Advertising
Advertising

Stop Automating Social Media for Better Results

Stop Automating Social Media for Better Results
    If you're jumping on the bandwagon, be sure to keep social media social. Image by Matt Hamm. Used under a Creative Commons License.

    While the virtues of social media have been exalted countless times before and should be obvious to anyone who’s even dabbled briefly with a Facebook account, most of those virtues can be summed up thusly:

    Whether you want to market your business, promote your blog or appeal to potential employers in your industry, social media is a quick, easy and effective way to do just that.

    In fact, it’s so quick and easy that you hardly have to do anything at all.

    Using various tools, you can put most of your social media activities on autopilot, leaving your accounts to work by themselves and freeing you up to do other things.

    Yet just because you can, doesn’t mean you should.

    Advertising

    Automating your social media may tick the quick and easy boxes, but it’s far less effective than giving your social media accounts real care and attention.

    Truth is, people don’t sign up to social media sites to receive marketing messages from robots.

    That’s not to say you can’t use those services for marketing, but by automating all your activities, the only real message you’re giving to potential customers is

    “hey, we don’t care enough about you to talk to you personally.”

    What is automated social media?

    Automating your social media simply involves using tools to keep your social media accounts running with minimal effort.

    Advertising

    This could be:

    • Linking your social networks (for example Facebook and Twitter) together so that posting on one updates them all.
    • Automatically sending a direct message (DM) to new followers on Twitter
    • Having your activity on other websites posted on your social networks

    Updating all your networks at once

    If you manage several accounts across various social networks it might be tempting to use tools like Hootsuite or Tweetdeck to update them all at once.

    The problem here is that people use each social network differently.

    To maximise the effectiveness of each post it pays to tailor your message to each audience. Otherwise, you end up with Facebook posts containing hashtags, @mentions and requests for retweets or, perhaps worse, tweets beginning with the words ‘Hello Facebook!’ At best, it makes you look silly, at worst it goes back to ‘hey, we don’t care enough about you to talk to you personally.’

    Writing your posts directly to your followers/fans in any given medium is more likely to get their attention.

    Advertising

    ‘So What?’

    One of the biggest problems with automated social media is that it gives your audience little incentive to care about your posts. Take the way you can automatically inform your Twitter followers when you upload a new Youtube video.

    “I uploaded a @Youtube video you.tube/1234abcd Automated Social Media”

    Yeah, so what? Scores of people upload videos to Youtube all the time. You’re not special. Why should anybody care about this one? Having Youtube automatically update your Twitter may save you a few seconds of time, but is it really garnering you as much attention you’d receive if you manually posted something along the following lines?

    “Interested in learning about why automated social media may be ineffective? You might like this new video – you.tube/1234abcd”

    Direct messages on Twitter

    Automated direct messages sent to new followers on Twitter is the quickest way to let them know you have no intention of engaging with them properly.

    “Hi! Thanks for the follow. Check out my eBook – Why Automated DM’s are annoying”

    Advertising

    The consensus amongst many Twitter users is that messages such as that are little more than spam, and it isn’t unheard of for people to quickly unfollow an account on receipt of such messages. If you really feel you must send somebody a DM, take the time to do it yourself. It only takes a second and you’ll develop an infinitely better relationship with your new Twitter friend.

    Ultimately, it all boils down to this:

    Keep social media social. Talk to people, engage, and be human. Chances are you’ll have much more success than letting robots do your social media for you.

    More by this author

    Chris Skoyles

    Writer, coach, and trainee counsellor specialising in mental health and addiction.

    13 Ideas on How to Help Depression That Just Won’t Go Away How Relaxing Music for Kids Can Help ADHD (+ Music Recommendations) 5 Breathing Exercises for Anxiety (Simple and Calm Anxiety Quickly) What Does Anxiety Feel Like? (Types and Symptoms of the Invisible Killer) Anxiety vs Depression: What’s the Difference and How to Deal with Them?

    Trending in Technology

    125 Most Useful Excel Shortcuts That Very Few People Know 220 Google Search Tips to Use Google More Efficiently 320 Excel Tricks That Can Make Anyone An Excel Expert 418 Best Time Management Apps and Tools (2018 Updated) 540 Top Productivity Apps for iPhone (2018 Updated)

    Read Next

    Advertising
    Advertising

    Last Updated on August 15, 2018

    25 Most Useful Excel Shortcuts That Very Few People Know

    25 Most Useful Excel Shortcuts That Very Few People Know

    Imagine if you could use 5 simple shortcuts while working in Excel, and increase your productivity without wasting time for searching information in huge tables, writing long formulas, and sorting the data.

    Or even better:

    What if you would get 25 useful shortcuts… and each of them could simplify your work, so you could do much more every day?

    You’d definitely feel excited to read about them.

    Today is your lucky day because we are going to share with you in this article 25 great Excel shortcuts you can use in your work every day! This is your lucky chance, so go ahead and become a real professional in Excel without wasting your time.

    How important are Excel shortcuts for you?

