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Stop Automating Social Media for Better Results

Stop Automating Social Media for Better Results
    If you're jumping on the bandwagon, be sure to keep social media social. Image by Matt Hamm. Used under a Creative Commons License.

    While the virtues of social media have been exalted countless times before and should be obvious to anyone who’s even dabbled briefly with a Facebook account, most of those virtues can be summed up thusly:

    Whether you want to market your business, promote your blog or appeal to potential employers in your industry, social media is a quick, easy and effective way to do just that.

    In fact, it’s so quick and easy that you hardly have to do anything at all.

    Using various tools, you can put most of your social media activities on autopilot, leaving your accounts to work by themselves and freeing you up to do other things.

    Yet just because you can, doesn’t mean you should.

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    Automating your social media may tick the quick and easy boxes, but it’s far less effective than giving your social media accounts real care and attention.

    Truth is, people don’t sign up to social media sites to receive marketing messages from robots.

    That’s not to say you can’t use those services for marketing, but by automating all your activities, the only real message you’re giving to potential customers is

    “hey, we don’t care enough about you to talk to you personally.”

    What is automated social media?

    Automating your social media simply involves using tools to keep your social media accounts running with minimal effort.

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    This could be:

    • Linking your social networks (for example Facebook and Twitter) together so that posting on one updates them all.
    • Automatically sending a direct message (DM) to new followers on Twitter
    • Having your activity on other websites posted on your social networks

    Updating all your networks at once

    If you manage several accounts across various social networks it might be tempting to use tools like Hootsuite or Tweetdeck to update them all at once.

    The problem here is that people use each social network differently.

    To maximise the effectiveness of each post it pays to tailor your message to each audience. Otherwise, you end up with Facebook posts containing hashtags, @mentions and requests for retweets or, perhaps worse, tweets beginning with the words ‘Hello Facebook!’ At best, it makes you look silly, at worst it goes back to ‘hey, we don’t care enough about you to talk to you personally.’

    Writing your posts directly to your followers/fans in any given medium is more likely to get their attention.

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    ‘So What?’

    One of the biggest problems with automated social media is that it gives your audience little incentive to care about your posts. Take the way you can automatically inform your Twitter followers when you upload a new Youtube video.

    “I uploaded a @Youtube video you.tube/1234abcd Automated Social Media”

    Yeah, so what? Scores of people upload videos to Youtube all the time. You’re not special. Why should anybody care about this one? Having Youtube automatically update your Twitter may save you a few seconds of time, but is it really garnering you as much attention you’d receive if you manually posted something along the following lines?

    “Interested in learning about why automated social media may be ineffective? You might like this new video – you.tube/1234abcd”

    Direct messages on Twitter

    Automated direct messages sent to new followers on Twitter is the quickest way to let them know you have no intention of engaging with them properly.

    “Hi! Thanks for the follow. Check out my eBook – Why Automated DM’s are annoying”

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    The consensus amongst many Twitter users is that messages such as that are little more than spam, and it isn’t unheard of for people to quickly unfollow an account on receipt of such messages. If you really feel you must send somebody a DM, take the time to do it yourself. It only takes a second and you’ll develop an infinitely better relationship with your new Twitter friend.

    Ultimately, it all boils down to this:

    Keep social media social. Talk to people, engage, and be human. Chances are you’ll have much more success than letting robots do your social media for you.

    More by this author

    Chris Skoyles

    Coach, and trainee counsellor specializing in mental health and addiction.

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    Last Updated on November 19, 2019

    10 Smartest Productivity Software to Boost Work Performance

    10 Smartest Productivity Software to Boost Work Performance

    Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

    Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

    As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

    In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

    Projects and Tasks Management

    1. Monday dot com

      Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

      The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

      The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

      The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

      Check out the software here!

      2. Asana

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        The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

        The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

        Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

        Check out the software here!

        3. Trello

          Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

          Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

          Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

          Check out the software here!

          4. Jira

            The Jira software is flexible and heralded as the next-generation project.

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            The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

            The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

            Check out the software here!

            5. Evernote Business

              Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

              The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

              Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

              Check out the software here!

              Communication

              6. Slack

                Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

                Check out the software here!

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                7. Spike

                  Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                  Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                  Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                  Check out the software here!

                  Creation

                  8. Office 365

                    Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                    Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                    You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                    Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                    Check out the software here!

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                    9. Grammarly

                      Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                      Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                      Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                      Check out the software here!

                      Team Analytics

                      10. ActivTrak

                        ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                        The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                        Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                        Check out the software here!

                        The Bottom Line

                        Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                        More Productivity Tools

                        Featured photo credit: Domenico Loia via unsplash.com

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