The SEO score of a single website depends on many different factors. It usually comprises of on-page elements, inbound links and social relevance as demonstrated on-page. As such, this score cannot be said to have a direct and undeniable impact on your rankings. If you have a better SEO score than your first competitor, it does not necessarily mean that you will be ranked higher.
Google has a very complex way of determining who is to be ranked where. It’s not infallible, of course, but it’s difficult to simplify and explain in detail. It relies on quality and relevance scores, deriving from different data.
When we are talking about the SEO score, which can be measured using different tools, its importance primarily lies in the fact that it can show you what you are doing wrong. It can show you which ranking factors you are missing out on and how you can improve your website so that it is ranked better in search engine results pages (SERPs). Below, you will find a list of useful SEO tools that every webmaster should have in order to define the obstacles and overcome them. This will help to rank their website higher in search engines.
SEOMoz is an advanced analytic tool with a great number of features that cover a whole website analysis. This browser extension is perfect to quickly analyze the page results and present information about the page and domain authority of each search result individually. You can also filter through the results by using non-personalized search for different search engines (Google, Yahoo! and Bing) to define your natural ranking in SERPs for the intended keywords.
SEOQuake is an another great analytics tool that provides you with quick facts about a website, such as Google Page rank, the number of links that come from Bing and SEMrush, keyword density in the content of the page, as well as the exact date when the specified website went live. Among these features, you can use the “diagnose” option for a deeper analysis of the website.
Raven Tools are a set of advanced research features used for website analytics and administration. You can create campaigns for each website, which will help you perform traffic tracking and modification. It has a great site analyzer, it is great for keyword research and it has an efficient set of tools for link management.
Ahrefs is an efficient tool used for tracking backlinks on your website. You can create a complete report out of the list of backlinks referring to your website and perform competition analysis for keyword auction. It is a fast and reliable tool. You can register for a free account and start using this tool by following this link.
Woorank offers a review of several aspects of your website’s performance – number of visitors, social monitoring, web hierarchy basics and backlink counter. This tool has over 50 factors that are used to evaluate the criteria of your website, all available in the free version. You can try it out for free on their official website.
Screaming Frog is a spider tool and a piece of crawler software that is used to gather the key on-page elements (links, images, scripts and applications) and present them to you in the categorical interface of an Excel table. It is most often used to find duplicate links and inoperable 301 redirects on the website. The free version of this software allows crawling for up to 500 URLs.
CopyScape is a plagiarism checking tool mostly used by bloggers and blog admins. It allows you to completely run through the specific text content and search for duplicates on the web. With the premium version, you can even see the percentage of the content similarity, as well as the links to the websites where that duplicate content is posted.
Alexa Rank is an important parameter of your website rating. The scale is defined by the total number of domains on the web. The lower the number, the better the rating – for example, Wikipedia is rated as the sixth best website in the world, while lifehack.org holds the 3,058th place.
Schema Creator is a tool used to interpret your text content for web crawlers. By using microdata in HTML, you can clarify the context of your content and optimize your pages for search engines. For example, the word “Apple” can be both interpreted as a fruit or as technological company known worldwide. This tool is recommended to be used for online branding.
This tool will greatly help any blog admin. If you are running a website with a great number of contributors, instead of wasting time on conducting deep research on them, you can just use the link to their Google+ profile and evaluate their authorship. The scale ranks from 1 to 10 – this is a logarithmic scale meaning that you can easily scale up from 1 to 4 but from that point on it gets much harder to go higher. The higher the author rank of your contributors is, the better you will scale in search engines and you will not have to worry about content plagiarism as much.
SEO Score – Should I Be Worried If It’s Not Good Enough?
“Good enough” is a relative notion in this case, because even if there is a numerical score for your website produced by the tool you are currently using or testing, it is not 100% reliable. What you should pay attention to are the individual constituents of this numerical value.
Namely, improving everything that gets evaluated as “not good enough” or “there’s room for improvement” will influence the different scores Google uses in ranking, and ultimately improve your website’s position.
So, what you need to do is stop worrying and get down to business!