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5 Strategies for Marketing Your Foreign Language Ecommerce Website

5 Strategies for Marketing Your Foreign Language Ecommerce Website

    In my last two articles for Lifehack, I looked at why small ecommerce businesses should embrace the foreign language internet, and the tricks companies need to look out for when selling overseas on foreign online marketplaces.

    This time, I’d like to delve into the five simple strategies you need to employ on an ongoing basis to make sure that your foreign language ecommerce website is performing in the search engines.

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    Let’s say that you’ve done your research online using a tool like Google’s Global Market Finder, and you’ve identified an overseas market where your product or service might have a customer base.

    You’ve had your website content professionally translated and localized, your website set-up has been optimized for its new markets (navigation, design, etc) , you’ve researched the top performing keywords for your product in the target language and used them to optimize your content, and you’ve launched your new site on a subdomain off your main site, or better yet, its own country-code Top Level Domain.

    Now how do you get your site to appear in the high traffic top three results on Google (or the local equivalent) for your chosen keywords? Here’s how:

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    Link-building

    The number one way to climb the search results for your chosen keywords is to build links to your website using your keywords as the anchor text. The key here is that quality is more important than quantity – a few links from editorial websites with high Alexa rankings will be far more valuable than a bunch of links from low value directories or unrelated blogs.

    The best way to build links is to engage native speaking PR and copywriting experts, who understand how to contact the editors of relevant industry websites in the local internet to pitch expert content, and can then write that content and optimize it with your keywords.

    Ongoing Keyword Research

    Keywords are not static – search trends are constantly changing across all languages. So while you may be doing well for your main keywords for which you’ve been building links, you also need to have your search specialists monitoring the performance of your top keywords and identifying new ‘long-tail’ keywords in the target language which are generating significant traffic.

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    New Optimized Content

    But what do you do with these new keywords once you’ve found them? It’s not always feasible to add a new static page to your website for every new keyword opportunity, bulking it up until your site becomes a misshapen Frankenstein monster with pages tacked on all over, like the New York subway of websites.

    This is where a blog on your foreign language website will come in handy – not only does it keep your content ticking over and fresh, but you can also use posts to address new keyword opportunities.

    Paid Search

    Paid Search is the best way to get to the top of the search results immediately, and to test the performance of your chosen keywords, with a guaranteed return on investment (since you only pay per click). Your multilingual search specialists should use your paid search campaigns to monitor the performance of your top keywords, as well as testing out new opportunities.

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    Social Media

    Last, but certainly not least, is social media – and while it’s near impossible to calculate social media marketing’s ROI, online businesses simply can’t afford to ignore social media in the 21st century. You should set-up profiles on the popular social networks in your target country (Facebook and Twitter are good bets, but local champions such as Qzone in China and Orkut in Brazil are also important) and keep your profiles updated regularly (several times a week at least) with useful, engaging, correctly translated content. Videos, competitions and other interactive content is particularly good!

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    Small Business Ideas for Going International 5 Tips for Taking Home Businesses to the Retail Worldwide 5 Strategies for Marketing Your Foreign Language Ecommerce Website

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    Last Updated on November 3, 2020

    20 Best Mac Apps for Productivity You Need in 2020

    20 Best Mac Apps for Productivity You Need in 2020

    Whether you use your Mac for work or just for your personal projects, you’ve likely found yourself wondering how to improve your productivity. There are only so many hours in a day, and so much mental stamina you can muster before you run out.

    There are dozens of tricks you can use to improve your own productivity and outlook, but if you’re looking for a more objective, comprehensive fix, the best thing to do is equip your Mac with productivity apps designed to help you do more in less time.

    This Lifehack-exclusive list has some of the best productivity apps to help you feel less tired, improve your energy, and ultimately help you get more done every day.

    What Makes For the Best Productivity Apps?

    Beyond productivity tips, there are dozens of productivity apps to choose from too. With that in mind, here are some of the core aspects of ideal productivity apps that have formed this list.

