Advertising
Advertising

How To Brainstorm Domain Names

How To Brainstorm Domain Names
How To Brainstorm Domain Names

If you’re in the business of creating websites and registering domain names you will have encountered the all important question: What do we call it?

When starting a business, now-a-days, thinking of a name that could be registered as a domain is very important [if you will operate a lot on the web]. That said, availability of a name shouldn’t compromise what you are actually trying to achieve with the name.

First of all I’ll draw on Chris Garrett’s post on choosing domain names [see How To Choose A Domain Name]. He identifies some pitfalls of domain name branding and what you should be looking for when choosing one:

  • How original and unique is it?
  • How descriptive is it?
  • What image does it convey?
  • Would you remember it after seeing it once?
  • Could you spell it after hearing it once?
  • Conveniently, those points are pretty much in the correct order for brainstorming names.

    First find one that’s available, then discuss whether it works or not. Does it say what you want? Are there negative images or ideas associated that don’t fit? Is it memorable and easy for new users to find after maybe hearing about it in conversation?

    Brainstorm

    Advertising

    I think the first rule for brainstorming is having a partner. A second opinion is crucial for weeding out what you think might sound good at first but really isn’t right. This is almost like instantly having that realization when you think of an idea, walk away, and then come back to it later.

    Before beginning some guidelines should be laid out. That is, what you are looking for in the name, keywords, length and general ideas associated. This should be kept pretty general and not strictly adhered to if necessary. That way new and better ideas can come up.

    Throwing ideas at each other can be done in two manners:

    1. The first is the no-critique approach where no idea is too dumb and everything gets written down. After which you revise the list and whittle it down to only the good stuff.

    From there you cut more and more until you have the name. If no resolution is found, you do it all over again – eventually the right name will come.

    2. The second method is more of a conversation and, I think, works best for domain registrations. With each name a snap judgment should be made. Making quick decisions is perfect because domain names are your first point of contact and, generally for branding purposes, should make a good first impression.

    What’s great about working with a partner and just throwing ideas at each other is, usually, a name will come up that both parties instantly agree on. It’s a zen sort of moment when nothing is said for a second and everyone is in. Like most idea generation, when it happens you will know.

    Advertising

    How To Brainstorm Domain Names

    Availability

    More important than anything when talking about domain names is availability. You can’t register something that’s already registered, so brainstorming is important. While brainstorming name ideas there are a few tools that will help.

    Using instant domain searches are great because they provide instant notification when a domain name is unavailable. This is important when brainstorming because you can instantly have an idea shut down and move on to the next. This saves a lot of time.

    One’s I’ve used are InstantDomainSearch.com and AjaxDomainSearch.com which work fine, but my preference is AjaxWhois.com for one reason.

    AjaxWhois stands out because of it’s Favoriting feature. When you come across a name that works and is available [your maybe’s] you can save them on the site for future reference.

    To Note

    I have found that sometimes when one of these fast domain searches say a domain is available you will later find, when attempting to register, that it isn’t.

    Advertising

    In which case it’s a good idea to have your host or where ever you register your domains open as well so you can check the ‘available’ domain names. This is just a case of double checking since, for some reason, those searches make mistakes.

    Ideas For The Future

    Darren Rowse brought up an interesting point about future-proofing your domain name and extending it’s use later down the line [see Choosing The Domain Name For Your Blog].

    For instance, you don’t want your site to look dated based on it’s name alone. Likewise, if your business [or blog] outgrows the limits of your domain how could you expand properly?

    Another ‘future factor’ to consider is how many blogs you’re thinking of starting on your domain. Take a look at About.com for an example of how it’s possible to have one domain with many blogs running off it. They blog ‘about’ hundreds of topics and have a domain name that suits this perfectly.

    Top Level Domains

    The benefit of sticking to a .com [instead of .net or .com.au etc] is standardization. When talking about your site and letting word of mouth and other marketing do it’s thing, having something that is easy and known works best.

    Advertising

    When you mention to someone that you have speaker site about monitor speakers that is called Speaker Freaker, you don’t want to be correcting everyone that it’s actually a .net and not the, always assumed, .com.

    Also to consider is cost. In Australia a .com.au is much more expensive than a .com and requires a registered business number [ABN]. This is great for availability and recognition as a business, but bad for keeping the costs down and, generally, international appeal.

    Criteria

    I would group certain criteria to keep in mind when registering any domain name. These are as follows:

  • Availability – is it up for grabs?
  • Suitability – does it fit the business, content or target audience?
  • Memorability – can someone just hear about it and put it in their address bar without errors?
  • There is some leniency for the Suitability criteria. You may decide on a name that is almost completely unrelated to your business based on branding alone. Think of Nike or Darren’s example of BoingBoing.