    The most effective thing to check out if people really need something is to release a survey and look at the results. So, according to the anonymous survey, 99% of people said Excel shortcuts are critical or important for them.

    In general, there are more than 200 shortcuts in Excel. But when we have analyzed the data about how many shortcuts people know, we got the next results:

    • 26% of people know 10 or fewer shortcuts;
    • 61% of people know 10-50 shortcuts;
    • 10% of people know 50-100 shortcuts.

    As you can see, not so many people know a lot of shortcuts. Probably, some of them never think about increasing their productivity in such a simple way.

    Of course, it depends on how deep you use Excel. Some people use this powerful application just for making simple tables or graphs, others use it for everyday work to count something.

    Most of the accountants and businessmen use much more Excel functions for more complex tasks such as creating VBA macros, managing PivotTables, recalculating huge workbooks, outlining data, etc.

    But even those people who work with Excel every day very close may know a few shortcuts. Needless to say, they can do their job without shortcuts, but it usually takes for them much more time. T

    his sounds not funny, especially if you must finish a huge amount of work urgently. There is a great opportunity for you to increase your productivity in Excel and do your job faster with our useful shortcuts.

    5 Main reasons to learn excel shortcuts

    Many people don’t understand why they should use shortcuts if they can work without them. Of course, if you use Excel twice per year to make a simple table or a graph, it is probably not so important for you to know many shortcuts.

    But if you work in Excel every day, sorting huge tables and managing with tons of data, then shortcuts will help you to reach the next five goals:

    Advertising

    1. Work efficiently and faster in Excel
    2. Manage big amounts of data easily and fast
    3. Stay calm and concentrated even while doing a tedious job
    4. Make your work accurately and properly without errors
    5. Get a better understanding of Microsoft Excel

    Who can use Excel shortcuts?

    There are a lot of people who can simplify their life with Excel shortcuts, and here are the groups that will definitely love using them:

    • People who work in banks, finance organizations, etc.
    • Businessmen who make tons of various reports and presentations in Excel for meetings and briefings.
    • Students who usually are lazy and impatient to make their homework because they don’t want to waste a lot of time working in Excel.
    • Private entrepreneurs who keep various data in Excel tables.

    Whether you are a student who hates Excel because it seems a time-wasting and boring application, or you are an accountant who must recalculate huge worksheets every day without making errors, we recommend reading and learning these Excel shortcuts to make your work simpler and save some time.

    With these simple but useful tricks, it is so easy to finish your job and get more time for yourself.

    25 Excel shortcuts to increase your productivity

    Here are 25 great Excel shortcuts you should learn and use for work or studying to make your job faster and simpler. Try to use them all and you will realize you were totally blind before while working in Excel:

    1. Format whatever object fast with Ctrl+1

    If you select any object in Excel – a cell, a chart, a chart axis, a drawing object – then press Ctrl+1, and you will get the Properties dialog for the certain object. This shortcut offers a very quick and easy way to format whatever object you’re working with.

    2. Use range names with Ctrol+G or F5 key

    If you use range names (which we strongly recommend to do) and you want to choose the range with a specific name references, press either Ctrl+G or the F5 key, which launches the GoTo dialog.

    If the name is simple, you can click on it in a list in that dialog. But if it’s at all unusual, Excel won’t list it; so you will need to type in the name. Then press OK.

    3. Use a range name in a formula with =sum( and F3

    Suppose you want to use a range name in a formula. For example, you want to sum the Sales range. Enter…

    =sum(

    …and then press F3.

    When you do so, Excel launches the Paste Name dialog. Just choose “Sales” from the list, press the OK button in the dialog, then enter the SUM function’s closing “)” to complete the formula.

    4. Launch Function Arguments dialog easily with Ctrl+A

    Suppose you want to check the help topic for a worksheet function. For example, you want to read about the MATCH function. In a cell, type…

    =match(

    …and then press Ctrl+A, or click the Insert Function (“fx“) button to the left of the formula bar.

    Advertising

    When you do so, Excel displays the Function Arguments dialog, which might offer all the help you need.

    But if you still want to see the complete help topic, click the blue “Help on this function” hyperlink in the lower-left corner of the dialog. This technique works with all documented Excel functions.

    5. Copy stuff down the column without scrolling with Ctrl+D

    If you added a formula in a new column on the right of a huge dataset, and you want to copy that formula down without scrolling, do these steps:

    • go to the right to the column that has data (the column to the left of the new column with the formula);
    • press Ctrl+Down – to get to bottom;
    • move one cell to the right (with arrow key naturally);
    • press Ctrl+Shift+Up to select the new column, at the top of which is the formula you just created;
    • press Ctrl+D to fill down the formula.

    6. Quick access to any function with Alt+

    By customizing the quick access toolbar, you can create simple shortcuts to commands that you would otherwise have to find in the Ribbon tabs, or macros you have created yourself.

    The keyboard shortcut is simply selecting Alt+ (the number of the command you wish to select).

    For example, if you have customized your quick access toolbar to have Calc Sheet, Save, Open. To calculate sheet you would hit Alt+1, for save Alt+2, and for open Alt+3.

