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Guy Kawasaki’s Thoughts on Online Life

Guy Kawasaki’s Thoughts on Online Life
Guy Kawasaki

    Guy Kawasaki visited Ireland to deliver his Art Of The Start talk at the Irish Software Association’s annual conference. His ‘Irished-up’ version of the talk was warmly received by a packed house. Despite his busy work and tourist schedule (this was his first visit to Ireland) Guy found time to sit down and discuss his online life, how he stays in touch with everything that is going on out there, and his new venture, Alltop.com.

    1. Hi Guy and welcome to Ireland. I can only imagine how busy you must be with all of your interests. Can you give us a sense of how you stay on top of all your online activities – how do you handle email for example?
    GK: It’s sheer determination. I spend hours every day answering email. I also have an online assistant to help me with the easy ones, but I don’t have many easy ones. I am basically attached to my Air.

    2. What about feeds? Are you a big reader and subscriber?
    GK: As the content guy behind Alltop.com, I have personally found approximately 1,200 feeds. I also read feeds for Truemors stories. I’m probably about six standard deviations from the norm when it comes to feeds!

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    3. What are the tools that you have discovered in the past couple of years that have made your online life easier, more productive or more pleasurable?
    GK: My main tools, aside from Office 2008, are MarsEdit, Ecto, Typeit4me, GrabberRaster, Yojimbo, and NetNewsWire. I have found all of these essential for my roles as a venture capitalist, blogger, and entrepreneur.

    4. With regard to your new site, Alltop.com, I suppose my first question is the obvious one – tell me about the gap you spotted that led you to develop Alltop.
    GK: We saw how popurls was sending Truemors as much traffic as Google, so we figured out that single-page aggregations are popular things. We started with Celebrities because we thought it would attract celebrity news fans. Then we added Fashion. Then Sports, Gaming, and Macintosh. And we just kept on going. Now there are more than twenty topics.

    5. I have heard some people accusing you of stealing the idea for Alltop from popurls. What do you say to that? What about Original Signals?
    GK: They should ask Thomas Marban if he feels robbed. Before we did Alltop, I asked him why he didn’t do more topics and if he cared if we did Alltop. We acknowledge popurls all over Alltop – in fact, there are two links to popurls on our home page. Do you see any links on Apple’s home page to PARC or links on Microsoft’s home page to Apple?

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    Regarding Original Signals, I didn’t even see the site until after we opened up Alltop. I didn’t know the site existed – so much for extensive competitive analysis by an entrepreneur! I saw popurls, loved it, got Thomas’s ‘permission,’ convinced my partner in Truemors (Will Mayall) to agree, contacted the developers of Truemors (Electric Pulp), and off we went.

    6. Why do you think there has been such a low takeup of RSS tools (especially readers) by web users?
    GK: I’m glad you mentioned this. In fact, this is the conceptual gap that Alltop addresses. We provide “aggregation without aggravation.” Take it from someone who knows: It isn’t easy to find the RSS feeds of many sites. I sometimes think companies literally bury them. So to really use RSS all you have to do is (1) find a site you want to read; (2) find the feed in the site; (3) know that Netvibes, Pageflakes, iGoogle, MyYahoo, NetNewsWire, etc exist and where to get them; (4) learn how to use them; (5) remember to boot a separate application or go to personal page to read your feeds. And even if you do all of this, most of the feed readers do not present articles in a clean, compact way. It’s a miracle that as many people use feeds as they do.

    Personalization is relevant for people with more time than money. Alltop is for people with more money than time. (Guy Kawasaki)

    7. Can I assemble a personalised “My AllTop” page now or will I be able to do that in the future? What plans do you have for features and tweaks on Alltop?
    GK: There’s no such thing as “My Alltop” for anyone except me. In a sense Alltop is Guy’s Alltop (he grins widely). But I know what you’re really asking: Will there be customization and personalization? The answer is a definite, “Maybe.”

