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How to Get Started with Google Reader

How to Get Started with Google Reader
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    One of the core technologies behind the Web 2.0 “revolution” is RSS (Really Simple Syndication). Most websites that are updated with any sort of regularity have feeds of at least their headlines, and usually of full articles. Some sites also have secondary feeds listing their comments, videos, links, and other updates as well.

    Because RSS is so common these days, keeping up with the rush of information that shapes our lives has become pretty easy (“really simple”, even). Instead of jumping from one site to another, you can keep track of all the content of the sites you visit regularly in one central place.

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    Why Google Reader?

    While there are desktop applications that collect your syndicated content, reading RSS feeds is one task that justifies the buzz around “Web 2.0”. For reading news, keeping up with blogs, even tracking packages, little can compare with Google Reader — its easy to add feeds, easy to read them, and easy to organize them.

    Google Reader offers several advantages over stand-alone desktop feed readers. First of all, it integrates tightly with both Firefox and IE7, making it simple to use. Second, you can access your feeds from any computer, and keep your reading in sync between them. Finally, you don’t have to worry about upgrades or performance issue — bug fixes an new features are added “behind the scenes” with no action on your part. And it’s free.

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    If you already use any of Google’s other services — Gmail, Docs and Spreadsheets, Google Groups, or whatever — you are already signed up for Google Reader; just log in with your existing account information. Otherwise, go to Google Reader and create a new account.

    Adding Feeds to Google Reader

    Once you’re signed up with Google Reader, there are approximately a zillion ways to add feeds to your account. If you’re already using a web-based service or desktop program to read RSS feeds, you can import your existing feeds from the OPML file those services will generate (look for an “export” feature). But assuming you are new to this and are starting from scratch, there are several easy ways to add feeds to Google Reader.

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      First, you need to find the feed. Unfortunately, there’s no real standard (or, rather, there’s a lot of conflicting standards) for how to post a feed address on a site. Newer sites tend to use the orange “broadcast waves” box that links to the feed; older sites tend to use a small orange “RSS” or “Atom” tag instead (By the way, don’t worry about the RSS vs. Atom issue — Google Reader handles whatever you throw at it just as well.) Or there might just be a text link saying “RSS” or “Newsfeed” or “Subscribe”. Both Firefox 2 and Internet Explorer 7 auto-detect RSS feeds (Opera and Safari probably do as well, but I don’t use those, so no promises) and place an orange RSS indicator in your address bar when one is present; click it and both browsers present you with a nicely formatted view of the feed, with the address in the address bar.

      Now that you’ve found the feed, add it to Google Reader by doing one of the following:

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      • Add feeds manually. If you know the address for a site’s RSS feed, you can enter it into GR yourself by clicking “Add subscription” on the left-hand side of the page and typing or pasting it in directly.
      • Use Firefox’s auto-detection. Click the RSS symbol in Firefox’s address bar and select “Add as live bookmark”. The next page will have a drop-down menu at the top giving you several options to subscribe to the feed you’re viewing. Select Google Reader and hit “Subscribe Now”. You can make Google your default reader by checking the box marker “Always use Google to subscribe to feeds”; then clicking RSS feeds will open them directly in GR. (You can also change the default action in Firefox’s options: Tools > Options, select the “Feeds” tab, check “Subscribe to the feed using”, and choose “Google Reader”.) Unfortunately, IE7 doesn’t work the same way; it will open the feed in a nicely formatted page but does not give you the option to add to Google Reader.
      • Click the link to the RSS feed, however it is indicated on the page. This works the same as using auto-detection.
      • Look for an “Add to Google” button. If the webmaster loves you, they’ll have put a big “Add to Google” button on their page, usually somewhere near the inscrutable orange box that indicates an RSS feed. Te “Add to Google” button adds the feed directly to Reader.
      • Use Google’s “subscribe” bookmarklet. In Google Reader, go to “Settings” and then the “Goodies” tab. There you will find the “subscribe” bookmarklet — right-click and drag the link into your browser’s toolbar. A new button will be created; whenever you are on a site you’d like to subscribe to, click the button and Google will look for the RSS feed and open it in Reader. This is a preview; to add it permanently, hit the large “Subscribe” button near the top right-hand corner of the page. This works in IE7 and Firefox, and likely other browsers as well.

      I’ve used about half a dozen desktop RSS readers and a couple of online services, but none have been as smooth and easy to use as Google Reader. That said, it is not without limitations. Most notably, Google Reader is not a very good platform for podcasts. Google embeds video and audio attachments in the viewer window, but if you want your podcasts on your mp3 player, you have to manually download the files and import them into your player’s sync manager. This is a task that is much better handled by a desktop application like iTunes or Juice.

