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10 Social Media Marketing Tools To Boost Traffic

10 Social Media Marketing Tools To Boost Traffic

Social media marketing has become a popular strategy for businesses of all shapes and sizes, and despite many advocating the strategy as “free advertising,” it’s actually one of the hardest marketing tactics to crack.

The truth of the matter is that social media marketing is much more than “build it, and they will come.” To help you with social media success in 2015, here are 10 tools proven to help boost traffic:

1. BuzzSumo

BuzzSumo Tool Review

    First things first; you need to know what to post about, right? BuzzSumo helps you to find out what your audience really want (not what you think they want).

    Launched in 2014, BuzzSumo has become one of the top-rated social media tools in less than a year.

    Simply enter your industry/topic phrase, and BuzzSumo will list the most popular existing articles, infographics and videos by the number of social media shares they have.

    2. PageModo

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    PageModo Facebook Design Tool

      PageModo is a Facebook application designed to help you create cover photos, custom tabs and contests – a must-have for those new to Facebook or those with no knowledge of design.

      We’re all aware that visual imagery and content on social media is crucial for success (if you didn’t – you do now!), so this tool is really useful. Whether you’re looking for a professional feel or looking to have some fun, PageModo has it covered.

      3. Snip.ly

      Snip.ly Social Media Conversion Tool

        Snip.ly is more than just a URL-shortening tool. Snip.ly allows you to create a CTA (call to action) on every link that you share via social media (or anywhere). This is a great tool for generating traffic to your site by simply sharing other people’s articles!

        For every page you share, you can create a customized button with your CTA text and link. It’s extremely easy to use and provides good analytics, so you can clearly identify which campaigns work well and which ones need some improvement.

        4. AddThis

        AddThis Social Sharing Tool

          Are you familiar with social media sharing buttons? They’re visible on almost every article and blog post these days, allowing readers to quickly share interesting content with their friends and followers without leaving the page. That’s what AddThis does, and it does it well.

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          5. Sprout Social

          Sprout Social Social Media Management

            Sprout Social is a social media management tool, which allows you to schedule and publish posts to all your social media channels from one place. Draft, schedule, queue and post messages to Twitter, Facebook, Google+ and LinkedIn.

            What’s more, Sprout Social will analyze your followers’ engagement patterns and determine the optimal times to post your content.

            6. Socedo

            Socedo Twitter Leads Preview

              Wish you could qualify leads on Twitter? You can with Socedo – a platform for sales teams that helps them generate relevant leads based on social media data.

              Just enter keywords, hashtags or any other search criteria, and Socedo will return a prospect list. It even helps you automatically favourite tweets, follow prospects and send direct messages to start a conversation.

              7. SocialToaster

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              SocialToaster Tool Explained

                SocialToaster is making great strides in combining gamification for sharing brand-related content with super fans to drive reach and engagement – think of it as a post-modern fan club.

                Existing customers visiting your company’s website, Facebook page, or even physical location can become an official social advocate via a simple sign-up form. Then they connect their Twitter, Facebook etc. social media accounts. Points are awarded for sign-up and connection of accounts – which add up to prizes.

                8. TweetDeck

                TweetDeck Twitter Managemtent Tool

                  This FREE and easy-to-use Twitter management tool allows you to oversee all aspects of your multiple twitter accounts in one interface. Run live feeds targeting specific phrases or hashtag, and schedule tweets to go out at scheduled times.

                  You can even retweet and reply to tweets from your TweetDeck.

                  9. Share As Image

                  Share As Image

                    Images on social media get more shares than text posts, but you don’t have to be an expert in Photoshop to create good visuals for your social media posts. Share As Image is a text photo overlay tool that even the least-creative person in your team could use.

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                    This is dead-simple to use, and it is effective if you’re in a bit of a rush to get some timely content published.

                    10. Picreel

                    Picreel Conversion Tool

                      Okay, so this isn’t really a social media tool, but it works in conjunction with your social media campaign.

                      Let’s say your social media campaign has been successful, and you’ve gained a boost in incoming traffic. But just because people visit your website doesn’t mean they actually convert. In fact, according to Bounce Exchange, 96% of all website visitors will never return.

                      This is why it’s important to optimize your website with tools such as Picreel, which helps you capture visitors when they’re leaving with customizable exit offers and transforming those exits into conversions. Picreel allows you to custom the designs of your offers to fit in with your existing branding and is simple to use (no need for code!).

                      So there you have it, 10 social media marketing tools to help boost traffic to your site. Which one is your favorite? Comment below to let me know about a great tool I might have missed!

                      Featured photo credit: phone via localm2.com

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                      Published on September 20, 2018

                      11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

                      11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

                      In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

                      Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

                      In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

                      Minimizing Tabs

                      Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

                      Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

                      Incognito Mode

                      Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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                      1. Press Ctrl/Command+shift+N
                      2. Select File Menu and choose New Incognito Window
                      3. Download extension New Incognito Window

                      This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

                      Save Webpages as PDF Files

                      Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

                      Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

                      Open Recently-closed Tabs

                      Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

                      One is by pressing Ctrl/CMD+Shift+T.

                      The other approach is to click on the three vertical dots on your browser and hover over “History”.

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                      Solve Mathematical Problems

                      Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

                      For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

                      Play Media Files

                      Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

                      In addition, you can view images, PDF files and Microsoft Office files, too.

                      Navigate Swiftly Between Tabs

                      With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

                      Stay Focus(e)d

                      Computers nowadays have awesome capabilities.

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                      Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

                      With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

                      This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

                      Grammarly for Editing

                      Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

                      You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

                      Loom

                      There are times that words in an email or written text in a chat app will just not convey the right meaning.

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                      There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

                      With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

                      Chrome Calendar Extension

                      No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

                      Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

                      Final Thoughts

                      Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

                      Featured photo credit: Andrew Neel via unsplash.com

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