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10 Brilliant SEO Tools That Will Help You Use SEO Like A Pro

10 Brilliant SEO Tools That Will Help You Use SEO Like A Pro

The SEO score of a single website depends on many different factors. It usually comprises of on-page elements, inbound links and social relevance as demonstrated on-page. As such, this score cannot be said to have a direct and undeniable impact on your rankings. If you have a better SEO score than your first competitor, it does not necessarily mean that you will be ranked higher.

Google has a very complex way of determining who is to be ranked where. It’s not infallible, of course, but it’s difficult to simplify and explain in detail. It relies on quality and relevance scores, deriving from different data.

When we are talking about the SEO score, which can be measured using different tools, its importance primarily lies in the fact that it can show you what you are doing wrong. It can show you which ranking factors you are missing out on and how you can improve your website so that it is ranked better in search engine results pages (SERPs). Below, you will find a list of useful SEO tools that every webmaster should have in order to define the obstacles and overcome them. This will help to rank their website higher in search engines.

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SEOMoz Extension

seomoz

    SEOMoz is an advanced analytic tool with a great number of features that cover a whole website analysis. This browser extension is perfect to quickly analyze the page results and present information about the page and domain authority of each search result individually. You can also filter through the results by using non-personalized search for different search engines (Google, Yahoo! and Bing) to define your natural ranking in SERPs for the intended keywords.

    SEOQuake
    seoquake

      SEOQuake is an another great analytics tool that provides you with quick facts about a website, such as Google Page rank, the number of links that come from Bing and SEMrush, keyword density in the content of the page, as well as the exact date when the specified website went live. Among these features, you can use the “diagnose” option for a deeper analysis of the website.

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      Raven Tools
      raventoolss

        Raven Tools are a set of advanced research features used for website analytics and administration. You can create campaigns for each website, which will help you perform traffic tracking and modification. It has a great site analyzer, it is great for keyword research and it has an efficient set of tools for link management.

        Ahrefs
        ahrefs

          Ahrefs is an efficient tool used for tracking backlinks on your website. You can create a complete report out of the list of backlinks referring to your website and perform competition analysis for keyword auction. It is a fast and reliable tool. You can register for a free account and start using this tool by following this link.

          Woorank
          woorank

            Woorank offers a review of several aspects of your website’s performance – number of visitors, social monitoring, web hierarchy basics and backlink counter. This tool has over 50 factors that are used to evaluate the criteria of your website, all available in the free version. You can try it out for free on their official website.

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            Screaming Frog
            screamingfrog

              Screaming Frog is a spider tool and a piece of crawler software that is used to gather the key on-page elements (links, images, scripts and applications) and present them to you in the categorical interface of an Excel table. It is most often used to find duplicate links and inoperable 301 redirects on the website. The free version of this software allows crawling for up to 500 URLs.

              CopyScape
              copyscape

                CopyScape is a plagiarism checking tool mostly used by bloggers and blog admins. It allows you to completely run through the specific text content and search for duplicates on the web. With the premium version, you can even see the percentage of the content similarity, as well as the links to the websites where that duplicate content is posted.

                Alexa Rank Checker
                alexarate

                  Alexa Rank is an important parameter of your website rating. The scale is defined by the total number of domains on the web. The lower the number, the better the rating – for example, Wikipedia is rated as the sixth best website in the world, while lifehack.org holds the 3,058th place.

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                  Schema Creator
                  schemacreator

                    Schema Creator is a tool used to interpret your text content for web crawlers. By using microdata in HTML, you can clarify the context of your content and optimize your pages for search engines. For example, the word “Apple” can be both interpreted as a fruit or as technological company known worldwide. This tool is recommended to be used for online branding.

                    Virante Author Rank
                    viranteauthorrank

                      This tool will greatly help any blog admin. If you are running a website with a great number of contributors, instead of wasting time on conducting deep research on them, you can just use the link to their Google+ profile and evaluate their authorship. The scale ranks from 1 to 10 – this is a logarithmic scale meaning that you can easily scale up from 1 to 4 but from that point on it gets much harder to go higher. The higher the author rank of your contributors is, the better you will scale in search engines and you will not have to worry about content plagiarism as much.

                      SEO Score – Should I Be Worried If It’s Not Good Enough?

                      “Good enough” is a relative notion in this case, because even if there is a numerical score for your website produced by the tool you are currently using or testing, it is not 100% reliable. What you should pay attention to are the individual constituents of this numerical value.

                      Namely, improving everything that gets evaluated as “not good enough” or “there’s room for improvement” will influence the different scores Google uses in ranking, and ultimately improve your website’s position.

                      So, what you need to do is stop worrying and get down to business!

                      More by this author

                      Ivan Dimitrijevic

                      Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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                      Last Updated on December 18, 2020

                      Can Technology have Biases Like Humans?

                      Can Technology have Biases Like Humans?

                      Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

                      Does technology have all the answers?

                      This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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                      Creating technological solutions transparently

                      This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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                      Technology as the connecting tool

                      Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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                      “Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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