    It isn’t a no-brainer to do this. The people who really want personalization can already do that with the products and sites I mentioned. I don’t want Alltop to be a better Pageflakes. I want to get the people who will never hear about or use Pageflakes. Perhaps true personalization – I mean at the Facebook / MySpace level – is relevant for people with more time than money. Alltop is for people with more money than time.

    Think of Alltop as an online magazine rack. You come to the rack, see a bunch of magazines and their stories, and you quickly scan them to see which stories you want to read. If you consistently like only a few of the magazines, then God bless you: go ‘buy a subscription’ via an RSS feed in a customized page or feed reader. If your readers really want personalization, tell them to contact me, and I’ll build an Alltop topic just for them. All it takes is money – hey, you can get a purple and yellow 911 with alligator leather seats from Porsche if you want it bad enough!

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    8. So what do you say when power users say, “I can do what Alltop does all by myself”?
    GK: Some combination of the following: “Have a nice life.” “When are you moving out of your parents’ house?” “Been on a date lately?”

    9. Is there any prospect for demographic fine-tuning on Alltop? (I am a cranky 40-something, you are a beaming 50-something; we have very different interests from 20-somethings. Do you envisage being able to break things down to the point where we can find out where all the cool 40-50 somethings are going on the web and therefore avoid/ignore the stuff we don’t find interesting?)
    GK: I see this as Mission: Impossible. It’s effectively saying that all 40 year olds are interested in the same things, and it’s different from what all 50 year olds are interested in. I find it hard to imagine that this is the case. If you’re a 40 year old who likes cars, go to autos.alltop.com. If you’re a 50 year old that likes fashion, go to fashion.alltop.com. Trying to set up topics for age groups is like trying to create Virgos.alltop.com where we supply what “all Virgos” want to read. There’s no way I can see to categorize like this.

    10. What’s your favorite Alltop topic?
    GK: Hard to say. I love all my children. Egos.alltop.com is the most controversial. No one thought we had the courage to do religion.alltop.com. Twitterati.alltop.com is a fascinating real-time slice of what interesting people are doing. Nonprofit.alltop.com has the potential to change the world the most.

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    11. Coming to the wider topic of blogging, monetizing still seems to be the holy grail for many bloggers. I was interested to note how little you made from advertising on your blog in that ‘first year of blogging’ post you did. I also noted that Businesspundit reckoned he was clearing just $1,000 a month from that revenue stream. You’re a Top 50 blogger and he’s in the Top 4,000 and while I’m fairly sure that monetizing was not a key priority for either of you; considering the kind of traffic and linkage you both get, those are some pretty small potatoes (and we know a thing or two about potatoes here in Ireland). Thoughts?
    GK: Monetizing is over-rated. If people pursued their passions only if they can make money on it, most of us would do nothing. I play ice hockey 4-5 times a week. I’ll never make a pence on it. Some people write journals – they’ll never make a pence on it. Some people play music – they’ll never make a pence on it. How many people will monetize their photography? 100,000,000 people blog. 99,999,000 will never make a pence on it. So what? Blogging is self-expression, not a way to amass a fortune. People should stop looking for grails and start looking for personal enlightenment. (When I asked him about monetizing Alltop, he just shrugged and said, “It’s pure Web 2.0 – we came up with it, we put it up and if we get eyeballs we’ll think about putting ads on it.”)

    12. I saw you in the Macheads trailer. (a) What’s you impression of the film? (b) Have you ever knowingly dated a Windows user?
    GK: I haven’t seen all of Macheads yet. So (a) I hope I’m depicted in a positive manner (he grins widely again) and (b) when I had a social life, computers were not invented yet (he grins more widely).
    Prototypo, ergo sum.
    13. What’s next for Twitter? What about the ‘slowdown’ in social networking sites – is it merger time? What will happen with Yahoo/Microsoft/Google? In other words, the big fat hairy impossible question – where’s it all going for Web 2.0?
    GK: Who knows? Not me, that’s for sure. Who cares? If you just sit around and think about what will happen, you’ll never “do” and then nothing will happen for sure. People should prototype more and cogitate less. “Prototypo, ergo sum.” I wasn’t that great a Latin student.

