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Using NAKED to Get What You Want

Using NAKED to Get What You Want


    We all have goals, ambitions, and desires.

    In other words, we all want things.

    Maybe we want them for ourselves, maybe we want them for our loved ones, and maybe we want them for our society, or the entire world.

    Whatever it happens to be, we all want something.

    And usually, we need other people to help us or cooperate with us in order to get those things.

    The question is, how do we get them to help out? How do we get them to stop what they’re doing, care about what we’re describing, and get what you want?

    Get What You Want: The Naked Truth

    Hardly anyone will help you just for the sake of helping you; there needs to be something in it for them.

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    This isn’t wrong, and it isn’t unkind, it’s just human nature. Strangers don’t typically help strangers unless there’s a benefit to be had.

    That benefit could be an outcome that they desire, information or knowledge they want, or they could have some kind of personal interest in your success.

    There are occasional altruistic, kind-hearted exceptions, but for the most part, getting someone to take an action that you want them to take can be a challenge. The thing is, though, that there are many occasions when we need to do it; from shopping, to our social lives, with our families, and with our businesses.

    Does this sound a little sleazy to you?

    Well, it certainly can be, but it doesn’t have to be, and really, it SHOULDN’T be.

    So before I get into the nitty gritty of how to convince people that they want what you want, let’s talk a little bit about how NOT to do it…

    Not About Pick-up Artistry or Manipulation

    If you got the impression that you have to trick people into thinking that they want what you want, you got it wrong.

    This is a common misconception in the world of pick-up artistry – pick up artists help people justify doing things that they feel like, but don’t really want, and will probably regret in the morning.

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    This is completely unsustainable in the context of any serious relationship. We’ve all that that friend who always had their hand out – for your time, your advice, even your money, and never returned the favor, or even made any pretense of doing so! It may take a while, but sooner or later you’re going to cut that friend loose!

    You’ve had that experience, haven’t you? Maybe not just with a friend, but in another context?

    We’ll use the example of a purchase (to avoid dredging up last Thanksgiving’s family theater!):

    Think about a time when you hemmed and hawed and finally bought something, maybe against your better judgment, and then learned that it was really, really a mistake. When you went to the snake-oil salesman who convinced you to buy in the first place – they barely took the time to listen to you.

    Did you feel alienated? Angry? Disgusted? Hurt?

    The same feelings crop up, albeit sometimes more slowly and under the radar in less formal relationships; maybe the Homer Simpson-esque neighbor who forever borrows your lawn mower, but lets his dog do its business on your front yard. Someone who uses and takes advantage of the people in their lives is a swindler, the same way the snake-oil salesman and the pick-up artist are.

    No one wants to help a swindler, and you’ll find yourself going it alone sooner than you’d imagine if you manipulate and abuse people.

    All About Seduction and Persuasion

    Seduction and persuasion are a dance – they happen when two people arrive together at a common goal.

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    If you want to seduce and persuade, you have to understand why something is good for you, but also why it’s good for them.

    And I’m not talking in terms of the warm fuzzies someone will get from helping you out (although never underestimate the power of a warm fuzzy); I’m talking about the real, solid benefits a person can get from being able to align their wants and needs with yours. There are several steps to powerful persuasion:

    • Spending time developing a relationship with people first.
    • Listening to what they say and responding honestly.
    • Backing off when you’re goals aren’t aligned – with no hard feelings.
    • And once you get what you want, whether it’s a ride to the mall or a donation to your charity, you take the time to thank the person who helped you.

    You see, seduction and persuasion aren’t always bad – they can be fantastic when the process is transparent. Seduction, when employed correctly, is a pleasure for all parties involved.  Persuasion is the same – it’s the method by which you encourage someone to make a decision that will be good for you both.

    Sexy to You isn’t Sexy to Me!

    What’s sexy and seductive to me, after all, may not be what’s sexy and seductive to you. People respond to different things – that’s what makes the world such a wonderful, fascinating place, and part of what makes human relationships so exciting and rewarding.

