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3 Ways to Feel More Fulfilled in Business

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3 Ways to Feel More Fulfilled in Business


    A few nights ago, my husband handed me a book he thought I might be interested in reading. It was a book that even just three years ago, I would’ve loved to dig into. An autobiography of one of the great businessmen of this century, a look into how the greats got it done.

    Who would ever want to pass that up?

    Well, I passed it up in a heartbeat.

    A couple of years ago, I read a couple of those biographical business books, and I loved them all. Learning the business lingo was exhilarating, but the best part was always learning about the person’s personal life.

    Wow, they had a childhood, too! They really started as a janitor? They struggled as common-folk?

    It was all very enlightening — it even made me feel like I had a chance at doing something great in this world. If they could do it, why couldn’t I?

    Except I always was sorely disappointed when the details of the same great businessmen’s personal lives turned more shoddy than I expected. Divorces, cheating, inflated egos, ridiculous promo sponsorships, and more.

    As my husband handed me the book, I read the front cover.

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    I turned to him and said,

    “Isn’t it awesome that businesspeople nowadays are programmed differently? They’re following passion, not necessarily a quick buck. Maybe it’s their purpose that has made them inherently better people? Maybe its more transparency in a digital world?”

    I handed the book right back. It’s great to learn from the greats and our elders, but for some reason, I’ve decided to spend more time learning how its done now — by people who have made it in this new world of users over money.

    Leaders have changed. No matter the reason, it is awesome.

    Maybe you agree with me or not. Maybe you know some really money-hungry businesspeople.

    I think we all know that kind of person. The great thing is — we don’t want to be like them.

    I actually believe that. And there may be absolutely no hard evidence to prove that purpose-driven business people today are better human beings than the fortune-seekers of yore, but I believe it.

    I believe it because I’m living it.

    I know a lot of people out there making gazillions of dollars, sitting in their gold-laden high-rise apartments and drinking substances that cost more than what I make in a month.

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    Okay, maybe I’m exaggerating. 

    But I also know tons of people sitting in coffee shops, working hard, developing their killer ideas, and loving every minute of it. Even if they make less than any corporate job would afford them.

    Sure, some passion-fueled entrepreneurs make great money — but that isn’t a bad thing. Passion and money don’t have to be completely separate. In my opinion, combining them is more the goal, no?

    What does this mean for the world?

    Whether you believe it or not, things in the world are a-changin’. What I read in a recent New York Times article struck a chord. It said that kids nowadays are being born with a more clear view of what is essential.

    I bet kids don’t think big board rooms and expense accounts are “essential”. I think they never did.

    What’s changing is that kids are maintaining their view of what is essential. As we all grow up, we are taking our priorities with us.

    No way I’d take an expense account over the freedom and flexibility to spend Mother’s Day with my mommy (which I did this year).

    But we’re clear on the fact that, in order to keep a lifestyle that is flexible and fun, our work has to be sustainable, as well. If our priorities are straight, it’s not about racking up the beans — it’s about having enough beans to continue doing what we love how we love to do it.

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    How do we make passion sustainable?

    In my case, I love to write. My goal is to make my writing sustainable — to make enough money through my writing to allow myself to write more and more every day. If I make my passion sustainable, I can dedicate more time to it — without going hungry, of course.

    Here are some tips that have led me along my path to sustainability, and made me feel more fulfilled in business in the process:

    1. Write down what makes you curious and excited.

    Being aware of yourself and your emotions sounds corny and trite, but we all have something more to learn about ourselves. Do the world a favor, and take note of what truly drives you most.

    When you think back to the last few months, which experiences stand out the most? What was the last thing you did that made you throw your arms up in the air with accomplishment? What activities feel exhilarating and fun?

    More importantly, when you have free time, what is the first thing you turn to —the computer, a notebook, videos, music, friends, family, etc?

    2. Be as useful as possible.

    Passion and curiosity is important, but so is making your work useful. Without being useful, there’s little chance people will want to, well, pay you for it.

    You’re useful to people as long as you are one step ahead of them. If you know one tiny bit more than they do on what they need, you’re useful and can make that help sustainable.

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    3. Make sure everyone knows it.

    Once you know what you love to do and once you have made yourself useful to them, they have to know you exist. The best way to do that is to analyze this:

    When people think of your industry or your niche, are you among the top 10 people they think of?

    Becoming top of mind is the most important. Keep yourself aiming for that goal, and you won’t falter.

    I haven’t yet found my way to becoming this kind of sustainable new business person, but I am trying. Every unconventional step I take gets me one inch closer to sustainability, to success, to inspiring others along the way.

    It’s hard, but it’s been exhilarating and so worth it.

    While business will always deal with money, new types of leaders are emerging that put meaning and passion over just paying the bills. What’s your take on this new type of business leader? Do you recognize them around you, in your workplaces and in your social circles?

    If you aren’t one already, would you like to be?

    (Photo credit: Thumbs up via Shutterstock)

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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