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12 Incredible Business Tools No Solopreneur Should Miss

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12 Incredible Business Tools No Solopreneur Should Miss

While there are lots of advantages to being a solo entrepreneur, being a one-person company can sometimes be difficult. You do it all yourself: managing appointments, sorting out taxes, following leads and managing social media. However, this is a great time to work for yourself, with hundreds of business tools and apps to help you along the way. Check out 10 different business tools to help you make working for yourself more efficient and easier.

1. Rapportive

Rapportive

    Rapportive is a free add-on business tool for Gmail which shows LinkedIn profiles in Gmail. This means whenever you log onto your Gmail account, you can get information on each of your email contacts, including their social media accounts and where they work – a huge time-saver for solo entrepreneurs. You can also see if they are nearby for convenient meetings.

    2. Shoeboxed

    Shoeboxed

      If you’re tired of keeping a paper trail of receipts, forms and business cards, ShoeBoxed is the perfect app for you. This free business tool lets you scan in all of your important papers, making your information easier to navigate and organize – ideal for taxes!

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      3. TweetDeck

      TweetDeck

        TweetDeck is very useful to any solo entrepreneur who regularly uses Twitter. TweetDeck provides you with a customizable dashboard where you can schedule tweets to be posted, monitor multiple timelines and manage multiple accounts, making your Twitter easier to use and improving your content.

        4. RescueTime

        RescueTime

          If you work from home and struggle to stay motivated, RescueTime could make the time you work much more productive. RescueTime helps you by tracking the activity on your computer to let you know what you waste the most time on while you’re working, making the time you work more efficient. If you really struggle to motivate yourself, you can even use the app to block certain sites while you’re working.

          5. Bitly

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          Bitly

            Bitly is a great business tool for users of Twitter. One of the original apps that shorten links, Bitly is a must for sharing URLs when you have a 140 character limit. Bitly also provides you with a history of the links’ performance, which is a great way to track your reach and influence.

            6. Shake

            Shake

              Shake is a web and mobile app that creates legally binding agreements in seconds, which is an ideal way to create quick contracts for freelance jobs. You can also create loans, leases, sales and non-disclosure agreements, saving you time as you take on new projects.

              7. LikeAlyzer

              LikeAlyzer

                This free Facebook analysis tool shows you stats and insights into your posts and webpage, even showing a list of recommendations for you. It helps you to keep track of competitors and will compare you to other pages, helping you to improve your social media page efficiently.

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                8. RivalIQ

                RivalIQ

                  It is important to be aware of your competition and to improve your social media pages if you are a solo entrepreneur. RivalIQ is a useful business tool that allows you to monitor your competitor’s data and social media, helping you to analyse and improve your own pages.

                  9. Infogr.am

                  Infogr.am

                    Infogr.am is a business tool that help you build beautiful infographics by simply entering information into the provided spreadsheets. You can use Infogr.am to quickly create monthly reports, graphs, charts and progress reports.

                    10. Compfight

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                    Compfight

                      If you run a blog or a website which uses images, Compfight is a great source for creative commons images to go with your content. This business tool is great for making your pages look more attractive and professional – just make sure to provide credit for the image, as each picture comes with an attribution.

                      11. Mention

                      Mention

                        If you are active on social media, Mention is a great business tool that allows you to keep track of all the different places you get mentioned online. Going beyond Google Alerts, Mention tracks everywhere online for your name and company, quickly showing you every time you have been mentioned online.

                        12. News.me

                        News.me

                          If you don’t have time to waste on social media, News.me will show you the top stories from your Facebook and Twitter in a daily summary. If you find social media distracting or time wasting, News.me is a fantastic way to make your use of social media as efficient as possible.

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                          Amy Johnson

                          Amy is a writer who blogs about relationships and lifestyle advice.

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                          Last Updated on August 25, 2021

                          Why Personal Branding Is Important to Your Career

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                          Why Personal Branding Is Important to Your Career

                          As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

                          Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

                          According to Celinne Da Costa:[1]

                          “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

                          A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

                          What Is Your Personal Brand?

                          “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

                          Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

                          Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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                          I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

                          A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

                          Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

                          Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

                          Your Personal Brand Is Essential for Your Career Success

                          In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

                          According to Castrillon,[2]

                          “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

                          The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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                          As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

                          In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

                          “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

                          When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

                          The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

                          Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

                          The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

                          5 Key Steps to Creating Your Personal Brand

                          These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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                          1. Set Your Personal Goals

                          What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

                          2. Create Your Unique Value Proposition

                          Create your unique value proposition by asking yourself these four questions:

                          1. What are your personality features? What benefit do you offer people?
                          2. Who are you and why do people enjoy working with you?
                          3. What do you do and what do people want you to do for them? How do you solve their problems?
                          4. What makes you different from others like you?

                          The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

                          3. Write Your Professional Story

                          Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

                          4. Determine Which Platforms Will Support Your Personal Brand

                          Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

                          5. Become Recognized for Sharing Your Knowledge and Expertise

                          A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

                          The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

                          Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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                          As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

                          Other People’s Stories

                          Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

                          Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

                          Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

                          “your story is what you have, what you will always have. It is something to own.”

                          So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

                          Featured photo credit: Austin Distel via unsplash.com

                          Reference

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