundamentals of becoming detail-oriented. After that, you should start hearing the phrase “Great job!” more often.

    More Tips on Boosting Your Attention to Detail

    Featured photo credit: Cristina Gottardi via unsplash.com

    Reference

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