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10 Jobs With the Most Potential You Should Look For in 2015 and 2016

10 Jobs With the Most Potential You Should Look For in 2015 and 2016

What jobs will be trending in 2015-2016? Which occupations are going to increase in demand and are worth your investment? These are the questions you should ask if you are choosing a college or want to switch careers. This article is aimed at helping you find the answers. Here are 10 jobs that have the most potential that you should consider in the future:

1. Software application developers

Training needed: Bachelor’s degree; practical experience for entry-level.

Job outlook: This is an undisputed job of the future. Software surrounds us every minute of our lives, and people who create it are never going to be out of job and will always get high salaries. The ongoing revolution in mobile device industry guarantees stable growth in this sphere–most experts agree that this job is going to see 23 percent growth in the next 10 years. Today we have software applications for the things that no one in his right mind would have associated with programming even 10-15 years ago: losing weight, driving, detecting metals, for everything. And this tendency isn’t going to stop. Join now and build the world of future.

Expected median salary in 2015-2016: $90,000

2. Organizational psychologists

Training needed: Master’s degree in psychology.

Job outlook: More and more companies are beginning to understand the importance of the psychological well-being of their employees in creating competitive businesses. Organizational psychologists test and select employees, prescribe cognitive enhancers that will increase their performance, and apply psychological principles to business. The demand for specialists in this sphere is projected to increase by 26 percent in the next 10 years, and it is probably not the limit. Psychology is the thing right now–as we learn more about the way human brain works, people skilled in this sphere are going to become more and more necessary.

Expected median salary in 2015-2016: $80,330

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3. Personal financial advisers

Training needed: Bachelor’s degree.

Job outlook: This is one of the fastest-growing occupations right now. It is expected to grow almost 30 percent in the next 10 years, thanks to numerous wealthy baby-boomers retiring during this timeframe. Practice shows that the majority of people are not very eager to get into the details of how money works and where to invest their funds–which means that experts who can alleviate this burden are going to be in ever-growing demand.

Expected median salary in 2015-2016: $67,520

4. Survey researchers

Training needed: Master’s degree.

Job outlook: Business is getting more and more scientific in its approaches to forming strategy, and increasingly relies on data from surveys and research. As a result,  the demand for people working in this field is going to increase as well, just as their salary. The job is expected to grow 18 percent by the year 2022, which is higher than average. If statistics, sociology and business research fascinate you, it is the time to grasp your luck.

Expected median salary in 2015-2016: $45,050

5. Web designers

Training needed: Bachelor’s degree; practical experience is enough for entry-level.

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Job outlook: According to Magicdust, a full-service Internet marketing company, employment in this field is going to grow more than 20 percent in the next 10 years, and web designers, especially highly-professional ones, will enjoy steady growth in demand for their services and their salaries. After all, even today web design is much more than what it was 10 years ago. In addition to site design it incorporates seemingly unrelated areas, like e-mail marketing–so who can say how it will expand in the next decade?

Expected median salary in 2015-2016: $62,500

6. Environmental engineers

Training needed: Bachelor’s degree

Job outlook: The world is steadily getting more concerned with environmental problems. “Green’ this and “green” that is a gimmick that is seen everywhere, but this gimmick is very unlikely to go out of fashion anytime soon. This means that working out new solutions in this field is going to be a burgeoning field for decades. Right now the job is expected to grow 15 percent in the next decade, but the ever-growing attention to environment-oriented technologies means that this figure is likely to be even higher.

Expected median salary in 2015-2016: $80,890

7. Medical assistants

Training needed: High school diploma

Job outlook: All medicine-related professions are undergoing quick growth at the moment, but in addition to that medical assistants are understaffed as a rule. Maybe a less glamorous vocation than some, but you are never going to be out of job for long. The job will grow a whopping 29 percent by the year 2022, and even now demand outweighs supply.

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Expected median salary in 2015-2016: $29,370

8. Athletic trainers

Training needed: Bachelor’s degree

Job outlook: Retiring baby-boomers concerned with their health are going to become the major growth factor, as well as the growing health-awareness among the population in general. The job is expected to increase almost 30 percent in the next five years. This is certainly a viable job choice for those interested in sport but unwilling or incapable of pursuing a career as a professional athlete.

Expected median salary in 2015-2016: $42,690

9. Personal and home care aides

Training needed: Certification standards vary from state to state.

Job outlook: The United States’ population is steadily aging, which means that demand for professionals in caring about the elderly and the infirm is going to increase as well. As a result, Bureau of Labor Statistics predicts incredible growth of 48 percent by the year 2022.

Expected median salary in 2015-2016: $20,820. However, if there is no major influx of new specialists in this sphere, the demand is going to outweigh the supply, and salaries will rise dramatically.

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10. Biomedical engineers

Training needed: Bachelor’s degree.

Job outlook: Biomedical engineers are the research elite of the medical profession. They develop new solutions in medical care, enjoy great respect and high salaries. Humankind today is more concerned with preserving and improving general health of people than ever, and high-tech improvements in this field are going to become more important in the years to come. Demand for biomedical engineers is expected to increase by 27 percent in the next 10 years.

Expected median salary in 2015-2016: $86,960.

These jobs may differ in many respects, some are more prestigious, some are less. Yet they have one thing in common. They are going to be in high demand in the years to come and are a very good choice to make right now if you are going to school or looking for a career change.

Featured photo credit: Clock – career/Flazingo Photos via flickr.com

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Melissa Burns

Entrepreneur

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Published on March 20, 2019

How to Write a Powerful Mission Statement for Your Business

How to Write a Powerful Mission Statement for Your Business

Have you ever felt lost in the minutia of your job?

As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

What is a Mission Statement?

Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

“Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

Mission Statement VS. Vision Statement

While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

“To become the world’s most loved, most flown, and most profitable airline.”

This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

What Does a Good Mission Statement Look Like?

When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

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Remember, a mission statement should provide a common framework for everyone in your organization.

When writing a mission statement, you should always try to incorporate the following;

  • What we do?
  • How we do it?
  • Whom do we do it for?
  • What value are we bringing?

Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

After all, that did check off all the boxes:

What we do? Provide widgets.

How we do it? Online.

Who do we do it for? The consumer.

What value we bring? The best widgets.

The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

Compare that mission statement to this one:

“We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

What’s the difference?

Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

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You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

Hallmarks of a Good Mission Statement

1. Keep It Brief

Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

You should be able to distill the what, how, who and why questions into a succinct message.

2. Have a Purpose

A company’s missions statement should include the reason it even exists.

Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

3. Include a “How”

Take this as an opportunity to differentiate your company from its competitors.

How do you provide a product or service that’s different or better than how your competitor provides it?

4. Talk About the Value You Bring to the Table

This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

5. Make Sure It’s Plausible

It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

6. Make It Unique and Distinctive

Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

7. Think Long Term

A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

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8. Get Feedback

This is very important, especially from managers and employees.

Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

9. Review Often and Revise as Necessary

You should review the missions statement often for two reasons.

First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

The Value of Mission Statements: Why Go Through All of These in the First Place?

It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

Strategic Planning

A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

Measuring Performance

By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

Solidifying the Company’s Goals and Values for Employees

Part of a well run organization is nurturing happy and productive employees.

As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

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Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

To Hold Management Accountable

By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

To Serve as an Example

This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

Final Thoughts

Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

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Featured photo credit: Fab Lentz via unsplash.com

Reference

[1] Southwest Airlines: About Page
[2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

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