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10 Effective Ways to Retain Your Customers

10 Effective Ways to Retain Your Customers

If you work in a job where you are responsible for sales, or if you own your own business, retaining your customers is one of the most important things. With all the technology we have, it is more important nowadays than it was 10 or 20 years ago. Why?

Because in today’s “Internet world,” your best customer is just one click away from your competition.

Building a good relationship with your existing customers can make a great difference in the growth of any business. The well-known fact is that it is 10 times cheaper to retain your customers than to find new ones. So it is well worth doing something about it.

To start with, forget about all those complicated techniques and CRM (Customer Relationship Management) techniques.

By far the best way to retain your customers is to think of them like of your spouse or your friends. Do you remember what have you done to your spouse in order to win her or his heart? If you do, then you are your way to retaining your customers for life.

1. Give your customers extra value

When dating, remember how willing you are to do just anything imaginable on this planet to improve your partner’s life? You take extra care, just to make sure your partner was happy.

Think of improving your customer’s life by adding some extra value.

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One of the great ways to add extra value to your customers and which won’t cost you a fortune is to give them useful, free information which can drastically improve their lives. This could be done in the form of a free e-book or a free video bootcamp. For example, if you sell heating devices, write a free e-book on how to save money on central heating, or if you are an internet marketer create a free video bootcamp on how to improve a list building strategy.

2. Remember anniversaries

Your spouse remembers your anniversary, so you better remember it too (if you don’t want to risk some serious talks).

Your customers also have their anniversaries or special days.

The best surprise you can make is sending a message or a postcard to your customer for his or her birthday. If you don’t have this data, then you can send a nice message thanking them for their purchase or business on the anniversary of the first time they did business with you.

3. Surprise your customer

Life can be dull if there are no surprises, when everything is predictable.

Remember how happy your spouse was when you brought a bouquet of flowers home on a regular working day, with no particular reason? Or, what a surprise you made when you prepared an exceptionally nice dinner with all these candles on the table for your friends?

To retain your customers don’t think of them just when you are preparing your new offer. Call them sometimes just to say hello and ask them how life is going. And don’t talk about your product or service. They will definitely remember your call and they will buy from you again because they will feel somebody is taking care of them.

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If you have a large database of customers, send them a personal message just to remind them you are thinking of them. Some life quotes work nicely, especially if you add a personal comment.

4. Try to be less formal, more personable

Of course, some businesses have to be formal to be credible. But even behind a very formal business, there are still people. So why not finish your next letter with “Have a sunny day” instead of a well worn-out “Best regards”?

5. Find out something you have in common

Find out at least one thing you have in common with your customer on a personal level. It could be that you both have a dog. Dog owners always make a strong connection with each other. There is always so much to say about dogs. It could be a hobby, a preferred dish, whatever as long as you both enjoy doing or having it.

Finding something personal you have in common with your customer could be a big winner and also a very enjoyable way to retain your customers.

6. Speak on a personal level

People are striving for a personal touch. They are tired of the corporate, lifeless attitude.

Telling your customers about some of your personal experiences can make a big difference. It could be just telling them how you spend your weekend with your family on a trip to the mountains or how your kids were competing in a dance tournament.

Things are changing even in big corporations. A few months ago Apple’s CEO, Tim Cook, openly confessed he is a gay. What happened after that?

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Financial Times selected him for Person of the Year–not just because of his great work at Apple but also because of his open-minded speaking of his personal life and not fearing rejection.

7. Be straightforward

To be straightforward is a  delicate thing but it could win your customer’s heart.

Just remember times when you have told your spouse exactly what you thought and it happened to be just the opposite of her opinion. Okay, it didn’t always work very well but then again she might appreciate you more for your honesty.

Sometimes taking this kind of risk pays off when you want to retain your customers.

Let’s say you have a fashion boutique and a customer wants a skirt you, as a professional, think doesn’t fit her. Tell your customer what you think in a polite way and your customer will probably appreciate your honest opinion. You could follow up with a suggestion for a different skirt that you think would look great on her.

Forget the old saying, “Customer is king”. Nowadays you will do better if you think, “Customer is friend”. And if you are a real friend, when necessary, you say things as they are.

8. Ask your customers what they think of your service or product

To successfully retain your customers, you must constantly improve your service or product. Ask your customers how they would rate your service or product from 1 to 10. They will appreciate it because they will feel you take seriously their opinion.

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You can even send out comment cards or email your customers for anonymous feedback. There are great online services that will help you track your customer’s responses and get the feedback you need to improve. Don’t stop improving.

9. Give your customers bonuses

Bonuses always work and they are a great way to retain your customers. They work much better than discounts.

