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Facebook Pages: A Look at the New Timeline Design Features

Facebook Pages: A Look at the New Timeline Design Features

    As with everything it does, Facebook divided opinion recently with its controversial move to a timeline design that according to the social networking giant will ‘tell your life story through photos, friendships and personal milestones’. There are those who really like the new layout, enjoying further levels of customization on their profiles, and viewing the changes as an opportunity to completely control the way their viewed online.

    And then there those who utterly loathe Timeline, either because it reminds them too much the Myspace of ol’, suddenly brings to light ill-advised status updates and embarrassing photos from years past, or perhaps because they just can’t deal with change.

    Whether we like it or not, Timeline is here, and it’s coming to Facebook Pages too.

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    If you manage a Facebook Page, you’ve probably noticed the large box looming ominously over said page announcing that from March 30th, all pages will get a new design. Facebook have given us all a few weeks to preview the new design, which comes with the following new features:

    Cover images

    Perhaps the biggest and most noticeable difference with the new design is the cover. If you’re not already familiar with this, the cover is a large image you can place across the top of your page.

    If you use a Facebook Page to advertise your business, you’ll probably be disappointed by guidelines which insist your cover image must not include promotions, advertisements or any other kind of call to action, including:

    • Contact information including website addresses
    • Anything encouraging visitors to ‘Like’ or ‘Share’ content, including placing arrows from the cover image to those buttons on your page.
    • Any price or purchase information, so no ‘50% off from mywebsite.com’ or anything like that.

    That said, this does give you the chance to be creative with your cover image, selecting something that’s both appealing to the eye and which creates a great first impression.

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    Default Landing Tab

    There’s further bad news if you’re using your page to sell and make money, with the announcement that the Default Landing Tab, which were previously used to direct first-time visitors to a tab other than the Wall, shall be no more.

    It’s still possible to point people on Facebook to a tab of your choosing by paying for an advertisement linking to that tab, but to entice people towards that all-important ‘Like’ button without shelling out the cash, you’ll need to find creative ways to do so from within your timeline.

    Pins and highlights

    That’s not to say you’re completely doomed, as the new design does offer a couple of handy tools to make your biggest stories stand out. First, there’s the chance to ‘highlight’ a key story, placing it prominently on your page simply by hovering your mouse over the top-right corner of a post and hitting the star button.

    If you decide that a post is so important that it should be the first one people see, you can ‘pin’ that post permanently at the top of your page in much the same manner.

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    Edit your tabs

    Further customization options allow you to rearrange the order in which you display the various tabs on your page. Your Photos tab must stay first in the pecking order, but from there, you can hover over any tab, click the little edit button, and chose to swap your remaining tabs in any order you see fit.

    Admin panel

    Another major change comes in the form of the new Admin Panel. Those used to locating their admin functions (number of notifications, page insights, etc) on the left-hand side of the page, will now find them in a huge, and I mean huge, box at the top of your page.

    This has its benefits.

    Everything is laid out nice and simply, with page notifications, most recent ‘Likes’ and a handy graphical display of page insights down the left, and, most useful of all, a messages function on the right. This is a big step for Pages, meaning fans can now send a direct private message to the page, rather than to your personal account, and that you can respond in kind.

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    If you decide you don’t want this option, it can easily be turned off in your admin settings, easily found in a big drop-down menu marked ‘manage’ at the top of this panel.

    The only downer on what is otherwise a great tool is the size. Again, the thing is enormous and is quite the distraction if you’re only interested in getting at your page content. Still, flicking the ‘hide’ button at the top of your panel solves that problem, whilst accessing the panel is as easy as hitting the ‘Admin Panel’ button.

    Where to next

    Once you’re comfortable with the big changes to your page, it’s time to play around with some of the smaller features, such as adding milestones to tell your story. However you decide to use it, have fun, get creative and enjoy your timeline. After all, it’s here whether we like it or not.

    (Photo credit: past, now, future words in vintage wooden letterpress via Shutterstock)

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    Chris Skoyles

    Writer, coach, and trainee counsellor specialising in mental health and addiction.

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    Published on October 16, 2018

    7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

    7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

    There’s nothing more fulfilling than the sense of accomplishment you get by achieving your business goals.

