Advertising
Advertising

It’s Time to Manage Your Online Personal Brand

It’s Time to Manage Your Online Personal Brand


    If you’re reading this, then you probably have an online personal brand.

    Your brand consists of all the communities you participate in, and just about any piece of content that holds your name, face, or both. A new study by Pew Internet & American Life Project shows that 46% of online adults have created their own profile on a social networking site, which is an increase of 20% from 2006.

    The internet is the global talent pool. If you don’t have a presence online, it will affect your job search, your career, your business, and your personal life. The reason for this is simple: people are already searching for you or people like you. For every time you don’t appear in a search for your name or a specific need that you want to rank high for, you lose an opportunity.

    Advertising

    Global paranoia and your brand

    General

    When was the last time you did a search for your name on Google, Yahoo!, Bing, Facebook, LinkedIn, Twitter, and Technorati? 57% of people use search engines to find out information about themselves online. Why are they interested in seeing what appears? What appears first in a search for your name is people’s first

      impression of you, so if it’s not the result you want people to see, then you have to change it through starting a website, joining social networks, getting press, and writing articles for websites.

      Advertising

      Work-related

      I’m sure there’s been a time when you were interested in finding out more information about your co-workers, but were afraid to ask. Well, I’m sure most of you reviewing their online brand to gain a better idea of their backgrounds. 31% of workers have searched for information about co-workers. One of the major problems people have, especially with Facebook, is separating their personal and professional lives. The transparent internet, and Facebook’s privacy controls have confused people, so sometimes those explicit pictures and come back to haunt you in the workplace. For instance, if you have pictures of yourself in a bikini online, even if they’re old, it will come off as unprofessional to your fellow cubicle or office dwellers.

      Dating

      Advertising

      There are no more blind dates anymore because you can learn a lot about your date in advance, without leaving your home. People want to be extra careful before they go on a date, and by viewing public profiles, you know what you’re in for. Once you’re dating someone, you will naturally pay attention to their updates on social networks or dating sites. 16% of people have looked online for more information about someone they are dating or in a relationship with. Among those who use online dating sites, 34% go online to check up on their dates. Be careful with how you represent yourself personally, or you might not just get that second date!

      Safeguarding your brand

        Press the delete button

        It might be time to become picky when it comes to keeping friends and contacts on social networks. If you don’t know someone, how valuable could they be to you? They might even spam your Facebook wall! In fact, 56% of people have unfriended contacts in their network, and 52% of blocked them from their social updates. Identify who your current audience is on your social networks, and then configure settings so that your updates are seen by the people you want. For example, if your family, friends, and co-workers are connected to you on Facebook and you’re going to post an update on how you skipped work to take a road trip, then you want to target your social update to everyone except for your co-workers.

        Advertising

        Review your privacy settings

        Being private isn’t a bad thing and in most cases it can really save you from a reputation blunder. The best way to look at privacy is that there is no privacy on the internet. This way, you will be more careful on what you post because it does reflect who you are. 65% of people have changed the privacy settings on their profile to limit what they share with others online. If you don’t feel comfortable sharing something, then don’t do it. Call or email the person instead.

        Image: d’n’c’

        Click here to join Lifehack on Facebook!

        More by this author

        Personal Branding Basics 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

        Trending in Communication

        1 5 Rules for Overcoming Adversity and Emotional Pain 2 The Gentle Art of Saying No 3 How to Say No When You Feel You Can Only Say Yes 4 9 Things to Remember When You’re Having a Bad Day 5 11 Killer Ways to Gain Confidence and Boost Your Self-Esteem

        Read Next

        Advertising
        Advertising
        Advertising

        Last Updated on February 25, 2020

        5 Rules for Overcoming Adversity and Emotional Pain

        5 Rules for Overcoming Adversity and Emotional Pain

        “Some people choose to see the ugliness in this world, the disarray. I choose to see the beauty. To believe there is an order to our days. A purpose.” – from the popular show, “Westworld”

        It’s different for us all. My personal quest for purpose began with five stages of grief and one startling realization that everything’s endlessly fragile. Adversity, as it happens by rule, found me terribly unprepared, so I decided to take my time. Today, I can honestly say that I’ve grown.

        Ugliness and beauty, good and evil, pain and laughter – everything in the universe consists of two forces that are opposing but complementary. In the face of difficulty, that is the only mantra you need.

        Here’s how I learned it and why you should too, with five simple rules.

        Advertising

        1. Embrace the Complexity

        Quite insidiously, adversities come in all shapes and sizes. Paralyzing physical disabilities, mind-wracking mental problems, ruthless emotional havocs, all leading to the same painful acknowledgement: all the beauty in the world cannot possibly make up for the ugliness that surrounds us. Shattered to pieces, helpless and bare naked, we sit in our therapy chairs, apologizing for being so negative.

        Eventually, what it all comes down to is the nature of negative emotion. Our positives overshadow our negatives, thus wrongly teaching us that the road to well-being is paved with nothing but positive feelings and thoughts. How utterly wrong!

