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5 Strategies for Marketing Your Foreign Language Ecommerce Website

5 Strategies for Marketing Your Foreign Language Ecommerce Website

    In my last two articles for Lifehack, I looked at why small ecommerce businesses should embrace the foreign language internet, and the tricks companies need to look out for when selling overseas on foreign online marketplaces.

    This time, I’d like to delve into the five simple strategies you need to employ on an ongoing basis to make sure that your foreign language ecommerce website is performing in the search engines.

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    Let’s say that you’ve done your research online using a tool like Google’s Global Market Finder, and you’ve identified an overseas market where your product or service might have a customer base.

    You’ve had your website content professionally translated and localized, your website set-up has been optimized for its new markets (navigation, design, etc) , you’ve researched the top performing keywords for your product in the target language and used them to optimize your content, and you’ve launched your new site on a subdomain off your main site, or better yet, its own country-code Top Level Domain.

    Now how do you get your site to appear in the high traffic top three results on Google (or the local equivalent) for your chosen keywords? Here’s how:

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    Link-building

    The number one way to climb the search results for your chosen keywords is to build links to your website using your keywords as the anchor text. The key here is that quality is more important than quantity – a few links from editorial websites with high Alexa rankings will be far more valuable than a bunch of links from low value directories or unrelated blogs.

    The best way to build links is to engage native speaking PR and copywriting experts, who understand how to contact the editors of relevant industry websites in the local internet to pitch expert content, and can then write that content and optimize it with your keywords.

    Ongoing Keyword Research

    Keywords are not static – search trends are constantly changing across all languages. So while you may be doing well for your main keywords for which you’ve been building links, you also need to have your search specialists monitoring the performance of your top keywords and identifying new ‘long-tail’ keywords in the target language which are generating significant traffic.

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    New Optimized Content

    But what do you do with these new keywords once you’ve found them? It’s not always feasible to add a new static page to your website for every new keyword opportunity, bulking it up until your site becomes a misshapen Frankenstein monster with pages tacked on all over, like the New York subway of websites.

    This is where a blog on your foreign language website will come in handy – not only does it keep your content ticking over and fresh, but you can also use posts to address new keyword opportunities.

    Paid Search

    Paid Search is the best way to get to the top of the search results immediately, and to test the performance of your chosen keywords, with a guaranteed return on investment (since you only pay per click). Your multilingual search specialists should use your paid search campaigns to monitor the performance of your top keywords, as well as testing out new opportunities.

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    Social Media

    Last, but certainly not least, is social media – and while it’s near impossible to calculate social media marketing’s ROI, online businesses simply can’t afford to ignore social media in the 21st century. You should set-up profiles on the popular social networks in your target country (Facebook and Twitter are good bets, but local champions such as Qzone in China and Orkut in Brazil are also important) and keep your profiles updated regularly (several times a week at least) with useful, engaging, correctly translated content. Videos, competitions and other interactive content is particularly good!

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    Small Business Ideas for Going International 5 Tips for Taking Home Businesses to the Retail Worldwide 5 Strategies for Marketing Your Foreign Language Ecommerce Website

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    Published on September 17, 2020

    10 Best Monitors for Your PC Under $100

    10 Best Monitors for Your PC Under $100

    Are you looking for the best monitor under $100?

    Whether you want it for your home office, editing photography, or gaming, you don’t need to spend big bucks on a display screen because a low budget one will certainly do the trick.[1]

    We can almost hear you having second thoughts about the picture quality, but you don’t have to worry at all.[2]

    Our list of the best monitors under $100 will be more than enough to cover you. Just go through it now, and you’ll find yourself a bargain.

    Why You Should Trust Us

    Our list incorporates some of the best low-budget monitors available in the market. Their efficiency and distinctive traits enable them to stand out from others.[3] The hand-picked ones below are incredibly slick and have a high refresh rate, fast response time, high resolution, and built-in speakers.

    1. Acer Ultra Thin Frame Monitor

      Our first affordable computer screen is Acer’s 21.5-inch ultra-thin frame monitor. It has a refresh rate of 75Hz using an HDMI port and offers a full HD widescreen display.

      Its brightness can be maxed out at 250 nits. It has a slight tilt angle ranging from -5 to 15, as well as Radeon free sync technology.

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      Buy this computer monitor.

      2. Sceptre Ultra-Thin Display

        Sceptre is another company that provides excellent displays for your CPU. The screen size is a little smaller at 20 inches, but it’s made up for the slightly lower price than Acer. It also comes with two HDMI ports and built-in speakers and is wall mount ready.

        Buy this computer monitor.

        3. ViewSonic LED Monitor

        best monitor

          If you want the best monitor to set up in your office or around the house, ViewSonic’s LED screen is another good option to buy. The resolution is full HD and has a broader tilt ranging from -5 to 23 degrees.

          On top of that, the product comes with a 3-year warranty. Included in the bundle are a VGA cable, monitor, power cable, and audio cable.

          Buy this computer monitor.

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          4. ViewSonic Gaming Screen

            While we just covered a ViewSonic monitor, this one is specifically built for gaming in mind.

            Overall, this computer screen provides the same specs as the previously mentioned item. The key differences are that this one is slightly longer, comes with pre-set customizable visual modes, and offers a maxed out contrast, delivering a dynamic contrast ratio for sharp and crisp images. It also comes with a DVI cable.

            Buy this computer monitor.

            5. Asus Back Lit Monitor

            best monitor

              If you don’t mind spending a little more money, you can get an Asus Back Lit Monitor for your PC. A lot of the focus is on image quality, particularly having a strong contrast ratio and smart video technology for straight viewing. That feature also helps in reducing blue light since you’ll have more flexibility with the colors and brightness.

              Buy this computer monitor.

              6. Asus Back Lit Display

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                Another alternative to the previous Asus monitor is this one. It has a smaller contrast ratio, though it still delivers a smooth video display. You also have aspect controls, so you can adjust its display.

                Buy this computer monitor.

                7. Dell Ultrasharp Panel Monitor

                best monitor

                  If you’re looking for the basic features, look no further than Dell. There’s nothing particularly fancy about this panel screen, but it does the job well for any computer.

                  Its response time is 8ms, which is typical for a monitor. It can come in either silver or black.

                  Buy this computer monitor.

                  8. ViewSonic Frameless Monitor

                    If you liked ViewSonic’s LED monitor but wanted a little more features, we suggest looking at their frameless display. While it boasts similar specs as the brand’s other monitors, it offers color correction and dual built-in speakers, making it ideal for office and home use. It’s also 22 inches long.

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                    Buy this computer monitor.

                    9. Dell Mountable LED-Lit Monitor

                      For a dependable display with a good frame rate, Dell has a mountable, LED-lit monitor in the market. It measures 18.5 inches, has an adjustable arm, and has been through rigorous testing for long-lasting reliability. You can’t go wrong with this best monitor either.

                      Buy this computer monitor.

                      10. Sceptre Monitor

                        The final screen to cover comes from Sceptre. Compared to the ultra-thin version mentioned above, this one is available in 22 inches. Beyond that, it’s your standard display that provides decent tilting at -5 to 15 degrees, wall-mounted capabilities, 5ms response time, and built-in speakers.

                        Buy this computer monitor.

                        Final Thoughts

                        Finding one of the best monitors around can be tricky. If you’re looking for an affordable one that can last for years, consider picking a computer screen from this list.

                        Featured photo credit: Sebastian Bednarek via unsplash.com

                        Reference

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