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Take Your Book to the Next Level: 5 Ways to Build a Knock-out Multimedia eBook

Take Your Book to the Next Level: 5 Ways to Build a Knock-out Multimedia eBook

The following is guest post from Manoush Zomorodi, the author of Camera Ready: How to Present Your Best Self and Ideas On Air or Online. Her on-camera expertise comes from years of producing and reporting for BBC News, Reuters Television, and other media outlets. She moderates conferences on digital technology and hosts live video events, in addition to doing media coaching. For more information please visit http://www.manoushz.com, and follow the author on Facebook and Twitter.

As a news reporter, I prefer telling stories with great sound and riveting video — and I love showing others how to use multimedia too.

For years, I’ve worked with journalists and non-profit people to produce quality video and get them comfortable and articulate on camera. I always wanted to write down my techniques but thought text could never do my tips justice. How could I write a book about being great on camera without video demonstrations?

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Then I found the enhanced ebook publisher Vook.

Video + Book

An “enhanced” ebook (yes, it sounds slightly suggestive) combines text with video, audio, and hyperlinks.

The video is actually embedded right in the page — so you can be reading along and then watch a video that demonstrates or adds something extra to the story. Reading about Pilates? See how to do the exercises. Researching social media? Watch how small businesses are using it. Multimedia ebooks look amazing on the iPad, Nook, or Kindle Fire. Vook has created a desktop reader that lets you read and watch them on a PC or laptop too.

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Tablets and online video are exploding. Combine that with the self-publishing boom and multimedia ebooks are just getting hot. And it’s not just Vook — there are other new multimedia tools out there like Aerbook Maker and Kwik (read this article from PBS’s Mediashift for more).

    How to do it

    The key is to think through what kind of video content can add to your writing.

    Here are some ideas for various genres:

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    How-to: Writing a book about flower arranging? Demonstrate your favorite techniques. You’re an expert at computer programming? Show us your computer set up and how you maximize your productivity.

    Business and Finance
: Include a video of you making a killer presentation or interviews with CEOs who have implemented your strategies.

    Romance: Do a video diary, explaining how you get your ideas. Show us your reality behind the romance.

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    Travel
: Create short video profiles of your favorite restaurants or cafés and interview the locals.

    Children’s: Commission an art student to produce animated scenes from your book or include a video of you doing a reading at the local library.

    The Future

    Creating an ebook is relatively easy, even for non-techies like me. Writing and filming Camera Ready took 6 months, from start to publish.

    Self-publishing is no longer stigmatized and ebooks are outselling hard copies. If you are reading this you get that technology is dismantling the publishing industry. An enhanced multimedia ebook is an innovative way to stand out, reach a growing mobile audience, and stay ahead of the digital curve.

    Featured photo credit: 3D rendering of a background of print letter cases with the word e-book close-up via Shutterstock and inline photo by Andrew Mason via Flickr (CC BY 2.0)

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    Last Updated on October 16, 2019

    11 Meeting Scheduler Apps to Boost Your Productivity

    11 Meeting Scheduler Apps to Boost Your Productivity

    Automations are key to improving efficiency. Set the system up right from the beginning and you’ll reduce the amount of no-shows and cancellations.

    Whatever your business is, with automations, meeting scheduler apps do more than just streamline appointment setting. They prime your workflow for maximum results.

    Meeting scheduler apps are awesome if you use them right. Use them wrong and you can look like an arrogant elitist.

    In this article, I will share with you 11 great meeting scheduler apps you can start using today to boost your productivity.

    1. ScheduleOnce

      ScheduleOnce is an industry leader and robust solution. Whether you work alone or have a large team, ScheduleOnce can support you.

      ScheduleOnce allows you to create multiple users and multiple calendars. I use one calendar for booking podcast guests with automations set up to prep my guests for our interview. I use another calendar for strategy sessions and coaching calls.

      ScheduleOnce also has embeddable widgets so you can keep the scheduler inside your own website.

      Starting at $7 a month and a 14 day free trial, ScheduleOnce can fit a variety of needs in business.

      Available on Web

      2. Calendly

        Calendly stands out for its clean, easy to use interface. If you like clean design, Calendly might be your choice. It too has robust automations and integrations for individuals and teams alike.

        You can try Calendly free for 14 days. Their basic plan is free while their most robust plan is only $12 a month.

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        Available on Web | Google Chrome Extension

        3. Assistant.to

          For those who use gmail, Assistant.to is a super simple solution.

          From inside an email, you click on the Assistant.to icon and pick times your free. Assistant.to embeds the times directly into the email so the recipient can quickly pick a time that works for them.

          While it doesn’t have all the bells and whistles of apps like Calendly or ScheduleOnce, Assistant.to is completely free.

          Available on Web

          4. Acuityscheduling

            Acuity is a robust meeting scheduler very similar to ScheduleOnce. It integrates with CRMs, Email Marketing platforms, Analytics tools and accounting software.