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    Published on November 9, 2018

    How to Improve Your Computer Skills to Get Ahead in Your Career

    How to Improve Your Computer Skills to Get Ahead in Your Career

    Technology has taken the business world by storm. People and businesses are progressively reliant on technology world these days. As a result, the people with impressive knowledge and experience with a computer are in demand.

    Considering this growing market trend, if you too wish to bag a profitable job, this article is apt for you. Here, we will dig deeper into the business and technology world to look into what are the best computer skills one should invest in and what resources to get help from.

    So, are you ready? Here we begin.

    6 Most-In Demand Computer Skills This Year (and Beyond)

    When talking about computer skills, following are the 6 computer skills that can fill your mailbox with endless job opportunities (besides, having an English and Hindi typing speed of 40+ WPM):-

    1. Spreadsheets and Databases

    Considering the treasure trove of data companies are handling these days, Spreadsheet and Database management skill tops the list. It is considered the most wanted job skill in the market, with a salary of around $53,129/yr for an entry-level position. However, the spreadsheet skill does not confine to auditing data from cells.

    To get hired based on this computer skill, you need to become a Spreadsheet ninja. From storing data to organizing them, applying complex mathematics formulas, and creating complex macros, you need to be an expert at all.

    In other words, you need to have an expertise at working with:

    • Microsoft Excel
    • Microsoft Access
    • Statistics
    • Data Analytics
    • Adobe Campaign
    • Quickbooks
    • XML Database management system
    • Filemaker Pro
    • MATLAB
    • Hive
    • FORTRAN
    • RDBMS (Relational Database Management System)
    • SAS

    2. Social Media, Email, and Blogging

    Though people are socially active, not everyone knows how to use the social media tools on the professional front. In such a scenario, having an expertise at writing engaging yet professional emails, writing blogs, and managing social media activities is a ticket to entry in reputed organizations.

    Some of the skills related to social media, email and blogging that will have a leg up in the hiring process are:

    • Content Management System (CMS)
    • Google Analytics
    • Cascading Style Sheets (CSS)
    • Email Marketing
    • Web Page Design
    • WordPress
    • Digital Media
    • Search Engine Optimization (SEO)
    • Campaign Management Software

    3. Graphic Design and Word Processing

    A solid grasp of skills to present the gained information in the much readable form is another market need. When considering this computer skill category, you need to enhance your skills at:

    • Adobe Photoshop
    • Adobe InDesign
    • Adobe Illustrator
    • AutoCAD
    • CorelDRAW
    • Microsoft Visual Studio
    • Maya
    • Microsoft Word
    • Microsoft Publisher
    • Operating Digital Cameras

    4. Software and Hardware Design and Development

    The Software and Hardware development, in simpler language, means designing, implementing, and testing the computer software/hardware applications. It is the most profitable computer skill, with a different job opening, including Software Architect, Software Analyst, Software programmer, Hardware configuration, etc.

    To be capable of developing and testing the software and hardware, you need to peruse your users’ needs and build an application that hits their pain points. You need to work with different web and mobile app coding languages for gaining the attention of your audience, some of which are:

    • HTML
    • C/C++
    • Java
    • Python
    • XML
    • UI/UX
    • LINUX
    • CISC and RISC architecture
    • Embedded Processor Hardware Design
    • Memory Management
    • PCB Layout
    • SQL

    5. IT Troubleshooting

    Working on computers is one thing and having a knack of looking into the associated issues and resolving them in real-time is another. There are various employees and graduates who work with computer systems in their daily lives, but get confused when it comes to dealing with frozen programs and performing routine maintenance.

    So, if you are familiar with the basic anatomy of computers and machines and know the tricks to perform such tasks to streamline the working process, enter the IT support arena. The prime IT troubleshooting skills one needs to work upon are:

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    • Backup management
    • Diagnostics
    • End User support
    • Client-Server management
    • Installation and configuration
    • Issue tracking system (ITS)
    • System administration
    • Tech support

    6. Enterprise Systems

    Many Enterprises have their own enterprise solutions like PeopleSoft for managing their data and operations.

