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The One Mind Shift To Rule Them All: Everything is a Deliverable

The One Mind Shift To Rule Them All: Everything is a Deliverable

One my first weeks on the job as a consultant, I was on a conference call with my boss and a client and spontaneously recommended a program that would add a significant amount of work for my company. Since we billed clients at a flat rate, it seemed I had just added a bunch of work that we wouldn’t be getting paid for.

“Nonsense,” said the director I was working under. All I did was add a deliverable, which was a good thing. It helped justify our fee.

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Years later, that lesson in consulting has infiltrated my entire approach to work and productivity. Treating all your work as a series of deliverables will shift the way you think about getting things done. Instead of task lists, you will have lists of deliverables. Instead of priorities, you will have your top one or two deliverables. At the end of every meeting, instead of action items, you will have generated a list of deliverables.

The power of thinking in deliverables

Why is thinking in terms of deliverables so powerful? Because it forces you to spend your time working toward concrete goals and in the service of getting stuff done. This holds true whether you’re a consultant or an employee.

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As a PR consultant or an employee in charge of media relations, for example, you may be tempted to spend time reading the news, monitoring twitter, or searching for new media targets. This is a good way to let four hours pass without actually getting anything done. What would you say to your client to justify the time you spent doing that? The answer is to think in terms of a deliverable: compile list of ten top media targets or engage five key industry influencers on Twitter. Thinking in these terms not only ensures you have something to show for time spent at your desk, but it justifies in writing the money your client is spending on you.

As an employee, being sure to always work off a list of deliverables will help justify your pay check, besides giving you ample fodder for reporting. You’ll never walk into another department meeting or employee review and struggle to explain what you’ve been doing with your time. More than anything, getting into the habit of thinking in terms of deliverables will focus your mind on tasks rather than on busywork.

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Turning busywork into important work

And yet, even busywork like replying to email can morph itself into concrete a deliverable if you become practiced at it. By one estimate, your average office worker spends 650 hours a year on email. That’s more than 16 work weeks worth of email checking. Of course it’s become common practice to admonish workers that constantly checking email will sabotage your productivity, but what if instead of checking email, you gave yourself a deliverable: send feedback and edits back to designer. All of a sudden you’ve turned what is probably a little bit of back and forth email into a concrete deliverable, something you can report on and check off as accomplished.

To put this mind shift into action, start a spreadsheet. If you’re a consultant, put all your clients on one page, and underneath each one brainstorm the deliverables you need to get done for the week. If you’re an employee, the process is the same, but perhaps instead of dividing deliverables by client, you’ll want to divide them by area of responsibility. Add a column for due-dates if your deliverables are time sensitive. As the week progresses, you will likely add to-dos to the list, such as action items captured after a meeting. Put checks next to the deliverables as you complete them. At the end of the week, you should be able to scan through the spreadsheet and get a good sense of what you got done. Things left undone get carried over to the next week.

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And always remember: if it’s not something you can write down as a deliverable and feel comfortable including on a monthly report to your client or boss, then maybe it’s probably not as important as you think.

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Last Updated on December 7, 2018

10 Steps For Success: Applying The Power Of Your Subconscious Mind

10 Steps For Success: Applying The Power Of Your Subconscious Mind

How big is the gap between you and your success?

What is the difference between successful people and unsuccessful people?

It is as simple as this: successful people think and talk about what they are creating, and unsuccessful people focus on and talk about what they’re lacking.

So how do you bridge that gap between wanting success and having your success? Let’s make an important distinction. You see, there is a big difference between “Wanting” and “Having” something.

Wanting: means lacking or absent. Deficient in some part, thing or aspect.

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Having: means to possess, to hold, to get, to receive, to experience.

You can have one OR the other, but not both at the same time with any particular object of your desire. You either have it or you don’t.

When it comes to your subconscious, if you’re focusing on the “wanting”, i.e. the not having, guess what, you will build stronger neural networks in your brain around the “wanting.” However, through the power of your subconscious mind, you can focus on the “having” as if it has already happened. Research has shown that your brain doesn’t know the difference between what you’re visualizing inside your mind versus what is happening out there in your reality.

This is a regular practice of elite athletes. They spend as much timing creating the internal mental imagery of their success playing out as they do actually physically practicing. This helps create both the neural pathways in their brain and the muscle memory to consistently deliver on that success.

Here are 10 “brain hack” steps for success that you can take to create your version of a happy life. Make these steps a regular habit, and you will be astonished at the results.

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Step 1: Decide exactly what you want to create and have

This is usually the biggest problem that people have. They don’t know what they want and then they’re surprised when they don’t get it.

Step 2: Write down your goal clearly in every technicolor detail

A goal that is not written down is merely a wish. When you write it down in full detail, you signal to your subconscious mind that you really want to accomplish this particular goal.

Step 3: Write your goal in simple, present tense words

…that a three year old can understand on a three-by-five index card and carry it with you. Read it each morning after you awake and just before you go to sleep.

Step 4: Backwards planning

See your goal achieved and identify all the steps required that it took to bring it to life. Making a list of all these steps intensifies your desire and deepens your belief that the attainment of the goal is already happening.

Step 5: Resolve to take at least one step every day from one of the items on your list

Do something every day, even if it is just one baby step, that moves you toward your goal so you can maintain your momentum.

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Step 6: Visualize your goal repeatedly

See it in your mind’s eye as though it were already a reality. The more clear and vivid your mental picture of your goal, the faster it will come into your life.

Step 7: Feel the feeling of success as if your goal were realized at this very moment

Feel the emotion of happiness, satisfaction, and pleasure that you would have once you have achieved your goal. Visualize and feel this success for at least 20 seconds at a time.

Step 8: “Fake it till you make it!”

Confidently behave as if your subconscious mind was already bringing your goal into reality. Accept that you are moving toward your goal and it is moving toward you.

Step 9: Relax your mind

Take time to breathe, pray or mediate each day. Disengage the stress response and engage the relaxation response. A quiet state of mind allows your brain to access newly formed neural pathways.

Step 10: Release your goal to your subconscious mind

When you turn your goal over to the power of the universe and just get out of the way, you will always know the right actions to take at the right time.

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Starting today, try tapping into the incredible power of your subconscious mind.Start with just one goal or idea, and practice it continually until you succeed in achieving that goal. Make it a game and have fun with it! The more lightly you hold it, the easier it will be to achieve. By doing so, you will move from the “positive thinking” of the hopeful person to the “positive knowing” of the totally successful person.

Hit reply and let me know what you’re creating!

To your success!

Featured photo credit: use-your-brain-markgraf via mrg.bz

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