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10 Tools to Become a More Productive Marketer

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10 Tools to Become a More Productive Marketer

As marketers, there’s never enough time–time to do our jobs, to learn new things, to enjoy our personal lives or to do things for ourselves. Our over-connected existence makes us hyperactive. All day long we have to be alert, and we have to answer every request from social media, emails, phones, blogs and so on. Sometimes we have a hard time staying creative and productive because of this lack of time. And what would a marketer be without creativity? The tools listed below help you organize your marketing project and save time, so you keep your marketing mojo flowing. These tools are easy to use, useful and time savers.

1. Get Pocket Save articles for later

pocket

    Get Pocket is the best application for capturing inspirations and ideas. This well-designed application lets you save articles and read them later. During your day, you find lots of interesting articles, but you don’t always have time to read them right away. Thanks to the Get Pocket Web clipper, you can save those articles in your dashboard and read them when you have time. Get Pocket is available online and offline, so you can access your content anytime and anywhere.

    2. Feedly Aggregate your favorite sites

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    feedly

      Perhaps you are a marketer who used Google Reader to aggregate and browse the content of your favorite sites. The truth is, once you understand them, RSS feed aggregators are impossible to work without. The best alternative to Google reader (now closed) is Feedly. This is because it is well-designed, intuitive and really easy to use. But it also has a lot of side-features that are really useful. With Feedly, you can organize your content by category and stay up to date on everything.

      3. Evernote Manage your content

      evernote

        Evernote is a note-taking application that can also manage your content. For example, you can use it to write articles, list marketing ideas, save articles and plan a budget. With Skich, an Evernote extension, you can even capture Web content and annotate it with shapes, arrows and text, and then share it with your team. It’s the best way to share your inspiration annotated with your ideas. Besides that, Evernote is integrated with a lot of other applications that empower your productivity skills.

        4. Mention Monitor your visibility

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        mention

          Mention is a media monitoring application that lets you monitor any keyword in real-time and receive filtered, organized and prioritized information. This application also gives you the ability to monitor keywords on all social media pages. Thanks to this application you can easily watch and analyze your visibility on the Web. With a premium account, you can even share your alerts with your team and add statistical analysis.

          5. Kiss Metrics Track your customers

          kissmetrics

            Kiss Metrics is a customer intelligence application. It’s like Google Analytics but goes far beyond it. This application is very useful for marketers who are working with SaaS products or e-commerce. In fact, Kiss Metrics tracks your customers so you can understand where your customers come from, what they do and who makes purchases. Kiss Metrics is a very powerful tool. The only down side is that it’s a bit expensive, and you have to integrate its cost into your marketing plans.

            6. Azendoo Sync your team

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            azendoo

              Azendoo is the best application to manage your projects and synchronize your team. When you’re working on marketing campaigns, you need to share information, delegate tasks and communicate in real time with your team. Azendoo lets you accomplish all of this and track your project’s progress. You can also organize all of your documents in subjects, so you’ll find them easily, and track your teammates’ advancement. It’s really easy to use, and it’s a great alternative to email exchanges. You definitely save time with this application.

              7. Uservoice Manage your customer service

              Uservoice

                Uservoice is the application that helps you manage virtual relationships with your customers. This service is really powerful, because you can respond to your customers in real time. The Internet made business-to-customer relationships more complicated, but as marketers it’s still very important to listen to what customers have to say and answer their questions quickly. Uservoice is the app for that!

                8. Hootsuite Manage your social media accounts

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                hootsuite

                  If you have to manage your company’s social media accounts, you definitely need Hootsuite. With this Web app, also available on mobile devices, you can monitor your social media accounts, schedule posts, and track keywords all in one single interface. It’s the tool made for community managers. And even if you’re not in charge of your company community management, Hootsuite can be useful for following social media.

                  9. Mailchimp Handle your emailing campaigns

                  mailchimp

                    If you do emailing campaigns, you know how time consuming it is. Mailchimp makes it easy to create templates and manage different mailing lists. Other than the tracking part of this application, which is really useful, you can also do A/B testing on different email subject titles to see which is most appealing. Mailchimp is a very powerful app, and it’s very easy to use.

