Advertising
Advertising

These 20 Eye-Tracking Heat Maps Tell Us What People Really See

These 20 Eye-Tracking Heat Maps Tell Us What People Really See

Coming up with attention-grabbing advertisements or intriguing interfaces may seem to be enough, but as these heat maps show, we all tend to focus on specific things when viewing something.

Do we tend to look at the faces in ads or the actual product being shown? And how do most of us read social media or news site homepages?

Take a look at these 20 eye-tracking heat maps to see how audiences view popular advertisements and media online.

1. Too much information can be distracting. When it comes to news, less may in fact be more!

8jnvp6b2vjwbq9lp1ap06q (1)

    2. While grocery shopping, most us are focused on the prices first.

    Advertising

    15-price-products-on-shelves6

      3. Often, the model’s face can actually attract as much attention as the product.

      56-13

        4. When watching football, many of us are keeping our eyes on the ball intensely.

        67-7

          5. On Google, the top five search results get all the attention.

          99-7

            6. Meanwhile, photos tend to attract the most attention on Facebook.

            888

              7. Surprisingly, most people chose to read rather than examine this Porsche here.

              Advertising

              5688

                8. Just left of the centre of a sign is apparently the best place for a product display.

                ercqdqkmzklhqlwzwzqa

                  9. When gazing upon The Last Supper, most people look at the faces, but some tend to take a peak at the gap between heads.

                  lfwizxd4pmelqsreadca

                    10. Although this is an add for jewelery, more people focused on the faces.

                    main6

                      11. There are some clear differences between how men and women view advertisements.

                      men-spend-more-time-looking-at-the-woman-while-women-read-the-rest-of-the-ad

                        12. His beard may be spectacular, but most people still focused on his face.

                        Advertising

                        pr study enhanced buzzwide heat map

                          13. Smartwater gets the attention, but so does his shoulder apparently.

                          pr study smart water heat map.png

                            14. However, Scarlett Johansson is far too distracting in this Dolce & Gabbana ad.

                            sdfvsfuntitled-1-3

                              15. Not only is the face important, but so is where the model looks.

                              t5-6

                                16. Apparently the end of The Strip in Las Vegas is the most visually appealing.

                                u-2

                                  17. When it comes to billboards, people appear to read the text rather than look at the gigantic faces displayed.

                                  Advertising

                                  8-259

                                    18. Banner Blindness is real!

                                    7-280

                                      19. While reading your resume, potential employers primarily read your name, past positions and education.

                                      89-4

                                        20. People do read the labels, but only after inspecting the meat.

                                        screen shot 2014-07-16 at 9.48.42 am.png

                                          Featured photo credit: Heat Map – Gyms in Washington DC 51193 via flickr.com

                                          More by this author

                                          Siobhan Harmer

                                          Siobhan is a passionate writer sharing about motivation and happiness tips on Lifehack.

                                          9 Simple Ways to Always Stay Positive 10 Reasons Why Following Your Passion Is More Important Than Money This Chart Shows You Where And Why Emotional Pain Becomes Physical Discomfort 30 Brilliant Camping Hacks I Wish I Knew Earlier 20 Fascinating Webcams You Can Watch Online Right Now

                                          Trending in Technology

                                          1 10 Best Power Banks to Top up Your Phone at Will on the Go 2 35 Top Productivity Apps for iPhone (2020 Updated) 3 18 Best Time Management Apps and Tools (2020 Updated) 4 19 Best Mac Apps for Productivity You Need in 2020 5 19 Best To-Do List Apps to Keep You on Track in 2020

                                          Read Next

                                          Advertising
                                          Advertising
                                          Advertising

                                          Published on August 6, 2020

                                          10 Best Power Banks to Top up Your Phone at Will on the Go

                                          10 Best Power Banks to Top up Your Phone at Will on the Go

                                          The alert beep for low battery serves as a death call when you’re running late for work or are out on the town and need to make a call. Luckily, a super convenient alternative to your regular charger and charging wires is available in the form of power banks[1]. Easy to carry, lightweight, and affordable power banks have become the perfect companion for every mobile phone. In order to assist you in making the right choice for the purchase of power banks, we have compiled a list of the best power banks to guide you.

                                          Why Trust Us

                                          The importance of a well-charged phone cannot be underestimated. Keeping this in mind, our team has gone through many reviews and product descriptions present on the most reliable tech websites. From the smallest and lightest portable chargers to those that come with several years of warranty, our featured power banks will not let you down and will be worthy of your investment.

                                          1. Anker PowerCore 10000mAh Portable Charger

                                            As the best power bank the market offers, Anker PowerCore has a battery of 10000 mAh, which can charge three and a half iPhone 8 or two and a half galaxy s8 charges. The power bank has PowerIQ and voltage boost technologies, which can charge your phone in no time. Large size-to-capacity makes it a convenient item to carry in your pocket.