    Becoming a master at using the enterprise solutions mentioned in their ‘Requirements’ area can also lessen the barrier to get a job.

    The Roadmap to Excel Your Computer Skills

    Now that you know the 6 most popular computer skills in the market, the first decision, you need to take is which computer skill you want to work upon. All the skills are equally considerable for making a career ahead. So, choose one as per your interest.

    Once done, look forward to the following resources for boosting your computer skills and getting a reputed, handsome job.

    Depending on the computer skill you opt, here are the online courses you can turn to for elevating your career opportunities:

    1. Become a Spreadsheet and Database Ninja

    a. Microsoft Excel Training Online Course – Basic & Advanced

    Whether you are a beginner, intermediate or expert at working with spreadsheets, this online course has something new for everyone to become excel efficient users.

    Divided into 48 interesting lessons, the course empowers you to learn the technique of using mathematical, statistical, logical and text functions, sorting and filtering the data, creating Pivot Tables, building macros, finding a value with VLOOKUp, and much more.

    b. Excel- Online Courses, Classes, Training, Tutorials on Lynda

    This is another impressive course to unlock the power of Excel. Designed for people from all walks of life and familiarity with Excel tools. This course helps you gain in-depth knowledge from the experts about this data-analyzing tool and make the magic in spreadsheet creation and management process.

    c. SQL & Database Design A-Z™: Learn MS SQL Server + PostgreSQL

    Build a successful career in the data analytics world with this online course.

    Revolving around the two top databases, MS SQL and PostgreSQL, this course will give you a comprehensive knowledge of the working of the databases and understanding of all the related elements, including how to create, update, organize, and safeguard the data.

    2. Rule the Social Media World

    a. Free Social Media Course by HubSpot

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    Introduced by the top experienced inbound professors from Hubspot, here you will get a comprehensive knowledge of Social media marketing.

    From understanding how to build relationships on different social media platforms to creating a perfect strategy to engage them, leveraging the benefits of social advertising, and analyzing your social media ROI, this course will bring out the best out of you.

    b. Write Professional Emails in English by Coursera

    This online course will be the right weapon to look into the differences and similarities between different email styles, improve your English writing skills, write effective subject lines, maintain the formality tone in emails, and more to make a powerful impact on the receivers with your email.

    c. Ninja Writing: The Four Levels of Writing Mastery

    Founded by Udemy, this online course will excel your skills to build a masterpiece everytime you write.

    Here, you will get the guidance from the editors of the top newspapers and websites, and understand what kind of words and tone to use for leaving a spellbinding impact on the readers.

    3. Launch Your Own Software or Hardware Equipment

    a. Hardware and Software Courses by Coursera

    From Big Data to IoT, Sensor Circuit Design, Embedded Software and Hardware Architecture, and Motor Control Circuit, this course will give you a glimpse of all the hardware devices, equipment, and programming languages to build wonders.

    b. Free Software and Web Development Certifications Online by Alison

    Become the software developer market demands with Alison’s Java, C#, Python, R, PHP, or MySQL database course. From backend to frontend development and software testing.

    The course helps you to learn how to design, develop and test software and working in a team while contributing to the team success.

    c. Free Online Software Development and MOOCs Course by Class Central

    The Class Central online course will make you a master of software development. Here, you will learn the basic concepts of development like Agile, Design Patterns, and Version Control with Git, along with gaining experience of working with the top programming languages.

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    4. Live and Breathe Creativity

    a. Udemy: Introduction to Graphic Design

    It is a top-rated program for the new learners and designers to explore the Graphic Design world.

