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10 Effective Ways to Retain Your Customers

10 Effective Ways to Retain Your Customers

If you work in a job where you are responsible for sales, or if you own your own business, retaining your customers is one of the most important things. With all the technology we have, it is more important nowadays than it was 10 or 20 years ago. Why?

Because in today’s “Internet world,” your best customer is just one click away from your competition.

Building a good relationship with your existing customers can make a great difference in the growth of any business. The well-known fact is that it is 10 times cheaper to retain your customers than to find new ones. So it is well worth doing something about it.

To start with, forget about all those complicated techniques and CRM (Customer Relationship Management) techniques.

By far the best way to retain your customers is to think of them like of your spouse or your friends. Do you remember what have you done to your spouse in order to win her or his heart? If you do, then you are your way to retaining your customers for life.

1. Give your customers extra value

When dating, remember how willing you are to do just anything imaginable on this planet to improve your partner’s life? You take extra care, just to make sure your partner was happy.

Think of improving your customer’s life by adding some extra value.

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One of the great ways to add extra value to your customers and which won’t cost you a fortune is to give them useful, free information which can drastically improve their lives. This could be done in the form of a free e-book or a free video bootcamp. For example, if you sell heating devices, write a free e-book on how to save money on central heating, or if you are an internet marketer create a free video bootcamp on how to improve a list building strategy.

2. Remember anniversaries

Your spouse remembers your anniversary, so you better remember it too (if you don’t want to risk some serious talks).

Your customers also have their anniversaries or special days.

The best surprise you can make is sending a message or a postcard to your customer for his or her birthday. If you don’t have this data, then you can send a nice message thanking them for their purchase or business on the anniversary of the first time they did business with you.

3. Surprise your customer

Life can be dull if there are no surprises, when everything is predictable.

Remember how happy your spouse was when you brought a bouquet of flowers home on a regular working day, with no particular reason? Or, what a surprise you made when you prepared an exceptionally nice dinner with all these candles on the table for your friends?

To retain your customers don’t think of them just when you are preparing your new offer. Call them sometimes just to say hello and ask them how life is going. And don’t talk about your product or service. They will definitely remember your call and they will buy from you again because they will feel somebody is taking care of them.

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If you have a large database of customers, send them a personal message just to remind them you are thinking of them. Some life quotes work nicely, especially if you add a personal comment.

4. Try to be less formal, more personable

Of course, some businesses have to be formal to be credible. But even behind a very formal business, there are still people. So why not finish your next letter with “Have a sunny day” instead of a well worn-out “Best regards”?

5. Find out something you have in common

Find out at least one thing you have in common with your customer on a personal level. It could be that you both have a dog. Dog owners always make a strong connection with each other. There is always so much to say about dogs. It could be a hobby, a preferred dish, whatever as long as you both enjoy doing or having it.

Finding something personal you have in common with your customer could be a big winner and also a very enjoyable way to retain your customers.

6. Speak on a personal level

People are striving for a personal touch. They are tired of the corporate, lifeless attitude.

Telling your customers about some of your personal experiences can make a big difference. It could be just telling them how you spend your weekend with your family on a trip to the mountains or how your kids were competing in a dance tournament.

Things are changing even in big corporations. A few months ago Apple’s CEO, Tim Cook, openly confessed he is a gay. What happened after that?

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Financial Times selected him for Person of the Year–not just because of his great work at Apple but also because of his open-minded speaking of his personal life and not fearing rejection.

7. Be straightforward

To be straightforward is a  delicate thing but it could win your customer’s heart.

Just remember times when you have told your spouse exactly what you thought and it happened to be just the opposite of her opinion. Okay, it didn’t always work very well but then again she might appreciate you more for your honesty.

Sometimes taking this kind of risk pays off when you want to retain your customers.

Let’s say you have a fashion boutique and a customer wants a skirt you, as a professional, think doesn’t fit her. Tell your customer what you think in a polite way and your customer will probably appreciate your honest opinion. You could follow up with a suggestion for a different skirt that you think would look great on her.

Forget the old saying, “Customer is king”. Nowadays you will do better if you think, “Customer is friend”. And if you are a real friend, when necessary, you say things as they are.

8. Ask your customers what they think of your service or product

To successfully retain your customers, you must constantly improve your service or product. Ask your customers how they would rate your service or product from 1 to 10. They will appreciate it because they will feel you take seriously their opinion.

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You can even send out comment cards or email your customers for anonymous feedback. There are great online services that will help you track your customer’s responses and get the feedback you need to improve. Don’t stop improving.

9. Give your customers bonuses

Bonuses always work and they are a great way to retain your customers. They work much better than discounts.

When you put a discount on your product, you are telling your customer that your product is not as good as you thought it to be. But when you give your customers a bonus, something extra, they see it as getting something special and so they feel special, too.

10. Be an interesting person

Think again of your efforts to win the heart of your spouse: Your spouse liked you (and hopefully still does) because of your character, because she or he likes the way you talk and the way you think.

You need to understand that your customers buy you first and only then your service or your product. When trying to retain your customers bring out your personality.

So, the next time you write an email or pick up the phone to contact your customer, think about what works great in your relationship with your spouse, or your friends, and you will not just successfully retain your customers but you will also enjoy the process.

Featured photo credit: Adult Bag Bags Buy Buyer Consumer Customer Cute/PublicDomainPictures via pixabay.com

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Last Updated on June 25, 2019

How to Ace an Interview: 10 Tips from a Professional Career Advisor

How to Ace an Interview: 10 Tips from a Professional Career Advisor

Wondering how to ace an interview? In this article, you will learn everything you need to nail your dream job — from resume submission to the end of the interview cycle.

