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Guy Kawasaki’s Thoughts on Online Life

Guy Kawasaki’s Thoughts on Online Life
Guy Kawasaki

    Guy Kawasaki visited Ireland to deliver his Art Of The Start talk at the Irish Software Association’s annual conference. His ‘Irished-up’ version of the talk was warmly received by a packed house. Despite his busy work and tourist schedule (this was his first visit to Ireland) Guy found time to sit down and discuss his online life, how he stays in touch with everything that is going on out there, and his new venture, Alltop.com.

    1. Hi Guy and welcome to Ireland. I can only imagine how busy you must be with all of your interests. Can you give us a sense of how you stay on top of all your online activities – how do you handle email for example?
    GK: It’s sheer determination. I spend hours every day answering email. I also have an online assistant to help me with the easy ones, but I don’t have many easy ones. I am basically attached to my Air.

    2. What about feeds? Are you a big reader and subscriber?
    GK: As the content guy behind Alltop.com, I have personally found approximately 1,200 feeds. I also read feeds for Truemors stories. I’m probably about six standard deviations from the norm when it comes to feeds!

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    3. What are the tools that you have discovered in the past couple of years that have made your online life easier, more productive or more pleasurable?
    GK: My main tools, aside from Office 2008, are MarsEdit, Ecto, Typeit4me, GrabberRaster, Yojimbo, and NetNewsWire. I have found all of these essential for my roles as a venture capitalist, blogger, and entrepreneur.

    4. With regard to your new site, Alltop.com, I suppose my first question is the obvious one – tell me about the gap you spotted that led you to develop Alltop.
    GK: We saw how popurls was sending Truemors as much traffic as Google, so we figured out that single-page aggregations are popular things. We started with Celebrities because we thought it would attract celebrity news fans. Then we added Fashion. Then Sports, Gaming, and Macintosh. And we just kept on going. Now there are more than twenty topics.

    5. I have heard some people accusing you of stealing the idea for Alltop from popurls. What do you say to that? What about Original Signals?
    GK: They should ask Thomas Marban if he feels robbed. Before we did Alltop, I asked him why he didn’t do more topics and if he cared if we did Alltop. We acknowledge popurls all over Alltop – in fact, there are two links to popurls on our home page. Do you see any links on Apple’s home page to PARC or links on Microsoft’s home page to Apple?

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    Regarding Original Signals, I didn’t even see the site until after we opened up Alltop. I didn’t know the site existed – so much for extensive competitive analysis by an entrepreneur! I saw popurls, loved it, got Thomas’s ‘permission,’ convinced my partner in Truemors (Will Mayall) to agree, contacted the developers of Truemors (Electric Pulp), and off we went.

    6. Why do you think there has been such a low takeup of RSS tools (especially readers) by web users?
    GK: I’m glad you mentioned this. In fact, this is the conceptual gap that Alltop addresses. We provide “aggregation without aggravation.” Take it from someone who knows: It isn’t easy to find the RSS feeds of many sites. I sometimes think companies literally bury them. So to really use RSS all you have to do is (1) find a site you want to read; (2) find the feed in the site; (3) know that Netvibes, Pageflakes, iGoogle, MyYahoo, NetNewsWire, etc exist and where to get them; (4) learn how to use them; (5) remember to boot a separate application or go to personal page to read your feeds. And even if you do all of this, most of the feed readers do not present articles in a clean, compact way. It’s a miracle that as many people use feeds as they do.

    Personalization is relevant for people with more time than money. Alltop is for people with more money than time. (Guy Kawasaki)

    7. Can I assemble a personalised “My AllTop” page now or will I be able to do that in the future? What plans do you have for features and tweaks on Alltop?
    GK: There’s no such thing as “My Alltop” for anyone except me. In a sense Alltop is Guy’s Alltop (he grins widely). But I know what you’re really asking: Will there be customization and personalization? The answer is a definite, “Maybe.”

    It isn’t a no-brainer to do this. The people who really want personalization can already do that with the products and sites I mentioned. I don’t want Alltop to be a better Pageflakes. I want to get the people who will never hear about or use Pageflakes. Perhaps true personalization – I mean at the Facebook / MySpace level – is relevant for people with more time than money. Alltop is for people with more money than time.

