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20 Twitter Tricks to Make You Become an Expert in Tweeting

20 Twitter Tricks to Make You Become an Expert in Tweeting

To truly unleash the power of social media, you must dedicate yourself to learning the tricks of the trade. This usually requires a generous learning curve and fair amount of trial and error. However, if you’re looking for a fast-track to social media success, Twitter may be the best place to start. It’s one of the most heavily trafficked sites on the Web, and it is known as the place where Internet news breaks first. While there are hundreds of unique features, capabilities, and tips, the following 20 tricks are all you need to become a Twitter expert.

1. Establish your goals.

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    As with any new marketing tool you pursue, you must establish your goals and tone. The best place to start is with your purpose. Why are you using Twitter? For some, it may be to grow brand exposure or interact with customers. For others, it’s purely personal. The best way to establish goals is to focus on your passions and interests. It will all flow naturally from there.

    2. Use a good profile image.

    Much like a good meta description or headline is valuable for a blog post, a good image is a must for your profile. While Twitter will hand out its iconic egg picture as your default image, be sure to change it right away. Generally, anyone with an egg profile image is considered unprofessional in the Twittersphere. Your image should be simple yet engaging. Ideally, a well-taken headshot or company logo will do the trick.

    3. Target industry keywords.

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      So your tweets show up in relevant searches. Thanks to tools like the Google Keyword Planner, it’s easy to find out what your followers are interested in.

      4. Develop a #hashtag.

      There was a time when marketers wondered if hashtags were a phase, but they have solidified themselves in mainstream culture enough to be considered a fixture. If you want to garner a large following, it’s important to develop a unique and easily identifiable hashtag that has the ability to become synonymous with your name, brand, or Twitter handle.

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      5. Create a follow list.

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        For some, Twitter is less about gaining followers and more about having access to a streamlined, real-time newsfeed. If you want to narrow your focus and have your feed only display certain content, you can create a follow list. You can then manually control which accounts are displayed.

        6. Follow peers and competitors.

        Twitter is a unique way to gain insights about your industry peers and competition. By following their accounts, you can see what they’re doing, what issues they’re focused on, and how they interact and engage with customers.

        7. Tweet at the right time.

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          According to research studies, the best time to Tweet is between 9 a.m. and 3 p.m., Monday through Thursday. Data shows that engagement peaks and content has a better likelihood of going viral between these times.

          8. Engage with followers.

          Twitter is less about barking at people and more about engaging with them. If you want to use Twitter in the right way, start developing unique methods for engaging with followers.

          9. Learn to curate.

          Learning how to curate content is a major skill on Twitter. By being able to put a new spin on old information, you can push out fresh content without spending hours thinking about it.

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          10. Use advanced search.

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            Looking for something very specific? Use Twitter’s advanced search feature to find it. You can filter your search by words, phrases, hashtags, dates, times, location, and more.

            11. Go mobile.

            Twitter’s mobile app is one of the most responsive apps on the market. In fact, it could be better than the desktop browser version. For Tweeting on the go, download the mobile app for your smartphone.

            12. Strike a balance.

            For Tweeters, there is a fine line to walk between not tweeting enough and tweeting too often. According to one suggestion, you should never Tweet more than 14 times per day or once per hour.

            13. Market your handle.

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              Just as your website, email address, and contact information should be shared with people in your network, so should your Twitter handle. Many websites allow you to publish your handle in your profile, and you should take full advantage of this opportunity to drive traffic to your tweets.

              14. Favorite tweets.

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                There’s definitely a strong element of give and take on Twitter. To show you’re listening and not just looking for followers, favorite the tweet you like by clicking on the accompanying star.

                15. Think before you tweet.

                You must think before you start typing. Tweets have the ability to go viral in a matter of seconds, and any information you put forth could come back to haunt you in the future. Learn your lesson from these folks.

                16. Limit self-promotion.

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                  Twitter is certainly a great place for self-promotion and marketing, but you have to let it happen naturally. Too much self-promotion can land you in the bad graces of your followers.

                  17. Connect with your blog.

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                    To facilitate traffic between your Twitter page and your blog, consider linking them up. Better yet, add a Twitter share button at the bottom of each blog post to encourage readers to share your content.