        “If you’re not failing every now and then, it’s a sign you’re not doing anything innovative”, Woody Allen said.

        It’s a classic “learn from your mistakes” rule, but in this case, it implies growing from negative experiences. Make peace with your negativities and embrace beauty and ugliness alike! Accepting this marvellously complex world just as it is will allow you to find purpose in adversity and meaning in misery.

        Advertising

        2. Find Balance, Regain Control

        Still, accepting adversity is only the first step toward eventual victory. One can endure only so much trauma in life; if we’re not prepared to deal with difficulties in a productive way, even the minor setbacks can get us off track. Our strengths come from learning, and the best way to learn is through a series of trials and errors. Just like phases of grief or stages of drug addiction, adversities suggest a disabling loss of control, so find your way to regain it.

        Some call it the coping mechanism; for others, it’s a spiritual will. However you choose to name yours, know that not all supporting systems are equally beneficial, though each is effective in its own way. Escapism was mine, but it only helped me retain the illusion of beauty. It wasn’t until I opened up toward the ugliness and accepted the naked truth that I was finally free. Whether you choose to dwell in art, religion and spiritualism, thus feeding your resilience from within or to reach out to others for help, choose wisely.

        Whatever the means, the second rule is a golden one: find your inner balance and stick to it. Eventually, it will lead you out of the vicious circle.

        3. Fight with Patience

        My bargaining turned in depression with a single touch. Fearless and free, my dance instructor timidly put her hands on my shoulders and I realized, for the first time, just how tense, stiff and cloistered I was. And just like that, I started letting go. Adversities have their sneaky ways, but in my experience, becoming aware is what hurts the worst. It took me a year to recover from this little moment of self-discovery, and I know remember it as the edge of the rabbit hole.

        Advertising

        Some sufferings are impossible to console; I know that now. The only way to get through is to, well, get through. Depression and despair are only the beginning of the excruciatingly unnerving process that ravages the mind and shrivels the soul, and once they strike, there is no easy way back. So, fight them with patience. When your head starts spinning and your feet lose ground, go to your happy place. Over there, you’ll be reminded that nothing is forever, not even our little existential psychosis.

        Take a deep breath and say “om”. When things cannot be combated, they have to be endured, so practice patience and learn to let go. Finally, keep repeating to yourself that this too shall pass.

        4. Keep Swimming

        Nothing is impossible, in the end. Your negative thoughts will gently pour into your positive ones, just as two streams come together to become a river. In the event of the inevitable disaster, one can only be as calm as still water. Suffering teaches patience, and the latter gives rise to flexibility. Ultimately, what is life than a series of unfortunate events and a handful of bright moments in between? If adversities are impossible to avoid, than learn to glide through as smoothly and patiently as water does with rocks.

        Even if spirituality isn’t exactly your cup of tea, you have to admit that this is one solid metaphor. Staying adaptable in the face of change will soothe your panic attacks and keep you sane and sober-blooded. Even if you fail, you’ll know exactly how to breathe and face what’s in front of you once it eventually strikes again. Stay calm and visualize a better tomorrow; if anything else, it will give you strength to dive deep and weather the storm. And, in case there’s somebody’s hand to reach out to, grab it firmly and don’t let go.

        Advertising

        Being flexible against adversities takes a lot of learning, just as staying brave demands a lot of courage. It’s a long, arduous step-by-step routine, and you can reach the end only by swimming on. Persist, even when you fall.

        5. Never Stop Searching for Inspiration

        And, if it’s a guidance you need, where else to seek it than in experiences of others? Find it in art, in people around you, in chance encounters. The pure beauty of perseverance can be discovered where you expect it the least, so never stop searching for inspiration. If self-help literature soothes your pains and clears your mind, don’t let cynics discourage you. Your path toward reconciliation is nobody’s but yours to choose.

        Ever heard of Nick Vujicic? Or Nando Parado? Inspiring people sound their yawps over the roofs of the world, sometimes voiceless, sometimes limbless, sometimes both. Born without arms, Jessica Cox became the most unusual certified pilot in the world, and you can rarely see her without a smile on her face. If you’ve already ripped all of your bucket lists and said goodbye to your dreams and plans, meet Sean Swarner, who’s officially became the first cancer survivor to climb Mount Everest. The stories just go on.

        Make your own guidebook! Pen down your positive thoughts, cover your walls with quotes and devise your personal mantras. Whenever things get hard, they’ll be there to remind you of what you need to do. It’s the simplest of all life hacks, and one of the most effective ones.

        Find beauty in the world, but never stay blind for its ugliness. However daunting, adversities and emotional pain challenge our inner strength, thus making us resilient and allowing us to grow. As soon as you recognize them as the wind in your sails instead of the devastating storm, the purpose will become simple and clear.

        Featured photo credit: Unsplash via unsplash.com

        Read Next