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How To Get 10,000 Shares on Facebook in 24 Hours

How To Get 10,000 Shares on Facebook in 24 Hours

We’ve all seen the millions of online articles about the benefits of social media marketing, why your business should use social media marketing, and how social media marketing is the future of advertising. This is all true, but there is catch: not all social media marketing campaigns are created equally. There’s more to it than simply creating a Facebook page and Twitter account for your business. Before embarking on a marketing campaign, there are a number of things to consider and decisions which should be made before you even create a fan page for your business.

Here are three questions you should ask yourself:

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1. What Are Your Goals?

Are you trying to increase sales? Reach out to customers? Increase brand awareness? Most likely the answer is “all of the above”, but if you can identify a single main goal, this can slightly alter the game in terms of your content strategy.

2. Who Is Your Target Demographic?

A big mistake people make when running a social media campaign is that they post content that they like, as opposed to catering to their actual demographic. I am certainly guilty of this myself, and it is beyond frustrating when the posts that I think are witty, clever and amazing flop miserably.

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3. What Is the Concept Behind Your Content?

Many people start posting before they have a plan. Posting on a whim can sometimes convey a message that is disjointed, or just plain sloppy. Instead, brainstorm some themes that complement your product or service. If you’re a nature photographer, your thematic goals could include conservation, volunteer tourism, or exotic plants. Pick some appropriate themes and stick to them. If you post about tropical fish one day, then camera lenses the next, it might seem like there isn’t a clear narrative that connects everything.

How to Go VIRAL

Getting a viral post is the Holy Grail of social media marketing. As the manager of multiple social media accounts for a large company, I’ve had the good fortune of seeing a post catch, and go viral. So far, the best post we’ve had got over 10,000 shares in less than 24 hours without any promotion. Here is how we did it:

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Choose Your Image Wisely

Viral posts are almost always an eye-catching image—something people will see and share in a matter of seconds. Funny memes that convey your thematic objectives are always a good choice.

If your boss is comfortable with them, pictures with shock value are extremely popular. Pictures that are funny or cute will do well, but in order to go viral, you will want to have something totally outside the box, and possibly a little edgy. Just make sure it fits in with your business.

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Elicit a Strong Reaction

Appeals to emotion are usually an efficient way to get people fired up and willing to take action by sharing your post. I was managing a Facebook account for a background check company, and we posted a mugshot of a sex offender who had been caught in the act by his victim’s father and given a doozy of a shiner. This post appeals to our demographic on multiple levels:

  •  It has a strong family element, which illustrates a father’s protective instincts.
  •  It’s a great revenge story—the absolute worst kind of criminal getting what he deserves.
  •  It’s a true story.

This was a good strategy that fit the leanings of our demographic. For most businesses, it wouldn’t be appropriate to post a picture of a beat-up sex offender, but you can use similar techniques and adapt this strategy to content that makes sense for your business or organization.

Keep Your Copy Simple and Powerful

The copy that you include with your post should be written as carefully as you would write an ad. Powerful writing will take your post far. Just like you would tell a potential customer to “subscribe now” or “click here,” the same strong, directive copy should be applied to social media marketing. Always include a sentence at the end which says “Like and Share.” If you can work in a way to say “Like and Share if you think that. . . .” and then include something most people would agree with, you’ll be amazed at how popular your post will be—as long as you just keep things simple, straightforward, and shocking.

Featured photo credit:  Social network concept finger via Shutterstock

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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