4 Tricks for Twitter Marketing

4 Tricks for Twitter Marketing

In today’s social media landscape, Twitter is king. Twitter is an addictive way of sharing one’s thoughts and invaluable tool for bloggers and organizations with good content seeking new audiences. There are 600 million searches on Twitter each day—more than Yahoo and Bing combined. However, this also means that most tweets get lost in the endless void of the Twitter-verse. The art of writing tweets with viral potential can help you rise above and grow an audience organically while staying relevant and connected with them. Here are four tips for more effective tweets:

1. Use Hashtags and Trends

In an average day, there are 350 million tweets sent per day, with 750 tweets being shared per second. In order to organize the chaos and make tweets more searchable, many tweeters use hashtags—a unique form of organization created and managed by Twitter (and now Facebook) users. The top 10 most popular hashtags (and even proper nouns) are listed in the “Trends” section of your Twitter interface, but by checking the “Discover” tab, you can search for active, existing trends that align with your content. Try to include one or two relevant and timely hashtags in your tweets, but don’t overdo it and always make sure that the tweet is still easy to read.


2. Make Friends

As you begin to connect with your audience, remember that social media is just that—social. Without including and engaging others, Twitter becomes a wasteland of links: in fact, 71% of tweets receive no reaction—replies, retweets, or even favorites—whatsoever. But the odds of getting a reaction increase dramatically just by mentioning another tweeter. Establishing a presence in a certain group or niche takes a dedicated effort and a willingness to have a collaborate. Keep in mind that if you keep your tweet under 120 characters, your followers can add RT @YourHandle in front of the tweet. Once you have some captive followers, try to spark more interaction within your tweet by asking questions or providing interesting facts, news, and conversation starters.


3. Smarter Searches

When composing a tweet, remember that Twitter is a search engine. Using Google Analytics or a similar tool to research popular search terms in your niche is a good way to reach larger potential audiences. Approximately 42 characters are factored into each tweet’s title tag, including the account name, as well as the initial characters of each tweet. From a creative standpoint, think of your tweet as a headline in a newspaper—something that catches the reader’s eye and makes them want to learn more. Using a URL shortener such as also makes your tweets shorter, sweeter, and more engaging.


4. Timing is Everything

The average lifespan of a tweet is less than one hour. After that, the chances of getting a reply or a retweet are nearly nonexistent. However, you can use this to your advantage by using Buffer or another automated tweet scheduling application to tweet at optimum hours for your audience, to reach demographics outside of your location and timezone (some companies even try different languages, though English is by far the most common language on Twitter), and to free yourself to focus more on your content. 25% of all users check Twitter periodically throughout the day, but 10-11pm (local time) is generally the most Twitter-active period of the day.

By using these tips and tricks, not only will you gain followers on Twitter—you will also increase traffic to your site or blog and your readers will become more engaged and more likely to share your content. Though Twitter is dominated by “elite” tweeters, such as celebrities and short-lived viral sensations, it is still one of the best free marketing tools available. And with the right tweet, you never know who will find you.


More by this author

5 Reasons Why Diets Fail 4 Tricks for Twitter Marketing 5 Ways to Become a Better Reader 7 WARNING Signs You’re Addicted to Technology 5 Common Misconceptions That Make You a Dumbass

Trending in Technology

1 11 Brain Training Apps to Train Your Mind and Improve Memory 2 15 Productivity Chrome Extensions To Boost Productivity in 2020 3 20 Best Mac Apps for Productivity You Need in 2020 4 18 Best Time Management Apps and Tools (2020 Updated) 5 40 Top Productivity Apps for iPhone (2020 Updated)

Read Next


Last Updated on January 13, 2020

11 Brain Training Apps to Train Your Mind and Improve Memory

11 Brain Training Apps to Train Your Mind and Improve Memory

Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

1. Lumosity

This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

Free of trial. $15 per month for the full version.


Luminosity Mind training apps-Lifehack

    2. Fit Brains Trainer

    This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.


    Fit Brains Trainer Mind training apps-Lifehack

      3. CogniFit Brain Fitness

      Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

      First four games free, then $13 a month.

      cognifit-Mind Training Apps-Lifehack

        4. Brain Fitness Pro

        The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.


        Buy for $3.99.

        5. Happify

        If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

        Free to use.

        Happify-Mind Training Apps-Lifehack

          6. Clockwork Brain

          You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.



          Clockwork Trsin-Mind Training Apps-Lifehack

            7. ReliefLink

            Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

            Relief Link - Mind Training Apps - Lifehack

              8. Eidetic

              Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

              Eidetic - Mind Training Apps - Lifehack

                9. Braingle

                Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.


                Briangle- Mind Training Apps-LIfehack

                  10. Not The Hole Story

                  If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.



                  Not the hole story - Mind Training Apps - Lifehack

                    11. Personal Zen

                    This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.


                    personal zen- mind training apps - lifehack

                      More to Boost Your Brain Power

                      Featured photo credit: NeONBRAND via

                      Read Next