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Using NAKED to Get What You Want

Using NAKED to Get What You Want


    We all have goals, ambitions, and desires.

    In other words, we all want things.

    Maybe we want them for ourselves, maybe we want them for our loved ones, and maybe we want them for our society, or the entire world.

    Whatever it happens to be, we all want something.

    And usually, we need other people to help us or cooperate with us in order to get those things.

    The question is, how do we get them to help out? How do we get them to stop what they’re doing, care about what we’re describing, and get what you want?

    Get What You Want: The Naked Truth

    Hardly anyone will help you just for the sake of helping you; there needs to be something in it for them.

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    This isn’t wrong, and it isn’t unkind, it’s just human nature. Strangers don’t typically help strangers unless there’s a benefit to be had.

    That benefit could be an outcome that they desire, information or knowledge they want, or they could have some kind of personal interest in your success.

    There are occasional altruistic, kind-hearted exceptions, but for the most part, getting someone to take an action that you want them to take can be a challenge. The thing is, though, that there are many occasions when we need to do it; from shopping, to our social lives, with our families, and with our businesses.

    Does this sound a little sleazy to you?

    Well, it certainly can be, but it doesn’t have to be, and really, it SHOULDN’T be.

    So before I get into the nitty gritty of how to convince people that they want what you want, let’s talk a little bit about how NOT to do it…

    Not About Pick-up Artistry or Manipulation

    If you got the impression that you have to trick people into thinking that they want what you want, you got it wrong.

    This is a common misconception in the world of pick-up artistry – pick up artists help people justify doing things that they feel like, but don’t really want, and will probably regret in the morning.

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    This is completely unsustainable in the context of any serious relationship. We’ve all that that friend who always had their hand out – for your time, your advice, even your money, and never returned the favor, or even made any pretense of doing so! It may take a while, but sooner or later you’re going to cut that friend loose!

    You’ve had that experience, haven’t you? Maybe not just with a friend, but in another context?

    We’ll use the example of a purchase (to avoid dredging up last Thanksgiving’s family theater!):

    Think about a time when you hemmed and hawed and finally bought something, maybe against your better judgment, and then learned that it was really, really a mistake. When you went to the snake-oil salesman who convinced you to buy in the first place – they barely took the time to listen to you.

    Did you feel alienated? Angry? Disgusted? Hurt?

    The same feelings crop up, albeit sometimes more slowly and under the radar in less formal relationships; maybe the Homer Simpson-esque neighbor who forever borrows your lawn mower, but lets his dog do its business on your front yard. Someone who uses and takes advantage of the people in their lives is a swindler, the same way the snake-oil salesman and the pick-up artist are.

    No one wants to help a swindler, and you’ll find yourself going it alone sooner than you’d imagine if you manipulate and abuse people.

    All About Seduction and Persuasion

    Seduction and persuasion are a dance – they happen when two people arrive together at a common goal.

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    If you want to seduce and persuade, you have to understand why something is good for you, but also why it’s good for them.

    And I’m not talking in terms of the warm fuzzies someone will get from helping you out (although never underestimate the power of a warm fuzzy); I’m talking about the real, solid benefits a person can get from being able to align their wants and needs with yours. There are several steps to powerful persuasion:

    • Spending time developing a relationship with people first.
    • Listening to what they say and responding honestly.
    • Backing off when you’re goals aren’t aligned – with no hard feelings.
    • And once you get what you want, whether it’s a ride to the mall or a donation to your charity, you take the time to thank the person who helped you.

    You see, seduction and persuasion aren’t always bad – they can be fantastic when the process is transparent. Seduction, when employed correctly, is a pleasure for all parties involved.  Persuasion is the same – it’s the method by which you encourage someone to make a decision that will be good for you both.

    Sexy to You isn’t Sexy to Me!

    What’s sexy and seductive to me, after all, may not be what’s sexy and seductive to you. People respond to different things – that’s what makes the world such a wonderful, fascinating place, and part of what makes human relationships so exciting and rewarding.

    There are “best practices” to be sure: honesty, listening, empathy, etc. — but there is no one best way to engage in the dance of seduction and persuasion.

    The first step in starting the dance of seductive persuasion is getting to know the person you want something from – what makes them tick, what they need and what they value.

