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10 Tools to Become a More Productive Marketer

10 Tools to Become a More Productive Marketer

As marketers, there’s never enough time–time to do our jobs, to learn new things, to enjoy our personal lives or to do things for ourselves. Our over-connected existence makes us hyperactive. All day long we have to be alert, and we have to answer every request from social media, emails, phones, blogs and so on. Sometimes we have a hard time staying creative and productive because of this lack of time. And what would a marketer be without creativity? The tools listed below help you organize your marketing project and save time, so you keep your marketing mojo flowing. These tools are easy to use, useful and time savers.

1. Get Pocket Save articles for later

pocket

    Get Pocket is the best application for capturing inspirations and ideas. This well-designed application lets you save articles and read them later. During your day, you find lots of interesting articles, but you don’t always have time to read them right away. Thanks to the Get Pocket Web clipper, you can save those articles in your dashboard and read them when you have time. Get Pocket is available online and offline, so you can access your content anytime and anywhere.

    2. Feedly Aggregate your favorite sites

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    feedly

      Perhaps you are a marketer who used Google Reader to aggregate and browse the content of your favorite sites. The truth is, once you understand them, RSS feed aggregators are impossible to work without. The best alternative to Google reader (now closed) is Feedly. This is because it is well-designed, intuitive and really easy to use. But it also has a lot of side-features that are really useful. With Feedly, you can organize your content by category and stay up to date on everything.

      3. Evernote Manage your content

      evernote

        Evernote is a note-taking application that can also manage your content. For example, you can use it to write articles, list marketing ideas, save articles and plan a budget. With Skich, an Evernote extension, you can even capture Web content and annotate it with shapes, arrows and text, and then share it with your team. It’s the best way to share your inspiration annotated with your ideas. Besides that, Evernote is integrated with a lot of other applications that empower your productivity skills.

        4. Mention Monitor your visibility

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        mention

          Mention is a media monitoring application that lets you monitor any keyword in real-time and receive filtered, organized and prioritized information. This application also gives you the ability to monitor keywords on all social media pages. Thanks to this application you can easily watch and analyze your visibility on the Web. With a premium account, you can even share your alerts with your team and add statistical analysis.

          5. Kiss Metrics Track your customers

          kissmetrics

            Kiss Metrics is a customer intelligence application. It’s like Google Analytics but goes far beyond it. This application is very useful for marketers who are working with SaaS products or e-commerce. In fact, Kiss Metrics tracks your customers so you can understand where your customers come from, what they do and who makes purchases. Kiss Metrics is a very powerful tool. The only down side is that it’s a bit expensive, and you have to integrate its cost into your marketing plans.

            6. Azendoo Sync your team

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            azendoo

              Azendoo is the best application to manage your projects and synchronize your team. When you’re working on marketing campaigns, you need to share information, delegate tasks and communicate in real time with your team. Azendoo lets you accomplish all of this and track your project’s progress. You can also organize all of your documents in subjects, so you’ll find them easily, and track your teammates’ advancement. It’s really easy to use, and it’s a great alternative to email exchanges. You definitely save time with this application.

              7. Uservoice Manage your customer service

              Uservoice

                Uservoice is the application that helps you manage virtual relationships with your customers. This service is really powerful, because you can respond to your customers in real time. The Internet made business-to-customer relationships more complicated, but as marketers it’s still very important to listen to what customers have to say and answer their questions quickly. Uservoice is the app for that!

                8. Hootsuite Manage your social media accounts

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                hootsuite

                  If you have to manage your company’s social media accounts, you definitely need Hootsuite. With this Web app, also available on mobile devices, you can monitor your social media accounts, schedule posts, and track keywords all in one single interface. It’s the tool made for community managers. And even if you’re not in charge of your company community management, Hootsuite can be useful for following social media.

                  9. Mailchimp Handle your emailing campaigns

                  mailchimp

                    If you do emailing campaigns, you know how time consuming it is. Mailchimp makes it easy to create templates and manage different mailing lists. Other than the tracking part of this application, which is really useful, you can also do A/B testing on different email subject titles to see which is most appealing. Mailchimp is a very powerful app, and it’s very easy to use.

                    10. Creative Market Create designed content

                    Creative Market

                      The Creative Market is not really a tool but more of a service. Marketers often create quick-design content. The Creative Market facilitates the design creation. It’s a collection of fonts, logos, icons and themes that you can buy and use for graphic content. There are tons of new ideas, so you can create content in no time.

                      Now you don’t have any excuses not to be an efficient marketer. You can start using these applications by yourself, and then invite your teammates to use them with you. As a final piece of advice: Even if you don’t see the immediate value of an application, stick to it for at least two weeks, and then make your decision. Trying a new application to improve your organization is a long process, so give it some time.

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                      Published on September 20, 2018

                      11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

                      11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

                      In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

                      Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

                      In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

                      Minimizing Tabs

                      Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

                      Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

                      Incognito Mode

                      Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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                      1. Press Ctrl/Command+shift+N
                      2. Select File Menu and choose New Incognito Window
                      3. Download extension New Incognito Window

                      This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

                      Save Webpages as PDF Files

                      Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

                      Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

                      Open Recently-closed Tabs

                      Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

                      One is by pressing Ctrl/CMD+Shift+T.

                      The other approach is to click on the three vertical dots on your browser and hover over “History”.

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                      Solve Mathematical Problems

                      Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

                      For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

                      Play Media Files

                      Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

                      In addition, you can view images, PDF files and Microsoft Office files, too.

                      Navigate Swiftly Between Tabs

                      With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

                      Stay Focus(e)d

                      Computers nowadays have awesome capabilities.

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                      Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

                      With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

                      This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

                      Grammarly for Editing

                      Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

                      You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

                      Loom

                      There are times that words in an email or written text in a chat app will just not convey the right meaning.

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                      There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

                      With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

                      Chrome Calendar Extension

                      No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

                      Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

                      Final Thoughts

                      Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

                      Featured photo credit: Andrew Neel via unsplash.com

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