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Give Your Customers a Break (and Better Data Reception)

Give Your Customers a Break (and Better Data Reception)
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    Have you ever been stuck as a customer in a large structure that functions like a black hole for cellular and broadband wifi?

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    If you have, you know the fury-inducing helplessness that accompanies being cut off from instantaneous access to whatever data you want.  If you own or manage any business that has a captive audience for more than a few minutes, this article is directed at you in hopes of aiding in the reduction of your clients’ stress and the enhancement of your customer service reputation.

    I’ve written several articles previously on the fact that an inability to access data all of the time is good – and how to manage it – but the truth of the matter is if you haven’t planned for it, or you’re frequently caught in one of these places, it’s likely to be far less serenity-enhancing and far more stress-inducing.  The effect of this inability to access data actually reduces your productivity instead of enhancing it if you had planned to work through your GTD @Phone or @Internet contexts. In fact, if you find it particularly troublesome, you may find this piece on “iDisorders” of interest.

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    If you’re one of the folks who owns or manages a business, such as a restaurant, grocery store, car repair shop, department store, office building, or hospital whose building functions like a cellular black hole, and you aren’t providing free wifi, you’re making your clients’ lives more stressful.  I’m likely to stop being your client over this, whereas some others might tolerate it long enough to boost their blood pressure to dangerous levels.  It’s like the old adage about boiling a frog (although I would never advocate such a thing); if you throw it in hot water, it jumps out.  If you slowly raise the temperature, the frog sits comfortably until it overheats dangerously.

    It’s 2012. If you can afford to operate a business that caters to customers who are required to wait, you can afford to save them from a dark hellhole of no broadband cellular signal.  You can do this by providing free wifi so they can access data services.

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    Solving this problem, and making your clients happier (or at least less stressed), is easy. Two effective solutions are:

    • Install a wifi access point and make it free for clients. Invest in a lot of bandwidth…more than you think you need. At least as much as your geeky neighbor kid says you need. Ask him or her. You’ll probably get a good answer.  If you find you bought more wifi than your customers are using, yet you still have a waiting area full of customers, try streaming some movies or the news to a tv connected to the router.
    • Install microcell repeaters. Pricey, but worth it in client satisfaction if you have a captive clientele.  Sure, the ability to access free broadband wifi will satisfy a great many people – clients and employees on break – but the ability to make calls inside a building that otherwise blocks them due to weak signal is a huge boon to everyone who has a phone.

    (Photo credit: Wifi Road Sign via Shutterstock)

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    Last Updated on December 18, 2020

    Can Technology have Biases Like Humans?

    Can Technology have Biases Like Humans?
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    Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

    Does technology have all the answers?

    This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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    Creating technological solutions transparently

    This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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    Technology as the connecting tool

    Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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    “Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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