    In business, you do this by creating a comprehensive customer profile – a crib sheet on the heart of your ideal customer. Once you know what makes that person tick, you can use the information to give them what they want, when they want it.

    In life, in your relationships, it’s more subtle. You have to spend time thinking about what motivates the person you want something from.

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    If you’re looking for donations to a food bank, you might appeal to a neighbor’s sense of civic duty. You know they have one because they run the flag up every day, make a point of being polite and friendly to passersby, and scrupulously bring out the recycling on the appointed day at the appointed hour.

    Every person has different things that motivate them, and if you take the time to figure out what those things are, and then frame your request in that light, your chances of success are much, much higher.

    And the person you wanted something from will be likely to thank you for the opportunity.

    Now that doesn’t sound too sleazy, does it?

    I’ve done my best to compile this idea into a framework, in a way that is both fun and informative. I call it the Naked Marketing Manifesto, and it will help you identify those motivators in the people you deal with, and then tailor your activities with them so that you end up with happy, loyal, long-term relationships – and not broke and alone and despised by everyone you used to be friends with.

    (Photo credit: Truth Road Sign via Shutterstock)

    Danny Iny (@DannyIny) is the co-founder of Firepole Marketing, the “Freddy Krueger of Blogging”, and the co-author (with Guy Kawasaki, Brian Clark, and many others) of Engagement from Scratch! (available on Amazon, or as a free download). The latest and greatest thing you can get from him (for free, of course) is his Naked Marketing Manifesto, about marketing that really works!

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    Last Updated on October 14, 2020

    Delegation of Authority: The Complete Guide for Effective Leaders

    Delegation of Authority: The Complete Guide for Effective Leaders

    Do you absolutely hate failing? You’re in luck because, today, you’ll learn the art of how to tackle failure in your work life. The magic trick is called delegation of authority.

    Failure is often a result of excess burden. When you take on more than you can handle, you are unable to perform well, even if you have the expertise to do it perfectly. It’s demotivating, a waste of time, and extremely annoying.

    Let’s take a deep look into the delegation of authority to figure out how to make the most of it.

    What Does It Mean to Delegate Authority?

    Delegating authority is neither magic nor rocket science. It is exactly what it means: division of workload and distribution of power.

    Now, this is where most superiors get worried. They misunderstand the idea and believe that distribution will take away their authority.

    However, the division and distribution of authority are like giving the entire team autonomy over their own job, but their control is limited to just that.

    The superior still has supremacy over all the employees.

    Authority delegation minimizes the workload of the superior. This work is broken down into smaller tasks and spread out into a team so that every member works simultaneously to finish the project in a shorter time.

    3 Elements of Delegating Authority

    The delegation of authority has three elements:

    1. Assigning Responsibility

    This is the first step in the process. A person who is in charge, such as a manager or a team leader, assigns other team members certain tasks that have to be completed in a given period. Of course, this is only possible if the superior has more control and authority in the work environment than the subordinates.

    2. Granting Authority

    The next step is to give the subordinates enough authority and responsibility for them to complete the task and act independently.

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    So, let’s say you are a supervisor who allocated one person in your team to do a certain task. This assignment will be useless to you if the subordinate has to come to you every step of the way to get permission and signatures required to fulfill the allocated job.

    Unless you’re giving authority, you aren’t delegating. Instead, you’re only assigning a task, and that won’t bring you any benefits.

    Also, granting authority puts the subordinate in charge. This person is now responsible for doing what they’re assigned, however they like. It’s up to them how they tackle obstacles. All that you as the supervisor should be concerned about are the final results.

    3. Maintaining Accountability

    There’s always a risk that some team members may not act responsibly, especially when they have been given authority over the assigned task. This is why you have to make every employee or team member accountable through some rules and regulations.

    The superior must always have the right to ask the responsible person about their task[1]. Creating an accountability culture in a company is important, and accountability goes upwards in the hierarchy of a work environment. Never offer any leniency in this regard if you want to ensure quality outputs.

    This step of giving and receiving feedback helps improve the future work ethic immensely.[2]

    Effective delegation of authority

      Why Is It Important to Delegate Authority?

      Many times, superiors take on all the duties because they have a hard time trusting someone else to do the job as well as they would do themselves.