    Think of Alltop as an online magazine rack. You come to the rack, see a bunch of magazines and their stories, and you quickly scan them to see which stories you want to read. If you consistently like only a few of the magazines, then God bless you: go ‘buy a subscription’ via an RSS feed in a customized page or feed reader. If your readers really want personalization, tell them to contact me, and I’ll build an Alltop topic just for them. All it takes is money – hey, you can get a purple and yellow 911 with alligator leather seats from Porsche if you want it bad enough!

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    8. So what do you say when power users say, “I can do what Alltop does all by myself”?
    GK: Some combination of the following: “Have a nice life.” “When are you moving out of your parents’ house?” “Been on a date lately?”

    9. Is there any prospect for demographic fine-tuning on Alltop? (I am a cranky 40-something, you are a beaming 50-something; we have very different interests from 20-somethings. Do you envisage being able to break things down to the point where we can find out where all the cool 40-50 somethings are going on the web and therefore avoid/ignore the stuff we don’t find interesting?)
    GK: I see this as Mission: Impossible. It’s effectively saying that all 40 year olds are interested in the same things, and it’s different from what all 50 year olds are interested in. I find it hard to imagine that this is the case. If you’re a 40 year old who likes cars, go to autos.alltop.com. If you’re a 50 year old that likes fashion, go to fashion.alltop.com. Trying to set up topics for age groups is like trying to create Virgos.alltop.com where we supply what “all Virgos” want to read. There’s no way I can see to categorize like this.

    10. What’s your favorite Alltop topic?
    GK: Hard to say. I love all my children. Egos.alltop.com is the most controversial. No one thought we had the courage to do religion.alltop.com. Twitterati.alltop.com is a fascinating real-time slice of what interesting people are doing. Nonprofit.alltop.com has the potential to change the world the most.

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    11. Coming to the wider topic of blogging, monetizing still seems to be the holy grail for many bloggers. I was interested to note how little you made from advertising on your blog in that ‘first year of blogging’ post you did. I also noted that Businesspundit reckoned he was clearing just $1,000 a month from that revenue stream. You’re a Top 50 blogger and he’s in the Top 4,000 and while I’m fairly sure that monetizing was not a key priority for either of you; considering the kind of traffic and linkage you both get, those are some pretty small potatoes (and we know a thing or two about potatoes here in Ireland). Thoughts?
    GK: Monetizing is over-rated. If people pursued their passions only if they can make money on it, most of us would do nothing. I play ice hockey 4-5 times a week. I’ll never make a pence on it. Some people write journals – they’ll never make a pence on it. Some people play music – they’ll never make a pence on it. How many people will monetize their photography? 100,000,000 people blog. 99,999,000 will never make a pence on it. So what? Blogging is self-expression, not a way to amass a fortune. People should stop looking for grails and start looking for personal enlightenment. (When I asked him about monetizing Alltop, he just shrugged and said, “It’s pure Web 2.0 – we came up with it, we put it up and if we get eyeballs we’ll think about putting ads on it.”)

    12. I saw you in the Macheads trailer. (a) What’s you impression of the film? (b) Have you ever knowingly dated a Windows user?
    GK: I haven’t seen all of Macheads yet. So (a) I hope I’m depicted in a positive manner (he grins widely again) and (b) when I had a social life, computers were not invented yet (he grins more widely).
    Prototypo, ergo sum.
    13. What’s next for Twitter? What about the ‘slowdown’ in social networking sites – is it merger time? What will happen with Yahoo/Microsoft/Google? In other words, the big fat hairy impossible question – where’s it all going for Web 2.0?
    GK: Who knows? Not me, that’s for sure. Who cares? If you just sit around and think about what will happen, you’ll never “do” and then nothing will happen for sure. People should prototype more and cogitate less. “Prototypo, ergo sum.” I wasn’t that great a Latin student.

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    40 Top Productivity Apps for iPhone (2018 Updated)

    40 Top Productivity Apps for iPhone (2018 Updated)

    Over the years here at Lifehack, we’ve discussed plenty of apps that you can use to improve your overall productivity.

    There are certain ones that many of our contributors and editors (past and present) have adopted over the long-term — there are always the stalwarts that stick around. But there are also new apps that crop up every day, adding more and more depth to the app category.

    Some of the apps are incredibly plain and simple, while others are more robust and offer more features than you can shake a stick at. And everyone has the one they prefer.

    It’s been our job (and still is our job) to keep abreast of all of the productivity-type apps out there. As a result — and as a bit of a refresher — we’ve put together a list of 40 best productivity apps for iPhone to provide you with an all-in-one resource for you.

