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Why “Just Do It” Just Doesn’t Do It for You

Why “Just Do It” Just Doesn’t Do It for You

Just Do It?

    “Just do it!”

    “Do Something!”

    “Act now!”

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    “Ready, Fire, Aim!”

    We are surrounded, on a day-to-day basis, by the exhortation to act. Hustle, hustle, hustle, get a move on, get going. Whether its a friend giving us advice or a multi-million dollar ad campaign, everyone seems to be telling us – in the vaguest way possible – to get off our butts and go do something. Any-thing.

    New research out of the University of Illinois suggests that this social pressure to be always-on and always on the go may lead us to act, but only accidentally in productive ways (if at all).

    The study, led by Dr. Dolores Albarracin, explored issues related to “priming”, which I’ve written about before (Your Brain Is Not Your Firend). In a nutshell, priming is what happens when your brain receives certain stimuli that channel its responses in specific ways. For example, the smell of cleaning fluid seems to prime us to desire cleanliness, and people in rooms scented with cleaning products tend to act in neat and orderly ways, cleaning up after themselves for instance.

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    In Albarracin’s study, the primes were words that conveyed action or inaction, like “go” or “motivation” for action and “rest” and “stop” for inaction. After priming the subjects, researchers were asked to perform tasks such as doodling, eating, or memorizing new information. The intensity of the subjects’ performance was measured – and, in a couple of studies where subjects were given the option not to perform the task, of their non-performance.

    As you’d expect, subjects primed with action words were more active, overall, than those primed with inactive ones. That outcome has been seen before, and was expected. What wasn’t expected, though, was that it didn’t matter what task subjects were asked to perform – once primed to act, they attacked whatever task was placed in front of them with gusto.

    The summary in ScienceDaily quotes Dr. Albarracin:

    What you end up promoting is a very general message to be active. You can be active by exercising or learning, but you can also be active by driving fast or taking drugs. That is the danger of a global message to be active.

    Pressure to Spin Your Wheels

    In other words, once primed for action, we don’t really care what action we take. We may sit down and churn out that report that’s due tomorrow – or we might get really into updating our Twitter account, or playing Solitaire, or cleaning our desk.

    And we’re always primed for action. Our social space is positively filled with general messages to be active, constantly “pinging” our consciousness and pushing us to do something, and do it now. Aside from the stress this can cause, Albarracin’s research suggests that the non-specific pressure to act might be leading us to do all sorts of non-productive wheel-spinning, actually detracting from our ability to get anything worthwhile done.

    Perhaps you’ve experienced it? You’re facing a daunting task that you’re not really looking forward to, and finally decide it’s time to “get moving”. “Let’s get some work done!” you tell yourself, and stride purposefully to your desk where you get down to work… sorting your pencil cup. And there’s the vacuuming to do, and that letter to drop in the mailbox, and a load of laundry to do, and a voicemail to return, and…

    Specificity Counts

    This research has several implications for productivity – both in terms of how we motivate ourselves to get things done and how we motivate others. In all things, it suggests, specificity counts.

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    That’s why it’s important to write down tasks that are as specific as possible on your to-do lists. What a to-do list does, essentially, is to prime your brain to focus on a single task long enough to complete it. If the task is too vague – for example, “Write” instead of “Draft the marketing and demographics section of the Acme Widgets proposal” – it gets our brains all fired up without giving it anything concrete to focus on. Albarracin’s research suggests that the vaguely-primed brain will latch onto the first task placed in front of it that loosely relates to its prime – you might write that proposal section, or you might write your shopping list, an email to your mother, or the 10 things you hate most about writing proposals.

    Likewise, it seems that all those inspirational messages, from Nike ads to motivational posters, are filling us up with a feel-good energy but not necessarily bringing us any closer to our goals. In fact, they could lead us to waste time on random stuff that doesn’t advance us in any way.

    Instead, we should be sending specific messages when trying to motivate our staff, our team, our customers, or our friends – not just a call for action but a call for this particular action. If the goal is to get someone to eat, then “eat” is the prime you want, not “get busy!”

