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The Sweetest Comeback Ever: What We Can Learn From A CupCake

The Sweetest Comeback Ever: What We Can Learn From A CupCake

Americans went into mourning last November when Hostess closed its doors and Twinkies, Ding Dongs and CupCakes disappeared from shelves nationwide. Those of us who grew up on the tasty treats were elated this year when C. Dean Metropoulous & Co., of Pabst Blue Ribbon comeback fame, and Apollo Global Management brought the iconic snacks back to life. Today’s Twinkies are a bit smaller in size, but production and sales have never been sweeter. Talk about tenacity!

Despite the stir this comeback has created (for good and bad), we have to ask ourselves if there is anything we can learn from this wise, old sweet treat about perseverance? So, pull up a chair, get a cup of coffee and a Twinkie, and let’s explore what tenacity and Twinkies have in common.

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The first thing is loss. Hostess saw the collapse of a company, thus the death of the Twinkie. Most of us have experienced times in our lives when we’ve felt that everything around us was collapsing. We feel totally out of control. We feel like we’ve lost our way. But are there some things we can do when the unexpected twists and turns in life throw us off balance? Absolutely! It’s what separates success from failure: it’s called perseverance. Here’s what we need to think about:

Identify your goal

Resurrection of the Twinkie was the goal. So the companies who brought Twinkies back had to come up with a new marketing strategy to make this work. They already had tons of publicity and a strong outcry from people all over the country who didn’t want to see Hostess go under, so the timing was perfect. Identifying your main goal is the first step in making something happen, then break that down into bite-sized pieces of sub-goals to clarify your vision. The main goal is broad. Sub-categories under that are more specific and provide direction.

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Brainstorm possibilities

Brainstorming possibilities requires that we identify the problem and develop solutions. What needed to happen to make the Twinkie’s comeback the sweetest ever? Perseverance requires we use those possibilities to craft a plan and keep working it until you see results.

Be willing to recognize blind spots

Sometimes we get stuck in ruts. This happens when we aren’t flexible and open to new ideas. To recognize our blind spots we have to be teachable. We also need an accountability partner to tell us what we may not want to hear about our blind spots or weaknesses.

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Use failure as a springboard

Never give up. If you have a dream, keep fighting, keep pressing on, and keep persevering. Success takes time. There are so many famous people who failed miserably before they ever reached the top. The key is to keep trying!

Watch self-talk

People who persevere think and say positive things. It doesn’t mean they don’t feel negative emotions — they have just conditioned themselves to not dwell on the problems, and to focus on solutions. A steady diet of negative self-talk will kill your ability to persevere. Don’t let it happen!

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Prepare

Take action. Do the necessary work on the front end of things so you’ll be prepared to set yourself up for success. That could mean learning all you can about a product, a service, a skill set, the market, demand, and anything else you have to do to take the necessary first steps to action.

Take the necessary first steps

Perseverance means you may need to take necessary first steps more than once. The old adage “If at first you don’t succeed, try, try again,” may mean that you have to re-think, re-define and re-establish first steps. The key is not to give up. Keep learning — keep pushing forward. Most people give up right before a big breakthrough is about to happen.

Americans love a good comeback story, so whether you like Twinkies and Ding Dongs doesn’t really matter, what matters is you learn something from their story. We like to see the underdog win; it may even motivate us to buy a box. The next time you’re tempted to give up, or feel depressed that things aren’t working out the way you planned, go to the store and buy a box of Twinkies. Even if you don’t eat them, let them motivate you!

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Rita Schulte LPC

Licensed Professional Counselor

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Last Updated on June 3, 2020

How to Write SMART Goals (With SMART Goals Templates)

How to Write SMART Goals (With SMART Goals Templates)

Everyone needs a goal. Whether it’s in a business context or for personal development, having goals help you strive towards something you want to accomplish. It prevents you from wandering around aimlessly without a purpose.

But there are good ways to write goals and there are bad ways. If you want to ensure you’re doing the former, keep reading to find out how a SMART goals template can help you with it.

The following video is a summary of how you can write SMART goals effectively:

What Are SMART Goals?