                                            To ensure the protection of your device, this power bank from Anker comes with a multi-protect safety system. The box also includes a portables charger and micro USB cable. You can carry it around safely with the included travel pouch. An 18-month warranty and friendly customer service are also included to give you a perfect power bank experience.

                                            Pros

                                            • Large size-to-capacity ratio
                                            • High-speed, universal charging
                                            • Red, blue, black color options
                                            • One of the smallest and lightest portable chargers on the market

                                            Cons

                                            • Qualcomm quick charge is not supported
                                            • The battery may not work well after some time

                                            Get this power bank here!

                                            2. INIU 20000mAh Power Bank

                                              Made of top-quality materials, the INIU Power Bank charges your phone 1.4 times faster with UPower+ technology. It works smartly by identifying your device and simultaneously increasing the current output. What’s great is that you can charge two devices at the same time. INUI recognizes its place as the thinnest lightweight power bank on the market.

                                              The paw indicator on the power bank illuminates its remarkable design, and it includes a flashlight inside, which can be used in emergency conditions. You can charge the power bank quickly with a micro USB or a type-C cable. Consequently, it’ll save you the hassle of finding the specific cable for a charge. INUE comes with a three-year warranty to give you peace of mind.

                                              Pros

                                              • Thin and lush design
                                              • Dual 3A output
                                              • Flashlight included
                                              • U Power+ technology

                                              Cons

                                              Advertising

                                              • It doesn’t come with a pouch
                                              • Standby time is less than six months

                                              Get this power bank here!

                                              3. Miady 2-Pack 10000mAh Dual USB Portable Charger

                                                An all-in-one power bank solution for your needs, Miady includes two 10000 mAh battery packs. The power bank contains two USB output ports with an equal amount of current distribution. While one can charge 2.4 times for iPhone X, 3.6 for iPhone 8, and 2.2 for galaxy S9, you won’t be needing a socket anytime soon.

                                                You will be able to charge the power bank in 5 hours at 5V and 2A. Miady contains a reliable Lithium-polymer cell, and you can also carry the power bank on a plane. It can power off and on automatically if the device is disconnected for 30 seconds. This portable charger is compatible with 99 percent of smartphones and is one of the cheapest power banks available on the market.

                                                Pros

                                                • One of the best-value options compared to its rivals
                                                • Efficiently distributes current output
                                                • Vibrant color options like yellow and purple

                                                Cons

                                                • Not suitable for big devices like the iPad

                                                Get this power bank here!

                                                4. Anker PowerCore 20100mAh Portable Charger

                                                  Anker 20100 mAh Power Core offers a huge amount of battery capacity. As one of the best power banks on the market, the 20000 mAh battery capacity can charge an iPhone 8 almost eight times or an S8 five times. In addition, the power bank can hold a charge for up to seven days, so you don’t have to plug it into the wall again and again.

                                                  You can use the voltage boost and power IQ recharge to charge a phone efficiently and quickly. The power bank is also pocket-friendly and certified safe as it ensures protection for your smartphone or tablet and you. Its dual-device output enables you to charge up to two devices at the same time. Anker is made out of premium material to give you the best durable power bank on the market.

                                                  Pros

                                                  • High-speed charging
                                                  • Huge 20000 mAh capacity
                                                  • Enormous 4.8-ampere output
                                                  • Certified safe

                                                  Cons

                                                  • It may start charging slowly after a few months of use
                                                  • Qualcomm quick charge is not supported

                                                  Get this power bank here!

                                                  Advertising

                                                  5. Anker PowerCore 13000mAhPortable Charger

                                                    Another Anker, the Anker PowerCore 13000 Portable Charger offers a huge battery capacity in a sleek design and has the ability to charge an iPhone 8 up to 5 times and an iPhone X or an S9 three times. You can also charge your phone or tablet with the two high-speed ports that are included. Anker comes is a smaller size than that of a wallet and is one of the best lightweight power banks compared to its battery size.

                                                    Anker is 30 percent lighter than most other power banks. Power IQ and voltage boost technologies are included for fast-charge devices. Power IQ also identifies devices to calibrate the charge to your phone.  Anker has surge protection technology and short circuit prevention. You can rest assured that it will take care of you and your devices. Plus, you are covered with an eighteen-month warranty.

                                                    Pros

                                                    • Power IQ technology
                                                    • Super high capacity
                                                    • Red, black, blue, white color options

                                                    Cons

                                                    • No Qualcomm quick charge
                                                    • Wall charger is not included

                                                    Get this power bank here!

