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10 Brilliant SEO Tools That Will Help You Use SEO Like A Pro

10 Brilliant SEO Tools That Will Help You Use SEO Like A Pro

The SEO score of a single website depends on many different factors. It usually comprises of on-page elements, inbound links and social relevance as demonstrated on-page. As such, this score cannot be said to have a direct and undeniable impact on your rankings. If you have a better SEO score than your first competitor, it does not necessarily mean that you will be ranked higher.

Google has a very complex way of determining who is to be ranked where. It’s not infallible, of course, but it’s difficult to simplify and explain in detail. It relies on quality and relevance scores, deriving from different data.

When we are talking about the SEO score, which can be measured using different tools, its importance primarily lies in the fact that it can show you what you are doing wrong. It can show you which ranking factors you are missing out on and how you can improve your website so that it is ranked better in search engine results pages (SERPs). Below, you will find a list of useful SEO tools that every webmaster should have in order to define the obstacles and overcome them. This will help to rank their website higher in search engines.

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SEOMoz Extension

seomoz

    SEOMoz is an advanced analytic tool with a great number of features that cover a whole website analysis. This browser extension is perfect to quickly analyze the page results and present information about the page and domain authority of each search result individually. You can also filter through the results by using non-personalized search for different search engines (Google, Yahoo! and Bing) to define your natural ranking in SERPs for the intended keywords.

    SEOQuake
    seoquake

      SEOQuake is an another great analytics tool that provides you with quick facts about a website, such as Google Page rank, the number of links that come from Bing and SEMrush, keyword density in the content of the page, as well as the exact date when the specified website went live. Among these features, you can use the “diagnose” option for a deeper analysis of the website.

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      Raven Tools
      raventoolss

        Raven Tools are a set of advanced research features used for website analytics and administration. You can create campaigns for each website, which will help you perform traffic tracking and modification. It has a great site analyzer, it is great for keyword research and it has an efficient set of tools for link management.

        Ahrefs
        ahrefs

          Ahrefs is an efficient tool used for tracking backlinks on your website. You can create a complete report out of the list of backlinks referring to your website and perform competition analysis for keyword auction. It is a fast and reliable tool. You can register for a free account and start using this tool by following this link.

          Woorank
          woorank

            Woorank offers a review of several aspects of your website’s performance – number of visitors, social monitoring, web hierarchy basics and backlink counter. This tool has over 50 factors that are used to evaluate the criteria of your website, all available in the free version. You can try it out for free on their official website.

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            Screaming Frog
            screamingfrog

              Screaming Frog is a spider tool and a piece of crawler software that is used to gather the key on-page elements (links, images, scripts and applications) and present them to you in the categorical interface of an Excel table. It is most often used to find duplicate links and inoperable 301 redirects on the website. The free version of this software allows crawling for up to 500 URLs.

              CopyScape
              copyscape

                CopyScape is a plagiarism checking tool mostly used by bloggers and blog admins. It allows you to completely run through the specific text content and search for duplicates on the web. With the premium version, you can even see the percentage of the content similarity, as well as the links to the websites where that duplicate content is posted.

                Alexa Rank Checker
                alexarate

                  Alexa Rank is an important parameter of your website rating. The scale is defined by the total number of domains on the web. The lower the number, the better the rating – for example, Wikipedia is rated as the sixth best website in the world, while lifehack.org holds the 3,058th place.

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                  Schema Creator
                  schemacreator

                    Schema Creator is a tool used to interpret your text content for web crawlers. By using microdata in HTML, you can clarify the context of your content and optimize your pages for search engines. For example, the word “Apple” can be both interpreted as a fruit or as technological company known worldwide. This tool is recommended to be used for online branding.

                    Virante Author Rank
                    viranteauthorrank

                      This tool will greatly help any blog admin. If you are running a website with a great number of contributors, instead of wasting time on conducting deep research on them, you can just use the link to their Google+ profile and evaluate their authorship. The scale ranks from 1 to 10 – this is a logarithmic scale meaning that you can easily scale up from 1 to 4 but from that point on it gets much harder to go higher. The higher the author rank of your contributors is, the better you will scale in search engines and you will not have to worry about content plagiarism as much.

                      SEO Score – Should I Be Worried If It’s Not Good Enough?

                      “Good enough” is a relative notion in this case, because even if there is a numerical score for your website produced by the tool you are currently using or testing, it is not 100% reliable. What you should pay attention to are the individual constituents of this numerical value.

                      Namely, improving everything that gets evaluated as “not good enough” or “there’s room for improvement” will influence the different scores Google uses in ranking, and ultimately improve your website’s position.

                      So, what you need to do is stop worrying and get down to business!

