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14 Tools to Run Your Business Wherever You Are

14 Tools to Run Your Business Wherever You Are

Intuit, the makers of software like Quicken, estimates that by 2020, 40% of the American workforce will be freelancers or independent contractors, and with that freedom comes the flexibility of being location independent. More and more business owners are taking advantage of that flexibility and using the internet to travel the world while still running a business. Here’s a list of tools that you can use to run your business wherever you are:

IFTTT: Automate online tools

    Stay organized & productive

    When you’re constantly changing your location, one of the hardest things you’ll deal with is keeping all of your information straight. Evernote lets you take notes and bookmark websites, organize them by notebook, and syncs across mobile and desktop apps (including an offline sync), so that your information is always at your fingertips.

    Asana and Trello are two very popular project/task management tools, both with free options, mobile apps, and easy-to-use layouts, and will grow with you as your add team members to your business (if you decide to go that route).

    IFTTT will let you hook up different apps and sites to automate your internet usage. For example, if you’re a freelance graphic designer, you can set it up to send you an email every time the RSS feed of a job board is updated with a new post. That means you spend less time refreshing job boards, more time working, and get more work done (which means – you guessed it – you make more money!).

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    Streak: A CRM that lives inside Gmail

      Keep up with leads

      If you’re going to run a profitable business, you need to keep track of potential clients & customers and follow up with them regularly.

      Streak is a wonderful free app that works inside Gmail and can be used to handle sales/CRM purposes, and it has an iOS app that’s just as easy to use. It’s a great way to keep track of people as they move through your sales funnel, from being a lead to being a client. It also can track how many times an email was viewed and lets you schedule emails to be sent later.

      Insightly and Contactually are two other CRM apps that are more full-fledged than Streak. Both have mobile apps available for iOS and Android. I personally use Streak to keep track of potential clients, and then after they become a client, put them into Contactually so that I get reminders to keep in touch after we’re done with our work together – did you know that a 5% increase in customer retention can increase profitability by 75%? (Source: Bain & Co.)

      Have an office on the go

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      Offices for location independent business owners

        Running a location independent business has its many upsides, but one of the downsides is that there’s no dedicated office. It can be distracting working at coffee shops. And if you need to meet a prospective client, coffee shops can be crowded and noisy, which is not the best meeting environment. This is where coworking spaces, which are spaces entirely dedicated to business owners and freelancers who don’t need full time dedicated office space, come in.

        The Desktime directory will also let you search by location and duration (day, week, or month) to find coworking spaces wherever you’re at. ShareDesk is similar and has an option for searching for meeting rooms, too.

        The one downside of coworking is that it can be more casual than some business owners need, and the experience is going to vary from place to place. If you’re looking for a more uniform experience, Premier Business Centers offers executive suites and office centers in multiple locations.

        Share multimedia

        Sharing multimedia can be useful in a location independent business in two scenarios: when you’re trying to explain something to a team member or your assistant and an email just isn’t cutting it, or when you’re engaging with your followers. Videos, audio, and photos/images tend to do much better on social media than just text updates. And the time used to be that you needed a powerful computer and expensive software to create and send multimedia files – but that’s not the case any more with apps like these:

        Jing - screen recording software by TechSmith

          Video: Jing and Screencast-O-Matic

          If you need to record a quick video to send to a client or team member explaining something, Jing is a great way to go. It’s a free download for both Mac and Windows which lets you record a video of up to five minutes in length, upload it to screencast.com, and then gives you a link to share, all from inside the app.

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          Screencast-O-Matic is a great option if you’re recording videos for your blog or company website. You can record a video of up to fifteen minutes on the free version and the paid version is only $15/year. Both versions include easy in-app sharing to Google Drive, Vimeo, and Youtube, among other sites, and the pro version includes editing tools built in.

          Clyp.it: Free and simple audio sharing

            Audio: Clyp

            Clyp is to audio as Jing is to video – it’s a super simple setup that lets you click one button, record audio, and then automatically uploads it and gives you a link to share. Best of all, there’s mobile apps for both iOS and Android, so you can do this on the go. There’s multiple ways a business owner could use Clyp, including sending a short audio to a team member or client to explain something (easier than juggling a smartphone or tablet keyboard while, say, your hands are full at the airport and you don’t have time for a full-on conversation, but an issue needs to be addressed).

            You could also do an interactive Q&A on your Facebook page or Twitter account using audio responses – much more personal and fun than text. It’s especially suited for people who deal in a lot of audio like musicians or speakers – audio sneak peeks posted to fans are a great way to give a “backstage pass” and grow online engagement.

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            Canva - free tool to create images for sharing

              Photos/Images: Canva

              Even if you aren’t a designer, you want to have nice looking business cards, social media icons, and website graphics – and Canva can help you do just that. It’s free, easy to get the hang of, and most of the graphical elements are free, with select stock photos starting at $1/photo. There’s also several templates (include business cards, posters, social media graphic, Pinterest graphic, and so on) that make it quick to whip something up without it looking totally amateur.

              If you’re looking for more useful tools for entrepreneurs, check out these seven seriously hardcore project management apps, or these productivity tools for visual thinkers

              Featured photo credit: Bobbi Newman via flickr.com

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              Last Updated on February 11, 2021

              10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

              10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

              Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

              You have to work hard to develop the right skills

              If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

              1. Make your presentation short and sweet

              With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

              JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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              2. Open up with a good ice breaker

              At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

              • Joking
              • Tugging on their heart strings
              • Dropping a bombastic statement
              • Telling an interesting and relevant anecdote
              • Using a metaphor or drawing comparisons

              You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

              3. Keep things simple and to the point

              Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

              4. Use a healthy dose of humor

              Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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              It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

              5. Try to tell a story instead of ranting

              Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

              6. Practice your delivery

              Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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              7. Move around and use your hands

              Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

              8. Engage the audience by making them relate

              Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

              9. Use funny images in your slides

              Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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              10. End on a more serious note

              When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

              As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

              Featured photo credit: Austin Distel via unsplash.com

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