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10 Tools to Become a More Productive Marketer

10 Tools to Become a More Productive Marketer
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As marketers, there’s never enough time–time to do our jobs, to learn new things, to enjoy our personal lives or to do things for ourselves. Our over-connected existence makes us hyperactive. All day long we have to be alert, and we have to answer every request from social media, emails, phones, blogs and so on. Sometimes we have a hard time staying creative and productive because of this lack of time. And what would a marketer be without creativity? The tools listed below help you organize your marketing project and save time, so you keep your marketing mojo flowing. These tools are easy to use, useful and time savers.

1. Get Pocket Save articles for later

pocket

    Get Pocket is the best application for capturing inspirations and ideas. This well-designed application lets you save articles and read them later. During your day, you find lots of interesting articles, but you don’t always have time to read them right away. Thanks to the Get Pocket Web clipper, you can save those articles in your dashboard and read them when you have time. Get Pocket is available online and offline, so you can access your content anytime and anywhere.

    2. Feedly Aggregate your favorite sites

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    feedly

      Perhaps you are a marketer who used Google Reader to aggregate and browse the content of your favorite sites. The truth is, once you understand them, RSS feed aggregators are impossible to work without. The best alternative to Google reader (now closed) is Feedly. This is because it is well-designed, intuitive and really easy to use. But it also has a lot of side-features that are really useful. With Feedly, you can organize your content by category and stay up to date on everything.

      3. Evernote Manage your content

      evernote

        Evernote is a note-taking application that can also manage your content. For example, you can use it to write articles, list marketing ideas, save articles and plan a budget. With Skich, an Evernote extension, you can even capture Web content and annotate it with shapes, arrows and text, and then share it with your team. It’s the best way to share your inspiration annotated with your ideas. Besides that, Evernote is integrated with a lot of other applications that empower your productivity skills.

        4. Mention Monitor your visibility

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        mention

          Mention is a media monitoring application that lets you monitor any keyword in real-time and receive filtered, organized and prioritized information. This application also gives you the ability to monitor keywords on all social media pages. Thanks to this application you can easily watch and analyze your visibility on the Web. With a premium account, you can even share your alerts with your team and add statistical analysis.

          5. Kiss Metrics Track your customers

          kissmetrics

            Kiss Metrics is a customer intelligence application. It’s like Google Analytics but goes far beyond it. This application is very useful for marketers who are working with SaaS products or e-commerce. In fact, Kiss Metrics tracks your customers so you can understand where your customers come from, what they do and who makes purchases. Kiss Metrics is a very powerful tool. The only down side is that it’s a bit expensive, and you have to integrate its cost into your marketing plans.

            6. Azendoo Sync your team

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            azendoo

              Azendoo is the best application to manage your projects and synchronize your team. When you’re working on marketing campaigns, you need to share information, delegate tasks and communicate in real time with your team. Azendoo lets you accomplish all of this and track your project’s progress. You can also organize all of your documents in subjects, so you’ll find them easily, and track your teammates’ advancement. It’s really easy to use, and it’s a great alternative to email exchanges. You definitely save time with this application.

              7. Uservoice Manage your customer service

              Uservoice

                Uservoice is the application that helps you manage virtual relationships with your customers. This service is really powerful, because you can respond to your customers in real time. The Internet made business-to-customer relationships more complicated, but as marketers it’s still very important to listen to what customers have to say and answer their questions quickly. Uservoice is the app for that!

                8. Hootsuite Manage your social media accounts

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                hootsuite

                  If you have to manage your company’s social media accounts, you definitely need Hootsuite. With this Web app, also available on mobile devices, you can monitor your social media accounts, schedule posts, and track keywords all in one single interface. It’s the tool made for community managers. And even if you’re not in charge of your company community management, Hootsuite can be useful for following social media.

                  9. Mailchimp Handle your emailing campaigns

                  mailchimp

                    If you do emailing campaigns, you know how time consuming it is. Mailchimp makes it easy to create templates and manage different mailing lists. Other than the tracking part of this application, which is really useful, you can also do A/B testing on different email subject titles to see which is most appealing. Mailchimp is a very powerful app, and it’s very easy to use.

                    10. Creative Market Create designed content

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                    Creative Market

                      The Creative Market is not really a tool but more of a service. Marketers often create quick-design content. The Creative Market facilitates the design creation. It’s a collection of fonts, logos, icons and themes that you can buy and use for graphic content. There are tons of new ideas, so you can create content in no time.

                      Now you don’t have any excuses not to be an efficient marketer. You can start using these applications by yourself, and then invite your teammates to use them with you. As a final piece of advice: Even if you don’t see the immediate value of an application, stick to it for at least two weeks, and then make your decision. Trying a new application to improve your organization is a long process, so give it some time.

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                      Last Updated on December 18, 2020

                      Can Technology have Biases Like Humans?

                      Can Technology have Biases Like Humans?
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                      Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

                      Does technology have all the answers?

                      This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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                      Creating technological solutions transparently

                      This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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                      Technology as the connecting tool

                      Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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                      “Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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