    A lot of people are unaware of this useful function, and it’s a great time saver.

    7. Format cells with Ctrl+1

    When you need to format cells, use Ctrl+1. Most people know this as the shortcut for the Format Cells dialog, but you can also use it to format almost anything in Excel, without a care about the state of the ribbon. Try this amazing and simple shortcut!

    8. Choose visible cells with Alt+

    When you need to choose visible cells only – use Alt+. This is the trick to copy only what you see. It is a priceless shortcut when you’re manually hiding rows and columns in the table.

    9. Use filtering

    Filtering – it is a powerful way to slice, dice, and sort through a huge table of information.

    It’s amazingly effective when you’re participating in a meeting to discuss something like a sales forecast, and everyone is looking in real-time at your spreadsheet projected on a screen (or on their monitors).

    To some people, you will be seen as the God of Spreadsheets, and this is not a joke!

    10. Insert or delete column/row easily with the Ctrl key

    Some people waste a lot of time even for simple operations, for example, when they need to insert/delete columns and rows in Excel.

    Use this shortcut to insert: with an entire row or column selected, use Ctrl+Shift ++.

    Advertising

    To delete: with an entire row or column selected, use Ctrl + –.

    11. See formula results with F9

    If you want to check formula results within multiple formulas, highlight the formula and select F9 to see formula result.

    Don’t forget to undo before exiting the formula.

    12. Use ALT+Enter for more text within a cell

    If you want to add a second line of text within a cell, use ALT+Enter.

    13. Use EDATE to move a date on by a full calendar month:

    Here’s how to use EDATE:

    =EDATE(15/01/16,+1) = 15/02/2016 (15th Feb 2016)

    =EDATE (15/01/2016,-2) = 15/11/2015 (15th Nov 2016)

    14. Use EOMONTH to move a date onto the end of the month:

    Here’s how to use EMONTH:

    =EOMONTH(15/01/2016,0) = 31/01/2016 (31st Jan 2106)

    =EOMONTH (15/01/2016,-2) = 30/11/2015 (30th Nov 2015)

    15. Remove spaces with TRIM

    TRIM is a useful function known by few people. It removes any spaces at the beginning of a value. This is useful if you are pulling in values from somewhere else.

    16. Repeat commands with F4 or Ctrl+Y

    In many cases, you may need to repeat your last action. Use F4 or Ctrl+Y; you can repeat many commands like applying the same borders, format, or insert a worksheet again.

    17. Quick access to cells with the Ctrl key and Shift key

    When you need to go to the first or last cell of a worksheet, no matter where you are, use Ctrl+Home, Ctrl+End combinations.

    And here is a pleasant bonus for you: add the Shift key to select everything on the way!

    Advertising

    18. Use Ctrl+ to create a timestamp

    If you need a date stamp and/or a timestamp in your document, there is no need to type a date and time! Use shortcuts Ctrl+ ; (date) Ctrl+Shift+ : (time). It works like a magic and helps to save your time and nerves.

    19. Use autosum shortcut for sum function anywhere

    Autosum shortcut – use Alt =. It is a “magic” shortcut of Excel to automatically insert a sum function.

    You can use this shortcut to sum rows, columns, or even an entire table in one step without wasting your time.

    20. Use data validation

    This is an amazing but underutilized tool in Excel, which can be used for a variety of things:

    • Create dependent drop-down lists;
    • Create drop-down lists;
    • Protect/restrict data input of specific cells (without the need for VBA macros).

    21. Use conditional formatting

    It can be used for various purposes such as color format or cell format of cells, rows or columns based on dependent cell values or formats.

    22. Use formula auditing

    This is a great tool to analyze and trace precedent or dependent cells, check errors and evaluate formulas.

    The “Watch Window” is a feature to keep a snapshot of an area of the spreadsheet, and then move to another area of the workbook – particularly valuable if you’re managing large spreadsheets or don’t have a second screen.

    23. Use Scenario Manager to generate summary outputs of a spreadsheet

    Scenario Manager (under “What-if Analysis”) enables users to generate high-level, summary outputs of a spreadsheet – without the need to replicate the entire workbook.

    It will present multiple scenarios of a spreadsheet in a succinct, high-level summary worksheet.

    24. Use INDIRECT to set up large tables

    INDIRECT makes it easy to set up tables which reference larger tables without a lot of referencing work or cutting and pasting; especially for dynamic spreadsheets.

    25. Use OFFSET for complicated calculations or formulas

    OFFSET can be useful for things like calculating YTD numbers or creating formulas that take data in rows and using in columns.

    The bottom line

    As you can see, when you have a boring or tedious job to do, the best way to do it fast is not looking for a way how to avoid it, but searching for the shortest variant to do it!

    That is why we suggest keeping in mind these Excel shortcuts that will help you to save a lot of time and nerves.

    If it seems hard for you to remember all them, you can print out the list of shortcuts and keep it on your worktable. Use it to search for some help when you need it, and over time, you’ll remember all shortcuts easily.

    Featured photo credit: Unsplash via unsplash.com

    Read Next