                                                    6. GETIHU 10000mAh Portable Charger

                                                      GETIHU offers high-quality power banks with their 11 years of experience in the market. The GEITHU portable charger has a certified Lithium-ion battery, which gets it the approval for airline travel. With the help of an LED display, one can know how much battery is left. You can quickly charge up to two devices with 4.8 Amperes at the same time.

                                                      High-speed charging is accompanied by a smart IC to auto fit your smartphones. It can work with both big and small Android devices. GEITHU can easily fit inside your bag as it is slim and portable. Choose to take it with you with the travel pouch and feel comfortable taking it everywhere as it has a three-year warranty.

                                                      Pros

                                                      • LED display with the battery percentage
                                                      • The 4.8-ampere charges two devices simultaneously

                                                      Cons

                                                      • The LED display may not show the correct amount of charge left

                                                      Get this power bank here!

                                                      7. Anker PowerCore 26800mAh Portable Charger

                                                      Advertising

                                                        Anker PowerCore offers a massive battery, which makes it one of the best power banks on the market. The 26800mAh worth of charge can charge phones more than six times. It has three USB outputs so that you can charge three devices at the same time. Power IQ and voltage boost make the high-speed charging available for all three devices.

                                                        You can charge the whole power bank in 6 hours. The two micro-USB inputs double the recharging speeds. It is light and durable, which makes it the best companion for your travel needs. The multi-protect safety system protects you and your devices. Friendly customer services and an 18-month warranty are there to provide you with the peace of mind you need when you get the Anker PowerCore.

                                                        Pros

                                                        • Triple device charging
                                                        • Dual-input power bank charging
                                                        • Superior safety
                                                        • A week’s worth of power

                                                        Cons

                                                        • Performance may decrease over time
                                                        • A bit heavy due to the big battery

                                                        Get this power bank here!

                                                        8. RAVPower 16750mAh Power Bank

                                                          RAVPower offers a vast battery of up to 16750mAh in size. It can charge your iPhone 11 two and a half times, S10 for 3.3 times, or an iPad for a full charge. With a current output of 4.5 amperes, it can charge up to two smartphones at the same time. You can quickly charge the power bank with a two-ampere charger in about 9 to 10 hours.

                                                          The flashlight is included in the power bank for emergency use. RAV is also tested against high temperature. Its iSmart technology tests your device for the optimal current value needed. Premium batteries comprised of lithium-ion can charge a device more than 500 times.

                                                          Pros

                                                          • Impressive 16750mAh battery
                                                          • iSmart technology

                                                             Cons

                                                          • It does not hold a charge well over time

                                                          Get this power bank here!

                                                          9. RAVPower 15000mAh Power Bank

                                                             

                                                            Advertising

                                                            RAV power bank features a controlling IC and iSmart technology. These come together to offer a fast charge for your smartphone or tablet. You can take your iPhone 11 from 0 to 50 percent in just 30 minutes. iSmart 2.0 can adjust according to your charging device and offers the necessary current. It’s possible to charge up to three devices at the same time with three outputs.

                                                            The portable charger can be charged within 4.7 hours with the ultra-fast charging, thus saving you 40 percent recharging time. RAV can fit comfortably in your pocket or your hand. An LED digital display shows you exactly how much charge is left inside. High-end lithium-ion batteries, along with protection technology, give you peace of mind wherever you take this power bank.

                                                            Pros

                                                            • 30W total tri-output and fast recharge
                                                            • Led digital display

                                                            Cons

                                                            • Weighs a bit more than most power banks

                                                            Get this power bank here!

                                                            10. LANLUK 25800mAh Power Bank

                                                              The LANLUK 25800 mAh portable power bank can charge your phone 5 to 7 times, and it is perfect for any type of work that you are heading out for. You can charge up to two devices simultaneously with the help of two outputs.

                                                              The high-quality lithium A+ polymer battery is used to give you peace of mind as the power bank protects itself from overheating and overcharging. The portable charger is compatible with nearly all the phones and tablets. 18-month customer service is available to give you even more peace of mind. It is an all-in-one power bank solution for your needs.

                                                              Pros

                                                              • High capacity battery
                                                              • Highly compatible

                                                              Cons

                                                              • Not permissible on planes

                                                              Get this power bank here!

                                                              Bottom Line

                                                              Choosing the best power bank is a bit hard task as there are many types of power banks available in the market. The one that you’d like to choose must depend on your needs. If you will go out for a long hike or a long trip with no power socket input, then the one with a bigger battery will be useful. However, if you need a solution to charge your phone while in the office, then something with a lightweight and durable design will be a better choice for you.

                                                              Choose one of the best power banks from above and never worry about your device dying again.

                                                              Featured photo credit: Steve Johnson via unsplash.com

                                                              Reference

                                                              Read Next