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These 20 Eye-Tracking Heat Maps Tell Us What People Really See

These 20 Eye-Tracking Heat Maps Tell Us What People Really See

Coming up with attention-grabbing advertisements or intriguing interfaces may seem to be enough, but as these heat maps show, we all tend to focus on specific things when viewing something.

Do we tend to look at the faces in ads or the actual product being shown? And how do most of us read social media or news site homepages?

Take a look at these 20 eye-tracking heat maps to see how audiences view popular advertisements and media online.

1. Too much information can be distracting. When it comes to news, less may in fact be more!

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    2. While grocery shopping, most us are focused on the prices first.

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      3. Often, the model’s face can actually attract as much attention as the product.

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        4. When watching football, many of us are keeping our eyes on the ball intensely.

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          5. On Google, the top five search results get all the attention.

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            6. Meanwhile, photos tend to attract the most attention on Facebook.

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              7. Surprisingly, most people chose to read rather than examine this Porsche here.

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                8. Just left of the centre of a sign is apparently the best place for a product display.

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                  9. When gazing upon The Last Supper, most people look at the faces, but some tend to take a peak at the gap between heads.

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                    10. Although this is an add for jewelery, more people focused on the faces.

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                      11. There are some clear differences between how men and women view advertisements.

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                        12. His beard may be spectacular, but most people still focused on his face.

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                          13. Smartwater gets the attention, but so does his shoulder apparently.

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                            14. However, Scarlett Johansson is far too distracting in this Dolce & Gabbana ad.

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                              15. Not only is the face important, but so is where the model looks.

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                                16. Apparently the end of The Strip in Las Vegas is the most visually appealing.

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                                  17. When it comes to billboards, people appear to read the text rather than look at the gigantic faces displayed.

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                                    18. Banner Blindness is real!

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                                      19. While reading your resume, potential employers primarily read your name, past positions and education.

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                                        20. People do read the labels, but only after inspecting the meat.

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                                          Featured photo credit: Heat Map – Gyms in Washington DC 51193 via flickr.com

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                                          Siobhan Harmer

                                          Siobhan is a passionate writer sharing about motivation and happiness tips on Lifehack.

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                                          Last Updated on February 15, 2019

                                          7 Tools to Help Keep Track of Goals and Habits Effectively

                                          7 Tools to Help Keep Track of Goals and Habits Effectively

                                          Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

                                          Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

                                          Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

                                          So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

                                          Joe’s Goals

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                                            Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

                                            Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

                                            Daytum

                                              Daytum

                                              is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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                                              Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

                                              Excel or Numbers

                                                If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

                                                What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

                                                Evernote

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                                                  I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

                                                  Evernote is free with a premium version available.

                                                  Access or Bento

                                                    If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

                                                    Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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                                                    You can check out Access and the Office Suite here and Bento here.

                                                    Analog Bonus: Pen and Paper

                                                    All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

                                                    Conclusion

                                                    I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

                                                    What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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