When you put a discount on your product, you are telling your customer that your product is not as good as you thought it to be. But when you give your customers a bonus, something extra, they see it as getting something special and so they feel special, too.

10. Be an interesting person

Think again of your efforts to win the heart of your spouse: Your spouse liked you (and hopefully still does) because of your character, because she or he likes the way you talk and the way you think.

You need to understand that your customers buy you first and only then your service or your product. When trying to retain your customers bring out your personality.

So, the next time you write an email or pick up the phone to contact your customer, think about what works great in your relationship with your spouse, or your friends, and you will not just successfully retain your customers but you will also enjoy the process.

Featured photo credit: Adult Bag Bags Buy Buyer Consumer Customer Cute/PublicDomainPictures via pixabay.com

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Last Updated on February 20, 2019

Achieve Career Success at Any Age: 17 Things to Keep in Mind

Achieve Career Success at Any Age: 17 Things to Keep in Mind

“Success” is defined as “the accomplishment of an aim or purpose.”

Ipso facto, as long as you have a purpose you can be a success. Being “successful” can occur at any age, from youth to the retirement home. It can be in any field of endeavor – just ask the folks doing triathlons in their late 80s. It can be as simple as running a foot race, and as complex as starting a new business, or as important as being a caregiver to the terminally ill.

Succeeding is the norm for many people. In my life, I was a high school track star, running the high hurdles despite being “vertically challenged”. I launched a successful semiconductor services company that was profitable from day one. I grew that startup into a publicly traded semiconductor company, that I ran for 37 years (36 profitably). I completed taking the company public shortly after going blind, and still led the company as its CEO for another 20 years. And now in my so-called retirement, I am writing books that are required reading in business schools.

And I’m nothing special. I just understood early on that “success” is a mindset, and that there are a few necessary tactics to being successful.

Interestingly, the same factors that tend to make you successful in one of those endeavors are the same factors that make you successful in all of them. Here are the attributes I find to be most enduring.

1. Learn to love doing the things you hate

Don’t you love to procrastinate? Sure. Everyone does. But procrastination is the #1 barrier to success, even more so than self-doubt.

We procrastinate most about the things we dislike – everything from doing the dishes to doing our taxes. But putting off the things we hate improves nothing and impregnates our minds with the dread of having to do it anyway.

When you learn to find amusement or joy in doing what you hate, you quit hating it and quit procrastinating too.

But how do you find joy in unlovable tasks? Two elements are important:

First, search for how the task adds to your overall connection. For example, many tech leaders have no love for accounting until they learn how those numbers help them to monitor the success of their operations or anticipate changes in their markets. Knowing how the unlovable fulfills the lovable is a large first step.

Secondly, find joy in the intricacy of the task itself. This is a bit Zen in nature, but focusing intently on the task at hand detaches you from other concerns. Consider focusing intently on unwelcome task as a vacation from other worries.

2. Start the day doing the “Tough Things First”

I published my first book – Tough Things First – in my late 70s. Writing a book, finding a publisher, doing speaking tours, signing what seems like millions of autographs was tough. But in 37 years of running the semiconductor company I founded and took public, I learned that the small problems largely solve themselves once the big, tough problem is completed.

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No matter what you are trying to accomplish, list what needs doing that day and put the hardest, most difficult task on the top of the list – or as I like to say, “eat the ugly frog first.” This makes you happier, more energized and about 20% more productive.

The easy way to achieve this is simply write down the ten most urgent and important things that need doing, then sort that list starting with the least enjoyable – the ugly frogs. Don’t even think about task #2 until task #1 is finished.

3. Watch your health

Good health and good success go hand-in-hand. Nobody does well when they don’t feel well, so get a good night’s rest, eat a healthy diet, exercise regularly, and don’t stress small stuff.

Many successful people I know like to exercise in the morning. By making this a priority, they build-in an activity that aids in good sleep and is known to help with stress reduction.

It is also a good time to mentally create your list of ten urgent and important tasks.

4. If you are young, think old; if you are old, think young

Youth may be wasted on the young, but old age is wasted on the elderly too. It is the intersection of wisdom and exuberance that makes really great things happen.

The young can learn the wisdom of their elders, and the old can always find something new to try. Embrace every facet of your journey, throughout your journey.

Thinking old when you are young is quite easy and starts by finding a mentor. Everyone needs a mentor, even if it is just calling “dear old dad” and asking for advice.

For entrepreneurs, you reach out to experienced business people, most of whom genuinely love helping.

For older folks, thinking young is a bit trickier. Foremost, keep your curiosity well fed. Youth is all about adventure, experience and learning, and none of that happens unless you are curious. A good way to stay curious starts with assuming you don’t know everything and unlearning old falsehoods. Start your day (after your morning exercise and ugly frog eating) challenging an assumption you are ready to speak and do so by asking a question.

