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Book Review: The Information Diet

Book Review: The Information Diet

    According to Clay Johnson, the author of the newly published and released book The Information Diet, we as information workers and seekers are bloated on what our televisions and our mainstream media outlets give us as “news” and need to redefine our information consumption as badly as we need to redefine our food diets. We don’t consume information deliberately and the information that we do consume is usually biased towards what we already believe. This can not only misinform us but can also waste our time and help us engrain biases that we have built up in our lives.

    Clay Johnson is the founder of Blue State Digital which was the company that built and ran President Obama’s campaign for presidency in 2008. But, hold on you conservatives; Johnson does a decent job of keeping many of his political views out of this book.

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    Instead of following our information bias and catering to it, Johnson suggests that we challenge our ideas and also get to the bottom of the “information trophic pyramid.” A trophic pyramid is basically a way to describe an ecosystem with the primary producers at the base (where the most energy is stored) with smaller groups of consumers at the top. Johnson uses this model to describe how our “information diets” need to be shaped; we need to grab our information as close to the source as possible and synthesize it for ourselves.

    The poor diet analogy

    Johnson says that our information diets are made up of too much entertainment and information that affirms what we already believe (mass affirmation) and he compares this to your poor American diets. We consume whatever “tastes the best” and almost ignore everything else.

    It’s a good analogy, comparing and criticizing our standard American diet, one of too many bad fats, processed carbs, and not enough “real” ingredients, but after several chapters of building up the analogy I almost felt that I needed an information diet from The Information Diet. That may be harsh, but the historical information about how our food is processed is nothing new and I feel that Johnson could have written less about food and more about how we should process information as well as the best places to get it.

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    How to consume information

    In the second part of the book, Johnson goes on to explain how we should consume our information. He simplifies it the most saying that we should, “Consume deliberately. Take in information over affirmation.” This is a great quote to remember as we go through our day, but can be a bit simplistic for someone that wants to totally revamp the way that they consume and process information. That may be the point, but it feels that Johnson took this simplistic approach almost too far and left out a lot of information in this section of the book making it quite open-ended for the reader.

    The chapters that actually contained “The Information Diet” felt too short and gave a lot of tips and tricks about obtaining, consuming, and spending time with our information that have been old hat for many information workers and creators. Johnson suggests consuming information that is as close to the source as possible, lacks a strong bias, and that we consume this information deliberately throughout our day by following a a schedule. Johnson considers basically anything that we watch through a screen as a form of information and that we should try very hard to stick to around 6 hours to that type of consumption a day, leaving the rest for time to create and spend quality time with friends and family.

    Johnson also recommends some great tools for keeping track of your time like RescueTime and also tools for making your web reading better and less advertisement-prone like Instapaper and Readability.

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    Getting involved

    One of my favorite portions of the book is the “Dear Programmer” section (probably has nothing to do with me being a developer) where Johnson makes a call out to developers to try to get involved in creating tools that help citizens dicipher complex information and help out local governments with creating tools and services that make them more efficient. I believe that Johnson could have devoted even more time to this in the book, but it appears that his website is going to help with pushing local “Information Diet” meetup groups where developers and creatives can get involved.

    Johnson also recommends getting involved with the group Hacks/Hackers which is a group that tries to connect journalists (hacks) and developers (hackers) to work on joint ventures and ways to create better outlets for media.

    Conclusion

    The Information Diet is definitely the kind of book that we need to read going into 2012 with all of the junk information online and on our TVs trying to creep into our lives and not making us think critically. Johnson makes a good argument of why we need to get our information closer to the source and how to manage our time when it comes to consuming it, but I feel that there is too much discussion of food and how it relates to our information diet. I understand that Johnson is trying to make his point and view a stronger one, but more time could have been spent in the second and third sections of the book explaining how we need to critique the information that we consume.

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    Should you buy the book? For a measly $10 for the Kindle version, I think that the Information Diet has more good information in it than not, with the second and third sections of the book being the most practical.

