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10 Tools to Become a More Productive Marketer

10 Tools to Become a More Productive Marketer

As marketers, there’s never enough time–time to do our jobs, to learn new things, to enjoy our personal lives or to do things for ourselves. Our over-connected existence makes us hyperactive. All day long we have to be alert, and we have to answer every request from social media, emails, phones, blogs and so on. Sometimes we have a hard time staying creative and productive because of this lack of time. And what would a marketer be without creativity? The tools listed below help you organize your marketing project and save time, so you keep your marketing mojo flowing. These tools are easy to use, useful and time savers.

1. Get Pocket Save articles for later

pocket

    Get Pocket is the best application for capturing inspirations and ideas. This well-designed application lets you save articles and read them later. During your day, you find lots of interesting articles, but you don’t always have time to read them right away. Thanks to the Get Pocket Web clipper, you can save those articles in your dashboard and read them when you have time. Get Pocket is available online and offline, so you can access your content anytime and anywhere.

    2. Feedly Aggregate your favorite sites

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    feedly

      Perhaps you are a marketer who used Google Reader to aggregate and browse the content of your favorite sites. The truth is, once you understand them, RSS feed aggregators are impossible to work without. The best alternative to Google reader (now closed) is Feedly. This is because it is well-designed, intuitive and really easy to use. But it also has a lot of side-features that are really useful. With Feedly, you can organize your content by category and stay up to date on everything.

      3. Evernote Manage your content

      evernote

        Evernote is a note-taking application that can also manage your content. For example, you can use it to write articles, list marketing ideas, save articles and plan a budget. With Skich, an Evernote extension, you can even capture Web content and annotate it with shapes, arrows and text, and then share it with your team. It’s the best way to share your inspiration annotated with your ideas. Besides that, Evernote is integrated with a lot of other applications that empower your productivity skills.

        4. Mention Monitor your visibility

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        mention

          Mention is a media monitoring application that lets you monitor any keyword in real-time and receive filtered, organized and prioritized information. This application also gives you the ability to monitor keywords on all social media pages. Thanks to this application you can easily watch and analyze your visibility on the Web. With a premium account, you can even share your alerts with your team and add statistical analysis.

          5. Kiss Metrics Track your customers

          kissmetrics

            Kiss Metrics is a customer intelligence application. It’s like Google Analytics but goes far beyond it. This application is very useful for marketers who are working with SaaS products or e-commerce. In fact, Kiss Metrics tracks your customers so you can understand where your customers come from, what they do and who makes purchases. Kiss Metrics is a very powerful tool. The only down side is that it’s a bit expensive, and you have to integrate its cost into your marketing plans.

            6. Azendoo Sync your team

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            azendoo

              Azendoo is the best application to manage your projects and synchronize your team. When you’re working on marketing campaigns, you need to share information, delegate tasks and communicate in real time with your team. Azendoo lets you accomplish all of this and track your project’s progress. You can also organize all of your documents in subjects, so you’ll find them easily, and track your teammates’ advancement. It’s really easy to use, and it’s a great alternative to email exchanges. You definitely save time with this application.

              7. Uservoice Manage your customer service

              Uservoice

                Uservoice is the application that helps you manage virtual relationships with your customers. This service is really powerful, because you can respond to your customers in real time. The Internet made business-to-customer relationships more complicated, but as marketers it’s still very important to listen to what customers have to say and answer their questions quickly. Uservoice is the app for that!

                8. Hootsuite Manage your social media accounts

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                hootsuite

                  If you have to manage your company’s social media accounts, you definitely need Hootsuite. With this Web app, also available on mobile devices, you can monitor your social media accounts, schedule posts, and track keywords all in one single interface. It’s the tool made for community managers. And even if you’re not in charge of your company community management, Hootsuite can be useful for following social media.

                  9. Mailchimp Handle your emailing campaigns

                  mailchimp

                    If you do emailing campaigns, you know how time consuming it is. Mailchimp makes it easy to create templates and manage different mailing lists. Other than the tracking part of this application, which is really useful, you can also do A/B testing on different email subject titles to see which is most appealing. Mailchimp is a very powerful app, and it’s very easy to use.

                    10. Creative Market Create designed content

                    Creative Market

                      The Creative Market is not really a tool but more of a service. Marketers often create quick-design content. The Creative Market facilitates the design creation. It’s a collection of fonts, logos, icons and themes that you can buy and use for graphic content. There are tons of new ideas, so you can create content in no time.