    With this checklist and a good understanding of what you want the site to do, you should find that all elusive domain name to be easier to snatch than you think.

    More by this author

    Craig Childs

    Craig is an editor and web developer who writes about happiness and motivation at Lifehack

    How To Start a Conversation with Anyone 8 Steps to Continuous Self Motivation Even During the Difficult Times How Not To Suck At Socializing – Do’s & Don’ts Ten Ways to Improve Your Quality of Life Storage Ideas For Small Spaces

    Trending in Featured

    1 What Is Speed Reading and How to Successfully Learn It 2 The Science of Setting Goals (And Its Effect on Your Brain) 3 How to Stop Procrastinating: 11 Practical Ways for Procrastinators 4 How to Become an Early Riser and Stay Energetic 5 Becoming Self-Taught (The How-To Guide)

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on February 13, 2020

    What Is Speed Reading and How to Successfully Learn It

    What Is Speed Reading and How to Successfully Learn It

    Too much to read, too little time! Don’t you wish you could read faster without compromising your knowledge intake? This is where a valuable learning technique comes to the rescue: speed reading.

    Speed reading is the top skill to learn in 2020. Read on to find out all about this amazing technique!

    What Is Speed Reading?

    On average, an adult can read somewhere between 200 to 300 words per minute. With speed reading, you can read around 1500 words per minute.[1] Yes, that sounds impossible, but it is true.

    In order to understand how this skill works, you first need to know how the reading process works inside a human’s brain.

    The Reading Process

    The first step is for the eyes to look at a word. This “fixation” on every word takes around 0.25 seconds.

    Next, the eye moves on to the following word. It takes 0.1 seconds for the brain to move from one word to the next. This is called “saccade.”

    Usually, a person reads 4 to 5 words or a sentence at once. After all the fixations and saccades, the brain goes over the entire phrase again in order to process the meaning. This takes around half a second.

    All in all, this allows the average person to read 200 to 300 words in a minute.

    Speeding up the Process

    The concept of speed reading is to speed up this process at least 5 times. Since the saccade period cannot be shortened any further, speed reading emphasizes quicker fixations.

    To accomplish this, scientists recommend that the reader skips the subvocalization: when the readers actually say the word in their mind, even when reading silently.

    Basically, speed reading is the technique of only seeing the words instead of speaking them silently.

    Do not confuse this with skimming. When a reader skims through a text, they skip the parts that their brain considers to be unnecessary.

    You may skip important information in this process. Moreover, skimming does not allow the brain to retain what has been read.

    Why Speed Read?

    Speed reading is not just quick, but also effective. This skill saves a lot of of time without sacrificing information.

    Advertising

    Also, it has been proven to improve memory. The brain’s performance improves during speed reading, which allows the reader to remember more information than before.

    Since speed reading stabilizes the brain, the information is processed faster and more efficiently.

    Believe it or not, this technique leads to improved focus, too. As the brain receives a lot of information during speed reading, there is far less chance of distraction. The brain focuses solely on the job at hand.

    Since the brain is, after all, a muscle, the process of speed reading acts as an exercise. Just like the rest of your muscles, your brain needs exercise to grow stronger, too.

    A focused brain means improved logical thinking. As your brain gets used to receiving and organizing so much information so quickly, your thinking process will become faster.

    As soon as a problem is thrown at you, your brain will quickly put two and two together. You will be able to retrieve stored information, figure out correlations, and come up with new solutions, all within seconds!

    Still not convinced? Read 10 Reasons Why You Should Learn Speed Reading

    Greater Benefits

    With a healthier brain, you can expect better things in other parts of your life, too. A boost in self-esteem is just one of them.

    As you begin to understand information at a faster pace, you will also begin to figure out more opportunities all around you.

    With the ability to deeply understand information in a shorter period of time, your confidence levels will quickly grow higher.

    Moreover, all the aforementioned benefits will relieve you of stress. You will manage your readings in lesser time, your brain will be healthier, and you will feel so much better about yourself.

    With all these advantages, your emotional well-being will be healthier than ever. You’ll feel less stress since your brain will learn to tackle problems efficiently. Speed reading will lead to a relaxed, tension-free lifestyle!

    How to Learn to Speed Read

    Speed reading is a superpower. Fortunately, unlike other superpowers, this one can be learned!

    There are different techniques that can be used to master this skill. Opt for the one that best suits your learning style.

    Advertising

    1. The Pointer Method

    The person who is credited for popularizing speed reading, Evelyn Wood, came up with the pointer method. It is a simple technique in which the reader uses their index finger to slide across the text that they’re reading.