    • Non-intrusive – you want a productivity app to weave seamlessly into your workflow and not cause disruptions. From using the app to the overall display, it shouldn’t cause any interruptions.
    • Good interface – Again, you want to be able to use these apps easily and have them benefit you. The easier you can navigate around these apps, the better.
    • Fair pricing – Many of these have free trials that allow you a good chance to test before you buy. If you do decide to pay for it, the monthly pricing plans should be reasonable for what you are getting.

    1. Todoist

      Available for all iOS devices, Todoist is a note-taking and organization app that can keep you on top of all your projects—both personal and professional.

      Its best features are all free to use, including browser extensions, task creation, and interactive boards you can use to organize all your notes.

      If you want to pay the optional $29 yearly fee, you can get even more advanced features like backups and automatic reminders. Even with the free version, you’ll stay far more organized.

      Download: Todoist

      2. 1Password

        You may not realize it, but you probably spend a ton of time recalling your passwords, especially if and when you forget one to an app you use on a regular basis.

        1Password is an app for Mac that saves and remembers all your passwords for you in one place, so you can access all your favorite sites with a single click.

        You’ll save time and keep all your accounts secure simultaneously. A personal plan is $2.99 per month.

        Download: 1Password

        3. Bear

          Bear is a unique kind of note-taking app designed to make it easier for Mac users to jot down notes on the go. With it, you can create to-do lists, give yourself reminders, and outline concepts for future brainstorming sessions.

          It comes with many different inline styles so you can customize your notes to your personal preferences, and remember the context in which you wrote them. The core version is free, with a $14.99 per year version available as well.

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          Download: Bear

          4. Hazel

            Hazel by noodlesoft is an automated organization tool designed for Mac that will help you automatically organize your files based on any custom rules you want to create.

            For example, you can set it to move untouched items from one folder into another folder labeled “action items” if they haven’t been addressed within a week. It can save you hours of organization over the course of a few weeks. A single license is a flat $32.

            Download: noodlesoft

            5. Alfred

              Alfred is an all-in-one app designed to save you time with Mac shortcuts and convenient custom actions. You can use it in a variety of ways.

              For example, you can access Alfred’s clipboard memory so you don’t copy and paste the same material over and over, or set up custom workflows to automate some of your most repetitive tasks.

              It’s a paid app, with multiple price points based on the features you desire.

              Download: Alfred

              6. TextExpander

                TextExpander does exactly what the name suggests; it allows you to type a short snippet of text, and expand that text automatically.

                For example, you can create a custom expansion that allows you to conjure a full paragraph you type repeatedly by simply typing a unique abbreviation. Once you get used to your custom combinations, you’ll spare your fingers from typing thousands of words.

                An individual account is $3.33 per month.

                Download: TextExpander

                7. Backblaze

                  If you’ve ever experienced a crash, or theft of your Mac, you know how much time a system restore can cost you. You’ll spend hours replacing the files you lost, and lose thousands of files that are irreplaceable.

                  Backblaze is an automated, inexpensive way to back up your entire Mac for just $5 a month.

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                  Download: Backblaze

                  8. Keyboard Maestro

                    Keyboard Maestro is an older app that still has the power to make your life easier. With it, you can automate any number of tasks based on a certain trigger (such as a hotkey combination, or an event like connecting to a wireless network). A single license only costs $36.

                    Download: Keyboard Maestro

                    9. Snagit

                      There are many applications for a good screen-capture app, whether you’re trying to illustrate a tech problem you have or just want to make an interesting meme. Snagit makes it easy, with built-in editing for both still images and video. A single license covers two machines, and costs $49.95.

                      Download: TechSmith/Snagit

                      10. Bartender

                        Bartender is the cleverly-named app that helps you clean up and organize all your menu bar icons. You can also access them quickly with keyboard shortcuts.

                        If you’re like most Mac users, those icons get cluttered quickly and stop you from working efficiently. It’s free to try for 4 weeks, after which you’ll need a $15 license.