                      More by this author

                      Ivan Dimitrijevic

                      Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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                      Published on September 25, 2020

                      10 Best VPNs to Browse the Internet More Securely

                      10 Best VPNs to Browse the Internet More Securely

                      When it comes to digital security, public Wi-Fi networks aren’t safe enough, making it much easier for hackers to access your personal data. Whether you are studying in a library or scrolling through Facebook in a coffeehouse, it is vital to have a VPN installed on your device.

                      VPNs work wonders when it comes to securing your internet connection. By creating an encrypted tunnel between a remote server run by the VPN service, they protect your personal data from prying eyes. There is a variety of VPNs available on the web, and we have collated a list of the best VPNs that stand out from the rest.

                      How to Choose a VPN

                      • Free trial period – Free trials allow you to try the product risk-free. The same idea technically applies to those with 30-day full refunds as well.
                      • Speed – You want your VPN to be just as fast as the internet speed at home. Good quality VPNs are ones where you see little difference between those speeds.
                      • Device connection – Of course, the more devices that can connect to VPNs, the better. It increases the customers’ coverage and the product’s value. You also want to consider compatibility since fewer VPNs may work for Mac or Windows only.
                      • Number of servers – The number of servers determines how much capacity a VPN can handle while you are connected. The more servers there are, the more users it can handle without running into potential disconnections or slow speeds.
                      • Kill switch feature – Having this feature means that your IP address isn’t exposed if the VPN disconnects for some reason. A lack of this feature is a big deal since the whole reason why you’re paying for a VPN is to hide your IP address, among other things. (Find out how to avoid getting tracked online here: Big Brother Is Watching You Online: How To Avoid Being Tracked)

                      Why You Should Trust Us

                      Our hand-picked VPNs are incredibly efficient and offer such distinctive features that grant you safe browsing. They outperform many VPNs in terms of both speed and security. Their primary aim is to provide you the utmost security, thus enabling you to surf the web safely and prevent any potential threat from causing harm.

                      Among the best VPNs’ many unique features include split tunneling, strict logging policies, high encryption level, and availability of international servers. We have gathered them in this article to enlighten our readers and offer the best pieces of advice before you get one. Therefore, take our word for it, and if you go for a VPN mentioned below, you’d be fully appeased.

                      1. NordVPN

                      The most popular VPN on the market these days is NordVPN, and it’s easy to see why. It has widespread coverage, offering a selection of over 5,000 servers spanning across 59 countries.[1] Due to the high number of servers, its speed is similar to your Wi-Fi at home.

                      Lifehack’s CEO, Leon, has been using NordVPN for many years and wants to recommend it for its remarkable server count in different locations with no-logs policy. The VPN perfectly works with Netflix and Fire TV stick, too.

                      NordVPN is also compatible with Mac, Windows, and Linux. You can download the app onto Chrome, Firefox, Android, and Mac OS. Thanks to its massive coverage, it’s easy to connect multiple devices onto these servers.

                      In terms of pricing, while NordVPN doesn’t have a free trial period, they argue that their plans are considerably cheaper than those of their competitors. For example, a one-year plan for ExpressVPN costs $8.32 per month, but NordVPN only charges $6.99 monthly.

                      NordVPN has a new protocol called NordLynx that is based on WireGuard with speed benefits, though it’s still under development.[2] If you’re looking for general quality and affordability, this is one of the best VPNs around.

                      Buy this VPN.

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                      2. ExpressVPN

                      ExpressVPN is the second-best option out there for keeping your privacy while browsing the internet. Like many other VPNs here, they will encrypt your IP address, offer vast coverage, and can have multiple devices connected to their servers.

                      Compared to NordVPN, while the pricing point is higher, ExpressVPN’s biggest selling point is the number of countries that their connection covers. Depending on where you are in the world, this may be the only option you have. They have fewer servers — 160, to be precise — but they make up for the low server count by covering 94 countries.[3]

                      Cost-wise, your best bet is to go with the yearly plan where they charge $8.32 a month. They also have one- and six-month plans.

                      Buy this VPN.

                      3. Surf Shark

                      With regards to Surf Shark, you can connect multiple devices to its servers, and it’s compatible with Windows, Linux, and Mac. It is also available on Android, iOS, Chrome, Firefox, and FireTV.

                      Furthermore, Surf Shark can whitelist apps and sites, letting them bypass the VPN. This, along with the lines of split-tunneling, is another feature that many VPNs offer. The difference is that Surf Shark allows you to whitelist specific apps or any website, while most VPNs will whitelist all sites or none at all.

                      The other consideration for this app is the price. While lower-tier plans are more expensive compared to others, Surf Shark’s 24-month plan is priced at $2.69 a month, so it’s cheaper than even NordVPN’s equivalent plan!

                      Buy this VPN.

                      4. CyberGhost

                      Another top-reviewed VPN is CyberGhost. They’ve been around for 15 years and have fine-tuned their offers and features to stay competitive. They provide the standard package of browsing the web and logging into accounts safely and give you access to regionally blocked content.