      For your daily reading, though, Google Reader is great. In a very short time, you can be cranking through dozens or even hundreds of feeds every day with a minimum of effort.

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      Last Updated on April 8, 2019

      22 Tips for Effective Deadlines

      22 Tips for Effective Deadlines

      Unless you’re infinitely rich or prepared to rack up major debt, you need to budget your income. Setting limits on how much you are willing to spend helps control expenses. But what about your time? Do you budget your time or spend it carelessly?

      Deadlines are the chronological equivalent of a budget. By setting aside a portion of time to complete a task, goal or project in advance you avoid over-spending. Deadlines can be helpful but they can also be a source of frustration if set improperly. Here are some tips for making deadlines work:

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      1. Use Parkinson’s Law – Parkinson’s Law states that tasks expand to fill the time given to them. By setting a strict deadline in advance you can cut off this expansion and focus on what is most important.
      2. Timebox – Set small deadlines of 60-90 minutes to work on a specific task. After the time is up you finish. This cuts procrastinating and forces you to use your time wisely.
      3. 80/20 – The Pareto Principle suggests that 80% of the value is contained in 20% of the input. Apply this rule to projects to focus on that critical 20% first and fill out the other 80% if you still have time.
      4. Project VS Deadline – The more flexible your project, the stricter your deadline. If a task has relatively little flexibility in completion a softer deadline will keep you sane. If the task can grow easily, keep a tight deadline to prevent waste.
      5. Break it Down – Any deadline over one day should be broken down into smaller units. Long deadlines fail to motivate if they aren’t applied to manageable units.
      6. Hofstadter’s Law – Basically this law states that it always takes longer than you think. A rule I’ve heard in software development is to double the time you think you need. Then add six months. Be patient and give yourself ample time for complex projects.
      7. Backwards Planning – Set the deadline first and then decide how you will achieve it. This approach is great when choices are abundant and projects could go on indefinitely.
      8. Prototype – If you are attempting something new, test out smaller versions of a project to help you decide on a final deadline. Write a 10 page e-book before your 300 page novel or try to increase your income by 10% before aiming to double it.
      9. Find the Weak Link – Figure out what could ruin your plans and accomplish it first. Knowing the unknown can help you format your deadlines.
      10. No Robot Deadlines – Robots can work without sleep, relaxation or distractions. You aren’t a robot. Don’t schedule your deadline with the expectation you can work sixteen hour days to complete it. Deathmarches aren’t healthy.
      11. Get Feedback – Get a realistic picture from people working with you. Giving impossible deadlines to contractors or employees will only build resentment.
      12. Continuous Planning – If you use a backwards planning model, you need to constantly be updating plans to fit your deadline. This means making cuts, additions or refinements so the project will fit into the expected timeframe.
      13. Mark Excess Baggage – Identify areas of a task or project that will be ignored if time grows short. What e-mails will you have to delete if it takes too long to empty your inbox? What features will your product lack if you need a rapid finish?
      14. Review – For deadlines over a month long take a weekly review to track your progress. This will help you identify methods you can use to speed up work and help you plan more efficiently for the future.
      15. Find Shortcuts – Almost any task or project has shortcuts you can use to save time. Is there a premade library you can use instead of building your own functions? An autoresponder to answer similar e-mails? An expert you can call to help solve a problem?
      16. Churn then Polish – Set a strict deadline for basic completion and then set a more comfortable deadline to enhance and polish afterwards. Often churning out the basics of a task quickly will require no more polishing afterwards than doing it slowly.
      17. Reminders – Post reminders of your deadlines everywhere. Creating a sense of urgency with your deadlines is necessary to keep them from getting pushed aside by distractions.
      18. Forward Planning – Not mutually exclusive with backwards planning, this involves planning the details of a project out before setting a deadline. Great for achieving clarity about what you are trying to accomplish before making arbitrary time limits.
      19. Set a Timer – Get one that beeps. Somehow the countdown of a timer appears more realistic for a ninety minute timebox than just glancing at your clock.
      20. Write them Down – Any deadline over a few hours needs to be written down. Otherwise it is an inclination not a goal. Having written deadlines makes them more tangible than internal decisions alone.
      21. Cheap/Fast/Good – Ben Casnocha in My Start Up Life mentions that you can have only have two of the three. Pick two of the cheap/fast/good dimensions before starting a project to help you prioritize.
      22. Be Patient – Using a deadline may seem to be the complete opposite of patience. But being patient with inflexible tasks is necessary to focus on their completion. The paradox is that the more patient you are, the more you can focus. The more you can focus the quicker the results will come!

      Featured photo credit: Estée Janssens via unsplash.com

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