            It comes with a 14 day free trial. They have a free solo account but if you want the benefit of the integrations, you’ll start as low as $15 a month and can cost up to $50 a month.

            Available on Web | iOS | Android

            5. Pick

              Built for simplicity, Pick is direct and easy to use. You can create your own url extension like pick.co/yournamehere and it integrates with Google calendar and Office 365.

              At $3 a month, this is a great tool for quick scheduling.

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              Available on Web

              6. X.ai

                For those who are early adopters of AI, this may be the solution for you. X.ai created two AI assistants they call Amy and Andrew Ingram. After setting up your account you simply CC them on your emails with the person you’re wanting to schedule and the AI assistants will email your guests from there until your appointment is set.

                This type of scheduler feels more personal because of the dialogue. There are stories on their site of people thinking Amy and Andrew are real people. X.ai integrates with Google, Office 365 and Outlook.

                Starting at $29 a month for an Individual account and $39 a month per user for a Team account, Amy and Andrew are ready to schedule meetings for you. Want to try it out first? They do have a free trial.

                Available on Web

                7. YouCanBook.me

                  is another competitive solution for scheduling meetings online. You can manage the calendars of your entire team, configure booking forms, and integrate with your calendar.

                  They have a free account branded with their company name or you can have some control over your branding and appearance at $10 a month for all their features. Either way, this company is worth a look.

                  Available on Web

                  8. Doodle

                    Doodle is unique in the space of meeting schedulers because it helps groups of people find a time to meet that works for everyone.

                    It integrates with your calendar and allows you to send a poll to all invited. Once people vote on the poll you can see which time works best for everyone.

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                    You can also run polls for food preferences if you’re scheduling a lunch meeting or a section of town if people are coming from all over.

                    While there is a free account, you’ll unlock it’s potential starting at $39 per year.

                    Available on Web | iOS | Android

                    9. WhenAvailable

                      WhenAvailable is another scheduler that works for groups of people. You can use it to schedule a pickup game of basketball, decide on your next book club or book your family reunion.

                      Their free account allows up to 20 guests, unlimited events and one contact group. For $15 a year you unlock all the goodies including reminders and chat messages.

                      Available on Web

                      10. Rally

                        Like Doodle and WhenAvailable, Rallly is helpful for scheduling meetings and events with multiple people involved. You create a poll and everyone votes. It’s quick and easy.

                        Unlike Doodle, it doesn’t have as many features, but it’s entirely free.

                        Available on Web

                        11. NeedtoMeet

                          Finishing strong, NeedtoMeet is our last app that allows you to schedule meetings or events for multiple people. It has mobile apps, custom urls, easy polling, notifications and commenting.

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                          NeedtoMeet also allows 1:1 Meetings for things like performance reviews for your whole team. You send out the your calendar slots to your team and they can only pick 1 slot, minimizing the amount of emails and scheduling you have to coordinate.

                          While they have a free account, you can unlock all features for only $19 a year.

                          Available on Web

                          Bonus: Don’t Make These Common Mistakes When Using Meeting Schedulers

                          In the excitement of streamlining your scheduling process, it can be easy to forget the feelings of those you’re inviting to meet. I know. I’ve done this.

                          To say “Hey, schedule time on my calendar” feels colder than “Hey, here’s my calendar. To avoid all the back and forth, pick a time that works best for you.”

                          Always make sure to frame your invite with your scheduler app with the benefit to them and why we’re doing it this way rather than the old fashioned, personal way.

                          A little finesse goes a long way. Without it, you risk seeming transactional and cold.

                          Some meeting scheduler widgets you can embed in your site can take a couple seconds to load. If you go this route, make sure there’s text just above the widget that lets your guest know the calendar will appear below and to wait for it to load.

                          If you use an online meeting tool like Zoom, it’s also important to explicitly let them know the meeting will take place on Zoom and include the Zoom link in the email reminder. Many make the mistake of not clarifying where the meeting will actually take place which can create last minute chaos at the time of the meeting.

                          Should you require special settings, like ethernet, external mics or lighting, let your guests know that on your thank you page and reminder emails so they are prepared for the meeting and you end up with the best meeting possible.

                          With clear communication in your automation, your meeting scheduler tools can almost perform like a virtual assistant for a fraction of the cost, or free, depending on the app you choose.

                          The Bottom Line

                          Meeting scheduler apps are diverse in features and unique in design. Before committing to one and realizing it’s not a fit, I recommend exploring which 3 might best fit you and then doing a trial with each of them at the same time so that you can see how they feel as you use them side by side.

                          Scheduling meetings the old fashioned way can be tedious. Conversely, finding a scheduling app that works seamlessly in the background is heavenly.

                          Like cell phones, meeting scheduler apps are moving from a nice-to-have luxury to must-have necessity in the lives of productive people. As you explore your options, stay true to your brand and the tools that have worked well for you to this point and simply find a meeting scheduler app that plays well with what you have created.

                          Featured photo credit: rawpixel via unsplash.com

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