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10 Tips to Master LinkedIn in a Way You Never Imagined.

10 Tips to Master LinkedIn in a Way You Never Imagined.

LinkedIn is quickly becoming the new resume.

In fact, I believe that in the next 5 years, the humble resume will fade away into the dustbin of history, to join the iPod, Internet chat rooms and (hopefully) the Kardashians.

This means that LinkedIn will become your primary job search tool and mastering the platform should become one of your top priorities. Here are 10 ways you can get a head start on your competition.

1. Fill out your profile completely.

Sounds very basic, doesn’t it? Yet, you’d be surprised how many profiles I see which are missing critical sections.

Pay particular attention to your summary, title and employment history—they’re the first items which a potential employer will look at.

2. Highlight your expertise.

What differentiates you from everybody else on the job market? Who are your ideal customers / employees? Your summary is the perfect place for this information. Back up your claim with examples of concrete achievements.

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For example, “I’m a digital marketing manager for startups. I specialize in scaling $100K businesses into $1M territory” is an excellent, succinct way to define what you do and what you don’t.

3. Create a call to action.

Most people will contact you by either sending you an InMail or a connection request.

However, you can guide the right people to find out more about you by providing a link to your website, other social media assets and content you’ve created on 3rd party websites.

4. Include a photo.

It’s no longer the 1990s, when having a photo of yourself online was a reason to be worried about privacy.

As far as today’s employers are concerned, a photo on your LinkedIn profile is not a “nice to have” option—it’s a must. Don’t give recruiters and hiring managers the reason to think “Why is there no photo—does she have something to hide?”

5. Optimize your profile for search.

To improve your profile’s visibility in LinkedIn search results, ensure that your LinkedIn profile contains relevant keywords throughout.

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For example, if you’re interested in job opportunities as a corporate lawyer, then your job title is the obvious keyword to include in your main job description, summary, job titles and descriptions of your job history.

However, recruiters won’t always search for you purely by your role. That’s why you need to think outside the box when constructing your LinkedIn profile. For example, if you were the project manager above, you could include keywords such as:

  • litigation
  • financial services law
  • mergers & acquisitions
  • IPO
  • oil & gas industry

6. Post consistently.

LinkedIn is not Facebook, so your updates can’t be photos of your breakfast.

Think carefully before you post and make sure that everything you say is consistent with your personal brand.

I suggest you get into the habit of setting aside some time a few times per week to curate and read interesting content from the Internet. This will allow you to post interesting content as status updates.

Don’t forget to put your own spin on the topic. For example, if you post “check out the latest article about the financial sector New York Times,” you’ll sound just like everybody else.

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However, an update such as “The New York Times just predicted that finance industry is dying. What do you believe?” is likely to spark debate and create more exposure for your profile.

7. Create and participate in LinkedIn groups.

Which aspect of your career are you most passionate about? Chances are, there’s a lively discussion happening right now in one of LinkedIn’s groups on that topic.

The best thing is, being part of a group allows you to bypass LinkedIn’s standard requirement to be connected to someone in order to reach out to them. If you and another professional are part of the same group, you can communicate without limitations.

8. Be savvy about who you connect with.

It’s great to have 500+ connections; however, not all connections are created equal.

Engagement with your network is far more important than its size.

Requesting connections with people you don’t know and can’t find common ground with has little benefit—it only robs you of your most precious asset: time.

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9. Make your messages personal.

How many times a week do you receive the stock standard “I’d like to add you to my professional network on LinkedIn” message?

Most influencers, heads of departments and business owners receive hundreds of such requests.

To rise above the noise you must personalize your connection requests.

Remember that LinkedIn is primarily a relationship-building platform. Not many great relationships start with sending a cold, pre-formatted template.

10. Dive deep with content trending tools.

It’s no secret that producing original content is one of the best ways to build your personal brand.

However, creating blog posts and videos is just half of the story. The trick to getting the most out of your content is to make it shareable.

How do you know which topics are shared often and which aren’t? LinkedIn’s new Content Marketing & Trending Tools allow you to do just that. There’s no more need to fly blind.

Simply research what content is popular amongst your audience right now, create it, then monitor its performance in real time.

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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