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How To Get 10,000 Shares on Facebook in 24 Hours

How To Get 10,000 Shares on Facebook in 24 Hours

We’ve all seen the millions of online articles about the benefits of social media marketing, why your business should use social media marketing, and how social media marketing is the future of advertising. This is all true, but there is catch: not all social media marketing campaigns are created equally. There’s more to it than simply creating a Facebook page and Twitter account for your business. Before embarking on a marketing campaign, there are a number of things to consider and decisions which should be made before you even create a fan page for your business.

Here are three questions you should ask yourself:

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1. What Are Your Goals?

Are you trying to increase sales? Reach out to customers? Increase brand awareness? Most likely the answer is “all of the above”, but if you can identify a single main goal, this can slightly alter the game in terms of your content strategy.

2. Who Is Your Target Demographic?

A big mistake people make when running a social media campaign is that they post content that they like, as opposed to catering to their actual demographic. I am certainly guilty of this myself, and it is beyond frustrating when the posts that I think are witty, clever and amazing flop miserably.

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3. What Is the Concept Behind Your Content?

Many people start posting before they have a plan. Posting on a whim can sometimes convey a message that is disjointed, or just plain sloppy. Instead, brainstorm some themes that complement your product or service. If you’re a nature photographer, your thematic goals could include conservation, volunteer tourism, or exotic plants. Pick some appropriate themes and stick to them. If you post about tropical fish one day, then camera lenses the next, it might seem like there isn’t a clear narrative that connects everything.

How to Go VIRAL

Getting a viral post is the Holy Grail of social media marketing. As the manager of multiple social media accounts for a large company, I’ve had the good fortune of seeing a post catch, and go viral. So far, the best post we’ve had got over 10,000 shares in less than 24 hours without any promotion. Here is how we did it:

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Choose Your Image Wisely

Viral posts are almost always an eye-catching image—something people will see and share in a matter of seconds. Funny memes that convey your thematic objectives are always a good choice.

If your boss is comfortable with them, pictures with shock value are extremely popular. Pictures that are funny or cute will do well, but in order to go viral, you will want to have something totally outside the box, and possibly a little edgy. Just make sure it fits in with your business.

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Elicit a Strong Reaction

Appeals to emotion are usually an efficient way to get people fired up and willing to take action by sharing your post. I was managing a Facebook account for a background check company, and we posted a mugshot of a sex offender who had been caught in the act by his victim’s father and given a doozy of a shiner. This post appeals to our demographic on multiple levels:

  •  It has a strong family element, which illustrates a father’s protective instincts.
  •  It’s a great revenge story—the absolute worst kind of criminal getting what he deserves.
  •  It’s a true story.

This was a good strategy that fit the leanings of our demographic. For most businesses, it wouldn’t be appropriate to post a picture of a beat-up sex offender, but you can use similar techniques and adapt this strategy to content that makes sense for your business or organization.

Keep Your Copy Simple and Powerful

The copy that you include with your post should be written as carefully as you would write an ad. Powerful writing will take your post far. Just like you would tell a potential customer to “subscribe now” or “click here,” the same strong, directive copy should be applied to social media marketing. Always include a sentence at the end which says “Like and Share.” If you can work in a way to say “Like and Share if you think that. . . .” and then include something most people would agree with, you’ll be amazed at how popular your post will be—as long as you just keep things simple, straightforward, and shocking.

Featured photo credit:  Social network concept finger via Shutterstock

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Last Updated on August 29, 2018

5 Killer Online Journal Tools That Make Journaling Easier and More Fun

5 Killer Online Journal Tools That Make Journaling Easier and More Fun

Journaling is one of the most useful personal development tools around. Not only does it help us process emotions and experiences, work through internal conflicts and improve our self-awareness, it also provides us with a way to keep a day-to-day record of our lives. Traditionally an activity limited to pen and paper, the expansion of consumer technology has enabled journaling to go digital.

Saving your journaling entries online enables you to access them from anywhere, without having to carry a notebook and pen around, and provides you with digital features, like tagging and search functions.

Here are a list of five online journaling tools you can use to bring your practice into the modern age:

1. 750words

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750 words

    750words is a free online journaling tool created by Buster Benson. The site is based on the idea of “Morning Pages”; a journaling tool Julia Cameron suggests in her creativity course The Artist’s Way. Cameron advises aspiring creatives to start each morning with three pages of stream-of-consciousness writing to clear away the mental clutter, leaving you with a clearer mind to face the day.

    750 words is the three-page digital equivalent (assuming the average person writes 250 words per page) and lets you store all your journaling online. Each morning, you’ll receive a prompt asking you to write your 750 words, and the site keeps track of various statistics associated with your entries. The site uses a Regressive Imagery Dictionary to calculate the emotional content from your posts and provides feedback on features like your mood, and most commonly used words.

    750 words is simple to set up and is ideal for anyone who finds it challenging to maintain a consistent journaling practice. The site uses a number of incentives to motivate users, including animal badges awarded to journalers who complete a certain number of days in a row, leader boards, and opt-in monthly challenges.

    2. Ohlife

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    ohlife

      Ohlife is designed to make online journaling as easy as possible. Once you’ve signed up for your free account, the website will send you an email each day asking “How did your day go?” Simply reply to the email with as much or as little detail as you like, and your response will be stored on your account, ready to view next time you log in.

      Ohlife’s appeal lies in its simplicity: no stats, no social sharing, no complicated organisational systems—the site is designed to provide you with a private, online space. Simply respond to the email each day (or skip the days you’re busy) and Ohlife will do the rest.

      3. Oneword

      oneword

        OneWord is a fun online tool that provides you with a single word as a prompt and gives you sixty seconds to write about it. The concept’s aim is to help writers learn how to flow, and the prompts range from the everyday mundane to the profound.

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        Oneword is not a private journaling tool: if you sign up, your answers will be published on the site’s daily blog, which contains a stream of users’ answers, and might be used by Oneword in the future. If you’d rather keep your answers to yourself, you can still use the tool for fun without giving out any personal details.

        4. Penzu

          Penzu is a journaling tool that allows you to store your journaling notes online. The service also offers mobile apps for iOS, Android and Blackberry, so you can journal on the go and save your notes to your account. The basic service is free, however you can upgrade to Penzu Pro and get access to additional features, including military-grade encryption and the ability to save and sync data through your mobile, for $19 per year.

          With either version of Penzu, you can insert pictures, and add tags and comments to entries, as well as search for older entries. You can set your posts to be private and viewable by you only, or share them with others.

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          5. Evernote

          Evernote isn’t a purpose-built journaling tool, however its features make it perfect for keeping your journaling notes in one safe place. With the ability to keep separate “notebooks”, tag your entries, include pictures, audio and web clipping, Evernote will appeal to journalers who want to include more formats than just text in their entries.

          Available online within a web browser, and as a stand-alone desktop app, the service also comes with a series of mobile apps covering almost every device available. These allow you to make notes on the go and sync between the mobile and browser versions of the app.

          For additional features, including text recognition and the ability to collaborate on Notebooks, you can upgrade to Evernote’s premium service, which costs $5 per month.

          Featured photo credit: Unsplash via unsplash.com

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