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Using NAKED to Get What You Want

Using NAKED to Get What You Want


    We all have goals, ambitions, and desires.

    In other words, we all want things.

    Maybe we want them for ourselves, maybe we want them for our loved ones, and maybe we want them for our society, or the entire world.

    Whatever it happens to be, we all want something.

    And usually, we need other people to help us or cooperate with us in order to get those things.

    The question is, how do we get them to help out? How do we get them to stop what they’re doing, care about what we’re describing, and get what you want?

    Get What You Want: The Naked Truth

    Hardly anyone will help you just for the sake of helping you; there needs to be something in it for them.

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    This isn’t wrong, and it isn’t unkind, it’s just human nature. Strangers don’t typically help strangers unless there’s a benefit to be had.

    That benefit could be an outcome that they desire, information or knowledge they want, or they could have some kind of personal interest in your success.

    There are occasional altruistic, kind-hearted exceptions, but for the most part, getting someone to take an action that you want them to take can be a challenge. The thing is, though, that there are many occasions when we need to do it; from shopping, to our social lives, with our families, and with our businesses.

    Does this sound a little sleazy to you?

    Well, it certainly can be, but it doesn’t have to be, and really, it SHOULDN’T be.

    So before I get into the nitty gritty of how to convince people that they want what you want, let’s talk a little bit about how NOT to do it…

    Not About Pick-up Artistry or Manipulation

    If you got the impression that you have to trick people into thinking that they want what you want, you got it wrong.

    This is a common misconception in the world of pick-up artistry – pick up artists help people justify doing things that they feel like, but don’t really want, and will probably regret in the morning.

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    This is completely unsustainable in the context of any serious relationship. We’ve all that that friend who always had their hand out – for your time, your advice, even your money, and never returned the favor, or even made any pretense of doing so! It may take a while, but sooner or later you’re going to cut that friend loose!

    You’ve had that experience, haven’t you? Maybe not just with a friend, but in another context?

    We’ll use the example of a purchase (to avoid dredging up last Thanksgiving’s family theater!):

    Think about a time when you hemmed and hawed and finally bought something, maybe against your better judgment, and then learned that it was really, really a mistake. When you went to the snake-oil salesman who convinced you to buy in the first place – they barely took the time to listen to you.

    Did you feel alienated? Angry? Disgusted? Hurt?

    The same feelings crop up, albeit sometimes more slowly and under the radar in less formal relationships; maybe the Homer Simpson-esque neighbor who forever borrows your lawn mower, but lets his dog do its business on your front yard. Someone who uses and takes advantage of the people in their lives is a swindler, the same way the snake-oil salesman and the pick-up artist are.

    No one wants to help a swindler, and you’ll find yourself going it alone sooner than you’d imagine if you manipulate and abuse people.

    All About Seduction and Persuasion

    Seduction and persuasion are a dance – they happen when two people arrive together at a common goal.

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    If you want to seduce and persuade, you have to understand why something is good for you, but also why it’s good for them.

    And I’m not talking in terms of the warm fuzzies someone will get from helping you out (although never underestimate the power of a warm fuzzy); I’m talking about the real, solid benefits a person can get from being able to align their wants and needs with yours. There are several steps to powerful persuasion:

    • Spending time developing a relationship with people first.
    • Listening to what they say and responding honestly.
    • Backing off when you’re goals aren’t aligned – with no hard feelings.
    • And once you get what you want, whether it’s a ride to the mall or a donation to your charity, you take the time to thank the person who helped you.

    You see, seduction and persuasion aren’t always bad – they can be fantastic when the process is transparent. Seduction, when employed correctly, is a pleasure for all parties involved.  Persuasion is the same – it’s the method by which you encourage someone to make a decision that will be good for you both.

    Sexy to You isn’t Sexy to Me!

    What’s sexy and seductive to me, after all, may not be what’s sexy and seductive to you. People respond to different things – that’s what makes the world such a wonderful, fascinating place, and part of what makes human relationships so exciting and rewarding.

    There are “best practices” to be sure: honesty, listening, empathy, etc. — but there is no one best way to engage in the dance of seduction and persuasion.

    The first step in starting the dance of seductive persuasion is getting to know the person you want something from – what makes them tick, what they need and what they value.

    In business, you do this by creating a comprehensive customer profile – a crib sheet on the heart of your ideal customer. Once you know what makes that person tick, you can use the information to give them what they want, when they want it.

    In life, in your relationships, it’s more subtle. You have to spend time thinking about what motivates the person you want something from.

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    If you’re looking for donations to a food bank, you might appeal to a neighbor’s sense of civic duty. You know they have one because they run the flag up every day, make a point of being polite and friendly to passersby, and scrupulously bring out the recycling on the appointed day at the appointed hour.

    Every person has different things that motivate them, and if you take the time to figure out what those things are, and then frame your request in that light, your chances of success are much, much higher.

    And the person you wanted something from will be likely to thank you for the opportunity.

    Now that doesn’t sound too sleazy, does it?

    I’ve done my best to compile this idea into a framework, in a way that is both fun and informative. I call it the Naked Marketing Manifesto, and it will help you identify those motivators in the people you deal with, and then tailor your activities with them so that you end up with happy, loyal, long-term relationships – and not broke and alone and despised by everyone you used to be friends with.