    There are “best practices” to be sure: honesty, listening, empathy, etc. — but there is no one best way to engage in the dance of seduction and persuasion.

    The first step in starting the dance of seductive persuasion is getting to know the person you want something from – what makes them tick, what they need and what they value.

    In business, you do this by creating a comprehensive customer profile – a crib sheet on the heart of your ideal customer. Once you know what makes that person tick, you can use the information to give them what they want, when they want it.

    In life, in your relationships, it’s more subtle. You have to spend time thinking about what motivates the person you want something from.

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    If you’re looking for donations to a food bank, you might appeal to a neighbor’s sense of civic duty. You know they have one because they run the flag up every day, make a point of being polite and friendly to passersby, and scrupulously bring out the recycling on the appointed day at the appointed hour.

    Every person has different things that motivate them, and if you take the time to figure out what those things are, and then frame your request in that light, your chances of success are much, much higher.

    And the person you wanted something from will be likely to thank you for the opportunity.

    Now that doesn’t sound too sleazy, does it?

    I’ve done my best to compile this idea into a framework, in a way that is both fun and informative. I call it the Naked Marketing Manifesto, and it will help you identify those motivators in the people you deal with, and then tailor your activities with them so that you end up with happy, loyal, long-term relationships – and not broke and alone and despised by everyone you used to be friends with.

    (Photo credit: Truth Road Sign via Shutterstock)

    Danny Iny (@DannyIny) is the co-founder of Firepole Marketing, the “Freddy Krueger of Blogging”, and the co-author (with Guy Kawasaki, Brian Clark, and many others) of Engagement from Scratch! (available on Amazon, or as a free download). The latest and greatest thing you can get from him (for free, of course) is his Naked Marketing Manifesto, about marketing that really works!

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    Last Updated on November 5, 2019

    5 Learning Management Systems (LMS) for Effective Learning

    5 Learning Management Systems (LMS) for Effective Learning

    Businesses rely on talent to generate and sell value. Without skilled people to create its products, manage its operations and execute its strategies, a business would inevitably fizzle out of the game and leave better-staffed competitors to take the field.

    This is the reason why ambitious companies go great lengths to attract top talent,[1] shelling out millions of dollars in the process and bending traditional work policies just to bring highly skilled but demanding candidates into the fold.

    Clearly, the contours of business are changing. But so are the demographics of work.

    Millennials have become the dominant generation in the job market in terms of population, and some have already transitioned into leadership roles. Most millennials consider opportunity to learn and grow more important than overall compensation.[2]

    Companies also today expect employees to come equipped with razor sharp business acumen.[3] Unfortunately, there is an alarming discrepancy between the actual skills businesses need and those currently possessed by job candidates.

    To stay in the game, employers need to continually upgrade their training and skills development strategies to cover the entire employee lifecycle.

    What are Learning Management Systems (LMS)?

    Learning management systems are software-based solutions for authoring, presenting, consuming, storing, and tracking educational content and training materials. These systems aim to centralize all instructional content (e.g., lessons, training modules, instructional videos, presentation slides, worksheets, online quizzes, ebooks, takeaway notes, etc.) in one place.

    LMS enable instructors to design and deliver learning experiences to students, with the added capability of evaluating the effectiveness of the instructional materials and grading the learning progress of students.

    On the other side of the equation, learners use LMS to develop skills and acquire new knowledge virtually anytime and anywhere via the different channels and content formats made possible by digital technology.

    Over the years, a wide range of features and technologies have been integrated into learning management systems to help enhance the experience of training designers, instructors, and learners. These include cloud and mobile technology, artificial intelligence, responsive design, scheduling, gamification, data analytics, and interoperability with other applications.

    5 Best All-Purpose Learning Management Systems

    There are dozens of LMS vendors catering to the general market or to specific segments such as K-12 learning, higher education, and corporate training.