                    18. Use direct tweets carefully.

                    Direct tweets—i.e. those with an @ sign—can be effective. However, strike a balance between mass tweets and direct tweets.

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                    19. Use landscape-oriented images.

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                      For the best appearance on a Twitter feed, use landscape-oriented images (2:1 dimension).

                      20. Don’t overuse hashtags.

                      We’ve all seen the guy that uses 10 hashtags at the end of a tweet. If your hashtags involve more characters than your original tweet, you’re doing something wrong. As a rule of thumb, never use more than three hashtags in a single tweet.

                      While Twitter is an extremely detailed social media platform, you can be well on your way to expert status by following these simple tips. Happy Tweeting!

                      Featured photo credit: Shawn Campbell via flickr.com

                      More by this author

                      Jayson DeMers

                      Entrepreneur and Productivity Expert

                      How to Become Smarter: 21 Things You Can Do Every Day 20 Twitter Tricks to Make You Become an Expert in Tweeting 8 Business Body Language Tricks That Help Advance Your Career

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                      Last Updated on October 16, 2019

                      11 Meeting Scheduler Apps to Boost Your Productivity

                      11 Meeting Scheduler Apps to Boost Your Productivity

                      Automations are key to improving efficiency. Set the system up right from the beginning and you’ll reduce the amount of no-shows and cancellations.

                      Whatever your business is, with automations, meeting scheduler apps do more than just streamline appointment setting. They prime your workflow for maximum results.

                      Meeting scheduler apps are awesome if you use them right. Use them wrong and you can look like an arrogant elitist.

                      In this article, I will share with you 11 great meeting scheduler apps you can start using today to boost your productivity.

                      1. ScheduleOnce

                        ScheduleOnce is an industry leader and robust solution. Whether you work alone or have a large team, ScheduleOnce can support you.

                        ScheduleOnce allows you to create multiple users and multiple calendars. I use one calendar for booking podcast guests with automations set up to prep my guests for our interview. I use another calendar for strategy sessions and coaching calls.

                        ScheduleOnce also has embeddable widgets so you can keep the scheduler inside your own website.

                        Starting at $7 a month and a 14 day free trial, ScheduleOnce can fit a variety of needs in business.

                        Available on Web

                        2. Calendly

                          Calendly stands out for its clean, easy to use interface. If you like clean design, Calendly might be your choice. It too has robust automations and integrations for individuals and teams alike.

                          You can try Calendly free for 14 days. Their basic plan is free while their most robust plan is only $12 a month.

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                          Available on Web | Google Chrome Extension

                          3. Assistant.to

                            For those who use gmail, Assistant.to is a super simple solution.

                            From inside an email, you click on the Assistant.to icon and pick times your free. Assistant.to embeds the times directly into the email so the recipient can quickly pick a time that works for them.

                            While it doesn’t have all the bells and whistles of apps like Calendly or ScheduleOnce, Assistant.to is completely free.

                            Available on Web

                            4. Acuityscheduling

                              Acuity is a robust meeting scheduler very similar to ScheduleOnce. It integrates with CRMs, Email Marketing platforms, Analytics tools and accounting software.

                              It comes with a 14 day free trial. They have a free solo account but if you want the benefit of the integrations, you’ll start as low as $15 a month and can cost up to $50 a month.

                              Available on Web | iOS | Android

                              5. Pick

                                Built for simplicity, Pick is direct and easy to use. You can create your own url extension like pick.co/yournamehere and it integrates with Google calendar and Office 365.

                                At $3 a month, this is a great tool for quick scheduling.

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                                Available on Web

                                6. X.ai

                                  For those who are early adopters of AI, this may be the solution for you. X.ai created two AI assistants they call Amy and Andrew Ingram. After setting up your account you simply CC them on your emails with the person you’re wanting to schedule and the AI assistants will email your guests from there until your appointment is set.

                                  This type of scheduler feels more personal because of the dialogue. There are stories on their site of people thinking Amy and Andrew are real people. X.ai integrates with Google, Office 365 and Outlook.

