Social media marketing has become a popular strategy for businesses of all shapes and sizes, and despite many advocating the strategy as “free advertising,” it’s actually one of the hardest marketing tactics to crack.
The truth of the matter is that social media marketing is much more than “build it, and they will come.” To help you with social media success in 2015, here are 10 tools proven to help boost traffic:
First things first; you need to know what to post about, right? BuzzSumo helps you to find out what your audience really want (not what you think they want).
Launched in 2014, BuzzSumo has become one of the top-rated social media tools in less than a year.
Simply enter your industry/topic phrase, and BuzzSumo will list the most popular existing articles, infographics and videos by the number of social media shares they have.
PageModo is a Facebook application designed to help you create cover photos, custom tabs and contests – a must-have for those new to Facebook or those with no knowledge of design.
We’re all aware that visual imagery and content on social media is crucial for success (if you didn’t – you do now!), so this tool is really useful. Whether you’re looking for a professional feel or looking to have some fun, PageModo has it covered.
Snip.ly is more than just a URL-shortening tool. Snip.ly allows you to create a CTA (call to action) on every link that you share via social media (or anywhere). This is a great tool for generating traffic to your site by simply sharing other people’s articles!
For every page you share, you can create a customized button with your CTA text and link. It’s extremely easy to use and provides good analytics, so you can clearly identify which campaigns work well and which ones need some improvement.
Are you familiar with social media sharing buttons? They’re visible on almost every article and blog post these days, allowing readers to quickly share interesting content with their friends and followers without leaving the page. That’s what AddThis does, and it does it well.
Sprout Social is a social media management tool, which allows you to schedule and publish posts to all your social media channels from one place. Draft, schedule, queue and post messages to Twitter, Facebook, Google+ and LinkedIn.
What’s more, Sprout Social will analyze your followers’ engagement patterns and determine the optimal times to post your content.
Wish you could qualify leads on Twitter? You can with Socedo – a platform for sales teams that helps them generate relevant leads based on social media data.
Just enter keywords, hashtags or any other search criteria, and Socedo will return a prospect list. It even helps you automatically favourite tweets, follow prospects and send direct messages to start a conversation.
SocialToaster is making great strides in combining gamification for sharing brand-related content with super fans to drive reach and engagement – think of it as a post-modern fan club.
Existing customers visiting your company’s website, Facebook page, or even physical location can become an official social advocate via a simple sign-up form. Then they connect their Twitter, Facebook etc. social media accounts. Points are awarded for sign-up and connection of accounts – which add up to prizes.
This FREE and easy-to-use Twitter management tool allows you to oversee all aspects of your multiple twitter accounts in one interface. Run live feeds targeting specific phrases or hashtag, and schedule tweets to go out at scheduled times.
You can even retweet and reply to tweets from your TweetDeck.
Images on social media get more shares than text posts, but you don’t have to be an expert in Photoshop to create good visuals for your social media posts. Share As Image is a text photo overlay tool that even the least-creative person in your team could use.
This is dead-simple to use, and it is effective if you’re in a bit of a rush to get some timely content published.
Okay, so this isn’t really a social media tool, but it works in conjunction with your social media campaign.
Let’s say your social media campaign has been successful, and you’ve gained a boost in incoming traffic. But just because people visit your website doesn’t mean they actually convert. In fact, according to Bounce Exchange, 96% of all website visitors will never return.
This is why it’s important to optimize your website with tools such as Picreel, which helps you capture visitors when they’re leaving with customizable exit offers and transforming those exits into conversions. Picreel allows you to custom the designs of your offers to fit in with your existing branding and is simple to use (no need for code!).
So there you have it, 10 social media marketing tools to help boost traffic to your site. Which one is your favorite? Comment below to let me know about a great tool I might have missed!
Featured photo credit: phone via localm2.com