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These 20 Eye-Tracking Heat Maps Tell Us What People Really See

These 20 Eye-Tracking Heat Maps Tell Us What People Really See

Coming up with attention-grabbing advertisements or intriguing interfaces may seem to be enough, but as these heat maps show, we all tend to focus on specific things when viewing something.

Do we tend to look at the faces in ads or the actual product being shown? And how do most of us read social media or news site homepages?

Take a look at these 20 eye-tracking heat maps to see how audiences view popular advertisements and media online.

1. Too much information can be distracting. When it comes to news, less may in fact be more!

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    2. While grocery shopping, most us are focused on the prices first.

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      3. Often, the model’s face can actually attract as much attention as the product.

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        4. When watching football, many of us are keeping our eyes on the ball intensely.

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          5. On Google, the top five search results get all the attention.

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            6. Meanwhile, photos tend to attract the most attention on Facebook.

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              7. Surprisingly, most people chose to read rather than examine this Porsche here.

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                8. Just left of the centre of a sign is apparently the best place for a product display.

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                  9. When gazing upon The Last Supper, most people look at the faces, but some tend to take a peak at the gap between heads.

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                    10. Although this is an add for jewelery, more people focused on the faces.

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                      11. There are some clear differences between how men and women view advertisements.

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                        12. His beard may be spectacular, but most people still focused on his face.

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                          13. Smartwater gets the attention, but so does his shoulder apparently.

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                            14. However, Scarlett Johansson is far too distracting in this Dolce & Gabbana ad.

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                              15. Not only is the face important, but so is where the model looks.

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                                16. Apparently the end of The Strip in Las Vegas is the most visually appealing.

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                                  17. When it comes to billboards, people appear to read the text rather than look at the gigantic faces displayed.

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                                    18. Banner Blindness is real!

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                                      19. While reading your resume, potential employers primarily read your name, past positions and education.

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                                        20. People do read the labels, but only after inspecting the meat.

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                                          Featured photo credit: Heat Map – Gyms in Washington DC 51193 via flickr.com

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                                          Siobhan Harmer

                                          Siobhan is a passionate writer sharing about motivation and happiness tips on Lifehack.

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                                          Last Updated on November 5, 2019

                                          5 Best Language Learning Apps to Master a New Language

                                          5 Best Language Learning Apps to Master a New Language

                                          Learning a new language is no easy feat. While a language instructor is irreplaceable, language learning apps have come to revolutionize a lot of things and it has made language learning much easier. Compared to language learning websites, apps offer a more interactive experience to learn a new language.

                                          The following language learning apps are the top recommended apps for your language learning needs:

                                          1. Duolingo

                                            Duolingo is a very successful app that merged gamification and language learning. According to Expanded Ramblings, the app now counts with 300 million users.

                                            Duolingo offers a unique concept, an easy-to-use app and is a great app to accompany your language acquisition journey. The courses are created by native speakers, so this is not data or algorithm-based.

                                            The app is free and has the upgrade options with Duolingo Plus for $9.99, which are add free lessons. The mobile app offers 25 languages and is popular for English-speaking learners learning other languages.

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                                            Download the app

                                            2. HelloTalk

                                              HelloTalk aims to facilitate speaking practice and eliminate the stresses of a real-time and life conversation. The app allows users to connect to native speakers and has a WhatsApp like chat that imitates its interface.

                                              There is a perk to this app. The same native speakers available also want to make an even exchange and learn your target language, so engagement is the name of the game.

                                              What’s more, the app has integrated translation function that bypasses the difficulties of sending a message with a missing word and instead fills in the gap.

                                              Download the app

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                                              3. Mindsnacks

                                                Remember that Duolingo has integrated gamification in language learning? Well, Mindsnacks takes the concept to another level. There is an extensive list of languages available within the app comes with eight to nine games designed to learn grammar, vocabulary listening.

                                                You will also be able to visualize your progress since the app integrates monitoring capabilities. The layout and interface is nothing short of enjoyable, cheerful and charming.

                                                Download the app

                                                4. Busuu

                                                  Bussu is a social language learning app. It is available on the web, Android, and iOS. It currently supports 12 languages and is free.

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                                                  The functionality allows users to learn words, simple dialogues and questions related to the conversations. In addition, the dialogues are recorded by native speakers, which brings you close to the language learning experience.

                                                  When you upgrade, you unlock important features including course materials. The subscription is $17 a month.

                                                  Download the app

                                                  5. Babbel

                                                    Babbel is a subscription-based service founded in 2008. According to LinguaLift, it is a paid cousing of Duolingo. The free version comes with 40 classes, and does not require you to invest any money.

                                                    Each of the classes starts with with a sequential teaching of vocabulary with the help of pictures. The courses are tailor made and adapted to the students’ level, allowing the learning to be adjusted accordingly.

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                                                    If you started learning a language and stopped, Babbel will help you pick up where you started.

                                                    Download the app

                                                    Takeaways

                                                    All the apps recommended are tailored for different needs, whether you’re beginning to learn a language or trying to pick back up one. All of them are designed by real-life native speakers and so provide you with a more concrete learning experience.

                                                    Since these apps are designed to adapt to different kinds of learning styles, do check out which one is the most suitable for you.

                                                    More About Language Learning

                                                    Featured photo credit: Yura Fresh via unsplash.com

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