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4 Tricks for Twitter Marketing

4 Tricks for Twitter Marketing

In today’s social media landscape, Twitter is king. Twitter is an addictive way of sharing one’s thoughts and invaluable tool for bloggers and organizations with good content seeking new audiences. There are 600 million searches on Twitter each day—more than Yahoo and Bing combined. However, this also means that most tweets get lost in the endless void of the Twitter-verse. The art of writing tweets with viral potential can help you rise above and grow an audience organically while staying relevant and connected with them. Here are four tips for more effective tweets:

1. Use Hashtags and Trends

In an average day, there are 350 million tweets sent per day, with 750 tweets being shared per second. In order to organize the chaos and make tweets more searchable, many tweeters use hashtags—a unique form of organization created and managed by Twitter (and now Facebook) users. The top 10 most popular hashtags (and even proper nouns) are listed in the “Trends” section of your Twitter interface, but by checking the “Discover” tab, you can search for active, existing trends that align with your content. Try to include one or two relevant and timely hashtags in your tweets, but don’t overdo it and always make sure that the tweet is still easy to read.

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2. Make Friends

As you begin to connect with your audience, remember that social media is just that—social. Without including and engaging others, Twitter becomes a wasteland of links: in fact, 71% of tweets receive no reaction—replies, retweets, or even favorites—whatsoever. But the odds of getting a reaction increase dramatically just by mentioning another tweeter. Establishing a presence in a certain group or niche takes a dedicated effort and a willingness to have a collaborate. Keep in mind that if you keep your tweet under 120 characters, your followers can add RT @YourHandle in front of the tweet. Once you have some captive followers, try to spark more interaction within your tweet by asking questions or providing interesting facts, news, and conversation starters.

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3. Smarter Searches

When composing a tweet, remember that Twitter is a search engine. Using Google Analytics or a similar tool to research popular search terms in your niche is a good way to reach larger potential audiences. Approximately 42 characters are factored into each tweet’s title tag, including the account name, as well as the initial characters of each tweet. From a creative standpoint, think of your tweet as a headline in a newspaper—something that catches the reader’s eye and makes them want to learn more. Using a URL shortener such as Bit.ly also makes your tweets shorter, sweeter, and more engaging.

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4. Timing is Everything

The average lifespan of a tweet is less than one hour. After that, the chances of getting a reply or a retweet are nearly nonexistent. However, you can use this to your advantage by using Buffer or another automated tweet scheduling application to tweet at optimum hours for your audience, to reach demographics outside of your location and timezone (some companies even try different languages, though English is by far the most common language on Twitter), and to free yourself to focus more on your content. 25% of all users check Twitter periodically throughout the day, but 10-11pm (local time) is generally the most Twitter-active period of the day.

By using these tips and tricks, not only will you gain followers on Twitter—you will also increase traffic to your site or blog and your readers will become more engaged and more likely to share your content. Though Twitter is dominated by “elite” tweeters, such as celebrities and short-lived viral sensations, it is still one of the best free marketing tools available. And with the right tweet, you never know who will find you.

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Last Updated on November 19, 2019

10 Smartest Productivity Software to Boost Work Performance

10 Smartest Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

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      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

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          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

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              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

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                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                      More Productivity Tools

                      Featured photo credit: Domenico Loia via unsplash.com

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