                      Now you don’t have any excuses not to be an efficient marketer. You can start using these applications by yourself, and then invite your teammates to use them with you. As a final piece of advice: Even if you don’t see the immediate value of an application, stick to it for at least two weeks, and then make your decision. Trying a new application to improve your organization is a long process, so give it some time.

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                      Published on November 19, 2020

                      15 Great Macbook Accessories To Improve Productivity

                      15 Great Macbook Accessories To Improve Productivity

                      When looking to improve your workflow, you need to have a proper computer. And one of the most appealing computers out there is macbooks. These sleek transportable computers allow you to work anywhere at any time and provide a lot of functionality to their users.

                      But sometimes, that’s not enough. In so many cases, you’re looking for more.

                      While you could go for some productivity apps, there are actually a lot of macbook accessories available that will make your life easier in many ways. These extra accessories will allow your macbook to charge faster, hold more data, or keep it safe and protected while you travel around.

                      Beyond that, there is a wide variety of accessories to pick from as many companies have jumped onto the bandwagon of supply to macbook users. Below we’ve listed off some of the greatest macbook accessories that’ll benefit your computer.

                      What Makes For Great Macbook Accessories?

                      Before getting into the list, we wanted to go over the criteria for what makes for great macbook accessories. The items that we’ve picked from this list will have the following criteria:

                      • Reasonably priced – Accessories themselves shouldn’t break the bank compared to the large initial investment of a macbook.
                      • Usability – All these accessories are practical in various situations, however, they also have extra features that make them useful in a few situations beyond their obvious functions.
                      • Compact – Workflow is also about space in most circumstances. As such, anything that’s too bulky doesn’t help much. These accessories are either large on purpose – for storage of other items – or are nice and compact so they won’t get in the way.

                      A USB Drive To Store Files Quickly Without Accessing The Cloud

                        While you can always access the Cloud at any time, sometimes accessibility can be cumbersome or it takes time. Instead of trying to access files that way, getting a USB flash drive can save you plenty of time. Especially if your work entails providing presentations.

                        The SanDisk Ultra Dual Drive is great as it offers USB-C and USB-A connectors allowing you to plug into virtually any device and transfer files and more between computers. Also, USB drives boast several hundred gigabytes these days making them solid storage devices.

                        Buy SanDisk Ultra Dual Drive here.

                        Compact Charger That Does More Than Charge

                          Your default charger that comes with your MacBook is a good option for a charger, but these days chargers can offer so much more. This can help you speed up your workflow as you can be charging other devices or using the charger for other uses beyond charging.

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                          In the case of the Anker PowerPort charger, it is more compact than the default charger. It also offers another USB-C connector allowing you to rapidly charge another gadget with it.

                          Buy Anker PowerPort charger here.

                          Port Adapter For Those With Multiple Devices

                            One of the hard restrictions with a macbook is that it only has two USB-C ports. This is manageable for people with fewer gadgets but if you’re the kind who has several, it can interrupt your workflow if you need a particular device and you can’t charge it or access it.

                            In this situation, a port adapter from Satechi can help. It offers multiple USB-C ports allowing you to use multiple devices. This can also help in organizing cords which we know can disrupt work. If the USB-C ports aren’t enough, it also comes with an SD card reader and ethernet cable port too.

                            Buy Satechi Multi-Port Adapter here.

                            A USB Cable That Isn’t As Intrusive Or Cumbersome To Use

                            The USB-C cable that comes with Macbooks is small and is used to hook to an external monitor. By adding more length to them, you can have better cable management. One option that we found to be ideal was the Nomad Kevlar cable which offers enough length to do what you want while giving you more space to work with.

                            Buy Nomad Kevlar USB-C Cable here.

                            Screen Cleaning Your Laptop To See What You’re Doing

                            Dust, particles and splotches are to be expected on laptop screens after a while. While you can work around these, sometimes they can obscure your vision at times. The same can apply to all devices these days.

                            The only problem with many solutions on the market is that they can damage screens. Fortunately, we found a screen cleaning solution that doesn’t harm screens. ScreenDr Professional screen cleaning kit comes with a spray that’s safe for screens and an antimicrobial microfiber cloth to ensure you make the most of the spray.

                            Buy ScreenDr Professional Screen Cleaning Kit here.

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                            Card Reader That Speeds Up Photo Transfer Time

                              If you’re looking for a standalone card reader for your work, getting a device designed for photo transferring and reading is essential. One of the best macbook accessories in this category we found was the Vanja card reader.

                              This one is able to read SD and MicroSD cards while also transferring the pictures to a computer with ease thanks to its USB-C and USB 2.0 port options. It’s also small making it easy to carry around and is cheap to buy making it a great choice to pick up if you deal with plenty of pictures.