    (Photo credit: Truth Road Sign via Shutterstock)

    Danny Iny (@DannyIny) is the co-founder of Firepole Marketing, the “Freddy Krueger of Blogging”, and the co-author (with Guy Kawasaki, Brian Clark, and many others) of Engagement from Scratch! (available on Amazon, or as a free download). The latest and greatest thing you can get from him (for free, of course) is his Naked Marketing Manifesto, about marketing that really works!

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    Last Updated on October 15, 2018

    How to Calm Down When You Are Overwhelmed: 7 Quick Ways to Try

    How to Calm Down When You Are Overwhelmed: 7 Quick Ways to Try

    Do you sometimes feel that you add items to your to-do list faster than you tick them off? Do you spend most of your day worrying about your lack of time?

    The truth is, no matter how much we love our job, or how productive we believe we are under stress, there comes a moment when the pressure rises above boiling point. The sheer number of urgent tasks multiplies in a geometric progression. New possibilities no longer sound inspiring, they sound overwhelming and equal more work.

    If that’s where you are right now – keep reading! If not, it doesn’t mean you should wait until you get there to learn how to cope with a demanding work schedule and how to calm yourself down quickly when you feel overwhelmed.

    Here are 7 quick and easy tips on how to calm down when you are overwhelmed:

    1. Let go of a few activities

    Yes, it’s that easy! Take a look at your to-do list and ask yourself, “If I don’t do it today, will it matter a month from now?”

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    Not every urgent task is important. Just like not every important, high pay-off task is urgent. The best way to keep yourself from getting overwhelmed and to manage your time is to know the difference between the two and learn to simplify your life by getting your to-do list down to three big tasks.

    2. Take deep breaths to calm down

    This advice sounds so simple it’s often overlooked. But it works better (and faster) than any other relaxation technique out there.

    There is a direct connection between our emotional state and breathing. An anxious, frustrated or overwhelmed person breathes as if they have just finished running a marathon. A calm person breathes differently. Their breathing is deep, slow and steady. So when you have a panic attack, the best way to bring your heart rate down and to regain your cool is to change your breathing.

    Try this now:

    Take a slow, long deep breath in, filling your lungs with air and expanding your diaphragm. Hold your breath for four counts and then slowly release the air through your mouth. Repeat four times and notice frustration and the feeling of being overwhelmed dissolve with each long exhale of these calming breaths.

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    3. Make “Just one thing” your mantra

    When we feel overwhelmed by the amount of tasks on our to-do list, it’s easy to enter the ‘deer in the headlights’ state. You see deadlines approaching directly towards you, and you know that something has to be done about them, but you just don’t know where to start.

    The best way to get your mind out of an ‘inactivity trance’ is to create momentum. This is what makes the “Just one thing” mantra so powerful. It helps to change our expectation that everything has to be completed right now, “or else.”

    Next time you feel overwhelmed make grabbing a cup of coffee your “Just one thing.” You can do it, right? Then come back, pick one of the smallest tasks on your to-do list and tell yourself you’ll do just that one task. This is your next “Just one thing” that you will concentrate on until it’s complete. After that you can move on to the next task and so on.

    It’s not “One thing at a time.” Saying this implies that there is a huge line of other tasks waiting to get done and that’s not the message you want to keep repeating to yourself. Learn how to focus here and stop getting overwhelmed.

    4. Reduce the multi-tasking and multi-thinking

    It’s been proven that multi-tasking is very inefficient, to the point of dumbing us down (more than smoking marijuana does). The same is true for multi-thinking, when your mind frantically jumps from one thought to another, trying to focus on and analyze several things all at once.

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    Fortunately, there is help. A few minutes of meditation or brainwave music is all it takes to start feeling more relaxed, more creative and less overwhelmed.

    5. Get moving

    Any exercise you engage in – be it walking or dancing to your favorite beat – helps to release endorphins, the ‘feel-good’ hormones, through your body and to clear your mind.

    Staying active also increases your productivity, enhances your ability to combat stress and anxiety. It also helps you to release the tension, boosting your mood and changing the thoughts that induce the sense of being overwhelmed.

    The best part is you don’t have to spend hours in the gym to get the mind-soothing benefits of exercise. Even as little as 15 minutes of dancing or jogging can go a long way towards making you feel better and staying calmer.

    6. Change your surroundings

    We all need and deserve to take vacations from work woes and family responsibilities. Unfortunately, spending two weeks lazing on a beach, toes in the sand and a Mojito in hand, is not always an option. However, this doesn’t mean that we can’t take short ‘vacations’ from work stress and the technology buzz.

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    Go outside for a few minutes and enjoy the sunshine. Stop at a park instead of driving straight home from work. Sometimes changing your surroundings and ‘spicing up your routine’ is all it takes to change your perspective on things and find creative solutions to seemingly complex and overwhelming problems.

    7. Get some pet therapy

    Studies have shown what most of us already guessed – our pets can be a great help during stressful moments. Simple actions such as petting or playing with your dog or cat can lower high blood pressure, boost your immune system and boost your mood.

    Besides, pets can make the best conversation partners to share your frustrations with. They listen, they love you unconditionally and they never talk back or say, “I told you so.”

    Final thoughts

    Don’t wait for stress to hit you to start practicing these quick ways to calm down when you are overwhelmed. The best way to enjoy a worry-free life is not to push yourself to the limit of being overwhelmed and frustrated.

    Featured photo credit: Dardan via unsplash.com

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