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4 Ways You May Be Sabotaging Your Job Search

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4 Ways You May Be Sabotaging Your Job Search

Have you ever been told to get out of your own way? In our personal and professional lives, we often make things more difficult for ourselves; taking troublesome routes around obstacles, making obvious-to-others-but-not-ourselves missteps, and tripping over our own mistakes.

A fantastic example of this self-sabotage can be seen in almost every job seeker’s approach to the job search. Here are four ways that real job seekers tripped over their their own job applications, with tips on how you can avoid these pitfalls and pave a smoother, more productive job search path for yourself.

1 Using impossible language.

Using claims like “I am a perfect fit…” or “My qualifications are unique…” is setting yourself up to be proven wrong quickly< and easily.

When concluding his cover letter, a recent job candidate wrote, “I have attached my resume and I am certain that, after you review it, you will agree that we should discuss a potential partnership.”

To a recruiter or hiring team, this is often seen as a challenge, because certainty is not something found in spades in the hiring process. Even the best candidates—the ones who eventually get the job—can’t be certain that their applications will pass muster. As you might have guessed, the hiring team, after reviewing this resume, was not at all certain about discussing things further.

How to fix it: Don’t use language that doesn’t leave room for any other result, because the odds say you’ll be wrong more than right. Some better ways to phrase this would have been, “I feel confident that…” or “…after you review it, I would welcome the chance to discuss a potential partnership.” Confidence is refreshing, but certainty is just cocky.

2 Applying to jobs you’re clearly not qualified for.

It’s one thing to have most but not all of the requirements listed in a job description—most employers are willing to overlook some minor deficiencies in a job applicant as long as the major qualifications are in order—but sometimes job seekers can’t help but get in their own way.

A comment in a cover letter for a blogging and social media job read as follows: “Please note that I am not currently on LinkedIn, Google Plus, etc.”

Since this person was applying to work for a virtual company whose entire presence is based on its website and social media platforms, this one line sent the entire application down the drain.

How to fix it: If you’re a job seeker who is lacking a very important qualification that can be easily remedied within minutes and for free, then remedy it! Creating LinkedIn and other social media accounts would have taken this person a matter of minutes, and placed them back in the running for the job.

3 Offering skills no-one has asked for.

Unless you have a pretty good idea that a company can use a skill, telling them you’re fluent in Russian isn’t going to add to your application.

A job seeker who applied for a career advice writing position spent a good deal of their application explaining their long background in journalism. “I’ve reported and written on a variety of subjects, including education, consumer health care, social issues, women’s issues, politics, business, the military, animal welfare, government and much, much more.”

Sounds great! The only problem was that this job required previous HR or career advice writing experience, neither of which were included in this applicant’s laundry list of topics.

How to fix it: If the “much, much more” portion of this applicant’s writing experience involved either of the required subjects, they should have started out with that fact. Don’t clutter up your application with skills that an employer neither asked for, nor needs.

4 Ignoring or glossing over your lack of requirements.

If you have gaps in your employment history or you’re missing a requirement, don’t pretend employers won’t notice if you gloss over those areas. Instead, address them directly, or reconsider whether you are the right candidate for the job.

A company whose services are typically geared towards mid-level career professionals was recently hiring for a role that would work directly with customers to offer them practical advice. One applicant who had yet to graduate from college felt that he was a “strong candidate”, even though he lacked the required years of experience as stated in the job description.

How to fix it: Hiring managers can tell almost immediately if someone is trying to gloss over a lack of experience or qualifications. Rather than hope no one will notice, address any perceived deficits directly in your cover letter and explain how you can fill them. If you truly are qualified for the job, this should be easy to do. And if you’re not qualified, why are you applying?

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Brie Weiler Reynolds

Senior Career Specialist at FlexJobs

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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