                                  Starting at $29 a month for an Individual account and $39 a month per user for a Team account, Amy and Andrew are ready to schedule meetings for you. Want to try it out first? They do have a free trial.

                                  Available on Web

                                  7. YouCanBook.me

                                    is another competitive solution for scheduling meetings online. You can manage the calendars of your entire team, configure booking forms, and integrate with your calendar.

                                    They have a free account branded with their company name or you can have some control over your branding and appearance at $10 a month for all their features. Either way, this company is worth a look.

                                    Available on Web

                                    8. Doodle

                                      Doodle is unique in the space of meeting schedulers because it helps groups of people find a time to meet that works for everyone.

                                      It integrates with your calendar and allows you to send a poll to all invited. Once people vote on the poll you can see which time works best for everyone.

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                                      You can also run polls for food preferences if you’re scheduling a lunch meeting or a section of town if people are coming from all over.

                                      While there is a free account, you’ll unlock it’s potential starting at $39 per year.

                                      Available on Web | iOS | Android

                                      9. WhenAvailable

                                        WhenAvailable is another scheduler that works for groups of people. You can use it to schedule a pickup game of basketball, decide on your next book club or book your family reunion.

                                        Their free account allows up to 20 guests, unlimited events and one contact group. For $15 a year you unlock all the goodies including reminders and chat messages.

                                        Available on Web

                                        10. Rally

                                          Like Doodle and WhenAvailable, Rallly is helpful for scheduling meetings and events with multiple people involved. You create a poll and everyone votes. It’s quick and easy.

                                          Unlike Doodle, it doesn’t have as many features, but it’s entirely free.

                                          Available on Web

                                          11. NeedtoMeet

                                            Finishing strong, NeedtoMeet is our last app that allows you to schedule meetings or events for multiple people. It has mobile apps, custom urls, easy polling, notifications and commenting.

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                                            NeedtoMeet also allows 1:1 Meetings for things like performance reviews for your whole team. You send out the your calendar slots to your team and they can only pick 1 slot, minimizing the amount of emails and scheduling you have to coordinate.

                                            While they have a free account, you can unlock all features for only $19 a year.

                                            Available on Web

                                            Bonus: Don’t Make These Common Mistakes When Using Meeting Schedulers

                                            In the excitement of streamlining your scheduling process, it can be easy to forget the feelings of those you’re inviting to meet. I know. I’ve done this.

                                            To say “Hey, schedule time on my calendar” feels colder than “Hey, here’s my calendar. To avoid all the back and forth, pick a time that works best for you.”

                                            Always make sure to frame your invite with your scheduler app with the benefit to them and why we’re doing it this way rather than the old fashioned, personal way.

                                            A little finesse goes a long way. Without it, you risk seeming transactional and cold.

                                            Some meeting scheduler widgets you can embed in your site can take a couple seconds to load. If you go this route, make sure there’s text just above the widget that lets your guest know the calendar will appear below and to wait for it to load.

                                            If you use an online meeting tool like Zoom, it’s also important to explicitly let them know the meeting will take place on Zoom and include the Zoom link in the email reminder. Many make the mistake of not clarifying where the meeting will actually take place which can create last minute chaos at the time of the meeting.

                                            Should you require special settings, like ethernet, external mics or lighting, let your guests know that on your thank you page and reminder emails so they are prepared for the meeting and you end up with the best meeting possible.

                                            With clear communication in your automation, your meeting scheduler tools can almost perform like a virtual assistant for a fraction of the cost, or free, depending on the app you choose.

                                            The Bottom Line

                                            Meeting scheduler apps are diverse in features and unique in design. Before committing to one and realizing it’s not a fit, I recommend exploring which 3 might best fit you and then doing a trial with each of them at the same time so that you can see how they feel as you use them side by side.

                                            Scheduling meetings the old fashioned way can be tedious. Conversely, finding a scheduling app that works seamlessly in the background is heavenly.

                                            Like cell phones, meeting scheduler apps are moving from a nice-to-have luxury to must-have necessity in the lives of productive people. As you explore your options, stay true to your brand and the tools that have worked well for you to this point and simply find a meeting scheduler app that plays well with what you have created.

                                            Featured photo credit: rawpixel via unsplash.com

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