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Identity Theft Through Social Networking? Lessons to Take Now!

Identity Theft Through Social Networking? Lessons to Take Now!

In 2012, more than 12 million people became victims of identity theft and fraud, with an estimated total of $21 billion losses for the year alone, proving that these issues are growing problems in the US. The federal government, financial institutions and companies dealing with sensitive information are enforcing measures to protect their consumers from ID theft and fraud, but cyber criminals are finding ways to collect information—either through a data breach or by turning to social media to obtain information.

How social media can put you at risk for identity theft

Social media giants Facebook and Twitter recently suffered such hack attacks. Facebook claimed that no user data was compromised in the attack, while Twitter revealed that some 250,000 usernames, passwords, and email addresses were stolen.

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According to Facebook’s management, the computers of its employees were infected with malware that came from a mobile developer’s website that was already compromised. This particular attack shows that even though companies rely on technology to protect consumers, the latter is still vulnerable to attacks. Criminals focus their attention on the companies’ employees to gain access to their databases.

Criminals can also obtain your personal information through third-party applications. Most social media sites have apps that ask for permission to access your account information before you can install them. This is one way hackers steal your details to commit fraud.

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Unconsciously (or sometimes, consciously), you provide personal details you would not share otherwise on your social media accounts. Information such as your full name (including your middle name), date of birth, hometown, pet names, interests and hobbies, nature of work, and home or office address are just some of the personal details you post on your profile. Criminals can easily manipulate these details to commit fraud. Protecting this information just as you would protect your SSN and driver’s license number is one effective method of identity theft prevention.

You also put yourself at risk for identity theft when you post updates of your activities on your social media accounts. Posting that you’ll be out of town on the weekend might attract burglars. Opportunists will steal not only valuable items (jewelry, gadgets and cash) from your home, but also documents containing your personal and banking information. This could very well be the start of your identity theft problems.

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How to protect your information on social media sites

Before deleting your social accounts, you should consider that you can be smart about what you post or provide on your profiles. You can still enjoy participating in social media sites without falling prey to identity thieves and fraudsters. Here are some points to consider:

  • Be in control of the information you provide online. Find out how the site will use your information (such as for targeted advertising). As much as possible, never allow the site to make your personal information available to third-party application developers or marketing agencies.
  • Never provide your SSN or driver’s license number even if the site asks for either.
  • You should also avoid giving out your credit card number when buying additional apps or features for your account. This is one way to prevent credit card fraud.
  • If you plan on becoming active in social media sites, make sure you provide as little personal information as possible. You should also consider changing a few details (like the day on your birth date) so those who can access your details won’t have your actual information to use for ID theft-related activities.
  • Only invite or accept invitations from people who you know or have met, and avoid inviting strangers or friends of friends to your network.

Guarding against identity fraud

Not all identity theft cases lead to identity fraud, but it pays to be cautious. If your social account has been hacked, all your personal details may be compromised. Any combination of the details you provide in your profile (such as your full name and home address) can be used to commit fraud. You should regularly your check credit report to see if there are any suspicious activities involving your name. You should also check your credit score as some of these activities may have an effect on it.

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For the naturally wary, enlisting credit monitoring services is helpful in tracking suspicious activities. You’ll be notified daily or as often as necessary when changes in your credit occur. Some people think regular credit monitoring is only for the paranoid, but if you think about the financial and emotional costs of identity fraud, you’ll see that that this service is well worth your money.

Actively participating in social media sites puts you at a higher risk of identity theft simply because more people will “see” you and will have access to  your details. Being cautious of how much information you share (or overshare) on your accounts. Having control of how this information is used is the key to protecting yourself against identity theft and fraud.

Are you a victim of identity theft through social media? Share your story with us by posting in the comments section below.

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Joy Mali

Digital Analyst

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Last Updated on October 16, 2019

11 Meeting Scheduler Apps to Boost Your Productivity

11 Meeting Scheduler Apps to Boost Your Productivity

Automations are key to improving efficiency. Set the system up right from the beginning and you’ll reduce the amount of no-shows and cancellations.

Whatever your business is, with automations, meeting scheduler apps do more than just streamline appointment setting. They prime your workflow for maximum results.

Meeting scheduler apps are awesome if you use them right. Use them wrong and you can look like an arrogant elitist.

In this article, I will share with you 11 great meeting scheduler apps you can start using today to boost your productivity.

1. ScheduleOnce

    ScheduleOnce is an industry leader and robust solution. Whether you work alone or have a large team, ScheduleOnce can support you.

    ScheduleOnce allows you to create multiple users and multiple calendars. I use one calendar for booking podcast guests with automations set up to prep my guests for our interview. I use another calendar for strategy sessions and coaching calls.

    ScheduleOnce also has embeddable widgets so you can keep the scheduler inside your own website.

    Starting at $7 a month and a 14 day free trial, ScheduleOnce can fit a variety of needs in business.

    Available on Web

    2. Calendly

      Calendly stands out for its clean, easy to use interface. If you like clean design, Calendly might be your choice. It too has robust automations and integrations for individuals and teams alike.

      You can try Calendly free for 14 days. Their basic plan is free while their most robust plan is only $12 a month.

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      Available on Web | Google Chrome Extension

      3. Assistant.to

        For those who use gmail, Assistant.to is a super simple solution.

