As a business one of your key goals is to make it easier for your customers to find you. With more businesses getting online every day, competition is heating up while the attention span of the customer is reducing. Given this scenario, it is imperative that you are visible to the customer looking for relevant product or service.
One of the most obvious ways to enhance visibility is to appear higher on Google search. Although, how Google ranks websites is not in public domain; you can take steps to ensure your site design and content complies with search engine conventions.
There are sure fire ways to get Google to notice you and with any luck even show you some love. The folks at Dharne & Co illustrate the must-take actions to get some Google-love.
Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.
Does technology have all the answers?
This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.
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Creating technological solutions transparently
This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.
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Technology as the connecting tool
Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.
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“Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.