SMART Goals

refer to a way of writing down goals that follow a specific criteria. The earliest known use of the term was by George T. Doran in the November 1981 issue of Management Review, however, it is often associated with Peter Drucker’s management by objectives concept.[1]

SMART is an acronym that stands for Specific, Measurable, Attainable, Relevant, and Time-bound. There are other variations where certain letters stand for other things such as “achievable” instead of attainable, and “realistic” instead of relevant.

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What separates a SMART goal from a non-SMART goal is that, while a non-SMART goal can be vague and ill-defined, a SMART goal is actionable and can get you results. It sets you up for success and gives you a clear focus to work towards.

And with SMART goals comes a SMART goals template. So, how do you write according to this template?

How to Write Smart Goals Using a SMART Goals Template

For every idea or desire to come to fruition, it needs a plan in place to make it happen. And to get started on a plan, you need to set a goal for it.

The beauty of writing goals according to a SMART goals template is that it can be applied to your personal or professional life.

If it’s your job to establish goals for your team, then you know you have a lot of responsibility weighing on your shoulders. The outcome of whether or not your team accomplishes what’s expected of them can be hugely dependant on the goals you set for them. So, naturally, you want to get it right.

On a personal level, setting goals for yourself is easy, but actually following through with them is the tricky part. According to a study by Mark Murphy about goal setting, participants who vividly described their goals were 1.2 to 1.4 times more likely to successfully achieve their goals.[2] Which goes to show that if you’re clear about your goals, you can have a higher chance of actually accomplishing them.

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Adhering to a SMART goals template can help you with writing clear goals. So, without further ado, here’s how to write SMART goals with a SMART goals template:

Specific

First and foremost, your goal has to be specific. Be as clear and concise as possible because whether it’s your team or yourself, whoever has to carry out the objective needs to be able to determine exactly what it is they are required to do.

To ensure your goal is as specific as it can be, consider the Ws:

  • Who = who is involved in executing this goal?
  • What = what exactly do I want to accomplish?
  • Where = if there’s a fixed location, where will it happen?
  • When = when should it be done by? (more on deadline under “time-bound”)
  • Why = why do I want to achieve this?

Measurable

The only way to know whether or not your goal was successful is to ensure it is measurable. Adding numbers to a goal can help you or your team weigh up whether or not expectations were met and the outcome was triumphant.

For example, “Go to the gym twice a week for the next six months” is a stronger goal to strive for than simply, “Go to the gym more often”.

Setting milestone throughout your process can also help you to reassess progress as you go along.

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Attainable

The next important thing to keep in mind when using a SMART goals template is to ensure your goal is attainable. It’s great to have big dreams but you want your goals to be within the realms of possibility, so that you have a higher chance of actually accomplishing them.

But that doesn’t mean your goal shouldn’t be challenging. You want your goal to be achievable while at the same time test your skills.

Relevant

For obvious reasons, your goal has to be relevant. It has to align with business objectives or with your personal aspirations or else, what’s the point of doing it?

A SMART goal needs to be applicable and important to you, your team, or your overall business agenda. It needs to be able to steer you forward and motivate you to achieve it, which it can if it holds purpose to something you believe in.

Time-Bound

The last factor of the SMART goals template is time-bound (also known as “timely”). Your goal needs a deadline, because without one, it’s less likely to be accomplished.

A deadline provides a sense of urgency that can motivate you or your team to strive towards the end. The amount of time you allocate should be realistic. Don’t give yourself—or your team—only one week if it takes three weeks to actually complete it. You want to set a challenge but you don’t want to risk over stress or burn out.

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Benefits of Using a SMART Goals Template

Writing your goals following a SMART goals template provides you with a clearer focus. It communicates what the goal needs to achieve without any fuss.

With a clear aim, it can give you a better idea of what success is supposed to look like. It also makes it easier to monitor progress, so you’re aware whether or not you’re on the right path.

It can also make it easier to identify bottlenecks or missed targets while you’re delivering the goal. This gives you enough time to rectify any problems so you can get back on track.

The Bottom Line

Writing goals is seemingly not a difficult thing to do. However, if you want it to be as effective as it can be, then there’s more to it than meets the eye.

By following a SMART goals template, you can establish a more concrete foundation of goal setting. It will ensure your goal is specific, measurable, attainable, relevant, and time-bound—attributes that cover the necessities of an effectively written goal.

More Tips About Goals Setting

Featured photo credit: Estée Janssens via unsplash.com

Reference

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