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LinkedIn Vs. Facebook: Which is Better For Business Networking

LinkedIn Vs. Facebook: Which is Better For Business Networking

I dare speculate that professionals, business leaders, and entrepreneurs spent more time on LinkedIn more than on Facebook. That’s why common sense dictates that in the world of B2B marketing, LinkedIn is the premium social media platform to connect with leaders and decision makers. It’s as clear as a cloudless sky, LinkedIn is built for networking in the business sector. So everybody thinks that LinkedIn would be the best for business networking. Most especially for reaching customers.

One the contrary, one of the things you have to consider in this discussion is that people’s minds continue to have business thoughts even when hanging out on Facebook. Business practitioners still think of marketing their brands while socializing on FB. Surprisingly, business people spend more time on Facebook than on LinkedIn. I found stats to support this. That’s why this is perhaps the most logical factor you can base your decision on with regards picking Facebook over LinkedIn. No kidding.

Additionally, leaders and decision makers are typically older. So, I was a bit taken aback when I found out, there are almost twice as many of them on Facebook. More eye openers are contained in the BOPdesign.com graphic below.

B2B marketing Facebook vs. LinkedIn

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    Anthony Dejolde

    TV/Radio personality who educates his audience on entrepreneurship, productivity, and leadership.

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    Last Updated on December 18, 2020

    Can Technology have Biases Like Humans?

    Can Technology have Biases Like Humans?

    Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

    Does technology have all the answers?

    This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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    Creating technological solutions transparently

    This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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    Technology as the connecting tool

    Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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    “Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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