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Stop Automating Social Media for Better Results

Stop Automating Social Media for Better Results
    If you're jumping on the bandwagon, be sure to keep social media social. Image by Matt Hamm. Used under a Creative Commons License.

    While the virtues of social media have been exalted countless times before and should be obvious to anyone who’s even dabbled briefly with a Facebook account, most of those virtues can be summed up thusly:

    Whether you want to market your business, promote your blog or appeal to potential employers in your industry, social media is a quick, easy and effective way to do just that.

    In fact, it’s so quick and easy that you hardly have to do anything at all.

    Using various tools, you can put most of your social media activities on autopilot, leaving your accounts to work by themselves and freeing you up to do other things.

    Yet just because you can, doesn’t mean you should.

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    Automating your social media may tick the quick and easy boxes, but it’s far less effective than giving your social media accounts real care and attention.

    Truth is, people don’t sign up to social media sites to receive marketing messages from robots.

    That’s not to say you can’t use those services for marketing, but by automating all your activities, the only real message you’re giving to potential customers is

    “hey, we don’t care enough about you to talk to you personally.”

    What is automated social media?

    Automating your social media simply involves using tools to keep your social media accounts running with minimal effort.

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    This could be:

    • Linking your social networks (for example Facebook and Twitter) together so that posting on one updates them all.
    • Automatically sending a direct message (DM) to new followers on Twitter
    • Having your activity on other websites posted on your social networks

    Updating all your networks at once

    If you manage several accounts across various social networks it might be tempting to use tools like Hootsuite or Tweetdeck to update them all at once.

    The problem here is that people use each social network differently.

    To maximise the effectiveness of each post it pays to tailor your message to each audience. Otherwise, you end up with Facebook posts containing hashtags, @mentions and requests for retweets or, perhaps worse, tweets beginning with the words ‘Hello Facebook!’ At best, it makes you look silly, at worst it goes back to ‘hey, we don’t care enough about you to talk to you personally.’

    Writing your posts directly to your followers/fans in any given medium is more likely to get their attention.

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    ‘So What?’

    One of the biggest problems with automated social media is that it gives your audience little incentive to care about your posts. Take the way you can automatically inform your Twitter followers when you upload a new Youtube video.

    “I uploaded a @Youtube video you.tube/1234abcd Automated Social Media”

    Yeah, so what? Scores of people upload videos to Youtube all the time. You’re not special. Why should anybody care about this one? Having Youtube automatically update your Twitter may save you a few seconds of time, but is it really garnering you as much attention you’d receive if you manually posted something along the following lines?

    “Interested in learning about why automated social media may be ineffective? You might like this new video – you.tube/1234abcd”

    Direct messages on Twitter

    Automated direct messages sent to new followers on Twitter is the quickest way to let them know you have no intention of engaging with them properly.

    “Hi! Thanks for the follow. Check out my eBook – Why Automated DM’s are annoying”

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    The consensus amongst many Twitter users is that messages such as that are little more than spam, and it isn’t unheard of for people to quickly unfollow an account on receipt of such messages. If you really feel you must send somebody a DM, take the time to do it yourself. It only takes a second and you’ll develop an infinitely better relationship with your new Twitter friend.

    Ultimately, it all boils down to this:

    Keep social media social. Talk to people, engage, and be human. Chances are you’ll have much more success than letting robots do your social media for you.

    More by this author

    Chris Skoyles

    Coach, and trainee counsellor specializing in mental health and addiction.

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    Last Updated on January 13, 2020

    11 Brain Training Apps to Train Your Mind and Improve Memory

    11 Brain Training Apps to Train Your Mind and Improve Memory

    Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

    Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

    Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

    1. Lumosity

    This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

    Free of trial. $15 per month for the full version.

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    Luminosity Mind training apps-Lifehack

      2. Fit Brains Trainer

      This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.

      Free.

      Fit Brains Trainer Mind training apps-Lifehack

        3. CogniFit Brain Fitness

        Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

        First four games free, then $13 a month.

        cognifit-Mind Training Apps-Lifehack

          4. Brain Fitness Pro

          The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.

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          Buy for $3.99.

          5. Happify

          If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

          Free to use.

          Happify-Mind Training Apps-Lifehack

            6. Clockwork Brain

            You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.

            Free.

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            Clockwork Trsin-Mind Training Apps-Lifehack

              7. ReliefLink

              Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

              Relief Link - Mind Training Apps - Lifehack

                8. Eidetic

                Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

                Eidetic - Mind Training Apps - Lifehack

                  9. Braingle

                  Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.

                  Free.

                  Briangle- Mind Training Apps-LIfehack

                    10. Not The Hole Story

                    If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.

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                    Free.

                    Not the hole story - Mind Training Apps - Lifehack

                      11. Personal Zen

                      This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.

                      Free.

                      personal zen- mind training apps - lifehack

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                        Featured photo credit: NeONBRAND via unsplash.com

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