                        Download: Bartender

                        11. Otter

                        Otter is the Mac app for the note taker who hates typing. It’s an intelligent voice-recognition system and note-taking app that will help you transcribe your conversations, keep notes during meetings, and even take contextual notes to yourself in your own time.

                        Best of all, it’s free to get started!

                        Download: Otter

                        12. Flux

                          Do you often find yourself feeling tired throughout the day, or feeling unable to get to sleep after a day of staring at your computer? That could be because of the unnatural blue light that radiates from your Mac.

                          Flux naturally adapts your display to emit light that matches the time of day, so you can sleep better and feel less tired. It’s also free!

                          Download: Flux

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                          13. PDFpen

                          If you deal with PDFs on a regular basis, you probably find yourself wishing for some kind of tool that can let you mark up those PDFs however you want. Without a dedicated app like PDFpen, this can be difficult.

                          PDFpen lets you edit PDFs in almost any conceivable way, giving you more power and saving you time. A single license is $74.95.

                          Download: Smile Software/PDFpen

                          14. OmniFocus

                            OmniFocus is all about task management. It has a clean interface that allows you to tag your tasks, schedule events, and even automate certain features.

                            It’s one of the most comprehensive solutions on the market, so there’s a bit of a learning curve to get the most out of it.

                            A standard license is $39.99, while the pro version is $79.99.

                            Download: OmniFocus

                            15. Franz

                              It’s tiring to switch between dozens of different chat programs like Facebook Messenger, Slack, and WhatsApp, whenever you want to have a conversation with a different contact.

                              Franz’s solution is simple; offer access to all these apps in one convenient package. And best of all, it’s completely open source.

                              Download: Franz

                              16. MindNode

                                If you’re the brainstorming type, you need an app like MindNode to help you efficiently organize your thoughts. There are dozens of tools you can use to connect ideas in a mind map, or simply jot down notes for future reference.

                                The core app is free, with in-app purchases available.

                                Download: MindNode

                                17. Focus

                                  The internet is a wonderful thing, but it can be awfully distracting. And if you’re like the majority of us, you’ve interrupted work on a project because of some attention-grabbing site or bad online habit. That’s where Focus comes in.

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                                  This app allows you to block the worst offenders with custom time limits and other constraints, so you can focus on the task at hand. A single license is $19.99.

                                  Download: Focus

                                  18. CleanMyMac

                                    Chances are, your Mac isn’t working as fast as it could, thanks to gigabytes of clutter and unnecessary files on your system. CleanMyMac helps you scan your Mac, monitor its health, and ultimately clean it up—so you can handle all your tasks that extra bit faster. A single license is $39.95.

                                    Download: CleanMyMac

                                    19. Grammarly

                                      A spelling error or grammatical mistake can cost you big time. It could be the source of a worse grade on a big paper, or compromise your credibility in the workplace. Thankfully, Grammarly can help you.

                                      This Mac-integrated writing assistant monitors all your writing and makes live corrections, so you’re alerted to your potential mistakes before they become permanent.

                                      A free version exists, but the premium version will cost you between $11 and $30 a month, depending on how you pay.

                                      Download: Grammarly

                                      Focus To Do

                                        Focus to-do is one of the top productivity apps for your iPhone around. It even has a desktop client that you can connect to effortlessly. The app is built around two things: the Pomodoro technique and task management. It achieves these things with amazing balance. All that you have to do is create a task and then set the timer right within the app itself.

                                        There is also great flexibility with the Pomodoro technique as well. You can choose whether to take a 5 minute break, take a longer one, or even skip it. On the task management side, you can also create reoccurring tasks, reminders, and place a priority on tasks too.

                                        Download: Focus To Do

                                        The Bottom Line

                                        These productivity apps should help you squeeze more productive hours out of every day, but they aren’t the only tools you’ll have to help you find success.

                                        Make the time to learn about and experiment with all the life hacks that can make you more productive. By improving your devices as well as your outlook and focus, you’ll be able to get far more done in a day, and feel better doing it.

                                        More to Boost Productivity

                                        Featured photo credit: Patrick Ward via unsplash.com

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