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3 Ridiculously Easy Steps to Creating an Unstoppable Business Idea

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3 Ridiculously Easy Steps to Creating an Unstoppable Business Idea

If I had a dime for every time I heard someone say “I want to start my own business…but I just don’t have a good idea”, I’d be so rich that I’d spend my days sipping overpriced cognac and smoking pre-embargo Cuban Cigars and making stodgy, incomprehensible jokes that only rich people find funny (“…and he took $5 million out of the QTIP trust and bought puts on gold! Ha!”), and as such probably not writing this article.

So consider yourself lucky I don’t get paid when I hear that, lest you be unable to bask in the wisdom that I am about to impart.

    My cigar-smoking fantasies aside, it’s actually a bit concerning how many people think it’s really hard to come up with a good business idea.  Veteran entrepreneurs all know that coming up with an idea is basically the easiest part; but you do need to start with an idea.

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    And starting with an idea I shall help you do.

    One of the big reasons you have trouble coming up with a good idea is because “you don’t know if it will work”, right?

    Luckily, in 3 ridiculously simple steps, you can see how good your idea is, and make it stronger.  Here it goes:

    Step 1: Start with a broad idea

    Let’s say you want “a kick ass social network for cereal box collectors”.  I’d say “that’s really weird”, but this is your company, not mine.

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    And by the way, no “I can’t come up with one!” BS.  This is just a broad idea.  Think…think…there you go.

    Step 2: Write down 3 specific reasons your idea might not work

    Not a whine, not “because 90% of business fail!”; be intellectually honest, think about it for more than 7 seconds.  Relate them to your own abilities and relevant externalities.  For example:

    – “I don’t know how to code”

    – “I don’t know if there’s actually other cereal box collectors out there”

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    – “Even if there are other collectors, I don’t know if they need a social network”

    Step 3: Test your reasons

    I don’t want to steal any of Bill Nye’s thunder, but what we’re doing here is bringing you back to 7th grade biology and using the scientific method.  We’re turning your worries into testable hypotheses, and doing some ol’ fashion exploring to see if your worries hold true.

    You go out there and see if there’s a way to make a social network without coding.

    You mercilessly scour the far corners of the internet looking for cereal box collector communities.

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    You identify the “thought leaders” in the community, befriend them, and ask what they need.

    I spent about 12 seconds doing these tests, and here’s what I came up with:

    • You can make a social network without knowing how to code.  There’s quite a few ways to do it, but BuddyPress seems to be the most popular.
    • There are communities out there for cereal box collectors like you (just Google “cereal box collector”).
    • The community seems to be gathered around a few active forums.  Finding the community leaders would likely be very easy.  Just shoot them a quick e-mail with your idea, and ask “what do you think?”

    And voila, your idea awaits!

    What we did here was get specific about your idea.  Whereas most people worry that “their idea would never work”, you actually went out there and did something about it.  You’re now ready to move onto the next step: figuring how to execute.

    Or maybe you figured out your idea sucked.  That’s okay too.  But at least you made an informed decision, and unlike 80% of people, you actually tried to do something about it.

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    Your idea’s probably more complicated than something like this, and that’s fine.  But the point stays the same: stop worrying, start testing, and repeat.  Watch your idea develop before your eyes.

    Featured photo credit: five travel about locomotive costing on rail via Shutterstock and inline photo by Tsahi Levent-Levi via Flickr (CC BY 2.0)

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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