    Productivity apps to help you get things done

    1. OmniFocus

    This app is, while pricey, considered to be one of the (if not the) most robust and full-featured productivity apps on the market.

    Download it here.

      2. Forest

      Train yourself to put your phone down and stay focused on the task at hand by playing with this planting game. It’s fun and will help you achieve more.

      Download it here.

        3. Things

        Another robust choice, this app is a favorite amongst “productivityists”.[1]

        Download it here.

          4. 30/30

          Recently covered here at Lifehack

          , 30/30 is a newcomer to the game that incorporates lists and timing of tasks into an elegant and easy-to-use interface.

          Download it here.

            5. Any.Do

            A beautiful-looking app that is both easy on the eyes and your wallet.

            Download it here.

              6. PocketLife Calendar

              This calendar app is specifically designed to be stylish and super easy-to-use. You can organize your life easily with different modern features.

              Download it here.

                7. Asana

                We’ve covered Asana here at Lifehack

                , and it is being actively developed by a strong team committed to making collaborative task management a more efficient and effective experience.

                Download it here.

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                  8. ToDoist

                  This app keeps track of everything – from simple errands to your most important projects – so you can get it all done and enjoy more peace of mind along the way.

                  Download it here.

                    9. FlowTasks

                    From the folks at MetaLab, Flow is a gorgeous collaborative task management app that is easy-to-use and incredibly functional.

                    Download it here.

                      10. Calendars 5

                      This calendar app focuses on events that help you to keep track of upcoming events and tasks easily. It has everything you need to organize, track and complete your to-dos.

                      Download it here.

                        11. Clear – Tasks, Reminders & To-Do Lists

                        A fun and innovative list-making app that relies on swiping and pinching to make things happen. Clear created a lot of buzz when it launched, and might be the perfect to-do list gateway app for many.

                        Download it here.

                          12. Due

                          A robust reminders app that lets you store and maintain reminders of all types. It’s replaced Reminders for me when it comes to the basics, and it’s worth a look if you want to keep the mundane stuff out of your head and cluttering your mind.

                          Download it here.

                            13. Checkmark 2

                            I use this app

                            for location-based reminders (such as groceries I need to get or single items I need to pick up from various locations). Checkmark is simple to use and a valuable addition to my productivity arsenal.

                            Download it here.

                              14. TeuxDeux

                              Created by Tina Roth Eisenberg and Fictive Kin — Teux Deux is simple and incredibly stellar in terms of design. If you like lists (including the popular “Someday Bucket”) and want to associate dates with tasks, then Teux Deux will be right up your alley.

                              Download it here.

                                15. Wunderlist 

                                Another incredibly popular choice is Wunderlist. Part of 6Wunderkinder’s software family, it sports a gorgeous design and is incredibly functional. We’ve talked about the app a couple of times here at Lifehack, so check those posts out here.

                                Download it here.

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                                  16. Nirvana

                                  For the GTD enthusiasts, there’s Nirvana. Straight from the source: “Nirvana frees your mind to focus on actually getting things done. If you’ve had enough of generic to-do lists, it’s time for Nirvana.”

                                  Download it here.

                                    17. Priorities

                                    An elegant-looking task management app that has received decent reviews,[2] this could be the one for you if you’re not a fan of OmniFocus or Things — especially if you need (or want) to share tasks with others.

                                    Download it here.

                                      Productivity apps that help you build habits

                                      18. Productive

                                      With this app, you can plan your habits with an easy-to-use interface, schedule habits for any time of the day, set smart reminders for each time of the day and stay on track with useful feedback. This app is perfect for anyone who wants to build a habit that sticks.

                                      Download it here.

                                        19. Habitica: Gamified Taskmanager

                                        You can complete tasks and build habits in a more fun way with this app. Input your Habits, your Daily goals, and your To-Do list, and then create a custom avatar. Check off tasks to level up your avatar and unlock features such as armor, pets, skills, and even quests.

                                        Download it here.

                                          20. Streaks

                                          This app follows the model of the popular “don’t break the chain method” in that you use the app to track how you are donig in the pursuit of your goal. Great for goal-setting — and an easy and elegant interface to boot.

                                          Download it here.

                                            21. Remember The Milk

                                            Another popular to-do list app, Remember The Milk has a huge following. It has plenty to offer, including the ability to share tasks with others.

                                            Download it here.