    As the finger moves, the brain coherently moves along with it. It is an effective technique to keep the eyes focused where the finger goes without causing any distraction.

    Readers have a tendency to back-skip. The pointer method prevents this from happening, thereby saving at least half the reading time.

    2. The Scanning Method

    In this technique, the reader’s eyes move along one part of the page only. This can be the left or right side of the text but is usually the center since that is the most convenient.

    Instead of pacing through the entire text from left to right, the vision shifts from top to bottom.

    This method involves fixation on keywords such as names, figures, or other specific terms. By doing so, the saccade time is minimized.

    3. Perceptual Expansion

    Generally, a reader focuses on one word at a time. This technique, on the other hand, encourages the brain to read a chunk of words together. In doing so, this method increases the reader’s peripheral vision.

    Here’s the thing: even though the fixation time remains the same with perceptual expansion, the number of words that the eyes fixate on increases.

    So basically, the brain receives 5 times more information within the same amount of time.

    This technique is the hardest to master and takes the most time to learn. You’ll need help from speed reading tools in order to practice the perceptual expansion method.

    However, once you master it, this technique will offer you the fastest reading pace with the maximum knowledge intake.

    The Best Speed Reading Apps

    The easiest tool to aid any process in any part of life these days is your smartphone.

    You can use mobile applications to learn speed reading on the go. It has been proven that regularly practicing speed reading is the fastest way to learn this skill. [2]

    Here are a few great options to look into:

    Advertising

    1. Reedy

    If you own an Android smartphone, you can download Reedy to your mobile. Otherwise, get the chrome extension on your laptop to enjoy speed reading with Reedy.

    This app trains readers to read faster by displaying words one by one on the screen. Instead of having to go through lines or long texts, Reedy prepares the user to focus on one word at a time.

    Although this isn’t an effective method to learn speed reading long texts, it is a great way to start.

    Once your brain gets used to the idea, you can shift to another app to train speed reading sentences or longer texts.

    2. ReadMe!

    Whether you’re an android or iOS user, you can take advantage of the ReadMe! application. This app even comes with some e-book options to practice speed reading on.

    Start by choosing your desired font size, color, layout, etc. Other than that, there are different reading modes for the user to choose from.

    If you want to practice reading sentence by sentence or in short paragraphs, you can choose the focused reading mode.

    The beeline reader mode changes the color of the text to guide the eye to read from the beginning to the end at a certain pace.

    Lastly, there is the spritz mode in which the app focuses on chunks of words at once. This controls the reader’s peripheral vision. However, this mode is not fully available in the free version of the app.

    3. Spreeder

    Spreeder is available on both iOS and Android. However, users may also gain benefits from Spreeder’s website. This application lets the reader paste in any text that they would like to speed read.

    Starting off at a rather low speed, the app flashes words one by one. Gradually, as the user becomes more comfortable, the speed increases.

    Slowly, the user is trained to speed read without having to skip any words.

    This app is different from the rest because it tracks the user’s reading improvements, recording the overall reading time and speed.

    The progress and improvement are tracked in order to motivate the user to perform even better.

    Advertising

    Adjustable settings, such as the speed of the text, background color, etc. are in the control of the user.

    The Controversy Surrounding Speed Reading

    Truthfully, speed reading does sound too good to be true. It’s hard to believe that it is humanly possible to attain such a fast pace in reading without compromising the quality of information you receive.

    Perhaps as a result, there are people who do not trust the process of speed reading. They believe that when you read through a text at such a high speed, you cannot comprehend the information successfully.

    According to these people, your brain is unable to process information at the speed that you’re reading, and so, they regard speed reading as problematic.

    It is true that speed reading will be of no use if you do not understand the text you’re reading, no matter how quickly you did it.

    Similarly, if you were to read slowly and still not retain or understand the information you read, that would be useless, too.

    However, there a few factors to consider here. When reading at a normal pace, there is enough time in between every step of the process for the brain to get distracted.

    Conversely, speed reading leaves behind no time for the brain to focus on something else. It is unlike skimming. No part of the text is skipped, which means that the brain receives every single bit of information.

    Conclusion

    Keeping all of this in mind, speed reading cannot be labeled a hoax or a failure. Science has backed up this technique, and numerous readers have been using this skill to improve their learning ability.

    At the end of the day, it is your decision whether or not you want to trust this process.

    However, if you decide to take advantage of the opportunities speed reading provides, you will find a world of possibilities opening up to you.

    We live in a fast-paced world. Consuming information faster will help you keep up with that pace and find further success.

    Speed Read Like a Pro!

    Featured photo credit: Blaz Photo via unsplash.com

    Reference

    Read Next