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3 Things You Must Communicate During an Interview

3 Things You Must Communicate During an Interview

There is still a large number of people out there looking for a job. Whether they have a job or not, millions of people are doing the same thing everyone else is doing: going on the internet, posting their resume on the job sites, and applying for jobs. If they’re lucky, their resume will “wow” who ever is reviewing them and they will get moved on to the next round in the process, typically a face-to-face or phone interview.

Are you doing things like everyone else?

A few years ago I submitted my resume to a fairly large organization that had posted an opening on the internet. At the top of my cover letter and resume I put a quote that an industrial psychologist had said about me a few years earlier.

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Her quote was:

“He is the type who manages to see the bright side of challenging situations. If anything, he may underestimate the level of difficulty a situation might be.”

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When I received the call from the regional manager, he said he received hundreds of resumes and mine was the only one to catch his eye right away. Eventually he offered me the position.

Don’t be like everyone else!

Starting with your cover letter and resume and moving all the way through your interview process, you must differentiate yourself. There are many ways to do this, but I believe that there are three things you can communicate that will separate you from your competition:

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  • Focus
  • Stability
  • Profitability

1. You Are Focused

Whether you are applying for a sales position in technology or a customer service position at a call center, you had better be able to articulate your focus in that area. We have a million distractions on a daily basis and distractions are not profitable. You don’t want to give people the feeling you are only there because you just need a job—you want them to believe that you are there because you are really interested in their organization and the opportunity to work with them. Show them that you are focused by researching the company and learning about the opportunity before you talk to them. Again, distractions are not profitable, and if they don’t believe you will be an asset, you will not be considered.

2. You Are Stable

This means you are mentally, emotionally, and physically stable. There are a lot of people who are applying for every job they think they are halfway qualified for simply because they need a job, and their desperation and insecurity comes through in their interviews. There are others who hate their current job, and during their interviews they feel the need to share why they hate it. Both scenarios have insecurity and drama written all over them, which does not communicate stability. Stability equals dependability in the eyes of an employer: if they do not feel you will be dependable, you will not get the job.

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3. You Are Profitable

At the end of the day, being in business is about profit. Profitability equals survival and growth, so your ability to communicate how you will be profitable for the company will instantly make you stand out. To do this you must first understand how the company makes money.

Next, you must understand how the position you are interviewing for impacts how the organization makes money. If you are interviewing for a sales position, it’s about the amount of revenue you are able to generate. If you are interviewing for a customer service position, it’s about service and keeping your customers happy so they continue to spend money. Directly or indirectly, every single position within an organization is important and impacts profitability. The bottom line is the bottom line, so understand how your role impacts that!

Whether you are unemployed or just seeking other opportunities, your ability to show that you are focused, stable, and profitable can be the difference between landing the ideal position or having to keep on looking.

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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