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14 Tools to Run Your Business Wherever You Are

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14 Tools to Run Your Business Wherever You Are

Intuit, the makers of software like Quicken, estimates that by 2020, 40% of the American workforce will be freelancers or independent contractors, and with that freedom comes the flexibility of being location independent. More and more business owners are taking advantage of that flexibility and using the internet to travel the world while still running a business. Here’s a list of tools that you can use to run your business wherever you are:

IFTTT: Automate online tools

    Stay organized & productive

    When you’re constantly changing your location, one of the hardest things you’ll deal with is keeping all of your information straight. Evernote lets you take notes and bookmark websites, organize them by notebook, and syncs across mobile and desktop apps (including an offline sync), so that your information is always at your fingertips.

    Asana and Trello are two very popular project/task management tools, both with free options, mobile apps, and easy-to-use layouts, and will grow with you as your add team members to your business (if you decide to go that route).

    IFTTT will let you hook up different apps and sites to automate your internet usage. For example, if you’re a freelance graphic designer, you can set it up to send you an email every time the RSS feed of a job board is updated with a new post. That means you spend less time refreshing job boards, more time working, and get more work done (which means – you guessed it – you make more money!).

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    Streak: A CRM that lives inside Gmail

      Keep up with leads

      If you’re going to run a profitable business, you need to keep track of potential clients & customers and follow up with them regularly.

      Streak is a wonderful free app that works inside Gmail and can be used to handle sales/CRM purposes, and it has an iOS app that’s just as easy to use. It’s a great way to keep track of people as they move through your sales funnel, from being a lead to being a client. It also can track how many times an email was viewed and lets you schedule emails to be sent later.

      Insightly and Contactually are two other CRM apps that are more full-fledged than Streak. Both have mobile apps available for iOS and Android. I personally use Streak to keep track of potential clients, and then after they become a client, put them into Contactually so that I get reminders to keep in touch after we’re done with our work together – did you know that a 5% increase in customer retention can increase profitability by 75%? (Source: Bain & Co.)

      Have an office on the go

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      Offices for location independent business owners

        Running a location independent business has its many upsides, but one of the downsides is that there’s no dedicated office. It can be distracting working at coffee shops. And if you need to meet a prospective client, coffee shops can be crowded and noisy, which is not the best meeting environment. This is where coworking spaces, which are spaces entirely dedicated to business owners and freelancers who don’t need full time dedicated office space, come in.

        The Desktime directory will also let you search by location and duration (day, week, or month) to find coworking spaces wherever you’re at. ShareDesk is similar and has an option for searching for meeting rooms, too.

        The one downside of coworking is that it can be more casual than some business owners need, and the experience is going to vary from place to place. If you’re looking for a more uniform experience, Premier Business Centers offers executive suites and office centers in multiple locations.

        Share multimedia

        Sharing multimedia can be useful in a location independent business in two scenarios: when you’re trying to explain something to a team member or your assistant and an email just isn’t cutting it, or when you’re engaging with your followers. Videos, audio, and photos/images tend to do much better on social media than just text updates. And the time used to be that you needed a powerful computer and expensive software to create and send multimedia files – but that’s not the case any more with apps like these:

        Jing - screen recording software by TechSmith

          Video: Jing and Screencast-O-Matic

          If you need to record a quick video to send to a client or team member explaining something, Jing is a great way to go. It’s a free download for both Mac and Windows which lets you record a video of up to five minutes in length, upload it to screencast.com, and then gives you a link to share, all from inside the app.

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          Screencast-O-Matic is a great option if you’re recording videos for your blog or company website. You can record a video of up to fifteen minutes on the free version and the paid version is only $15/year. Both versions include easy in-app sharing to Google Drive, Vimeo, and Youtube, among other sites, and the pro version includes editing tools built in.

          Clyp.it: Free and simple audio sharing

            Audio: Clyp

            Clyp is to audio as Jing is to video – it’s a super simple setup that lets you click one button, record audio, and then automatically uploads it and gives you a link to share. Best of all, there’s mobile apps for both iOS and Android, so you can do this on the go. There’s multiple ways a business owner could use Clyp, including sending a short audio to a team member or client to explain something (easier than juggling a smartphone or tablet keyboard while, say, your hands are full at the airport and you don’t have time for a full-on conversation, but an issue needs to be addressed).

            You could also do an interactive Q&A on your Facebook page or Twitter account using audio responses – much more personal and fun than text. It’s especially suited for people who deal in a lot of audio like musicians or speakers – audio sneak peeks posted to fans are a great way to give a “backstage pass” and grow online engagement.

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            Canva - free tool to create images for sharing

              Photos/Images: Canva

              Even if you aren’t a designer, you want to have nice looking business cards, social media icons, and website graphics – and Canva can help you do just that. It’s free, easy to get the hang of, and most of the graphical elements are free, with select stock photos starting at $1/photo. There’s also several templates (include business cards, posters, social media graphic, Pinterest graphic, and so on) that make it quick to whip something up without it looking totally amateur.

              If you’re looking for more useful tools for entrepreneurs, check out these seven seriously hardcore project management apps, or these productivity tools for visual thinkers

              Featured photo credit: Bobbi Newman via flickr.com

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              Last Updated on August 25, 2021

              Why Personal Branding Is Important to Your Career

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              Why Personal Branding Is Important to Your Career

              As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

              Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

              According to Celinne Da Costa:[1]

              “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

              A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

              What Is Your Personal Brand?

              “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

              Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

              Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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              I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

              A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

              Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

              Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

              Your Personal Brand Is Essential for Your Career Success

              In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

              According to Castrillon,[2]

              “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

              The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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              As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

              In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

              “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

              When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

              The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

              Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

              The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

              5 Key Steps to Creating Your Personal Brand

              These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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              1. Set Your Personal Goals

              What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

              2. Create Your Unique Value Proposition

              Create your unique value proposition by asking yourself these four questions:

              1. What are your personality features? What benefit do you offer people?
              2. Who are you and why do people enjoy working with you?
              3. What do you do and what do people want you to do for them? How do you solve their problems?
              4. What makes you different from others like you?

              The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

              3. Write Your Professional Story

              Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

              4. Determine Which Platforms Will Support Your Personal Brand

              Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

              5. Become Recognized for Sharing Your Knowledge and Expertise

              A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

              The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

              Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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              As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

              Other People’s Stories

              Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

              Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

              Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

              “your story is what you have, what you will always have. It is something to own.”

              So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

              Featured photo credit: Austin Distel via unsplash.com

              Reference

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