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The Idea Generator Brings Brainstorming to the iPhone and iPod Touch Platform

The Idea Generator Brings Brainstorming to the iPhone and iPod Touch Platform

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    Considering the variety of applications you can download for the iPhone and iPod Touch from Apple’s comprehensive AppStore, it was only a matter of time until someone introduced a brainstorming tool for these popular devices: The Idea Generator. Developed by creative consultancy The Director’s Bureau, this intriguing tool uses randomly-displayed words to help you generate ideas for your next creative project.

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    The user interface of the Idea Generator is a marvel of elegance and simplicity, and it’s fun to use. Three concentric circles fill the screen, emblazoned with random words. Situated horizontally across the middle of the screen is a display bar, which appears to have a magnifier embedded within it. This window displays the words selected by the Idea Generator. At the hub of the wheel is an icon with two arrows, which, when pressed, spins the counter-rotating wheels. You can also spin the wheels by shaking the iPhone, adding a fun element to your brainstorming session. When the wheels stop spinning, the display bar shows three words, which you can use as stepping stones to creative ideas.

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    For example, one recent session displayed the words “multi-lingual,” “rubber” and “hotel.” Sounds kinky, eh? Actually, you’re not supposed to take the words literally. Their main value is to be a stepping stone to productive ideas. For example, the words multi-lingual and hotel could lead to a new concept for a chain of hotels with the atmosphere of an international youth hostel. Or you might take the word rubber and spend some time thinking about its inherent qualities (cushioning, resilient, etc.), and how you could apply one of those to your current creative challenge.

    If none of these randomly-selected words connects with your muse, you can simply push the spin button or shake the iPhone again, and three more random words will appear in the selection window. If you find one or two words that you really like, you can use small lock buttons embedded in the display bar to lock those words in place, and spin the remaining wheels to generate additional keyword stimuli. I found this to be a little bit like playing a hand of poker, in which you hold on to one or two cards, while discarding the rest of your hand and asking the dealer for several new ones. You don’t know what you’re going to get, but there’s always the potential to improve your hand!

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    The Idea Generator is simple enough that you can begin brainstorming with it immediately. But you can vastly increase its utility by customizing its word database. Clicking a small button in the lower right hand corner of the program’s screen gives you access to a “word lists” screen, where you can delete words from the left, middle and right word lists and add your own ones to customize it to your needs, your industry or your profession. Another possibility is to find a list of words that are known to stimulate creative thought, and add them to your Idea Generator. One source for those is Michael Michalko’s excellent book, Thinkertoys. Another is Gerald Haman’s popular brainstorming tool, the KnowBrainer.

    In short, the Idea Generator is a marvelous little tool that can help you to generate valuable ideas and can take your thinking in fresh new directions. It’s available for download from the Apple AppStore, accessible from your iPhone or iPod Touch. At $.99, the Idea Generator one of the least expensive brainstorming tools you’ll find anywhere.

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    Last Updated on May 16, 2019

    The Daily Rituals of 7 Successful CEOs

    The Daily Rituals of 7 Successful CEOs

    One of my favorite success quotes ever comes from one of the original and most successful ‘CEOs’ of his era: Aristotle. Here’s what he said:

    “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

    This advice is just as sound today as it was when Aristotle first expressed it, way back when. I’m reminded of this at least once a week, when I interview an inspiring author, leader, or successful CEO on my show. I ask my guests a series of questions about what has contributed to their success and their ability to build something meaningful.

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    You want to know what nearly all of them say? Almost every time, they respond by telling me that their success is the result of simple habits  enacted day after day.

    These quotes from seven successful CEOs demonstrate the daily rituals that have contributed to their success:

    1. Promote what you love.

    “It’s so much better to promote what you love than to bash what you hate.” – Jessica Alba, CEO of The Honest Company

    2. Develop a feedback loop.

    “I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better. I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.” – Elon Musk, CEO of TESLA Motors

    3. Create things that are better, not just “different.”

    “Our task today is to find singular ways to create the new things that will make the future not just different, but better—to go from 0 to 1. The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both re-create it and preserve it for the future.” – Peter Thiel, CEO of Palantir and best-selling author of Zero To One.

    4. Meditate.

    “Meditate. Breathe consciously. Listen. Pay attention. Treasure every moment. Make the connection.” – Oprah Winfrey, CEO of OWN Network

    5. Read every day.

    “Read 500 pages every day. That’s how knowledge works. It builds up like compound interest.”-Warren Buffet, CEO of investment firm Berkshire-Hathaway

    6. Block time for email.

    “Set aside a 20- to 30-minute chunk of time two or three times a day for email. Do not check continually through the day.” – Doug Camplejohn, CEO of predictive lead marketing company FlipTop.

    7. Make your customers happy.

    “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, CEO of Amazon.com

    Develop the right rituals. Become a successful CEO.

    If the majority of these daily habits are new to you, avoid making the crucial mistake of adopting all of these habits at once. Research on habit-formation indicates that lasting habits are formed one at a time.

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    For example, let’s say you’re excited about developing the following daily habits:

    • daily reading,
    • daily meditation, and
    • updating your to-do list every night

    Let’s say that daily reading is the one that excites you the most out of the three habits noted above. It would be wise of you to begin by choosing and scheduling time to read every day, and then sticking to that time until it becomes a habit. Once it feels effortless and automatic, you’ll know that you’ve turned it into a daily habit. Now you’re ready to install the next habit… and the next… Until before you know it, you’ll start looking in the mirror and seeing the reflection of a successful CEO.

    Featured photo credit: Amy Hirschi via unsplash.com

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