                    10. Creative Market Create designed content

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                    Creative Market

                      The Creative Market is not really a tool but more of a service. Marketers often create quick-design content. The Creative Market facilitates the design creation. It’s a collection of fonts, logos, icons and themes that you can buy and use for graphic content. There are tons of new ideas, so you can create content in no time.

                      Now you don’t have any excuses not to be an efficient marketer. You can start using these applications by yourself, and then invite your teammates to use them with you. As a final piece of advice: Even if you don’t see the immediate value of an application, stick to it for at least two weeks, and then make your decision. Trying a new application to improve your organization is a long process, so give it some time.

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                      Last Updated on November 25, 2021

                      How to Make Private Browsing on Safari Truly Private

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                      How to Make Private Browsing on Safari Truly Private

                      There comes a time when we may be searching online and don’t want the browser to remember our footsteps. The reasons don’t always have to be what we obviously think of as the main reason; for example, sometimes, you may not want Safari to remember your passwords or prompt you to enter your password when surfing the web.

                      Whatever the reason, we may think that we are totally in the clear with Private Browsing on Safari and the other browsers on a Mac. However, a quick Terminal command can bring up every website you’ve visited. How do you do this? Also, how do you clear your tracks for good? We will provide both answers and more today.

                        What Does Private Browsing Do?

                        When activated, Private Browsing on Safari prevents your browsing history from being kept in the history tab of the application. Along with this, it doesn’t autofill information that you have saved in the browser. In this mode, you essentially become incognito and any references of previous use is essentially hidden when you are in private mode.

                        For example: if you are on Facebook or filling out a form and some information or your login is already filled in in the spaces provided, this is called autofill. It’s activated by simply clicking Safari next to the Apple symbol in the menubar and selecting Private Browsing, then clicking “OK” to the prompt.

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                        The reasons behind private mode differ for each individual. While we won’t go into all of those reasons, one thing that is  important to remember is that private browsing doesn’t forget the websites you visit. As we will see later on, Macs keep a second copy of the websites you visit in either mode. If you are in frantic mode looking for a solution to this, look no further.

                        The Terminal Archive

                        While Safari does a good job of keeping your search history out of prying eyes in the history tab, there is a less-than-obvious way to view a full list of visited websites on Mac. This is done in Terminal; the command-line emulator that allows you to make changes to your Mac.

                        Terminal is located in the Utilities folder on your Mac. Once activated, simply add the command:

                        dscacheutil -cachedump -entries Host

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                        Once you hit “enter”, a list of the visited sites appear. Showing only the domains, the sites appear in a format of:

                        Key: h_name :(website domain)ipv4 :1

                        However, there’s no need to fear—there is a way you can clear this information from Terminal with a command that’s just as simple.

                        Clearing Your Tracks

                        Just as simply as you were able to enter the command to view the websites, you can clear the cache that Terminal showed you with the comamnd:

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                        dscacheutil -flushcache

                        As the command denotes, this literally “flushes” the domains from Terminal. This does not prevent the record from continuing to be recorded for future sites, however, so if that’s an issue for you, repeat this process regularly.

                        Other Browsers and Private Browsing

                        Other browsers have this form of privacy mode for their service. They promise many of the same things as Safari, but they do not have the same Terminal issue due to how this command only presents websites visited on Safari (the browser Macs come shipped with).

                        If you use Firefox, you’ll notice that its private mode is also known as Private Browsing. Chrome calls private mode Incognito, while Internet Explorer refers to it as InPrivate Browsing. Opera is the newest to the scene, denoting it as Private Tab. Safari is the oldest well-known browser with this feature.

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                        As you can see, despite Private Browsing not being 100% private, Terminal allows for your browser to be. In what ways has Terminal helped your life or allowed you to become more productive? Let us know in the comments below.

                        Featured photo credit: Benjamin Dada via unsplash.com

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