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4 Business Essentials to Maximize Growth

4 Business Essentials to Maximize Growth

Networking is a magical exchange of value between one individual and another.  Over the course of the past week, I’ve been fortunate enough to sit down with some amazing professionals in various industries across the greater Chicago area and converse with them about what’s working, what’s not working and what we can do for each other to boost both business and the bottom line.  I’ve come to the realization throughout this experience that really only 4 things matter when it comes to sustainable business growth.

Relationships.

They are the backbone of business and without them a company/organization ceases to exist.  Networking is essential to the growth of your net worth.  Of the 13 individuals I sat down with, each conversation lasting between 2 to 4 hours, I recognized how amazing each individual was, how much potential they had, how much value they were adding to the Chicago community and how that was impacting communities around the world. Each of these relationships was formed over a period of time, starting from a simple connection on social media, to a phone conversation, to later meeting each individual in person.  These relationships, whether I’ve personally reached out or we were connected through a mutual friend, have been vital to both my own growth and the growth of my business.  The most successful individuals grow their network so that when a problem arises, they have immediate access to the solution, allowing it to consume less time, less money and causing less stressed.  This fundamental key to success sets individuals and organizations apart.

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Product.

The product is the most essential element to a successful business.  But a product not packaged and positioned properly will always fail no matter how great it is.  Learning to sell a product isn’t difficult.  Learning to position your product with simplicity leads to greater quantity of sales in a smaller period of time.  Regardless of what the product is, what its value in the marketplace is, or how much it costs, one thing remains the same: it has to appeal to consumers’ emotions, or it won’t sell.  When consumers have an emotional attachment to your product or service, nothing else matters.  What I mean is this: let’s say, for example, you go to buy an ADT Security System–it isn’t the system you’re buying, it’s the emotion of security and peace of mind.  The same is true for all things in life; it isn’t what you’re selling, but our emotional attachment to that product or service that we, as consumers, are purchasing.

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Processes.

Each of us is a slave to convenience.  If the phone is not charged, we leave the house when it is.  If our gym bag is not packed, we won’t go to the gym.  When we’re in the store, we buy what’s convenient, not necessarily what’s healthy.  If we make the process for both ourselves and our consumers simple, easy, and convenient, our ROI automatically and dramatically increases.

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People.

There is no bigger asset to an organization than its people.  People are everything.  If you don’t take care of your people, they won’t take care of you.  Employees, contractors, and commissioned sales people are no longer just looking to hold a position within an organization; they are looking to lead, help, encourage, and set the tone of the organization’s future.  They want to be involved in decision making, have leeway on projects, be directed and guided–but not told what to do–while at the same time having flexibility when it comes to choosing their schedule.  Providing these small benefits can make a world of difference.

These 4 elements are present in every successful business, and they should be present in yours.  Learning how to build relationships, position your product, systematize your processes and take care of your people will help you build a solid foundation for long-term sustainable growth within your organization.

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Last Updated on September 23, 2020

Do What You Love and Love What You Do to Achieve More

Do What You Love and Love What You Do to Achieve More

Are you waking up each day looking for that perfect thing, activity, or job that will make your life work? Or, maybe you are looking for that perfect relationship. Once you “get” this new thing that will allow you to do what you love, you are sure that you will be happy forever.

In reality, life doesn’t work like that, and we would probably get bored if it did. There is likely no one thing, experience, or activity that will keep you feeling passionate and engaged all the time. What’s important is staying connected to what you love and continuing to grow in the process.

Here, we’ll talk about how to get started doing what you love and achieving more in life through the motivation it brings. Doing this doesn’t have to take a long time; it just takes determination and energy.

Most People Already Know Their Passion

So many people walk around in life “looking for” their passion. They look for it as if true passion is some mysterious thing that is difficult to find and runs away once you find it. However, the problem is rarely lack of passion.

Most of us already know what we love to do. We know what excites us, even if we haven’t done it for years. Instead, we focus on what we think we “must” do.