    Gone are the days when you used pen and paper to take notes and manage your work day. As millennials are relying heavily on technology to manage almost everything from finances to their personal fitness, goal tracking apps are also becoming increasingly popular.[1]

    In this piece, we will shed some light on 7 such goal tracking apps that you can use to streamline your operations.

    I have handpicked these apps from a software rating web services site Best Online Reviews. Industry experts review software on these websites and help businesses to find the right solutions to meet their various, unique business requirements.

    1. Aha!

      Aha! is a California-based roadmap software provider and offers excellent goal tracking app that lets you define goals and objectives for projects. The app also lets you list out primary tasks and allows you to focus on them.

      Hosted securely on the cloud, the app offers enhanced communication tools for sharing updates through emails with select colleagues or the entire organization.

      Aha! is available on multiple platforms such as the web, Android, iOS, Windows, etc. and starts from $59 per month per user.

      Available for Web

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      2. Asana

        Asana is one of the more popular project management apps available for businesses. It lets you organize all your team’s work, such as setting up and tracking goals, creating tasks, sharing files and notes, etc.

        Asana also allows your team to organize all their tasks and focus on urgent priorities. Moreover, the app offers a delightful user experience that makes task management simple and easy.

        Asana is available on multiple platforms from PCs and Mac to iOS and Android. Multi-channel adaptability makes Asana the perfect choice to track your goals anytime, from anywhere.

        Available for iOS | Android | Web

        3. Basecamp

          Basecamp is an excellent tool to manage all your team’s projects and keep your activities organized. It opens a new thread for every task and that task is visible by the whole team.

          With Basecamp, you can schedule tasks, add to-dos, discuss tasks by adding comments, add files and attachments, and much more.

          The app is available on both mobile and desktop platforms and costs $99 per month. It is available on the web, Android, and iOS platforms and offers excellent multi-channel access.

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          Available for iOS | Android | Web

          4. Forecast

            An efficient tool for successful task management, Forecast is also a popular goal tracking app. Apart from effective milestone tracking, the app also offers convenient status reporting.

            Forecast uses project history to let you know the status of your current work. Moreover, it uses the power of artificial intelligence (AI) to provide high-quality assistance. It is a robust app for small teams to track goals and time.

            Forecast is available for free and comes with Android and iOS app support. The premium version of the app starts from $19 per month per user.

            Available for Web

            5. Wrike

              Wrike is a cloud-based collaboration and project management app that successfully manages projects from start to finish. It lets you create tasks, track work progress and retrieve reports with ease.

              The app also gives real-time work updates and helps team members to understand their work priorities. A custom report builder helps you to generate in-depth reporting.

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              Wrike’s premium version is available from $9.80 per month per user and is available on multiple platforms.

              Available for iOS | Android | Web

              6. Todo.vu

                Todo.vu is a unique platform that delivers enhanced customer relationship management (CRM), task management, time tracking, and billing functionality in a single app.

                According to Capterra, it’s an ideal app for freelancers and consultants, who are looking for tools to improve efficiency and transparency.

                Although the app is free to use with basic features, the premium plan starts from $5 per month per user. The app also comes with calendar sync and task reminder functionality to keep you on track, always.

                Available for Web

                7. Flock

                  Looking for a tool to simplify task management? Try out Flock.

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                  Flock comes with enhanced goal tracking and additional features like instant messaging.

                  Moreover, Flock offers tons of integrations with tools such as Google, MailChimp, Jira, Dropbox, etc. It is a powerful tool that’s packed with robust features such as reminders, notes, polls and to-dos.

                  Even though you can use the tool for free, the paid version of Flock is available from $4.50 per month per user.

                  Available for iOS | Android | Web

                  Conclusion

                  Businesses need high-quality project management tools to streamline collaboration and operations. Enhanced goal tracking apps make it easy for your team to improve productivity by keeping its tasks organized.

                  But it’s essential that you choose an app that meets your unique business requirements. You can choose from the above-mentioned apps to streamline operations and improve the productivity of your team.

                  Featured photo credit: Alvaro Reyes via unsplash.com

                  Reference

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