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    With so many options available, selecting the right LMS solution for your needs can be complicated and costly, especially when you end up adopting a platform that doesn’t exactly match your goals or requirements.

    Short of conducting a comprehensive audit of your needs and finalizing a learning roadmap, the safest bet would be to adopt full-featured but affordable LMS solutions.

    Based on user reviews, here are the 5 best LMS to help people gain knowledge, build skills, and achieve mastery:

    1. Canvas Network

    Launched by Instructure as an open source software in 2011, Canvas is an end-to-end cloud-based service originally engineered for the education sector.

    Widely adopted for K-12 and Higher Ed learning, Canvas can be repurposed for anything that involves an instructor, a subject matter, and a student.

    Used around the world by people of all ages and organizations of all types, Canvas arguably has the largest learning and support community in its class. It works on desktop computers, tablets and mobile phones.

    To get a glimpse of the platform’s fresh interfaces, you can visit the Canvas Network, a learning community that provides educational and instructional materials created by colleges, universities, corporate businesses, independent course developers, and other knowledge-sharing entities around the world.

    Hosting hundreds of interesting topics from data science to horticulture, the learning network also serves as evidence to the scope, capabilities, and popularity of the Canvas LMS platform.

    Canvas is hosted on Amazon Web Services (AWS) infrastructure, which enhances the platform’s reliability, speed, scalability, and overall online performance.

    Additionally, platform adopters enjoy a low-risk environment since cloud-based solutions require no hard stops for version updates, upgrades, or system migrations.

    The Canvas website does not show a price matrix but says the service adopts a simple formula for computing fees: a one-time implementation fee and an annual subscription fee based on total number of users. It also promises free basic services for teachers who want to use the platform.

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    In addition to Canvas, Instructure also offers Bridge (an LMS designed for corporate environments), Arc (a video platform for online learning), and Gauge (an assessment management system).

    Check out this video if you want to learn more about Canvas Network:

    2. Google Classroom

    This free service from Google aims to improve the teaching and learning process using cloud technology, web apps, workflow simplification, and seamless communication between students and instructors.

    Using Classroom, educators can easily create and schedule classes, distribute assignments, send feedback, and grade quizzes all in one place. By streamlining processes, Classroom helps teachers save time and organize classes more effectively. Both students and teachers can also work using any device anytime and anywhere.

    Classroom works perfectly with other Google tools, having been launched initially as part of Google’s G Suite for Education. This LMS solution taps Google Drive for content storage and distribution, as well as Google Docs, Sheets, and Slides for the creation and sharing of instructional materials. Meanwhile it integrates Google Calendar for scheduling and Gmail for communication.

    With G Suite, other communication channels such as chat messaging, video conferencing, and a dedicated website are enabled.

    Easy to set up and manage, Google Classroom is free to use. One of my very first courses was actually hosted on Google Classroom.

    Going beyond the classroom environment, Google offers G Suite Enterprise for Education for large institutions. This suite provides enhanced search and analytics capabilities as well as advanced tools for enterprise communications.

    3. Moodle (Modular Object-Oriented Dynamic Learning Environment)

    If budget and capability equally top your list of LMS adoption criteria, then Moodle might just fit the bill. Which is to say there’s none (i.e., bill).

    Moodle is a free and open-source learning solution for distance education, workplace training, flipped classrooms, and other pedagogical environments.

    It is also a full-featured LMS supported by a robust community and a thriving developer ecosystem. Not surprisingly, Moodle is used in more than 15 million courses by more than 130 million users in 230+ countries.

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    Among other things, Moodle enables administrators and educators to create a dynamic and dedicated website to host organic, easily accessible, and highly customizable courses that can be experienced on desktops and mobile devices anytime and anywhere.

    Moodle provides a personalized and intuitive dashboard as well as a host of collaboration tools for content designers, teachers, and learners. A universal calendar, an efficient file management system, an automatic notification system, multimedia integration, and a progress tracking tool all come with the package.