5. Be a good listener

Success comes from learning, and you can’t learn when you are talking. Seek to understand before being understood, listen actively, ask questions and absorb. This will garner you all the information you need to make better decisions.

The right way to listen is to do so actively. Concentrate on every word the other person says, ignore your internal monologue, and suppress the natural desire to form your next statement in advance.

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These 13 Powerful Listening Skills will improve your work and life.

6. Dress one level better than required

Mark Twain allegedly once joked that:

“Clothes make the man. Naked people have little or no influence in society.”

It doesn’t matter if the occasion is a job interview, a date, a business meeting or a social gathering. People who underdress underwhelm.

Think about how you would want to perceive an interesting person at the occasion, then dress 10% better.

Even if you’re on a tight budget, here’re still some tips for you to dress for success.

7. Be wise, not smart

There are a lot of people who are smart and can critically think, but often they think toward the wrong conclusion.

To be wise is to have experience, knowledge, and good judgment. You don’t need to first acquire a life time of wisdom – you can get that on the fly from mentors. But you do need to bow toward wisdom as much, and perhaps more so, than sly pondering.

One aspect of wisdom is anticipating all the effects a decision you make may have. Take a moment before making a decision to think about everyone and everything that will be affected, not only immediately but at least once removed (the echo effect).

8. Be trustworthy

My marketing director likes to say that “an untrusted brand is an unprofitable brand”. He is right, and since you have a personal brand, you cannot be successful in life if you are not trusted.

The only way to be worthy of trust is to always do the right thing. Trustworthy people never do these 10 things.

9. Have impeccable integrity

Integrity is the process of doing the right thing even when nobody is watching. Acts of integrity get noticed, especially in our modern era where it appears to be in short supply. When you display integrity, you earn trust (see the bullet above).

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Learn here How to Succeed with Integrity in a Competitive Workplace.

10. Start early and stay late

You need not be a workaholic. Despite founding and leading a public company, I rarely worked more than 50 hours a week. But you do have to put in sufficient time to get your job done, and you need to set good examples for others.

Get going before the day demands your attention, and stay as long as necessary to wrap up loose ends.

11. Work smarter not just harder

This meme sounds trite, but it is very important.

One mistake many people make is taking on personal responsibility for everything instead of delegating. A consultant I know refuses to clean his own house because he charges $100 an hour while a maid costs $20. It is smart of him to pay his maid in order to stay focused.

Knowing when you are working too hard is the goal. Some people thrive on working day and night, but then are surprised when their marriage falls apart. You know you are working too hard when the costs – poor health, bad relationships, grumpy employees – are higher than any benefit you might be acquiring.

12. Never give up

Everyone, including me and you, will face challenges big enough that we want to quit. But quitting is failing, the opposite of success.

If your goal was good enough to start working toward, it is good enough to keep working toward, despite setbacks, despite complications.

Stick to the project until it sticks to you. Giving up is not an option and this it how to stay motivated.

13. Be happy and friendly

Nobody likes helping a grump … and everybody needs help.

And there’re more reasons why you need to make friends at work.

14. Be passionate, not eager

Passion involves having strong feelings or beliefs, while being eager means wanting something.

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We all want things yet wanting is never enough. But being passionate about something provides you fuel for the journey, the desire to start, continue and finish.

Not quite sure about your passion? Leo Babauta has got you some advice to find your passion and live a fulfilling life.

15. Have a clear vision of your purpose and mission

Success is about going somewhere, achieving a goal. But you cannot get to where you want to be unless you know where that is.

If you cannot explain your vision to someone else clearly in a few words (what we call an “elevator pitch”) and make them understand it, then you don’t have a clear view of your destination, and you won’t get many people to follow you.

If in doubt, write down your mission, then share it with someone not involved with your project or business. If they cannot understand what the mission is, then you don’t yet have it firmly defined in your own mind.

16. Be a worthy servant leader

Being successful will likely involve more than just you. It may require employees, community members, family, a congregation, or voters. You succeed only when they do, and that means you have to serve them first.

When you adopt the mindset of “what do I need to do so that they can succeed in the mission I have set forth”, you change the way you and they work together.

17. Be meek, not weak

Meekness involves being quiet and gentle, not submissive. The key is to dispose of your ego and adopt constant humility, which will get you further than sheer drive.

People may obey a hard nosed boss, but they will love and follow a humble leader.

If you want to be an effective leader, don’t miss out this guide:

How to Be an Effective Leader (A Step-By-Step Guide to Upgrade Your Leadership Skills)

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Featured photo credit: rawpixel via unsplash.com

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