⌄ Scroll down to continue ⌄

These 20 Eye-Tracking Heat Maps Tell Us What People Really See

⌄ Scroll down to continue ⌄
These 20 Eye-Tracking Heat Maps Tell Us What People Really See

Coming up with attention-grabbing advertisements or intriguing interfaces may seem to be enough, but as these heat maps show, we all tend to focus on specific things when viewing something.

Do we tend to look at the faces in ads or the actual product being shown? And how do most of us read social media or news site homepages?

Take a look at these 20 eye-tracking heat maps to see how audiences view popular advertisements and media online.

1. Too much information can be distracting. When it comes to news, less may in fact be more!

8jnvp6b2vjwbq9lp1ap06q (1)

    2. While grocery shopping, most us are focused on the prices first.

    ⌄ Scroll down to continue reading article ⌄

    ⌄ Scroll down to continue reading article ⌄
    15-price-products-on-shelves6

      3. Often, the model’s face can actually attract as much attention as the product.

      56-13

        4. When watching football, many of us are keeping our eyes on the ball intensely.

        67-7

          5. On Google, the top five search results get all the attention.

          99-7

            6. Meanwhile, photos tend to attract the most attention on Facebook.

            888

              7. Surprisingly, most people chose to read rather than examine this Porsche here.

              ⌄ Scroll down to continue reading article ⌄

              ⌄ Scroll down to continue reading article ⌄
              5688

                8. Just left of the centre of a sign is apparently the best place for a product display.

                ercqdqkmzklhqlwzwzqa

                  9. When gazing upon The Last Supper, most people look at the faces, but some tend to take a peak at the gap between heads.

                  lfwizxd4pmelqsreadca

                    10. Although this is an add for jewelery, more people focused on the faces.

                    main6

                      11. There are some clear differences between how men and women view advertisements.

                      men-spend-more-time-looking-at-the-woman-while-women-read-the-rest-of-the-ad

                        12. His beard may be spectacular, but most people still focused on his face.

                        ⌄ Scroll down to continue reading article ⌄
                        ⌄ Scroll down to continue reading article ⌄
                        pr study enhanced buzzwide heat map

                          13. Smartwater gets the attention, but so does his shoulder apparently.

                          pr study smart water heat map.png

                            14. However, Scarlett Johansson is far too distracting in this Dolce & Gabbana ad.

                            sdfvsfuntitled-1-3

                              15. Not only is the face important, but so is where the model looks.

                              t5-6

                                16. Apparently the end of The Strip in Las Vegas is the most visually appealing.

                                u-2

                                  17. When it comes to billboards, people appear to read the text rather than look at the gigantic faces displayed.

                                  ⌄ Scroll down to continue reading article ⌄
                                  ⌄ Scroll down to continue reading article ⌄
                                  8-259

                                    18. Banner Blindness is real!

                                    7-280

                                      19. While reading your resume, potential employers primarily read your name, past positions and education.

                                      89-4

                                        20. People do read the labels, but only after inspecting the meat.

                                        screen shot 2014-07-16 at 9.48.42 am.png

                                          Featured photo credit: Heat Map – Gyms in Washington DC 51193 via flickr.com

                                          More by this author

                                          Siobhan Harmer

                                          Siobhan is a passionate writer sharing about motivation and happiness tips on Lifehack.

                                          how to be a social success
                                          How to Be a Social Success: 7 Secrets
                                          Why a Happy And Successful Life Is More Than Just Money
                                          Why a Happy And Successful Life Is More Than Just Money
                                          How To Create The Ultimate Online Portfolio
                                          How To Create The Ultimate Online Portfolio
                                          Get To Know Your Personality Type
                                          Get To Know Your Personality Type
                                          10 Must Have Apps For Every Mac Owner
                                          10 Must Have Apps For Every Mac Owner

                                          Trending in Technology

                                          1 25 Apps For College Students To Boost Productivity 2 How to Make Private Browsing on Safari Truly Private 3 27 Excel Tricks That Can Make Anyone An Excel Expert 4 Secure Your Internet Privacy With This Guide 5 10 Best Spy Apps for iPhone in 2022

                                          Read Next

                                          Advertising
                                          Advertising

                                          Explore the Full Life Framework

                                          Advertising
                                          Advertising