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Take Your Book to the Next Level: 5 Ways to Build a Knock-out Multimedia eBook

Take Your Book to the Next Level: 5 Ways to Build a Knock-out Multimedia eBook

The following is guest post from Manoush Zomorodi, the author of Camera Ready: How to Present Your Best Self and Ideas On Air or Online. Her on-camera expertise comes from years of producing and reporting for BBC News, Reuters Television, and other media outlets. She moderates conferences on digital technology and hosts live video events, in addition to doing media coaching. For more information please visit http://www.manoushz.com, and follow the author on Facebook and Twitter.

As a news reporter, I prefer telling stories with great sound and riveting video — and I love showing others how to use multimedia too.

For years, I’ve worked with journalists and non-profit people to produce quality video and get them comfortable and articulate on camera. I always wanted to write down my techniques but thought text could never do my tips justice. How could I write a book about being great on camera without video demonstrations?

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Then I found the enhanced ebook publisher Vook.

Video + Book

An “enhanced” ebook (yes, it sounds slightly suggestive) combines text with video, audio, and hyperlinks.

The video is actually embedded right in the page — so you can be reading along and then watch a video that demonstrates or adds something extra to the story. Reading about Pilates? See how to do the exercises. Researching social media? Watch how small businesses are using it. Multimedia ebooks look amazing on the iPad, Nook, or Kindle Fire. Vook has created a desktop reader that lets you read and watch them on a PC or laptop too.

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Tablets and online video are exploding. Combine that with the self-publishing boom and multimedia ebooks are just getting hot. And it’s not just Vook — there are other new multimedia tools out there like Aerbook Maker and Kwik (read this article from PBS’s Mediashift for more).

    How to do it

    The key is to think through what kind of video content can add to your writing.

    Here are some ideas for various genres:

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    How-to: Writing a book about flower arranging? Demonstrate your favorite techniques. You’re an expert at computer programming? Show us your computer set up and how you maximize your productivity.

    Business and Finance
: Include a video of you making a killer presentation or interviews with CEOs who have implemented your strategies.

    Romance: Do a video diary, explaining how you get your ideas. Show us your reality behind the romance.

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    Travel
: Create short video profiles of your favorite restaurants or cafés and interview the locals.

    Children’s: Commission an art student to produce animated scenes from your book or include a video of you doing a reading at the local library.

    The Future

    Creating an ebook is relatively easy, even for non-techies like me. Writing and filming Camera Ready took 6 months, from start to publish.

    Self-publishing is no longer stigmatized and ebooks are outselling hard copies. If you are reading this you get that technology is dismantling the publishing industry. An enhanced multimedia ebook is an innovative way to stand out, reach a growing mobile audience, and stay ahead of the digital curve.

    Featured photo credit: 3D rendering of a background of print letter cases with the word e-book close-up via Shutterstock and inline photo by Andrew Mason via Flickr (CC BY 2.0)

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    Last Updated on December 18, 2020

    Can Technology have Biases Like Humans?

    Can Technology have Biases Like Humans?

    Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

    Does technology have all the answers?

    This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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    Creating technological solutions transparently

    This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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    Technology as the connecting tool

    Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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    “Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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