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12 Helpful Tips That Startups Should Know

12 Helpful Tips That Startups Should Know

The world has been built upon ideas and people willing to risk everything to see an end to it. There is no such thing as a “safe job” today. However, while the idea of having one’s own company is exciting, there are several other faculties that startups should have to be successful in this highly competitive world. No wonder, there would be challenges but the real success lies in being rightly prepared for the eventualities. Throughout the ages, there have been several startups trying to make a mark in the market but most of them end up getting bankrupt or giving up to the continued challenges. Here are 12 important tips that every startup should know.

1. Startups should have a strict purpose

Startups should have a definite purpose of their presence. They should not deal with several things all at once. A singular goal for the brand helps streamline their ideas and investment in the right places. The business can grow and diversify once you have made a mark but initially, every startup should be planning for a singular goal.

2. Startups should work fast and hard

Startups should work hard and reach the first goals as soon as possible. It doesn’t take long for ideas to leak and there is ample chance that somebody else with the resources will be willing to work upon and build his business upon yours. Don’t give your competitors a chance to overtake your ideas. Plan beforehand and start delivering as soon as you are good to go.

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3. Startups should not hesitate to fire

Startups should not be the place to show compassion. If someone in the team is not delivering and incapable of fulfilling his/her responsibilities, don’t hesitate to find a replacement. Of course, you give new people a strict time period to get acquainted with the company but they should be showing their contributions in numbers soon. For any startups, their team plays a very important role behind success or failure. You should accordingly build your team that can understand your ideas and can execute it.

4. Startups should charge flat fees

Startups should opt for flat project payments rather than overall project payments. Divide the project into accountable chunks of deliverables and make sure you are paid for what you have been doing. This way, you will not lose upon the entire payment if the client doesn’t seem to like the final output. Work upon ideas, make sure that the client is willing to follow, and handle every process so taht they pay for every step taken towards the goal.

5. Startups should get paid upfront

Startups should be relying more on advances to take up a project. In the initial days, workload will be less and you will be able to devote all your time to the present project. If a client refuses to pay an advance for a project, simply refuse to work for them.

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6. Startups should not go for bulk work and cheap clients

Startups should be setting a high standard from the first project itself. Don’t get attracted to bulk and cheap project that guarantees a long term payment but doesn’t do justice to the hard work you put into it. Clients will get unrealistic in their demands and seek discounts, especially when they realize you are new to the industry. However, it is best to have a strict pricing strategy and show that you deserve to be paid like the best in the business.

7. Startups should learn the products

Startups should be working on lean products initially rather than taking up extensive projects with an unpredictable delivery time. You can always add on to your product at later stages, but focus on the core in the initial days. Therein lay the quality and the credit. Anyone with the right tools can do the decorations. Rotimatic is one of the best example of such startup which is growing steadily and are well respected from their audiences.

8. Startups should have constant communication between employees

There should be thorough and fast communication between each member of the team. Every member should know what others are up to and this makes it easier to work towards a common goal. Depending on your area of expertise and industry, you should also be looking to use your space more wisely and strategically to entertain the maximum number of clients and work out on maximized production/service. You should also keep motivating your employees as it is very much important for startups that their employees are motivated to take new challenges.

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9. Startups should have an experience to drives ideas

Startups should be looking up to experienced professionals to take their idea forward and in the right directions. Seasoned players from the industry are a huge addition to any startup. Once you start getting experience, you will keep learning from it and can help you at long term bases. Let’s take an example of eCommerce vendor; I found that many vendors do manual research and spend lot of time in just comparing the price of their product with competitors. Just think, how much you are spending on this simple research work? If it is a senior executive, the simple price comparison work may cost you in thousands of dollars. You can easily get this job done using price comparison solutions like datacrops at very reasonable cost and in very efficient manner. Once you face such problems, you will start finding the solution based on your previous experience.

10. Startups should separate the duties

Startups should have a definite business structure. The executive who is looking into client queries shouldn’t also be the one working upon the accounts. There are hundreds of tools available in market to help you manage the projects and users efficiently. One of my favorite project manage tool is Trello, a free project management tool that can reduce your headache to manage multiple projects.

11. Startups should save money for eventualities

Startups shouldn’t be risking everything following a dream. In case your idea and business place doesn’t work out, you should have enough in the bank to take you forward in life. All ideas do not get success and failure is not end of this world. You should keep yourself prepared for any outcome of your startup. You should be ready to face failure too.

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12. Startups should maintain the discipline with co-workers

Startups should not be a place to make company or find your love. You should be having strict professional relationships in the workplace, whatever product or service you might be working upon. This is the only way you can keep everyone on their toes and willing to give their best. Work culture has a huge impact on overall output and it is very important for startups to maintain discipline with co-workers.

Conclusion:

The journey of an entrepreneur is just like an adventure, you should be ready to do lot of hard work. Sometimes you will face strange challenges and may think to quit but your self confidence and these important tips will help you find the best possible way towards your success.

Featured photo credit: Robert Scoble via flic.kr

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Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

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Featured photo credit: Austin Distel via unsplash.com

Reference

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