Advertising

4 Simple Ways to Maximize Productivity on the Road

Advertising
4 Simple Ways to Maximize Productivity on the Road

Despite the endless predictions that business travel will become “obsolete,” spending on business travel has just climbed to an all-time high according to Oxford Economics. Since business travel doesn’t appear to be going away anytime soon, what steps should you take to maximize your productivity on the road?

Here are my four top tips for effective business travel:

Prepare to achieve your goals

A successful trip involves a considerable amount of advance planning. Start by learning about the people you are going to meet and the business and legal environment in which they operate. What is their motivation? What are they looking for from you?

Advertising

Don’t be afraid to get in touch with someone who has a more detailed understanding of the local situation. Hopefully, your firm has a local representative whose job it is to find out the relevant details about actual and potential clients or whomever else you are going to meet. If not, you should use your professional network to find a local contact who can teach you the relevant information—there’s no substitute for local knowledge.

Take advantage of downtime

Travel tends to involve a significant amount of downtime. This includes the hours spent on the flight itself, but it also includes the time spent at the gate waiting to board—and even the time spent in a taxicab between the airport and your destination.

To take advantage of downtime, you again need to be prepared. Have some ideas in mind of something you could get done if you had 20 free minutes, or two free hours, and then make sure to have ready access to whatever you’d need to do so (but don’t choose a task so urgent that you’ll stress about it if you don’t get a chance to work on it).

Advertising

While most of your materials can be in electronic form, bring some old-fashioned paper reading material too. The flight attendants will make you put your laptop away during taxi, takeoff, and landing, which can total more than an hour at a busy airport.

Of course, after a long day, the most productive way to take advantage of downtime may be to rest. If that’s your plan, my best advice for you is to get a window seat, where your knees won’t be crushed by beverage carts and your fellow passengers won’t have to wake you in order to use the restroom.

Stick to your healthy routine

Lastly, you should try to keep to your healthy routine, even when you’re on the road. This will help take care of your body, while also keeping you in a rhythm that you’re comfortable with.

Advertising

I admit that this can be difficult: you might not have access to your preferred workout equipment and you might not have much control over your food options. However, most hotels have some workout equipment, even if it is not what you’re typically used to. Even if your hotel doesn’t have a gym, you should get in a quick workout by going for a jog or a brisk walk.

While you might attend a lunch or dinner with several courses of rich, unhealthy food, no one is actually forcing you to eat that food. You can politely eat a few bites of each course and then leave the rest on your plate.

Stay close to your family

For most of us, the worst part of business travel is the separation from our families. Our travels impose practical challenges on our families—there are fewer hands to split household chores—as well as emotional ones.

Advertising

So make it a priority to call home every day—or better yet, use video-chatting (like Skype or FaceTime). Even if you are busy with meetings, you can afford to take at least 10 minutes out of your day to talk to your family.

More by this author

4 Simple Ways to Maximize Productivity on the Road How to Bring Work Home Three Steps to Effective Business Writing How to Find a Better Rhythm at Work 4 Simple Tips for Taking Advantage of Summer Vacation

Trending in Work

1 How to Start a Side Hustle While Keeping Your Full-Time Job 2 Why Personal Branding Is Important to Your Career 3 How To Boost Employee Motivation During Difficult Times 4 7 Effective Ways To Motivate Employees in 2021 5 How To Stay Motivated As You Build Your Business

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next