        From inside an email, you click on the Assistant.to icon and pick times your free. Assistant.to embeds the times directly into the email so the recipient can quickly pick a time that works for them.

        While it doesn’t have all the bells and whistles of apps like Calendly or ScheduleOnce, Assistant.to is completely free.

        Available on Web

        4. Acuityscheduling

          Acuity is a robust meeting scheduler very similar to ScheduleOnce. It integrates with CRMs, Email Marketing platforms, Analytics tools and accounting software.

          It comes with a 14 day free trial. They have a free solo account but if you want the benefit of the integrations, you’ll start as low as $15 a month and can cost up to $50 a month.

          Available on Web | iOS | Android

          5. Pick

            Built for simplicity, Pick is direct and easy to use. You can create your own url extension like pick.co/yournamehere and it integrates with Google calendar and Office 365.

            At $3 a month, this is a great tool for quick scheduling.

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            Available on Web

            6. X.ai

              For those who are early adopters of AI, this may be the solution for you. X.ai created two AI assistants they call Amy and Andrew Ingram. After setting up your account you simply CC them on your emails with the person you’re wanting to schedule and the AI assistants will email your guests from there until your appointment is set.

              This type of scheduler feels more personal because of the dialogue. There are stories on their site of people thinking Amy and Andrew are real people. X.ai integrates with Google, Office 365 and Outlook.

              Starting at $29 a month for an Individual account and $39 a month per user for a Team account, Amy and Andrew are ready to schedule meetings for you. Want to try it out first? They do have a free trial.

              Available on Web

              7. YouCanBook.me

                is another competitive solution for scheduling meetings online. You can manage the calendars of your entire team, configure booking forms, and integrate with your calendar.

                They have a free account branded with their company name or you can have some control over your branding and appearance at $10 a month for all their features. Either way, this company is worth a look.

                Available on Web

                8. Doodle

                  Doodle is unique in the space of meeting schedulers because it helps groups of people find a time to meet that works for everyone.

                  It integrates with your calendar and allows you to send a poll to all invited. Once people vote on the poll you can see which time works best for everyone.

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                  You can also run polls for food preferences if you’re scheduling a lunch meeting or a section of town if people are coming from all over.

                  While there is a free account, you’ll unlock it’s potential starting at $39 per year.

                  Available on Web | iOS | Android

                  9. WhenAvailable

                    WhenAvailable is another scheduler that works for groups of people. You can use it to schedule a pickup game of basketball, decide on your next book club or book your family reunion.

                    Their free account allows up to 20 guests, unlimited events and one contact group. For $15 a year you unlock all the goodies including reminders and chat messages.

                    Available on Web

                    10. Rally

                      Like Doodle and WhenAvailable, Rallly is helpful for scheduling meetings and events with multiple people involved. You create a poll and everyone votes. It’s quick and easy.

                      Unlike Doodle, it doesn’t have as many features, but it’s entirely free.

                      Available on Web

                      11. NeedtoMeet

                        Finishing strong, NeedtoMeet is our last app that allows you to schedule meetings or events for multiple people. It has mobile apps, custom urls, easy polling, notifications and commenting.

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                        NeedtoMeet also allows 1:1 Meetings for things like performance reviews for your whole team. You send out the your calendar slots to your team and they can only pick 1 slot, minimizing the amount of emails and scheduling you have to coordinate.

                        While they have a free account, you can unlock all features for only $19 a year.

                        Available on Web

                        Bonus: Don’t Make These Common Mistakes When Using Meeting Schedulers

                        In the excitement of streamlining your scheduling process, it can be easy to forget the feelings of those you’re inviting to meet. I know. I’ve done this.

                        To say “Hey, schedule time on my calendar” feels colder than “Hey, here’s my calendar. To avoid all the back and forth, pick a time that works best for you.”

                        Always make sure to frame your invite with your scheduler app with the benefit to them and why we’re doing it this way rather than the old fashioned, personal way.

                        A little finesse goes a long way. Without it, you risk seeming transactional and cold.

                        Some meeting scheduler widgets you can embed in your site can take a couple seconds to load. If you go this route, make sure there’s text just above the widget that lets your guest know the calendar will appear below and to wait for it to load.

                        If you use an online meeting tool like Zoom, it’s also important to explicitly let them know the meeting will take place on Zoom and include the Zoom link in the email reminder. Many make the mistake of not clarifying where the meeting will actually take place which can create last minute chaos at the time of the meeting.

                        Should you require special settings, like ethernet, external mics or lighting, let your guests know that on your thank you page and reminder emails so they are prepared for the meeting and you end up with the best meeting possible.

                        With clear communication in your automation, your meeting scheduler tools can almost perform like a virtual assistant for a fraction of the cost, or free, depending on the app you choose.

                        The Bottom Line

                        Meeting scheduler apps are diverse in features and unique in design. Before committing to one and realizing it’s not a fit, I recommend exploring which 3 might best fit you and then doing a trial with each of them at the same time so that you can see how they feel as you use them side by side.

                        Scheduling meetings the old fashioned way can be tedious. Conversely, finding a scheduling app that works seamlessly in the background is heavenly.

                        Like cell phones, meeting scheduler apps are moving from a nice-to-have luxury to must-have necessity in the lives of productive people. As you explore your options, stay true to your brand and the tools that have worked well for you to this point and simply find a meeting scheduler app that plays well with what you have created.

                        Featured photo credit: rawpixel via unsplash.com

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