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The Sweetest Comeback Ever: What We Can Learn From A CupCake

The Sweetest Comeback Ever: What We Can Learn From A CupCake

Americans went into mourning last November when Hostess closed its doors and Twinkies, Ding Dongs and CupCakes disappeared from shelves nationwide. Those of us who grew up on the tasty treats were elated this year when C. Dean Metropoulous & Co., of Pabst Blue Ribbon comeback fame, and Apollo Global Management brought the iconic snacks back to life. Today’s Twinkies are a bit smaller in size, but production and sales have never been sweeter. Talk about tenacity!

Despite the stir this comeback has created (for good and bad), we have to ask ourselves if there is anything we can learn from this wise, old sweet treat about perseverance? So, pull up a chair, get a cup of coffee and a Twinkie, and let’s explore what tenacity and Twinkies have in common.

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The first thing is loss. Hostess saw the collapse of a company, thus the death of the Twinkie. Most of us have experienced times in our lives when we’ve felt that everything around us was collapsing. We feel totally out of control. We feel like we’ve lost our way. But are there some things we can do when the unexpected twists and turns in life throw us off balance? Absolutely! It’s what separates success from failure: it’s called perseverance. Here’s what we need to think about:

Identify your goal

Resurrection of the Twinkie was the goal. So the companies who brought Twinkies back had to come up with a new marketing strategy to make this work. They already had tons of publicity and a strong outcry from people all over the country who didn’t want to see Hostess go under, so the timing was perfect. Identifying your main goal is the first step in making something happen, then break that down into bite-sized pieces of sub-goals to clarify your vision. The main goal is broad. Sub-categories under that are more specific and provide direction.

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Brainstorm possibilities

Brainstorming possibilities requires that we identify the problem and develop solutions. What needed to happen to make the Twinkie’s comeback the sweetest ever? Perseverance requires we use those possibilities to craft a plan and keep working it until you see results.

Be willing to recognize blind spots

Sometimes we get stuck in ruts. This happens when we aren’t flexible and open to new ideas. To recognize our blind spots we have to be teachable. We also need an accountability partner to tell us what we may not want to hear about our blind spots or weaknesses.

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Use failure as a springboard

Never give up. If you have a dream, keep fighting, keep pressing on, and keep persevering. Success takes time. There are so many famous people who failed miserably before they ever reached the top. The key is to keep trying!

Watch self-talk

People who persevere think and say positive things. It doesn’t mean they don’t feel negative emotions — they have just conditioned themselves to not dwell on the problems, and to focus on solutions. A steady diet of negative self-talk will kill your ability to persevere. Don’t let it happen!

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Prepare

Take action. Do the necessary work on the front end of things so you’ll be prepared to set yourself up for success. That could mean learning all you can about a product, a service, a skill set, the market, demand, and anything else you have to do to take the necessary first steps to action.

Take the necessary first steps

Perseverance means you may need to take necessary first steps more than once. The old adage “If at first you don’t succeed, try, try again,” may mean that you have to re-think, re-define and re-establish first steps. The key is not to give up. Keep learning — keep pushing forward. Most people give up right before a big breakthrough is about to happen.

Americans love a good comeback story, so whether you like Twinkies and Ding Dongs doesn’t really matter, what matters is you learn something from their story. We like to see the underdog win; it may even motivate us to buy a box. The next time you’re tempted to give up, or feel depressed that things aren’t working out the way you planned, go to the store and buy a box of Twinkies. Even if you don’t eat them, let them motivate you!

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Rita Schulte LPC

Licensed Professional Counselor

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Last Updated on November 19, 2019

7 Signs That You’re Way Too Busy

7 Signs That You’re Way Too Busy

“Busy” used to be a fair description of the typical schedule. More and more, though, “busy” simply doesn’t cut it.

“Busy” has been replaced with “too busy”, “far too busy”, or “absolutely buried.” It’s true that being productive often means being busy…but it’s only true up to a point.

As you likely know from personal experience, you can become so busy that you reach a tipping point…a point where your life tips over and falls apart because you can no longer withstand the weight of your commitments.

Once you’ve reached that point, it becomes fairly obvious that you’ve over-committed yourself.

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The trick, though, is to recognize the signs of “too busy” before you reach that tipping point. A little self-assessment and some proactive schedule-thinning can prevent you from having that meltdown.

To help you in that self-assessment, here are 7 signs that you’re way too busy:

1. You Can’t Remember the Last Time You Took a Day Off

Occasional periods of rest are not unproductive, they are essential to productivity. Extended periods of non-stop activity result in fatigue, and fatigue results in lower-quality output. As Sydney J. Harris once said,

“The time to relax is when you don’t have time for it.”

2. Those Closest to You Have Stopped Asking for Your Time

Why? They simply know that you have no time to give them. Your loved ones will be persistent for a long time, but once you reach the point where they’ve stopped asking, you’ve reached a dangerous level of busy.

3. Activities like Eating Are Always Done in Tandem with Other Tasks

If you constantly find yourself using meal times, car rides, etc. as times to catch up on emails, phone calls, or calendar readjustments, it’s time to lighten the load.

It’s one thing to use your time efficiently. It’s a whole different ballgame, though, when you have so little time that you can’t even focus on feeding yourself.

4. You’re Consistently More Tired When You Get up in the Morning Than You Are When You Go to Bed

One of the surest signs of an overloaded schedule is morning fatigue. This is a good indication that you’ve not rested well during the night, which is a good sign that you’ve got way too much on your mind.

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If you’ve got so much to do that you can’t even shut your mind down when you’re laying in bed, you’re too busy.

5. The Most Exercise You Get Is Sprinting from One Commitment to the Next

It’s proven that exercise promotes healthy lives. If you don’t care about that, that’s one thing. If you’d like to exercise, though, but you just don’t have time for it, you’re too busy.

If the closest thing you get to exercise is running from your office to your car because you’re late for your ninth appointment of the day, it’s time to slow down.

Try these 5 Ways to Find Time for Exercise.

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6. You Dread Getting up in the Morning

If your days are so crammed full that you literally dread even starting them, you’re too busy. A new day should hold at least a small level of refreshment and excitement. Scale back until you find that place again.

7. “Survival Mode” Is Your Only Mode

If you can’t remember what it feels like to be ahead of schedule, or at least “caught up”, you’re too busy.

So, How To Get out of Busyness?

Take a look at these articles to help you get unstuck:

Featured photo credit: Khara Woods via unsplash.com

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