                                              22. Day One Journal

                                              When it comes to journaling, nothing really beats Day One. Its latest update added a slew of features that will make you want to start making journaling a habit.

                                              Download it here.

                                                Productivity apps that makes organization easy

                                                23. Evernote

                                                Touted as the world’s most widely-used productivity app, Evernote an be used simply as a notetaking app or can be customized to be your GTD app of choice — among other things.

                                                Download it here.

                                                  24. Pocket

                                                  You can save an article, video or link you want to read or watch later to Pocket from anywhere including your computer, Safari, email, and your favorite apps like Facebook, Twitter, Flipboard, and Feedly.

                                                  Download it here.

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                                                    25. Sync.Me

                                                    This app identifies unknown phone calls, warns you from annoying spam calls, and adds a caller picture to your contacts from Facebook, Twitter and Google+.

                                                    Download it here.

                                                      26. Droplr

                                                      One of the most popular file-sharing apps out there today. Straight from the source: “Stay productive on the go. Droplr for iPhone keeps you in sync and makes sharing on the iPhone natural.”

                                                      Download it here.

                                                        27. Dropbox

                                                        Before iCloud, there was Dropbox. And there still is Dropbox, which is still widely used by both Mac and PC users all over the globe. It’s like having a flash drive in your iPhone. A must-have.

                                                        Download it here.

                                                          28. iDolly 

                                                          In conjunction with Dolly Drive and DollySync, iDolly allows you to edit and share your documents from your iPhone.

                                                          Since all your changes sync automatically to all your devices, the current version of a document will always be accessible because Dolly Sync keeps everything in sync. Very handy.

                                                          Download it here.

                                                            29. Soulver

                                                            It may seem odd that a calculator app shows up on this list, but this is no ordinary calendar app. Ben Brooks over at The Brooks review describes Soulver as follows: “It is what calculators would have been if they were invented at the same time computers were, instead of what we have with most calculator apps.” [3]

                                                            Download it here.

                                                              Productivity apps that help you work smart

                                                              30. Captio

                                                              A simple capture tool. Straight from the developers: “It’s simple. Open Captio and start typing. When you’re done, hit Send. The note is immediately delivered to your email inbox.”

                                                              Download it here.

                                                                31. Drafts

                                                                A tremendous capture tool that allows for simple capture, followed by sending items to various applications such as OmniFocus, Things and more.

                                                                Download it here.

                                                                  32. NoteShelf 2

                                                                  This is a perfect note-taking app for you. You can take beautiful handwritten notes, type, annotate PDFs, record audio & create lists. You can organize them into categories or groups.

                                                                  Download it here.

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                                                                    33. Doodle

                                                                    This app links directly with the Doodle service, which is one that allows you to plan and organize meetings far more efficiently and effectively. Lifehack contributor Steve Dotto has written about Doodle more in-depth here.

                                                                    Download it here.

                                                                      34. TextExpander (Legacy)

                                                                      I have saved countless hours of time with TextExpander, and despite its inability to be as robust on iOS as it is on the Mac, it is still a worthy app to have in your arsenal.

                                                                      Download it here.

                                                                        35. Launch Center Pro

                                                                        A quick launcher for the iPhone that doesn’t just launch an app…with some of them it can do much more. This app saves you time by launching complex actions in a single tap.

                                                                        Download it here.

                                                                          36. GoodReader

                                                                          This may seem to be an odd one to make this list, but here are plenty of reasons why it is here with this article.

                                                                          Download it here.

                                                                            37. LogMeIn

                                                                            Want to be able to control your Mac from wherever you are? Then get this app.

                                                                            Download it here.

                                                                              Productivity apps that improve security

                                                                              38. 1Password

                                                                              There is simply no better password manager out there. I’ve even put together a 1Password Emergency Kit worth looking at here.

                                                                              Download it here.

                                                                                39. LastPass Password Manager

                                                                                You can store passwords and logins, create online shopping profiles, generate strong passwords, track personal information in photo and audio notes.

                                                                                All you have to do is remember your LastPass master password, and LastPass autofills web browser and app logins for you.

                                                                                Download it here.

                                                                                  40. Truecallers

                                                                                  Identify and block spammers, search for unknown numbers and call friends easily with this app. With a community-based spam list from over 250 million users, you’ll need this app.

                                                                                  Download it here.

                                                                                    There are plenty of other options out there (and we’ve heard from readers in the past as to what they enjoyed using), but these 40 are among the best.

                                                                                    Reference

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