Responsive email design is now the craze. It’s popularity has grown steadily in the past months. I’m not surprised why. 47% of all emails are opened on a mobile device, and many brands see an upswing at 70% out of their emails opened on mobile devices.
Presently, the rule of the game is the brand who offers better experiences for their customers, rules. So, many brands turn to responsive design, to make way for better experiences for their buyers. When this happens, they find that subscribers have increased their clicks and have higher engagement rates.
Moreover, if you read emails regularly on your iphone, you understand that it’s an experience that is either awful or awesome. An email newsletter may look excellent in the inbox, but when squeezed onto a smaller screen, it can become almost unusable; with tiny fonts, barely there columns, or layouts that are broken.
Published by Litmus, this infographic discusses why designing with mobile in mind has turned into a necessity for email designers.