                      The network also maintains security from hackers, malware, and phishing. Aside from that, you can connect multiple devices, and it’s compatible with all kinds of platforms.

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                      What separates CyberGhost from the others is their extensive coverage. They have multiple servers, and the pricing point is still very low. It covers over 88 countries and has roughly 6200 servers for you to choose from, all while charging $2.75 for their 18-month plan.

                      Buy this VPN.

                      5. IPVanish

                      IPVanish’s prime purpose is to give users online freedom by providing fast speeds and private connections. It’s clear that they can meet that promise as they provide many of the features that have been listed previously from their competitors.

                      IPVanish is a part of SugarSync now. What is that, you may ask? It’s a cloud-based service that syncs files across devices and computers for sharing, backup, and many more. What this means is that other devices can access various files and videos so long as they are connected to your specific VPN. Furthermore, it can serve as a backup plan if you get hacked or lose your device for some reason.

                      Buy this VPN.

                      6. Private Internet Access

                      Private Internet Access (PIA) is a remarkably generous company in many ways. Aside from the obvious features, they offer great incentives and discounts for people to try out their products. They claim to be the most trustworthy and reliable VPN around, and we believe that.

                      One notable thing is that PIA offers a free two-month trial. Compared to other VPNs to this point, none have provided free trials (though all come with a 30-day money-back guarantee). On top of that, small businesses can avail of their VPN at a discounted rate. There is also the fact that their pricing plans go as low as $2.69 a month for two years, and they let you pay with gift cards.

                      In terms of specs, PIA has over 2695 servers that cover 47 countries right now.

                      These particular aspects make PIA unique and one of the best VPNs to consider.

                      Buy this VPN.

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                      7. Hotspot Shield

                      Hotspot Shield is all about offering protection while you’re browsing the internet or using streaming services like Netflix. The encryption is military-grade, and its speed is ultra-fast. In truth, it is even marketed as one of the fastest VPNs.

                      Hotspot Shield offers a plan that only costs  $7.99 a month; however, it’s one of the few in this list to provide its services for free. Like other Freemium apps, the free version comes with limited features. That said, it gives you a much better feel for the VPN.

                      Also, take note that the encryption feature is still there, though the limitations in the free plan include connecting to one location in the US and having limited streaming options and speed.

                      Buy this VPN.

                      8. TunnelBear

                      As unusual as a name choice for an online security protection service can be, TunnelBear is nothing short of incredible. It makes our list of the best VPNs for various reasons.

                      The biggest one is that the company goes through a yearly security audit. This is notable because many VPNs don’t bother about independent audits to ensure their systems are secure and safe from any issues. This is critical as VPNs have gotten some bad reputation over the years, as TunnelBear has noted in their post about their security audit.[4] The fact that they are doing this annually ensures that nothing is being compromised.

                      Furthermore, TunnelBear offers limited services for free, but even their paid plans are pretty cheap. For individuals, you’re merely paying $3.33 per month. The only catch is that you can connect five devices regardless of which paid plan you pick.

                      Buy this VPN.

                      9. Norton

                      Norton has been on the security scene for some time, and it’s actually one of the founders of the internet security industry. It started with virus and malware protection in 1991 and has since branched off to other sectors as the industry has shifted.

                      As you might expect from a company that’s been around for a long time, Norton provides excellent services, and a few of their other services have gone into the VPN package. In reality, Norton is the only one thus far to offer a password manager with their VPN services. They provide 50GB of cloud storage as well.

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                      Norton has one of the cheapest VPNs, considering you can get their deluxe plan at $49.99 per year. That comes up to roughly $4.17 a month. It might be slightly higher than other equivalent plans, but you get a lot of extra value that makes it worth the price.

                      Buy this VPN.

                      10. StrongVPN

                      The final VPN we want to cover is StrongVPN. Like many others, it’s great at blocking unnecessary web traffic and providing a fast and simple solution to navigating the internet without any hindrance.

                      StrongVPN has over 900 servers. It is available in more than 30 countries and compatible with all devices. Beyond that, the only notable selling point it has compared to others is that it also offers Sugarsync services and 250GB of storage, irrespective of your chosen plan.

                      As for the pricing, their year-long plan costs $5.83 a month, while their month-long one is $10.

                      Buy this VPN.

                      Bottom Line

                      Getting online protection is important these days, and companies recognize this.

                      With more hacks and breaches occurring every single day, the best VPNs can provide an excellent haven for many people who value their security and privacy.

                      We hope that by putting together this list, you’ll be able to find the best VPN that you can trust and enjoy using. As you can see, there are several great options with no real wrong one out there. Pick the VPN that’s best for you.

                      Featured photo credit: Petter Lagson via unsplash.com

                      Reference

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