      That’s a valid concern, and it may keep you from getting the most out of authority delegation.

      But, with this risk comes a long list of benefits. It is actually important to delegate authority for the betterment of your organization and team.

      Superiors Can Perform Better

      The most important benefit of delegating authority is that the manager divides authority and gets the time to do their actual job.

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      As a supervisor, your first duty is to maintain the flow of your team. With your workload minimized and more time at hand, you can pay attention to the minor details.

      It gives supervisors the time to look at the more important stuff. Simultaneously, they get a chance to test which team members are most efficient. In case of any problem, the delegator has enough room in their schedule to sit down to figure out a solution.

      All in all, it leads to a more efficient performance from the supervisor’s side.

      Subordinates Learn With the Flow

      With a degree of authority in their hands, the subordinates begin to feel useful and important. This feeling is the most important route to improvement.

      As your subordinates work independently, they not only improve their existing skills, but they also perform better. Since they are ones in control, they are the only ones accountable for everything they put on the table. This sense of responsibility provides the mandatory boost of motivation[3].

      Moreover, with the delegation of authority, the superiors and subordinates work on the same level to a certain extent. This allows the team members to learn from their supervisors while also polishing their knowledge practically.

      Leads to Better Relationships

      If you’re in charge of any team, work as a manager, or own an organization that you run, you already know why employee-employer relationships are vital.

      The same applies to every workgroup.

      So, even if you’re just one small group of 5 people in a multinational organization, the rules are coherent.

      By letting go of some responsibilities and giving individuals a chance to grow, you’re spreading positive work vibes. It all works in a cycle where you give the team some authority, they feel important and outperform, your trust in them strengthens, and you continue to delegate authority moving forward.

      5 Tips to Delegate Authority Effectively

      There is a whole mechanism that supports the delegation of authority.

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      If done right, this concept has numerous advantages. However, the key is that it’s done right.

      1. Choose the Best Person

      It’s not easy to trust another person to do something that you would have preferred to do yourself. That is why it is crucial that you only delegate a task to someone that you have full faith in.

      The easiest way to do this is to pre-asses every team member’s skills and qualities. In your mind, have a clear idea of who does what best. So, if there is one particular individual who excels at technology, you will know where to go every time there’s a job related to that skill.

      Once you’re satisfied with who is in control, more than half of the issue is resolved and things will most likely go smoothly.

      2. Offer Enough Autonomy

      One huge mistake you may make is to break down tasks too much.

      Let’s say your team of 10 people has to arrange an office party for 100 people. You have to manage the location, decorations, food, and furniture.

      You can either assign 4 individuals each of the 4 main jobs, or you can divide each component further into small tasks.

      In the case of the latter, tasks will overlap, things will get confusing, and none of your team members will have full control over their assigned task.

      This generally leads to a final result that is extremely non-coherent.

      3. Clear Communication

      A major aspect of delegation is the availability of clear instructions. From details of the task to deadlines, the person who has to fulfill the job should be clear on every single detail.

      Unless they know what’s expected from them, they will never be able to satisfy the delegator.

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      You can learn more about effective communication in this article.

      4. Avoid Unnecessary Pressure

      Yes, diamonds only form after the charcoal is put under immense pressure. But, honestly, you don’t need to implement that strategy in your work environment when implementing delegation of authority.

      Offer plenty of time and flexibility for each individual to be able to offer their best performance.

      Some people may work better under pressure. In that case, let the individual make that decision for themselves.

      5. Offer a Helping Hand

      Just because you’ve given someone else the task and power does not mean you have to back off completely.

      In fact, you should try to be a part of the process, but only from outside a defined boundary. This is something you’ll have to figure out practically as per the needs of your work environment. However, it will ultimately lead to you being a more respected leader:

      The important point is that if someone is facing an issue with the delegated task, do not refuse to help. Offer advice and support readily so that your team can learn from you. It will end up benefiting your organization.

      Final Thoughts

      Conclusively, it is safe to say that the delegation of authority is a very helpful technique to adopt in workplaces. It allows for a positive working environment as well as fruitful results.

      It’s something that all leaders should implement to achieve a time-efficient and productive workspace!

      More on the Importance of Delegation

      Featured photo credit: Dylan Gillis via unsplash.com

      Reference

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