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20 Twitter Tricks to Make You Become an Expert in Tweeting

20 Twitter Tricks to Make You Become an Expert in Tweeting

To truly unleash the power of social media, you must dedicate yourself to learning the tricks of the trade. This usually requires a generous learning curve and fair amount of trial and error. However, if you’re looking for a fast-track to social media success, Twitter may be the best place to start. It’s one of the most heavily trafficked sites on the Web, and it is known as the place where Internet news breaks first. While there are hundreds of unique features, capabilities, and tips, the following 20 tricks are all you need to become a Twitter expert.

1. Establish your goals.

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    As with any new marketing tool you pursue, you must establish your goals and tone. The best place to start is with your purpose. Why are you using Twitter? For some, it may be to grow brand exposure or interact with customers. For others, it’s purely personal. The best way to establish goals is to focus on your passions and interests. It will all flow naturally from there.

    2. Use a good profile image.

    Much like a good meta description or headline is valuable for a blog post, a good image is a must for your profile. While Twitter will hand out its iconic egg picture as your default image, be sure to change it right away. Generally, anyone with an egg profile image is considered unprofessional in the Twittersphere. Your image should be simple yet engaging. Ideally, a well-taken headshot or company logo will do the trick.

    3. Target industry keywords.

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      So your tweets show up in relevant searches. Thanks to tools like the Google Keyword Planner, it’s easy to find out what your followers are interested in.

      4. Develop a #hashtag.

      There was a time when marketers wondered if hashtags were a phase, but they have solidified themselves in mainstream culture enough to be considered a fixture. If you want to garner a large following, it’s important to develop a unique and easily identifiable hashtag that has the ability to become synonymous with your name, brand, or Twitter handle.

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      5. Create a follow list.

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        For some, Twitter is less about gaining followers and more about having access to a streamlined, real-time newsfeed. If you want to narrow your focus and have your feed only display certain content, you can create a follow list. You can then manually control which accounts are displayed.

        6. Follow peers and competitors.

        Twitter is a unique way to gain insights about your industry peers and competition. By following their accounts, you can see what they’re doing, what issues they’re focused on, and how they interact and engage with customers.

        7. Tweet at the right time.

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          According to research studies, the best time to Tweet is between 9 a.m. and 3 p.m., Monday through Thursday. Data shows that engagement peaks and content has a better likelihood of going viral between these times.

          8. Engage with followers.

          Twitter is less about barking at people and more about engaging with them. If you want to use Twitter in the right way, start developing unique methods for engaging with followers.

          9. Learn to curate.

          Learning how to curate content is a major skill on Twitter. By being able to put a new spin on old information, you can push out fresh content without spending hours thinking about it.

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          10. Use advanced search.

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            Looking for something very specific? Use Twitter’s advanced search feature to find it. You can filter your search by words, phrases, hashtags, dates, times, location, and more.

            11. Go mobile.

            Twitter’s mobile app is one of the most responsive apps on the market. In fact, it could be better than the desktop browser version. For Tweeting on the go, download the mobile app for your smartphone.

            12. Strike a balance.

            For Tweeters, there is a fine line to walk between not tweeting enough and tweeting too often. According to one suggestion, you should never Tweet more than 14 times per day or once per hour.

            13. Market your handle.

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              Just as your website, email address, and contact information should be shared with people in your network, so should your Twitter handle. Many websites allow you to publish your handle in your profile, and you should take full advantage of this opportunity to drive traffic to your tweets.

              14. Favorite tweets.

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                There’s definitely a strong element of give and take on Twitter. To show you’re listening and not just looking for followers, favorite the tweet you like by clicking on the accompanying star.

                15. Think before you tweet.

                You must think before you start typing. Tweets have the ability to go viral in a matter of seconds, and any information you put forth could come back to haunt you in the future. Learn your lesson from these folks.

                16. Limit self-promotion.

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                  Twitter is certainly a great place for self-promotion and marketing, but you have to let it happen naturally. Too much self-promotion can land you in the bad graces of your followers.

                  17. Connect with your blog.

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                    To facilitate traffic between your Twitter page and your blog, consider linking them up. Better yet, add a Twitter share button at the bottom of each blog post to encourage readers to share your content.

                    18. Use direct tweets carefully.

                    Direct tweets—i.e. those with an @ sign—can be effective. However, strike a balance between mass tweets and direct tweets.

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                    19. Use landscape-oriented images.

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                      For the best appearance on a Twitter feed, use landscape-oriented images (2:1 dimension).

                      20. Don’t overuse hashtags.

                      We’ve all seen the guy that uses 10 hashtags at the end of a tweet. If your hashtags involve more characters than your original tweet, you’re doing something wrong. As a rule of thumb, never use more than three hashtags in a single tweet.

                      While Twitter is an extremely detailed social media platform, you can be well on your way to expert status by following these simple tips. Happy Tweeting!

                      Featured photo credit: Shawn Campbell via flickr.com

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                      Last Updated on February 15, 2019

                      7 Tools to Help Keep Track of Goals and Habits Effectively

                      7 Tools to Help Keep Track of Goals and Habits Effectively

                      Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

                      Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

                      Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

                      So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

                      Joe’s Goals

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                        Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

                        Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

                        Daytum

                          Daytum

                          is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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                          Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

                          Excel or Numbers

                            If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

                            What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

                            Evernote

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                              I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

                              Evernote is free with a premium version available.

                              Access or Bento

                                If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

                                Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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                                You can check out Access and the Office Suite here and Bento here.

                                Analog Bonus: Pen and Paper

                                All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

                                Conclusion

                                I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

                                What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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