    Check out this video if you want to learn more about Moodle:

    4. Absorb

    This platform recently bagged PC Magazine’s Editors’ Choice Award for Best LMS.

    Co-designed and built by former course authors, Absorb takes learning experience to the next level. This turnkey LMS solution is responsive, full-featured, and highly customizable for maximum impact.

    Course developers can orchestrate a wide range of experiences depending on audience or learning situation. In addition to surveys, polls, and e-commerce integration, Absorb supports formal online learning and certifications standards such as AICC, SCORM, and Tin Can.

    The user interface can also be modified to match the learner’s location, group, or department, allowing for a different look and feel for customers, channel partners, management trainees, and newly hired employees.

    Absorb supports all personal computing devices from desktops to mobile phones. There are also native or hybrid apps for iOS and Android.

    The only possible drawback to the platform’s powerful feature set is its pricing. The service reportedly implements a flat, one-time setup fee depending on your business and training requirements. According to the site, any plan comes with a dedicated success team for your account.

    Although small companies are welcome to try, midsize to enterprise-scale organizations are probably the best segment to readily adopt this LMS solution.

    Take a look at some examples of Absorb in this video:

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    5. Watershed Collaborative

    Created by a group of educators, this nonprofit rethinks the priorities of an LMS, asserting that too many systems miss the most essential elements of what makes learning stick. They promise a better user experience – emphasizing Learning before Management and System.

    Watershed aims to support an inquiry-based learning experience through an integrated mix of online and in-person learning strategies and interactions designed expressly for teams – including collaboration, reflection, and dialogue.

    While Watershed was founded initially to serve the K-12 education market, the company has since expanded its scope to cater to all types of teachers and learners with its video-rich, state-of-the-art platform.

    If you’re a mission-driven educator, content creator, institution, or business, this LMS may be the one for you.

    Watershed specializes in assisting you with the instructional design of courses and provides content production services to ensure top-quality video assets with lasting value. Their LMS makes it easy for course creators to continuously update and tailor content to support small and large groups, while ensuring the technology and instructional strategy supports communities of learners.

    Pricing varies based on products and services, but revenues support the nonprofit’s ability to make its platform and courses available at little or no cost for high-need educators and educational settings.

    Honorable Mentions

    There are dozens of LMS vendors in this growing market and the brands included in foregoing list are by no means the only viable options for companies or learning institutions looking to upgrade their learning infrastructure.

    Many other excellent services are worth checking out. These include:

    1. Docebo is an LMS designed for hyper-engaging students, employees, customers, and other learners. The system helps organizations identify and resolve competency gaps with strategic learning interventions.
    2. Cornerstone OnDemand is a talent, training, and performance management solution offered as an SaaS (Software-as-a-Service). This service enables learners to create personalized playlists of instructional content.
    3. Lessonly is an LMS solution that makes it easier to recall and reinforce whatever skills or knowledge you have learned through quizzes, coaching, and constant practice.
    4. Skillsoft is an online training and corporate learning platform developed by a two-decade old and billion-dollar company with the same name.
    5. D2L BrightSpace is a learning management system that has all the basics for delivering excellent, rich-media experiences for classroom or workplace training.

    Conclusion

    There are many ways to learn but some are more effective and meaningful than others. Whether you are a teacher looking to enhance classroom learning or an HR manager creating a long-term talent development plan for employees, the key to impactful learning is to understand and bridge the needs of learners, the goals of your institution, and the actual capabilities of the learning tools you are considering.

    Note that using multiple LMS platforms is possible although not recommended. On the other hand, adopting other learning solutions beyond LMS (such as podcasts, mentoring, and onsite in-person workshops) may significantly improve learning outcomes. Always go for products and plugins that seamlessly integrate into your core LMS tool.

    Featured photo credit: Unsplash via unsplash.com

    Reference

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