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10 Social Media Marketing Tools To Boost Traffic

10 Social Media Marketing Tools To Boost Traffic

Social media marketing has become a popular strategy for businesses of all shapes and sizes, and despite many advocating the strategy as “free advertising,” it’s actually one of the hardest marketing tactics to crack.

The truth of the matter is that social media marketing is much more than “build it, and they will come.” To help you with social media success in 2015, here are 10 tools proven to help boost traffic:

1. BuzzSumo

BuzzSumo Tool Review

    First things first; you need to know what to post about, right? BuzzSumo helps you to find out what your audience really want (not what you think they want).

    Launched in 2014, BuzzSumo has become one of the top-rated social media tools in less than a year.

    Simply enter your industry/topic phrase, and BuzzSumo will list the most popular existing articles, infographics and videos by the number of social media shares they have.

    2. PageModo

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    PageModo Facebook Design Tool

      PageModo is a Facebook application designed to help you create cover photos, custom tabs and contests – a must-have for those new to Facebook or those with no knowledge of design.

      We’re all aware that visual imagery and content on social media is crucial for success (if you didn’t – you do now!), so this tool is really useful. Whether you’re looking for a professional feel or looking to have some fun, PageModo has it covered.

      3. Snip.ly

      Snip.ly Social Media Conversion Tool

        Snip.ly is more than just a URL-shortening tool. Snip.ly allows you to create a CTA (call to action) on every link that you share via social media (or anywhere). This is a great tool for generating traffic to your site by simply sharing other people’s articles!

        For every page you share, you can create a customized button with your CTA text and link. It’s extremely easy to use and provides good analytics, so you can clearly identify which campaigns work well and which ones need some improvement.

        4. AddThis

        AddThis Social Sharing Tool

          Are you familiar with social media sharing buttons? They’re visible on almost every article and blog post these days, allowing readers to quickly share interesting content with their friends and followers without leaving the page. That’s what AddThis does, and it does it well.

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          5. Sprout Social

          Sprout Social Social Media Management

            Sprout Social is a social media management tool, which allows you to schedule and publish posts to all your social media channels from one place. Draft, schedule, queue and post messages to Twitter, Facebook, Google+ and LinkedIn.

            What’s more, Sprout Social will analyze your followers’ engagement patterns and determine the optimal times to post your content.

            6. Socedo

            Socedo Twitter Leads Preview

              Wish you could qualify leads on Twitter? You can with Socedo – a platform for sales teams that helps them generate relevant leads based on social media data.

              Just enter keywords, hashtags or any other search criteria, and Socedo will return a prospect list. It even helps you automatically favourite tweets, follow prospects and send direct messages to start a conversation.

              7. SocialToaster

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              SocialToaster Tool Explained

                SocialToaster is making great strides in combining gamification for sharing brand-related content with super fans to drive reach and engagement – think of it as a post-modern fan club.

                Existing customers visiting your company’s website, Facebook page, or even physical location can become an official social advocate via a simple sign-up form. Then they connect their Twitter, Facebook etc. social media accounts. Points are awarded for sign-up and connection of accounts – which add up to prizes.

                8. TweetDeck

                TweetDeck Twitter Managemtent Tool

                  This FREE and easy-to-use Twitter management tool allows you to oversee all aspects of your multiple twitter accounts in one interface. Run live feeds targeting specific phrases or hashtag, and schedule tweets to go out at scheduled times.

                  You can even retweet and reply to tweets from your TweetDeck.

                  9. Share As Image

                  Share As Image

                    Images on social media get more shares than text posts, but you don’t have to be an expert in Photoshop to create good visuals for your social media posts. Share As Image is a text photo overlay tool that even the least-creative person in your team could use.

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                    This is dead-simple to use, and it is effective if you’re in a bit of a rush to get some timely content published.

                    10. Picreel

                    Picreel Conversion Tool

                      Okay, so this isn’t really a social media tool, but it works in conjunction with your social media campaign.

                      Let’s say your social media campaign has been successful, and you’ve gained a boost in incoming traffic. But just because people visit your website doesn’t mean they actually convert. In fact, according to Bounce Exchange, 96% of all website visitors will never return.

                      This is why it’s important to optimize your website with tools such as Picreel, which helps you capture visitors when they’re leaving with customizable exit offers and transforming those exits into conversions. Picreel allows you to custom the designs of your offers to fit in with your existing branding and is simple to use (no need for code!).

                      So there you have it, 10 social media marketing tools to help boost traffic to your site. Which one is your favorite? Comment below to let me know about a great tool I might have missed!

                      Featured photo credit: phone via localm2.com

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                      Last Updated on May 14, 2019

                      8 Replacements for Google Notebook

                      8 Replacements for Google Notebook

                      Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

                      1. Zoho Notebook
                        If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
                      2. Evernote
                        The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
                      3. Net Notes
                        If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
                      4. i-Lighter
                        You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
                      5. Clipmarks
                        For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
                      6. UberNote
                        If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
                      7. iLeonardo
                        iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
                      8. Zotero
                        Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

                      I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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                      In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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