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10 Hacks for Growing Your Twitter Following

10 Hacks for Growing Your Twitter Following

We’re not going to have the big yawnfest of “RT other users and use hashtags” type of Twitter following growth ‘advice’ here. I am going to look at 10 powerful Twitter audience growth strategies that will increase your followers naturally; getting you more favorites, retweets, replies, and followers.

1. Check your ego: Promote your content, not yourself

You know that you’re a super smart, business savvy social media marketer with a great product. Talking about this, however, is as boring as watching baseball at home without beer.

You need to focus on promoting the great content that you have created to your Twitter followers. This can include promoting content that is off Twitter, and should be a focus. Send that YouTube video out and talk about the great stuff in it, not about how great YOU are in it.

2. Respond to good and bad comments immediately

Responding to happy fuzzy comments right away is easy. Responding to criticism immediately is quite a bit less fun, but your fans are going to judge you more by your ability to handle bad times than good ones. It may hurt to respond to some of the worst of it, but 99% of the time it pays to address negative comments in some way, and step on your ego to get it done.

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3. Pump your ego back up: Put links EVERYWHERE

Using social sharing buttons on all of your blog posts, website pages, product pages and everywhere else is an easy way to increase your Twitter presence as people just have to push the Twitter social button to share content to the platform.

Not only do you need the physical links on the page, but you need to create links in people’s minds. Put your @username and most popular hashtags everywhere – on your website, YouTube channel, Product pages (especially when the hashtag relates to the product), and even your business cards.

4. Twitter exclusive contests spread quickly

An ordinary contest that anyone can enter on any platform will not gain the same sort of traction as one which is advertised as exclusive to Twitter. You can run similar contests or promotions on other platforms, but one which is branded exclusively to Twitter will spread quickly as people hit the share button to let their other friends on Twitter know about it.

5. No one will believe you without social proof

The concept of social proof is one which has two points of measure:

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  1. The immediate effect of high follower numbers
  2. The long term effect of having high customer engagement and praise

The first point relates to how we all equate a high Twitter follower number with an account that is trustworthy.

The second point relates to people checking in with your Twitter account and seeing a high level of engagement, and a high level of praise. Both points are important. Until you have the follower numbers you’ll need to continually interact with your current followers and build that long term social proof that new users are looking for in your account.

6. Ask for feedback with every @mention

You’ll find users giving you @mentions all the time. “Thanks @business for the great event yesterday,” or something equally generic is common. This does little to build your social proof. All you have to do to get that next level of engagement is simply ask for feedback. Don’t just say thank you and move on, really try to start a conversation.

7. Flock to Unlock the potential of your Twitter following

The Flock to Unlock tool is a newer method of increasing engagement amongst your Twitter following. You set it up by telling your fans that they’ll get to see a certain piece of content once they reach a certain number of retweets, likes, or replies on a given tweet. This challenge not only engages your current fans, but puts them to work finding you new fans. At the end of it they’re all rewarded and everyone has fun!

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8. #NewsJack

Newsjacks are when you jump in on a hot news topic and discuss it on your account, and join in on hashtags. This can rapidly grow your following if you’re actually knowledgeable about the topic, or hurt you if you’re spamming your current followers.

Be sure that you’re newsjacking a relevant topic, and be sure that you’re genuine about your approach. No one wants to read your tweets about a tragic event with a thin veil of marketing over them. The World Cup 2014 was newsjacked like crazy, but would it have been right for your Twitter following?

9. Share other user’s content and give them a @mention

Who doesn’t love a shout out from a peer? Feel free to:

  • Give people a shoutout over a great YouTube video you’re sharing with your followers
  • Compliment on a great blog post
  • Thank an associate for a great job on something you’ve worked together on

Not only is it nice all around to do, but it exposes you to their Twitter following, and their following to you. Both of you have a chance to grow your audience!

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10. Cross-promote as much as possible

None of your social media platforms should operate on an island, and this goes double for Twitter. The 140 character platform isn’t a place to put out your grand vision for anything, it is a place to promote that vision as it exists on YouTube, a blog, or your website.

Do this by sending out tweets with those videos, blogs, and landing pages in them so that you’re connecting your Twitter to your end goals. Not only will this help you get more people where you want them, but it will help illustrate what the point of your Twitter account is. If people visit a Twitter account and don’t know what it’s for why would they click the follow button?

Featured photo credit: https://secure.flickr.com/photos/paulsnelling/ via farm4.staticflickr.com

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10 Hacks for Growing Your Twitter Following

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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