For example, maybe you love building model cars or painting pet portraits. Yet, each day you work a completely unrelated job and make no time for the activity you already know you love. The truth is you probably don’t need to find your passion; you just need to start doing what you already know you’re passionate about[1].

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No Activity Is Exciting All the Time

Even people who are living their dream lifestyle or working their dream job don’t love it all the time. Every job or lifestyle has parts of it that we won’t like.

Let’s say your dream is to become an actress, and you succeed. You may not enjoy the process of auditioning and facing rejection. You may experience moments of boredom when you practice your lines over and over again. But the overall experience is totally worth it.

Most of life is like that. Don’t set yourself up for disappointment by demanding that life be perfect all the time. If things were perfect and easy, you would ultimately stop learning and growing, and life would begin to lack even more meaning in that case.

Be grateful for both the good and bad moments as they are both entirely necessary if you genuinely want to do what you love and love what you do.

Doing What You Love May Not Be Easy

Living a life you love is unlikely to be easy. If it was, you would not grow very much as a person. And, if you think about a great book or movie, the growth of the main character is what matters most.

What if the challenges you meet along your path to living a life you love were designed to make you grow as a person? You may actually start looking forward to challenges instead of dreading them. An easy life hardly ever makes a compelling story.

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If you struggle to overcome challenges, try writing them down each time you encounter one. Then, write down three ways you could tackle it. Try one, and if it doesn’t work, try another. This way, you’ll learn what does and doesn’t work for you.

How to Do What You Love

There are many small steps you can take to ensure you are making time to do the things you love. Start with these, and you’ll likely find that you’re already on the right track.

1. Choose Your Priorities Wisely

Many people claim they want to do something, yet they don’t do it. The truth is they might not really want to do it in the first place[2].

We all end up following through on what matters most to us. We make decisions moment by moment about what we need to focus on. What we choose to do is what we deem most important in our lives.

If there is something you claim you want to do but you don’t do it, try asking yourself how much you really want it or where it’s currently placed on priority list. Are there other things you want more?

Be honest with yourself: what you currently do each day is a reflection of your priorities. Recognize that you can change your priorities at any time.

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Make a list of your priorities. Really take the time to think this through. Then, ask yourself if what you are doing each day reflects them. For example, if you believe your top priority is spending more time with your family, but you consistently take on extra hours at work, you’re not really prioritizing things in the way you think you are.

If this is happening, it’s time to make a change.

2. Do One Small Thing Each Day

As stated above, doing what you love doesn’t have to mean finding that perfect job that makes you want to jump out of bed in the morning. If you want to do what you love, start with one small thing each day.

Maybe you love reading a good book. Take ten minutes before bed to read.

Maybe you love swimming. Get a membership at the local YMCA, and go there for thirty minutes after work each day.

Dedicating even a short amount of time to something that brings you joy each day will improve your life overall. You may find that, over time, a career path related to what you love to do pops up. After doing the thing you love each day, you’ll be more than prepared to take it on when the opportunity arises.

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If you need help making time for your passions, check out this article to get started.

3. Prepare to Make Sacrifices

If you are an exceptionally busy person (aren’t we all?), you may have to make sacrifices in order to make space for the things you are passionate about. Maybe you take on less extra hours at the office or take thirty minutes away from another hobby in order to develop another that you enjoy.

Looking at your priority list will help you decide what can get put on the back burner and what can’t. Remember, do this thinking about what will help you feel good about how you’re spending your time. 

For example, if you love writing but rarely make time for it, consider getting up 30 minutes earlier than normal. Or instead of browsing your phone for 30 minutes before bed, you can write instead. There is always a way to find time for what you love.

Final Thoughts

If you love what you do, each day becomes a joyful adventure. If you don’t love what you are doing, life feels like a chore. The best way to achieve success is to design a life you love and live it every day.

Remember, doing something you love doesn’t have to include big gestures or time-consuming projects. Start small and grow from there.

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Featured photo credit: William Recinos via unsplash.com

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