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Stop Automating Social Media for Better Results

Stop Automating Social Media for Better Results
    If you're jumping on the bandwagon, be sure to keep social media social. Image by Matt Hamm. Used under a Creative Commons License.

    While the virtues of social media have been exalted countless times before and should be obvious to anyone who’s even dabbled briefly with a Facebook account, most of those virtues can be summed up thusly:

    Whether you want to market your business, promote your blog or appeal to potential employers in your industry, social media is a quick, easy and effective way to do just that.

    In fact, it’s so quick and easy that you hardly have to do anything at all.

    Using various tools, you can put most of your social media activities on autopilot, leaving your accounts to work by themselves and freeing you up to do other things.

    Yet just because you can, doesn’t mean you should.

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    Automating your social media may tick the quick and easy boxes, but it’s far less effective than giving your social media accounts real care and attention.

    Truth is, people don’t sign up to social media sites to receive marketing messages from robots.

    That’s not to say you can’t use those services for marketing, but by automating all your activities, the only real message you’re giving to potential customers is

    “hey, we don’t care enough about you to talk to you personally.”

    What is automated social media?

    Automating your social media simply involves using tools to keep your social media accounts running with minimal effort.

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    This could be:

    • Linking your social networks (for example Facebook and Twitter) together so that posting on one updates them all.
    • Automatically sending a direct message (DM) to new followers on Twitter
    • Having your activity on other websites posted on your social networks

    Updating all your networks at once

    If you manage several accounts across various social networks it might be tempting to use tools like Hootsuite or Tweetdeck to update them all at once.

    The problem here is that people use each social network differently.

    To maximise the effectiveness of each post it pays to tailor your message to each audience. Otherwise, you end up with Facebook posts containing hashtags, @mentions and requests for retweets or, perhaps worse, tweets beginning with the words ‘Hello Facebook!’ At best, it makes you look silly, at worst it goes back to ‘hey, we don’t care enough about you to talk to you personally.’

    Writing your posts directly to your followers/fans in any given medium is more likely to get their attention.

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    ‘So What?’

    One of the biggest problems with automated social media is that it gives your audience little incentive to care about your posts. Take the way you can automatically inform your Twitter followers when you upload a new Youtube video.

    “I uploaded a @Youtube video you.tube/1234abcd Automated Social Media”

    Yeah, so what? Scores of people upload videos to Youtube all the time. You’re not special. Why should anybody care about this one? Having Youtube automatically update your Twitter may save you a few seconds of time, but is it really garnering you as much attention you’d receive if you manually posted something along the following lines?

    “Interested in learning about why automated social media may be ineffective? You might like this new video – you.tube/1234abcd”

    Direct messages on Twitter

    Automated direct messages sent to new followers on Twitter is the quickest way to let them know you have no intention of engaging with them properly.

    “Hi! Thanks for the follow. Check out my eBook – Why Automated DM’s are annoying”

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    The consensus amongst many Twitter users is that messages such as that are little more than spam, and it isn’t unheard of for people to quickly unfollow an account on receipt of such messages. If you really feel you must send somebody a DM, take the time to do it yourself. It only takes a second and you’ll develop an infinitely better relationship with your new Twitter friend.

    Ultimately, it all boils down to this:

    Keep social media social. Talk to people, engage, and be human. Chances are you’ll have much more success than letting robots do your social media for you.

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    Chris Skoyles

    Writer, coach, and trainee counsellor specialising in mental health and addiction.

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    Published on October 16, 2018

    7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

    7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

    There’s nothing more fulfilling than the sense of accomplishment you get by achieving your business goals.

    Gone are the days when you used pen and paper to take notes and manage your work day. As millennials are relying heavily on technology to manage almost everything from finances to their personal fitness, goal tracking apps are also becoming increasingly popular.[1]

    In this piece, we will shed some light on 7 such goal tracking apps that you can use to streamline your operations.

    I have handpicked these apps from a software rating web services site Best Online Reviews. Industry experts review software on these websites and help businesses to find the right solutions to meet their various, unique business requirements.

    1. Aha!

      Aha! is a California-based roadmap software provider and offers excellent goal tracking app that lets you define goals and objectives for projects. The app also lets you list out primary tasks and allows you to focus on them.

      Hosted securely on the cloud, the app offers enhanced communication tools for sharing updates through emails with select colleagues or the entire organization.

      Aha! is available on multiple platforms such as the web, Android, iOS, Windows, etc. and starts from $59 per month per user.

      Available for Web

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      2. Asana

        Asana is one of the more popular project management apps available for businesses. It lets you organize all your team’s work, such as setting up and tracking goals, creating tasks, sharing files and notes, etc.

        Asana also allows your team to organize all their tasks and focus on urgent priorities. Moreover, the app offers a delightful user experience that makes task management simple and easy.

        Asana is available on multiple platforms from PCs and Mac to iOS and Android. Multi-channel adaptability makes Asana the perfect choice to track your goals anytime, from anywhere.

        Available for iOS | Android | Web

        3. Basecamp

          Basecamp is an excellent tool to manage all your team’s projects and keep your activities organized. It opens a new thread for every task and that task is visible by the whole team.

          With Basecamp, you can schedule tasks, add to-dos, discuss tasks by adding comments, add files and attachments, and much more.

          The app is available on both mobile and desktop platforms and costs $99 per month. It is available on the web, Android, and iOS platforms and offers excellent multi-channel access.

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          Available for iOS | Android | Web

          4. Forecast

            An efficient tool for successful task management, Forecast is also a popular goal tracking app. Apart from effective milestone tracking, the app also offers convenient status reporting.

            Forecast uses project history to let you know the status of your current work. Moreover, it uses the power of artificial intelligence (AI) to provide high-quality assistance. It is a robust app for small teams to track goals and time.

            Forecast is available for free and comes with Android and iOS app support. The premium version of the app starts from $19 per month per user.

            Available for Web

            5. Wrike

              Wrike is a cloud-based collaboration and project management app that successfully manages projects from start to finish. It lets you create tasks, track work progress and retrieve reports with ease.

              The app also gives real-time work updates and helps team members to understand their work priorities. A custom report builder helps you to generate in-depth reporting.

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              Wrike’s premium version is available from $9.80 per month per user and is available on multiple platforms.

              Available for iOS | Android | Web

              6. Todo.vu

                Todo.vu is a unique platform that delivers enhanced customer relationship management (CRM), task management, time tracking, and billing functionality in a single app.

                According to Capterra, it’s an ideal app for freelancers and consultants, who are looking for tools to improve efficiency and transparency.

                Although the app is free to use with basic features, the premium plan starts from $5 per month per user. The app also comes with calendar sync and task reminder functionality to keep you on track, always.

                Available for Web

                7. Flock

                  Looking for a tool to simplify task management? Try out Flock.

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                  Flock comes with enhanced goal tracking and additional features like instant messaging.

                  Moreover, Flock offers tons of integrations with tools such as Google, MailChimp, Jira, Dropbox, etc. It is a powerful tool that’s packed with robust features such as reminders, notes, polls and to-dos.

                  Even though you can use the tool for free, the paid version of Flock is available from $4.50 per month per user.

                  Available for iOS | Android | Web

                  Conclusion

                  Businesses need high-quality project management tools to streamline collaboration and operations. Enhanced goal tracking apps make it easy for your team to improve productivity by keeping its tasks organized.

                  But it’s essential that you choose an app that meets your unique business requirements. You can choose from the above-mentioned apps to streamline operations and improve the productivity of your team.

                  Featured photo credit: Alvaro Reyes via unsplash.com

                  Reference

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