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Insightful Data About Google’s 200 Search Ranking Factors

Insightful Data About Google’s 200 Search Ranking Factors

In the not so distant past, if you have commercial spots on TV, Radio, the printed press, including influential magazines, and granting that all of them are running smoothly, you’re assured that the masses are covered. Meaning, whatever you are promoting is reaching your target market. That your message is being heard and that your aim — sell your idea, or persuade the general public to nod at your argument, is a done deal.

Today, the story is different. A new baby is included in the media mix — the Internet. And talking about it, you can’t avoid Google’s powerful influence over everything concerning the Web. The search engine leader, has the biggest impact on your SEO techniques and strategies. That said, every change on Google’s algorithms play a big role in your SEO efforts. Online entrepreneurs and webmasters alike make adjustments to their SEO activities everytime this happens. Here’s the graphic containing Google’s 200 search ranking factors brought to you by Single Grain and Backlinko via Entrepreneur.com.

Infographic-Googles-200-Ranking-Factors

     

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    Anthony Dejolde

    TV/Radio personality who educates his audience on entrepreneurship, productivity, and leadership.

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    Last Updated on December 18, 2020

    Can Technology have Biases Like Humans?

    Can Technology have Biases Like Humans?

    Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

    Does technology have all the answers?

    This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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    Creating technological solutions transparently

    This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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    Technology as the connecting tool

    Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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    “Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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