In order to land a job interview, you must start with submitting a great resume. Submitting resumes is generally done by, “apply now”, the way many apply for consideration to a job requisition. Even if not applying the tradition way, let’s say, emailing someone in your network about an opportunity- you will still need a great resume.

So first thing first, work on your resume.

Today in the United States, 98% of organizations use applicant tracking systems (ATS) to extract information from an applicant’s resume to build a digital applicant profile that can be searched, filtered, and/or ranked.[1] So, a resume that is ATS friendly is part one for landing and acing a job interview.

To do this, a resume must have certain formatting and keywords to get the resume through the scan and into the hands of a recruiter. Without a resume that works with and for today’s technology and requirements, an interview can be difficult to land.

Here’s a great DIY Resume Guide (Do it Yourself Resume Guide) to help you craft an ATS and Recruiter friendly resume:[2]

There used to be a time where a job application was enough, today, an ATS friendly resume leads all methods in landing a job interview.

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Now, let’s talk about acing that interview.

A job interview is part 2 of the job application process. An interview is where applicants that have met the minimum requirements are selected to discuss the job opportunity with the employer or hiring manager.

Interviews are generally conducted via telephone, in person, and or applications/technology such as Skype. When the interview is landed, these 10 tips will help you ace the job interview:

1. Going for a Job Opportunity That Speaks to Your Passion

Having a passion for the job/ industry is extremely important. Doing something that aligns with inner passion is important for quality of life.

People that have passion for the job that they are interviewing for generally have better interview experiences. When we talk about what we love, it is seen in our faces, our body language, and heard in our tone. Here’re 10 Reasons Why Following Your Passion Is More Important Than Money.

In short, consideration of talents, discovering the things that make you happy and sad, and what you love losing yourself in.

2. Study the Job Description: Essential Job Functions and Qualification Requirements

Doing this will allow you the opportunity to develop examples of past and present experience that relate to the essential job functions and required qualifications.

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Examples of experience is always a plus for interviewers, painting a full picture goes a long way. Even when not asked for an example, it is always a plus to tie answers to interview questions to examples from your experience.

If there is a portfolio (work samples: images, writing samples, published work, videos, awards, etc.) of work- that’s even better!

3. Research the Company and the Interviewer(s)

Being an employee means entering into a relationship with an employer. In many areas of life, research is done prior to committing; researching a company prior to an interview is no different.

It is important to determine if the company is a good fit and therefore makes it easier to answer “why do you want to work here?” It helps better verbalize how past experience, skills, and values align with the company’s mission, and it shows the interviewer that you are interested in more than just a job.

4. Think Positive and Tap into Confidence

Positivity exudes confidence and both are necessary, so the employers knows that trust can be given.

Thoughts lead to action, therefore, operating from a positive perspective will reveal confidence. The goal of the interview is to land the job offer; employers need to believe that you believe in yourself so that they can believe you. Here are a few tips for positive thinking.

5. Have Copies of the Resume Used to Apply for the Job

It’s always good to be ready for extra interviewers in the room; many interviews today are panel interviews/ multi-person interviews.

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Though a resume was likely submitted with the application, it is always a good idea to come with extra copies in anticipation of the potential need. If there was no resume submission, it is crucial that you provide a copy during the interview; doing this shows the employer preparedness and resolution to challenges.

6. Plan for Behavior Based Interview Questions

Most companies use pre-selected questions, often times having a list of behavior-based questions. Usually these questions start with: “provide an example of”, “tell me about a time when”, and/or “describe a time/situation when”.

Having examples of problems solved and strategies used, initiatives led, contributions to teams and departments, will help ace a job interview. Painting a picture to help employers see skills, qualifications, and experience is extremely important during a job interview.

7. Make a List of Selling Points

It’s important to be proactive about the selling points that you want to make in an interview. This is where a portfolio works great! It is a great idea to make a list of selling points that reaffirms and demonstrates skills, qualifications, and experience.

Consider: awards, programs/ processes launched that led to cost savings and/or profitability, training/education, etc.

8. Showcase a Mixture of Personality and Professionalism

Companies like to make sure that interviewees are a good match for the company culture. Having a good balance of personality and professionalism during a job interview is key.

Personality can be shown when discussing hobbies, community service or extracurricular activities in answers to behavior-based questions, when describing your passion, and when discussing selling points.

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9. Have Your Questions Ready- Interviewing Isn’t One-Sided

Interviews are two-sided, like all relationships (an employee and employer agreement is a type of relationship). Before entering in many relationships, we all have a set of questions that we need answers to, prior to making the decision to commit.

Beyond doing this for self (because asking questions helps reduce doubt and uncertainty), it also shows the employer that there is interest in the company and its future and, shows that you are informed.

Here are a few considerations: “Can you tell me about the team I’ll be working with?”, “Why is this position open?”, and “What qualifications/ skills are important to succeed in this role?” You can also take a look at this guide for more idea: 7 Questions to Ask in a Job Interview That Will Impress the Interviewer

10. Follow-up with a Thank You Note

Interviewers love gratitude. Sending a “thank you for taking the time to discuss the job opening with me”, is very important to acing an interview.

Interviewers discuss one job opening with many applicants. A thank you note can serve as gratitude and the final chance to showcase selling points. This is also the opportunity to address any concerns that the interviewer may have had in the interview.

Summing It up

Consider a job interview a house. the foundation for acing a job interview is passion. The frame is a resume that lands the interview. The plumbing and electrical are showing up with confidence, providing a list of selling points, having examples of your experience and qualifications, and engaging the interviewer. The roof is showing gratitude with a thank you note.

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Featured photo credit: Nik MacMillan via unsplash.com

Reference

[1] Jobscan: What is an Applicant Tracking System?
[2] Veronica Castillo: New Job- DIY Resume

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