                              Buy Vanja Card Reader here.

                              Protective Sleeves To Protect Your Laptop From Harm

                              For those who are travelling the last thing that you want is your laptop to get damaged for whatever reason. Even though you’re not likely to drop it as frequently as your phone, having a sleeve for a laptop to be in can save you time.

                              One sleeve that we found interesting was the Native Union sleeves. They are made of tear-resistant material with genuine leather accents. Its interior is soft as well preventing scratches from your laptop. It also offers a pocket area where you can store cables and other macbook accessories easily.

                              Buy Native Union’s laptop sleeve here.

                              Car Charger For Charging On The Go

                                For the person always driving around, a car charger is always a helpful tool to have when you’re on the go. The one from Anker is particularly helpful in a number of ways. Not only can this charge your macbook, but it also has an additional port for you to charge your phone if needed.

                                It’s not the fastest charger out there when compared to the Macbook Pro adapter but it’s the highest in the market with an output power of 30 watts. For comparison, the second-fastest charging connector offers an output of 18 watts. Aside from that the charger has an illuminated LED ring for you to see it and the connectors late at night. It also has a function that ensures devices don’t experience surges or overheating from the charger itself.

                                Buy Anker PowerDrive car charger here.

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                                USB-C to USB-A Adapter Grants Access To Older Models

                                If your older macbook still works but has files you want that you didn’t back up that you want this makes it easier to access them. It also allows you to access devices that have USB-A slots only. This can save you a lot of time if you are moving between older and newer devices.

                                Buy Thunderbolt Adapter here.

                                A Hardshell Case For Added Protection

                                A sleeve is good for travel, but when you’re using it, having an extra layer of protection can be nice. Beyond that this hardshell case can also serve as additional protection from scratches and bumps too.

                                Buy Incase Textured Hardshell case here.

                                Alternative Sleeve For Those With Tighter Budgets But Want Protection

                                  If you are looking for an appropriate laptop sleeve but aren’t looking to spend too much, AmazonBasics brands are a good alternative. Their sleeves are elegant and still offer good protection from scratches as well. It also has a few pockets for small essentials too.

                                  Buy AmazonBasics laptop sleeve here.

                                  A Hub That Accommodates Several Ports At Once

                                  We’ve already mentioned a port before being a huge time saver thanks to it having various ports for different devices. This one is a great alternative as while it doesn’t offer as many USB-C ports, it offers more variety. Paired up with the design being the same color as the MacBook Air, it offers two USB-C connectors, two USB 3.0 ports, an HDMI port and SD and microSD card readers.

                                  Buy Satechi Type C Pro Hub here.

                                  Earbuds To Deal With Fewer Headphone Cords

                                    Cords are a common problem when boosting productivity at the desk and one way to mitigate them is to go wireless. If you are thinking about that, one option to consider is the Soundcore earbuds. These are cheaper than the traditional AirPods from Apple which can save you money.

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                                    Furthermore, they deliver great sound and are connected via Bluetooth. The beauty of these earbuds is they can also cancel sound despite them being so compact. They also offer touch control allowing you to pause, play, skip music and answer calls.

                                    Buy Soundcore Wireless Earphones here.

                                    Desktop Stand To Save Desk Space

                                      Desk space is another crucial part of productivity as things can get in the way and obstruct your work. In cases where you don’t need your laptop at the moment, having a stand where you can set it aside can be helpful.

                                      In those situations, we recommend the Twelve South Book Arc. This neat Macbook accessor can save a tonne of space since it requires you to close your laptop in order to insert it into the stand. It also keeps it elevated from the surface which can protect it from spills

                                      Buy Twelve South BookArc desktop stand here.

                                      A Comfortable And Easy To Use Mouse For Faster Working Speed

                                      The last of the macbook accessories we’ll talk about is a proper mouse. Logitech offers fantastic mouses and their Logitech MX Master 3 is one of the greatest wireless mouses out there. It’s ergonomic design, customizable buttons and insanely precise movement is fantastic. It also comes with a scrolling wheel for precise scrolling.

                                      The battery power can last for months between charges and like all Logitech devices, it comes with a USB-C connector for charging.

                                      Buy Logitech MX Master 3 Wireless Mouse here.

                                      Bottom Line

                                      There are many macbook accessories out there to improve your workflow. Taking the time to do research and invest in some of the best ones though will save you plenty of time, money and energy in the long term. At the same time, all of these accessories can help you with specific needs for whatever you are doing.

                                      Featured photo credit: Viktor Ritsvall via unsplash.com

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