    Finally, since it’s unlikely that we’ll be able to escape the social pressures all around us to “act now” without offering any focus, it might pay to keep an “action kit” handy – to keep a couple of tasks ready to go and to develop the self-discipline to turn to them when the urge to “do something” strikes. Albarracin’s research doesn’t suggest remedies, but clearly there are people in our society who cope with the demand to “just do it”, becuase meaningful work gets done along with all the busywork. Priming can offer us a great deal of energy, but channeling it into something productive is, it seems, up to each of us individually.

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    Last Updated on May 12, 2020

    8 Steps to Continuous Self Motivation Even During the Difficult Times

    8 Steps to Continuous Self Motivation Even During the Difficult Times

    Many of us find ourselves in motivational slumps that we have to work to get out of. Sometimes it’s like a continuous cycle where we are motivated for a period of time, fall out and then have to build things back up again.

    There is nothing more powerful for self-motivation than the right attitude. You can’t choose or control your circumstance, but you can choose your attitude towards your circumstances.

    How I see this working is while you’re developing these mental steps, and utilizing them regularly, self-motivation will come naturally when you need it.

    The key, for me, is hitting the final step to Share With Others. It can be somewhat addictive and self-motivating when you help others who are having trouble.

    A good way to have self motivation continuously is to implement something like these 8 steps from Ian McKenzie.[1] I enjoyed Ian’s article but thought it could use some definition when it comes to trying to build a continuous drive of motivation. Here is a new list on how to self motivate:

    1. Start Simple

    Keep motivators around your work area – things that give you that initial spark to get going.

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    These motivators will be the Triggers that remind you to get going.

    2. Keep Good Company

    Make more regular encounters with positive and motivated people. This could be as simple as IM chats with peers or a quick discussion with a friend who likes sharing ideas.

    Positive and motivated people are very different from the negative ones. They will help you grow and see opportunities during tough times.

    Here’re more reasons why you should avoid negative people: 10 Reasons Why You Should Avoid Negative People

    3. Keep Learning

    Read and try to take in everything you can. The more you learn, the more confident you become in starting projects.

    You can train yourself to crave lifelong learning with these tips: How to Develop a Lifelong Learning Habit

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    4. See the Good in Bad

    When encountering obstacles or challenging goals, you want to be in the habit of finding what works to get over them.

    Here are 10 tips to make positive thinking easy.

    5. Stop Thinking

    Just do. If you find motivation for a particular project lacking, try getting started on something else. Something trivial even, then you’ll develop the momentum to begin the more important stuff.

    When you’re thinking and worrying about it too much, you’re just wasting time. These tried worry busting techniques can help you.

    6. Know Yourself

    Keep notes on when your motivation sucks and when you feel like a superstar. There will be a pattern that, once you are aware of, you can work around and develop.

    Read for yourself how the magic of marking down your mood works.

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    7. Track Your Progress

    Keep a tally or a progress bar for ongoing projects. When you see something growing, you will always want to nurture it.

    Take a look at these 4 simple ways to track your progress so you have motivation to achieve your goals.

    8. Help Others

    Share your ideas and help friends get motivated. Seeing others do well will motivate you to do the same. Write about your success and get feedback from readers.

    Helping others actually helps yourself, here’s why.

    What I would hope happens here is you will gradually develop certain skills that become motivational habits.

    Once you get to the stage where you are regularly helping others keep motivated – be it with a blog or talking with peers – you’ll find the cycle continuing where each facet of staying motivated is refined and developed.

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    Too Many Steps?

    If you could only take one step? Just do it!

    Once you get started on something, you’ll almost always just get into it and keep going. There will be times when you have to do things you really don’t want to: that’s where the other steps and tips from other writers come in handy.

    However, the most important thing, that I think is worth repeating, is to just get started.

    Get that momentum going and then when you need to, take Ian’s Step 7 and Take A Break. No one wants to work all the time!

    More Tips for Boosting Motivation

    Featured photo credit: Japheth Mast via unsplash.com

    Reference

    [1] Ian McKenzie: 8 mental steps to self-motivation

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