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    CM Smith

    A technologist and writer who shares advice on personal productivity, creativity and how to use technology to get things done.

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    Last Updated on August 6, 2020

    Why Working 9 to 5 Is Outdated

    Why Working 9 to 5 Is Outdated

    Bristol is the most congested city in England. Whenever I have to work at the office, I ride there, like most of us do. Furthermore, I always make sure to go at off hours; otherwise, the roads are jam-packed with cars, buses, bikes, even pedestrians. Why is that? Because everyone is working a traditional 9 to 5 work day.

    Where did the “9 to 5” Come From?

    It all started back in 1946. The United States government implemented the 40 hour work week for all federal employees, and all companies adopted the practice afterwards. That’s 67 years with the same schedule. Let’s think about all the things that have changed in the 67 years:

    • We went to the moon, and astronauts now live in space on the ISS.

    • Computers used to take up entire rooms and took hours to make a single calculation. Now we have more powerful computers in our purses and back pockets with our smartphones.

    • Lots of employees can now telecommute to the office from hundreds, and even thousands of miles away.

    In 1946 a 9-5 job made sense because we had time after 5pm for a social life, a family life. Now we’re constantly connected to other people and the office, with the Internet, email on our smartphones, and hashtags in our movies and television shows. There is no downtime anymore.

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    Different Folks, Different Strokes

    Enjoying your downtime is an important part of life. It recharges your batteries and lets you be more productive. Allowing people to balance life and work can provide them with much needed perspective and motivation to see the bigger picture of what they are trying to achieve.

    Some people are just more productive when they’re working at their optimal time of day, after feeling well rested and personally fulfilled.  For some that can be  from 4 a.m. to 9 a.m; for others, it could be  2 p.m. to 7 p.m.

    People have their own rhythms and routines. It would be great if we could sync our work schedule to match. Simply put, the imposed 8-hour work day can be a creativity and morale killer for the average person in today’s world.

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    Productivity and Trust Killer

    Fostering creativity among employees is not always an easy endeavor, but perhaps a good place to start is by simply not tying their tasks and goals to a fixed time period. Let them work on their to-do list at their own pace, and chances are, you’ll get the best out of your employee who feels empowered instead of babysat.

    That’s not to say that you should  allow your team to run wild and do whatever they want, but restricting them to a 9 to 5 time frame can quickly demoralize people. Set parameters and deadlines, and let them work at their own creative best with the understanding that their work is crucial to the functioning of the entire team.

    Margaret Heffernan, an entrepreneur who previously worked in broadcasting, noted to Inc that from her experience, “treating employees like grown-ups made it more likely that they would behave the same way.” The principle here is to have your employees work to get things done, not to just follow the hands on the clock.

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    A Flexible Remote Working Policy

    Yahoo CEO Marissa Mayer famously recalled all her remote workers, saying she wanted to improve innovation and collaboration, but was that the right decision? We’ve all said that we’re often more productive in a half day working from home than a full day working in the office, right? So why not let your employees work remotely from home?

    There are definitely varying schools of thought on remote working. Some believe that innovation and collaboration can only happen in a boardroom with markers, whiteboards and post-it notes and of course, this can be true for some. But do a few great brainstorms trump a team that feels a little less stressed and a little more free?

    Those who champion remote working often note that these employees are not counting the clock, worried about getting home, cooking dinner or rushing through errands post-work. No one works their 9-5 straight without breaks here and there.  Allowing some time for remote working means employees can handle some non-work related tasks and feel more accomplished throughout the day. Also, sometimes we all need to have a taste of working in our pajamas, right?

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    It’ll be interesting to see how many traditional companies and industries start giving their employees more freedom with their work schedule. And how many end up rescinding their policies like Yahoo did.

    What are your thoughts of the traditional 9-5 schedule and what are you doing to help foster your team’s productivity and creativity? Hit the comments and let us know.

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