    From the history of communication to the design principles, the course will help the students to learn everything specifically and implement in the real world.

    b. Canva Design School

    From a beginner to advanced level, this course will provide you with an elaborated and comprehensive knowledge of graphic design. In the form of 4 modules, this course will help the interested graphic designers to try out their skills at Graphics, ranging from fonts to colors, backgrounds, images, shapes, and layouts.

    c. Microsoft Word – Basic & Advanced

    62 personalized lessons, premium video tutorials, and unlimited tests and quizzes – this certified course has everything that will make your entry to the business world easier.

    d. Microsoft Office: Word, Excel and Access Productivity Bundle

    The course will make you productive in Word, Excel, and Access through video lectures, articles, and various other supplemental resources.

    Besides, it will offer you exclusive tips and tricks to enhance your skills at using Microsoft office.

    5. Raise Your Reflexes to IT Troubleshooting

    a. IT Troubleshooting Skill Training by Udemy

    IT Troubleshooting Skill Training will upgrade your logical concepts over technical components to find and repair faults.

    It will provide you with a methodological approach to learn the basics of troubleshooting, practice them via exercises and drills, and enhance your IT troubleshooting intelligence.

    b. IT Help Desk Online Course on Lynda

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    The Lynda’s IT troubleshooting online course will train you how to respond to the issues related to Windows 10, Office 365, JIRA software, and more, from a local as well as a remote location.

    Mobile Apps and Websites to Enhance Computer Skills

    The aforementioned online courses will undoubtedly train you for a successful career ahead. But, in case you want a long-term support, turn towards the following websites and mobile apps:

    • Duolingo – Duolingo app will improve your spoken and written communication skills in different languages. With the magic of gamification added to the study, the app will make learning a fun and addictive task.
    • Hemingway – Hemingway app defines the length, complexity, and common errors associated with the sentences. In this way, it helps you to write effectively and go ahead in the career.
    • Udemy – The Udemy, with its 2000+ courses, is a great platform to master new skills, advance your career and explore the newer technologies and programming languages. Enrol a course as per your budget and make a brighter future.
    • eDX – eDX is yet another commendable platform you can look forward to. The platform offers you the best of the tutorials prepared by the business professionals and technology experts, ensuring a great boost in your computer skills.
    • Excel Easy – Excel Easy, as the name depicts, will make working with Excel easier for you via their detailed tutorials and 300+ real-life examples.
    • GCF LearnFree.org – It is a one-stop platform for accelerating your future in the computer world. From graphic design to Microsoft Office, resume writing, enhancing adaptability, and much more, the top experts will guide you with everything on this platform.
    • QuarkXPress – The QuarkXPress will aid you to add soul to your design with its unparalleled collection of font style, size, and typography. The best part is that it is avails all the options in different languages, including English, Spanish, German, French, and Italian to name a few.

    Bonus: Tips to Accelerate Your Approach For a Better Career Ahead

    Though these resources will make you stand out from the crowd and get hired at once, you need to focus on various other things, such as:

    1. Practice, Practice, Practice

    It is common to forget what we learn. To ensure that you do not miss any opportunity just because you forgot, keep practising.

    Make it your routine. Polish your computer skills and you will surely end up getting an offer letter from a recognized firm.

    2. Work on Your Efficiency

    Remembering what you learned is not enough; practice to enhance those skills to do better.

    For example, if you take around 50 minutes to create a design, target for 40 minutes.

    3. Look for Shortcuts

    Smart work rules over hard work more often. So, look forward to learning shortcuts to do any task. This will increase your chances to crack an interview and get selected.

    4. Apply for an Internship

    Last but not the least, apply for an internship to see what’s trending in the market and how much you are ready for it. While doing an internship, pay attention to your weak points and work on them. This will ensure a success when you apply for your dream job.

    By the late, it’s never too late to be an intern or grab whatever opportunity to learn something new! Here’s how:

    How to Start Over and Reboot Your Life When It Seems Too Late

    The Bottom Line

    Seeing the current market scenario, it is evident that having computer skills is a boon for a better career ahead.

    So, rather than struggling with thousands of other things and trying to crack interviews, focus on the computer skills mentioned in this article. Utilize the resources and experts’ tips shared and look forward to having a successful and prosperous future.

    Featured photo credit: Glenn Carstens-Peters via unsplash.com

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