30sec Tip: If You Risk Nothing, You…

Starting a business takes courage. You have to do the job of six people at once, deal with income that is variable at best, and non-existent at worst, and face all the other risks that come with walking where most others don’t dare to tread.

But that’s old news – anyone who’s been doing this for any length of time knows what’s involved, and has chosen to keep on going. So the question is: Why is it so hard? Why is it that in spite of the good days and the successes, there are so many nights that we feel tired and beaten, wondering where our courage has gone?

The answer is that the courage you need to get started is very different from the courage that you need to keep on going. When you’re just starting out, you need courage that is flashy and fiery – the kind that involves great leaps and inspiring speeches. To keep on going, you need a much less dramatic courage in the face of a far more exhausting reality. This kind of courage is much harder to come by.

Let’s start by understanding what we’re really talking about…

What’s Your Brand of Courage?