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5 Strategies for Marketing Your Foreign Language Ecommerce Website

5 Strategies for Marketing Your Foreign Language Ecommerce Website

    In my last two articles for Lifehack, I looked at why small ecommerce businesses should embrace the foreign language internet, and the tricks companies need to look out for when selling overseas on foreign online marketplaces.

    This time, I’d like to delve into the five simple strategies you need to employ on an ongoing basis to make sure that your foreign language ecommerce website is performing in the search engines.

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    Let’s say that you’ve done your research online using a tool like Google’s Global Market Finder, and you’ve identified an overseas market where your product or service might have a customer base.

    You’ve had your website content professionally translated and localized, your website set-up has been optimized for its new markets (navigation, design, etc) , you’ve researched the top performing keywords for your product in the target language and used them to optimize your content, and you’ve launched your new site on a subdomain off your main site, or better yet, its own country-code Top Level Domain.

    Now how do you get your site to appear in the high traffic top three results on Google (or the local equivalent) for your chosen keywords? Here’s how:

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    Link-building

    The number one way to climb the search results for your chosen keywords is to build links to your website using your keywords as the anchor text. The key here is that quality is more important than quantity – a few links from editorial websites with high Alexa rankings will be far more valuable than a bunch of links from low value directories or unrelated blogs.

    The best way to build links is to engage native speaking PR and copywriting experts, who understand how to contact the editors of relevant industry websites in the local internet to pitch expert content, and can then write that content and optimize it with your keywords.

    Ongoing Keyword Research

    Keywords are not static – search trends are constantly changing across all languages. So while you may be doing well for your main keywords for which you’ve been building links, you also need to have your search specialists monitoring the performance of your top keywords and identifying new ‘long-tail’ keywords in the target language which are generating significant traffic.

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    New Optimized Content

    But what do you do with these new keywords once you’ve found them? It’s not always feasible to add a new static page to your website for every new keyword opportunity, bulking it up until your site becomes a misshapen Frankenstein monster with pages tacked on all over, like the New York subway of websites.

    This is where a blog on your foreign language website will come in handy – not only does it keep your content ticking over and fresh, but you can also use posts to address new keyword opportunities.

    Paid Search

    Paid Search is the best way to get to the top of the search results immediately, and to test the performance of your chosen keywords, with a guaranteed return on investment (since you only pay per click). Your multilingual search specialists should use your paid search campaigns to monitor the performance of your top keywords, as well as testing out new opportunities.

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    Social Media

    Last, but certainly not least, is social media – and while it’s near impossible to calculate social media marketing’s ROI, online businesses simply can’t afford to ignore social media in the 21st century. You should set-up profiles on the popular social networks in your target country (Facebook and Twitter are good bets, but local champions such as Qzone in China and Orkut in Brazil are also important) and keep your profiles updated regularly (several times a week at least) with useful, engaging, correctly translated content. Videos, competitions and other interactive content is particularly good!

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    Last Updated on September 25, 2019

    7 Best Project Management Apps to Boost Productivity

    7 Best Project Management Apps to Boost Productivity

    Project management doesn’t need to be a complicated thing, not if you have apps that make things a whole lot simpler. When you have project management apps, you can take care of your team, tasks and deadlines, without even being in the office. You don’t even have to spend a lot of money to get most of the apps you might need.

    Here are the 7 best project management apps to super boost your team’s productivity:

    1. Basecamp

      It’s probably the most well-known project management app out there. It allows you to organize projects that act as a central location for everything and contains such things as to-do lists, notes, events, files, and much more.

      It is user-friendly, and has a free 30-day trial period. After that, the plan is $99 per month.

      Find out more about Basecamp here.

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      2. Asana

        If you are looking for something that is not difficult to use, check out Asana. This is a great task management app that can be used for managing projects as well.

        In a nutshell, Asana helps you create and share task lists with your team. The app is simple but smart enough and has got a lot of integrations. Teams with up to 15 members can use Asana for free. Teams with 15 members and up can choose plans that range from $10.99 per month.

        Find out more about Asana here.

        3. Casual

          This is a unique app that offers a different way of doing things. On Casual, you plan your tasks just by drawing them as a flowchart. The neat thing is that Casual helps you visualize and track dependencies between tasks.

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          This app is incredibly intuitive and works great for personal projects, as well as for organizing projects for small teams. You can try it for free, and if you don’t like it, there is no obligation to pay for anything.

          Find out more about Casual here.

          4. Trello

            This app is incredibly user-friendly, and is based on Kanban boards. It actually works like a virtual whiteboard with post-it-notes.

            Trello is great for organizing your to-do lists, ideas, and is very easy to use. You can create several boards to use for various projects, and it’s free of cost. Trello is available to iOS and Android users as well.

            Find out more about Trello here.

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            5. OmniPlan

              This is an awesome app for iPhone and iPad users. If you love Gantt charts, this is definitely an app that you can get a lot out of.

              You start out by creating a simple project outline. Then you can use the app to help you through every step of the project until its completion.

              A standard plan for iOS costs just $99.99, and the pro plan is only $199.99.

              Find out more about OmniPlan here.

              6. Podio

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                This is a great app for medium and large-sized teams working on projects. The special point about Podio is that there are additional features such as CRM and social intranet.

                There are four different packages: Free, which is free for up to five employees and five external users; Basic, which is $9 per month per employee; Plus, which is $14 per month per employee, and Premium, which is $24 per month per employee.

                Find out more about Podio here.

                7. Microsoft Project

                  This is one of the most commonly-used project management apps. However, it is also one of the most difficult apps to use. It does have a lot of features that are popular with project managers, which is why we have chosen to include in on this list. You can customize reports, track burn rates, and stay on track until projects are complete.

                  The basic plan starts with $7 per month, which allows you project team members to collaborate in the cloud, via web browser or mobile.

                  Find out more about Microsoft Project here.

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                  Featured photo credit: Annie Spratt via unsplash.com

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